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MBA Digital Marketing Syllabus, Subjects, Year Wise, Semester Wise, Entrance Exam Syllabus, Top Colleges

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Sounak Banerjee

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MBA Digital Marketing is one of the booming management courses that is provided by top B Schools in India. The course duration is 2 years and the curriculum consists of both focus subjects and electives. The MBA Digital Marketing syllabus is divided into 4 semesters evenly.

The basic eligibility criteria to pursue this course is a minimum 50% score in graduation from a recognized university. You also have to appear for college and national level entrance exams like MAT, CAT, XAT, SNAP, etc for securing admission to the MBA Digital Marketing course.

Check:

MBA Digital Marketing Course Details MBA Digital Marketing Jobs
How to become SEO Analyst MBA Digital Marketing Top Colleges

Apart from classroom discipline, the course also includes project work, seminar, research work, industry training, etc.

Table of Contents

  1. MBA Digital Marketing Syllabus
  2. Year Wise Syllabus
    2.1 First Year
    2.2 Second Year
  3. Semester Wise
    3.1 First Sem
    3.2 Second Sem
    3.3 Third Sem
    3.4 Fourth Sem
  4. MBA Digital Marketing Top colleges
  5. Entrance Exam Syllabus
  6. Courses Beneficial for Management Students
  7. MBA Hospital Management: FAQs

MBA Digital Marketing Syllabus

Check out the latest MBA Digital Marketing Syllabus breakdown tabulated below:

First Year Syllabus
Semester I Semester II
Foundations of Management and Organization Behavior Financial Management
Accounting for Managers Product and Brand Management
Managerial Economics Consumer Buying Behavior
Quantitative Techniques for Managers Fundamentals of Digital Marketing
Marketing Management Integrated Marketing Communications
E-Commerce Website planning and structure
Lab for Microsoft Office Business Research Methods -Workshop
Second Year Syllabus
Semester III Semester IV
Search Engine Marketing & Search Engine Optimization (SEO) Services Management
Social Media Marketing Strategic Management
Content Marketing Personal selling and Sales Management
Digital Entrepreneurship Project Management for Digital Marketing Firms
Lead Generation and Marketing Automation Affiliate Marketing and Google AdSense
Email marketing, Mobile Marketing and Video Marketing Analytics- Web and Google
SPSS Lab Creative, Design Thinking and Skill Development

See Also:

How to become a financial manager? How to become an Event Manager?
How to become a Hotel Manager? How to become an airport manager?

Year Wise Syllabus

The year Wise breakdown of the MBA Digital Marketing syllabus in mentioned in the sections below:

First Year

Semester I Semester II
Foundations of Management and Organization Behavior Financial Management
Accounting for Managers Product and Brand Management
Managerial Economics Consumer Buying Behavior
Quantitative Techniques for Managers Fundamentals of Digital Marketing
Marketing Management Integrated Marketing Communications
E-Commerce Website planning and structure
Lab for Microsoft Office Business Research Methods -Workshop

Second Year

Semester III Semester IV
Search Engine Marketing & Search Engine Optimization (SEO) Services Management
Social Media Marketing Strategic Management
Content Marketing Personal selling and Sales Management
Digital Entrepreneurship Project Management for Digital Marketing Firms
Lead Generation and Marketing Automation Affiliate Marketing and Google AdSense
Email marketing, Mobile Marketing and Video Marketing Analytics- Web and Google
SPSS Lab Creative, Design Thinking and Skill Development

See Also:

How to Become a Project Manager? How to become an HR manager?
MBA Fees MBA GD Topics

Semester Wise MBA Digital Marketing Syllabus

Check out the detailed latest Syllabus of MBA Digital Marketing tabulated below in the semester Wise breakdown:

First Sem

Semester I Syllabus
Foundations of Management and Organization Behavior Principles of Management
Accounting for Managers Marketing Management
Managerial Economics E-Commerce
Quantitative Techniques for Managers Lab for Microsoft Office

Second Sem

Semester II Syllabus
Financial Management Integrated Marketing Communications
Product and Brand Management Website planning and structure
Consumer Buying Behavior Business Research Methods -Workshop
Fundamentals of Digital Marketing Integrated Marketing Communications

See Also:

MBA Distance Education Online MBA
How to become a bank manager? How to become a marketing manager?

