Answer: D
Explanation: Option A can be inferred from the passage’s first paragraph. It states, “In the pre-Internet world,advertisers were content to pay for television commercials whose audience was relatively broad….these commercials translated into actual sales.” Option B can be inferred from the passage’s 2nd paragraph. Option C can be inferred. The beginning states, since the maturity of internet marketing, it has driven two trends.- a narrower focus on pitching specific consumer groups and a more robust effort to measure the outcomes of marketing campaigns. The following paragraph states companies now are shifting from traditional advertising to new methods of the internet based marketing dollars. Option E can be inferred. “Pay-per-click search engines allow companies to pay for small text advertisements that are displayed. Only when users search for specific words relevant to the products and services sold by that company.”

Option D however can not be inferred from the passage. Therefore, it is the correct choice option.

Answer: D
Explanation: The passage's author provides the facts in a reasonably impartial manner. The author outlines current advertising trends in the opening paragraph. The author then goes into depth about some advantages of these trends in the second paragraph before going into detail about some drawbacks in the last paragraph. The tone of the paragraph is descriptive rather than prescriptive. The author never expresses her view on the trends, therefore the appropriate response should avoid expressing strong ideas.

The correct choice is D. According to the paragraph, “many companies are now moving their marketing dollars away from traditional advertising outlets towards Internet-based campaigns. That can target specific consumer groups and quantify the return on marketing investments.” Thus, it is evident from the author's perspective that one of the main benefits of Internet-based campaigns over conventional advertising venues is effective measurement.

Answer: B
Explanation: The second paragraph of the passage mentions an example of pay-per-click.

As stated, “pay-per-click search engines allow companies to pay for small text advertisements that are displayed. Only when users search for specific words relevant to the products and services sold by that company. A company is charged only when a consumer clicks on the ad and is directed to the company’s website. Thereby ensuring that the company’s advertising dollars are spent capturing consumers that demonstrate some interest in its offerings. Further, using sophisticated web-analytic technology, companies can track a consumer’s online behaviour and determine the exact amount of any online purchases made.”

Answer: A
Explanation: The passage’s third paragraph points out the disadvantages that come along with internet advertising. It states, “Internet advertising has its limits. Proponents of print media argue that newspaper ads more effectively promote brand awareness and thereby provide better value. Further, fraud, intense competition, and the rise of ancillary services—such as firms that companies must hire to navigate complex web. Tracking tools—render Internet marketing more costly than some companies realise.”

Answer: E
Explanation: The passage mentions a number of methods through which marketers might gauge the success of their advertising initiatives. The right response option will point out a fact that, in light of the passage's contents, businesses are unable to conclusively determine.

According to the paragraph, fraud is one reason why “Internet marketing is more costly than some companies realise.” It is never stated in the paragraph that businesses can calculate the cost of this deception. Furthermore, the fact that businesses refuse to acknowledge fraud as a significant expense raises. The possibility that they lack readily available data that would enable them to quantify this.

Answer: C
Explanation: Television is one of the "traditional advertising outlets" mentioned in the second paragraph. Advertisers were happy to pay for television advertising with a reasonably wide audience and an imprecise impact, as was said in the opening paragraph. There was no method to gauge the degree to which these advertising converted into actual sales. Although a firm might utilise viewing numbers to obtain broad information about the size and demographics of the audience for its commercials. As a result, a lot of businesses are shifting their marketing budgets from conventional advertising channels to Internet-based campaigns. That may target particular customer segments and calculate the return on marketing spending.

“As Internet marketing has matured, it has driven two trends: a narrower’- is a GMAT reading comprehension passage with answers. Candidates need a strong knowledge of English GMAT reading comprehension.
This GMAT Reading Comprehension consists of 6 comprehension questions. The GMAT Reading Comprehension questions are designed for the purpose of testing candidates’ abilities in understanding, analyzing, and applying information or concepts. Candidates can actively prepare with the help of GMAT Reading Comprehension Practice Questions.