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Displayco is Marketing A Holographic Display to Supermarkets that Shows GMAT Critical Reasoning

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Sayantani Barman

Experta en el extranjero | Updated On - Feb 22, 2023

Question: Displayco is marketing a holographic display to supermarkets that shows three-dimensional images of certain packaged goods in the aisles. Displayco's marketing literature states that patrons at supermarkets will be strongly attracted to goods that are promoted in this way, resulting in higher profits for the supermarkets that purchase the displays. Consumer advocates, however, feel that the displays will be intrusive to supermarket patrons and may even increase minor accidents involving shopping carts.

Which of the following, if true, most seriously weakens the position of the consumer advocates?

(A) The holographic displays are expensive to install and maintain
(B) Many other venues, including shopping malls, are considering adopting holographic displays.
(C) Accidents in supermarkets that are serious enough to cause injury are rare.
(D) Supermarkets tend to be low-margin businesses that struggle to achieve profitability.
(E) Studies in test markets have shown that supermarket patrons quickly become accustomed to holographic displays

Answer: E
Explanation:
Your capacity for analysis and critical thought will be evaluated on the GMAT's critical reasoning section. One needs a lot of mental capacity to respond clearly.
Each alternative needs to be carefully considered before a decision is made. Only one of the available five options will be accurate. The candidate must consider a variety of factors in order to make the optimal decision.
Given that Displayco is marketing to supermarkets a holographic display that displays three-dimensional representations of certain packaged goods in the aisles. According to Displayco's marketing materials, supermarket customers would be highly drawn to products marketed in this manner, resulting in increased earnings for supermarkets who acquire the displays. But, consumer advocates believe that the displays will be invasive to supermarket customers and may even cause small shopping cart accidents.

Let's approach the answer choices.

A: Incorrect
It is an incorrect choice. Holographic displays are too expensive to build and maintain, which serves as a justification for not using them. strengthens the position of consumer advocates - Eliminate

B: Incorrect
It is the wrong choice. Several additional locations, including retail centers, are thinking about implementing holographic displays. - Inapplicable. It doesn't matter if other locations start using holographic displays. Eliminate

C: Incorrect
It is an incorrect answer. Accidents that are significant enough to result in injuries are uncommon in supermarkets. - Shopping cart incidents that were not serious are only mentioned in passing in the argument. out of bounds. Eliminate

D: Incorrect
It is an incorrect answer. Supermarkets are often low-margin enterprises that struggle to turn a profit. - Out of bounds, we must become weaker "Displays will be obtrusive to shoppers at the supermarket and may even exacerbate minor accidents involving shopping carts," the statement goes. doesn't have anything to do with trying to be profitable. Eliminate

E: Correct
It is the correct choice. According to studies conducted in test markets, shoppers at supermarkets soon get used to holographic displays. - The role of the consumer advocate is compromised if shoppers at supermarkets quickly grow accustomed to holographic displays. Correct

“Displayco is marketing a holographic display to supermarkets that show” – is a GMAT Critical question. To answer the question, a candidate can either find a piece of evidence that would weaken the argument or have logical flaws in the argument. GMAT critical reasoning tests the logical and analytical skills of the candidates. This topic requires candidates to find the argument's strengths and weaknesses or the logical flaw in the argument. The GMAT CR section contains 10 -13 GMAT critical reasoning questions out of 36 GMAT verbal questions.

Suggested GMAT Critical Reasoning Samples:

*The article might have information for the previous academic years, please refer the official website of the exam.

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