Third Sem

Semester III Syllabus
Search Engine Marketing & Search Engine Optimization (SEO) Quality Management and Insurances
Social Media Marketing Lead Generation and Marketing Automation
Content Marketing Email marketing, Mobile Marketing and Video Marketing
Digital Entrepreneurship SPSS Lab

Fourth Sem

Semester IV Syllabus
Services Management International Advertising and Brand Management
Strategic Management Affiliate Marketing and Google AdSense
Personal selling and Sales Management Analytics- Web and Google
Project Management for Digital Marketing Firms Creative, Design Thinking and Skill Development

See Also:

Best MBA College Why MBA?
Career as a strategy manager how to be a health care manager

MBA Digital Marketing: Top Colleges

Name of the Colleges Average Fees (INR)
IIDE - Indian Institute of Digital Education 4,72,000
Vidyalankar School of Business 6,50,000
GNIMS - Guru Nanak Institute of Management Studies 9,90,000
Amity University, Noida 4,00,000
Bennett University, Greater 5,00,000
Guru Gobind Singh Indraprastha University 70,000
Symbiosis Institute of Business Management 9,80,000
Institute of Engineering and Management 3,20,000
Jagdish Sheth School of Management 12,00,000
Xavier Institute of Management and Entrepreneurship 3,00,000

MBA Digital Marketing Entrance Exam Syllabus

CAT is a Computer Based Test (CBT) conducted at the national level for admission to various management institutes across the nation. It provides admission into approx 20 IIMs and over 1200 B-schools across the country.

See Also:

CAT Quantitative Aptitude Syllabus CAT Data Interpretation & Logical Reasoning Syllabus
CAT Verbal Ability & Reading Comprehension Syllabus CAT Exam Pattern

Candidates must have completed UGC recognized Bachelor's degree with the required percentage of marks to apply for CAT. The CAT Exam has a negative marking of 1 mark for every wrong answer, and every correct answer is 3 marks each.

Verbal Ability and Reading Comprehension Data Interpretation Quantitative Aptitude
Critical Reasoning Bar Graph Number System
Sentence Correction Pie Chart Data Arrangement
Fill in the Blanks Caselets Theory of Equations
Para Completion Data Sufficiency Clock and Calendars
Para Summary Line Graph Mensuration
Grammar and Usage Tables Maxima and Minima
Word Usage Combination of Graphs Heights and Distances
Para Jumble Games and Tournaments Trigonometric Ratios

Courses Beneficial for Management Students

Hotel Management Courses Event Management Courses Project Management Courses
Business Management Courses Hospital Management Courses Product Management Courses
Management Courses Supply Chain Management Courses Airport Management Courses
Hospitality Management Courses Human Resource Management Courses Financial Risk Management Courses
Sports Management Courses Construction Management Courses Healthcare Management Courses
Marketing Management Courses Marketing Management Courses Material Management Courses
Risk Management Courses Operations Management Courses Retail Management Courses
Brand Management Courses Office Management Courses Tourism Management Courses
Aviation Management Courses Logistics Management Courses Social Media Management Courses
Disaster Management Courses Wealth Management Courses Portfolio Management Courses
Quality Management Courses Design Management Courses Export Import Management Courses
Management Accounting Courses Media Management Courses Rural Management Courses
Cooperative Management Courses Energy Management Courses Investment Management Courses
Real Estate Management Courses Education Management Courses Database Management Courses

MBA Digital Marketing Syllabus: FAQs

Ques. What is MBA Digital Marketing all about?

Ans. MBA Digital Marketing is a 2 year PG degree that trains students with the skills and information required to form successful digital marketing strategies, enhancing their creative skills and expanding their knowledge of digital platforms to market products and services.

Ques. Which is a better course: a general MBA degree or an MBA Hospital Management?

Ans. A General MBA degree offers a general idea on business and management policies while MBA Digital Marketing helps the students become well-versed with all aspects of International Business. provides them with

Ques. What can I do after an MBA Digital Marketing?

Ans. Some of the job roles are Digital Content Marketing Manager, Director of Digital Marketing Strategy, Digital Brand Manager, Digital Marketing Consultant, etc.

Ques. Is it better to pursue a MBA Digital Marketing or a Certificate program in Digital Marketing?

Ans: MBA Digital Marketing degree will provide you with superior job and wage opportunities as well as an in-depth understanding of the area whereas a Certificate course will take you far less time and money to finish while still allowing you to begin working in the industry.

Ques. Which field of digital marketing is the most effective and relevant in today’s era?

Ans. Some of the most common departments are Content marketing, SEO, and social media experts, etc..

Ques. Is there any mandatory eligibility criteria to get admission into the MBA Digital Marketing Course?

Ans. Yes, the candidate must have cleared their UG Degree to get admission into MBA Digital Marketing Course.

Ques. What are the top few recruiters of MBA Digital Marketing graduates?

