Question: In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.

Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?

(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?

Correct Answer: C
Explanation: The passage claims that it has been analysed in many surveys that American consumers are willing to pay 10 percent more for ecologically sound products. Bleach-O Corporation inspired by such surveys, launched a new laundry detergent, Bleach-O Green that is safer for the environment. The cost of Bleach-O Green is 5 percent greater than regular detergents. However, Bleach-O Green after one year had failed to grab a substantial share of the detergent market. As a result, it was withdrawn from sale. The answer choice C satisfies the argument of the passage. Since it can be predicted that customers are not purchasing such detergent may be due to the high selling price of detergent than other detergents. Therefore, option C is the correct answer. Let’s take a look at the other options.

Option A

The answer choice A depicts the question of the effectiveness of the detergent Bleach-O-Green. The argument of the passage claims in many surveys that American consumers are willing to pay 10 percent more for ecologically sound products. Bleach-O Corporation inspired by such surveys, launched a new laundry detergent, Bleach-O Green that is safer for the environment. The cost of Bleach-O Green is 5 percent greater than regular detergents. However, Bleach-O Green after one year had failed to grab a substantial share of the detergent market. As a result, it was withdrawn from sale. Therefore, the passage clearly says due to the high price, the customers stopped buying the detergent. There is nowhere mentioned in the passage about the effectiveness of the detergent. Hence, option A is the incorrect answer since it does not satisfy the argument of the passage.

Option B

This answer choice depicts the question regarding the number of other environment-friendly detergents that were launched in the market. However, the passage states that American consumers are willing to pay 10 percent more for ecologically sound products. Bleach-O Corporation launched a new laundry detergent, Bleach-O Green that is safer for the environment. The cost of Bleach-O Green is 5 percent greater than regular detergents. However, after one year the detergent had failed to grab a substantial share of the market and was withdrawn from sale. Therefore, the passage clearly says due to the high price, the customers stopped buying the detergent. The passage does not state anything about the promotion of other environment-friendly detergents. Hence, option B is the incorrect answer since it does not satisfy the argument of the passage.

Option D

This answer choice depicts the question of the acceptance of consumers regarding the validity of Bleach-O Green advertised and promoted to consumers. The passage illustrates that Bleach-O Corporation launched a new laundry environment-friendly detergent, Bleach-O Green. The cost of Bleach-O Green is 5 percent greater than regular detergents. Although after one year, the detergent had failed to grab a substantial share of the market and was withdrawn from sale. Therefore, the passage clearly says due to the high price, the customers stopped buying the detergent. However, the passage does not state anything about the acceptance of consumers to judge the validity of the advertisement of Bleach-O Green. Hence, option D is the incorrect answer since it does not satisfy the argument of the passage.

Option E

This answer choice depicts the question of the effectiveness of the advertisement of the detergent Bleach-O-Green to the customers. On the other hand, the passage illustrates that Bleach-O Corporation launched a new laundry environment-friendly detergent, Bleach-O Green. The cost of Bleach-O Green is 5 percent greater than regular detergents. Although after one year, the detergent had failed to grab a substantial share of the market and was withdrawn from sale. Therefore, the passage clearly says due to the high price, the customers stopped buying the detergent. However, there is nowhere mentioned in the passage about the effectiveness of the advertisement of the detergent Bleach-O-Green to the customers. Hence, option E is the incorrect answer since it does not satisfy the argument of the passage.

“In many surveys, American consumers have expressed a willingness to spend”- is a GMAT critical reasoning topic of the GMAT exam. This GMAT critical comes with five options and candidates need to choose the one which is correct. GMAT critical reasoning is designed to test the logical and analytical skills of the candidates.

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