Ans. Some of the top recruiters are Google, Facebook, Xebec Digital, iProspect India, WATConsult, Social Panga, Webchutney, Mirum India, Langoor, Quasar Media, Pinstorm, AdGlobal360, etc.

Ques. What are the placement opportunities offered by Private Institutes that offer candidates MBA Digital Marketing ?

Ans: Private Institutes have a separate placement cell which takes care of all placement related issues for all UG and PG courses. Various companies conduct on campus placement in this institute along with the option for appearing for off-campus placements in other institutes.

Ques. What are some of the top colleges in the USA that offer MBA Digital Marketing?

Ans. Some of the top colleges are mentioned below.

Name of the University Fees Structure (Per Year)
California State University Los Angeles Campus 21.1 Lakhs
New York Institute of Technology 34.2 Lakhs
Pace University 55.4 Lakhs
University of South Dakota 26.7 Lakhs
Rice University 59.9 Lakhs

Ask your question

Answered Questions

DM

Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

PT

Pragya Tripathi

16 Feb 23

When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run.

IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.

...Show More
Mp

How is MDI gurgaon's PGP-IM Programme?

HS

Harshal Sonawanw

21 Feb 23

MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program 

  • The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally.
  • The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then.
  • The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally.
  • The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India.
  • Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India.
  • If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias.

It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.

...Show More
JR

What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

SR

Sudipta Roy

13 Aug 21

NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned.

Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future.

Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing. 

Here are the recent placement highlights of NITIE. 

Average CTC  20 LPA 
Highest CTC  44 LPA 
Major recruiters  ETLI, IDFC First, EY, etc. 

PGDMM students get almost equal opportunities as any other branch. 

...Show More
AD

How would you rate IIM Lucknow - Noida Campus for PGP course?

JP

John Praveen

06 Jan 23

My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus.

The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same.

Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements.

My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.

...Show More
SP

How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

SS

Saransh Shah

06 Mar 23

While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT.

  • The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints.
  • You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA.
  • But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection.
  • Performing well in the competitions conducted by your desired company is another way to get a high-paying job. 
  • If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting.

These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.

...Show More
SN

How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

VJ

Vishal Jha

06 Mar 23

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

Particulars 

Statistics 

Highest salary 

INR 77.8 LPA

Average salary

INR 33.02 LPA

Top Recruiters 

Asian Paints, Hindustan Unilever Limited, ITC, Accenture Strategy
...Show More
MC

What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

DC

Dhruv Chatterjee

25 Jan 23

IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference

  • PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions.
  • PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. 
  • PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance.
  • PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain.
  • PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance.
  • PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities.

The courses have been arranged preference-wise so will make it easy for you to choose one.

...Show More
BD

Which is best option, the executive program in sales and marketing at IIM Calcutta or the postgraduate certification in business management at XLRI, Jamshedpur?

SB

Shubham Bhoyar

29 Nov 22

Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes. 

  • They have no real value in real life or the corporate world. 

  • They won’t be very useful if you want to learn.

  • They add no value to your CV

  • You will not be considered alumni of the institute

So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. 

...Show More
PP

Should you go for business school in Dehradun or Shanti Business School in Ahmedabad for a PGDM in marketing?

TD

Tina Desai

23 Jun 21

Having to know a lot of people from Shanti Business School in Ahmedabad, I might be able to share some things about the college.

  • It has a great campus with a terrific faculty.
  • The majority of the faculty are Ph.D. holders with experience in the corporate sector.
  • This acts as an advantage as the students are given insight regarding the corporate world from the professors that have received the first-hand experience.
  • The placement opportunities are tremendous with decent management working at the college.
  • Every specialization is unique in its own way.
  • The faculty, subjects, and the course curriculum in the marketing specialization are exceptional.
  • If you want to opt for Shanti Business School then set yourself to work harder than your peers and dedicate yourself to learning as it would help you in landing the best placement opportunities.
  • Setting your goal to land a better placement would not hinder your learning. Rather enhance your skills with learning the best.
  • This would automatically help you in getting the best opportunities at B-schools.

Categories

Shanti Business School

Course Fee

6.25 lakh

Highest CTC

16 LPA

Average CTC

6-7 LPA

Recruiting Companies

Nestle, Coca-Cola, Aditya Birla, Pantaloons, etc.

Be thorough while looking for your college options. Weigh the facilities available to you, the placement opportunities, and the faculty in order to conclude a decision you would not regret in the future.

...Show More
A

How is Amity Business School Noida for marketing?

MS

Mridul Sharma

28 Jul 21

Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages.

  • Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute.
  • Amity Business School provides an overall good exposure in all industrial sectors.
  • The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion.

Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.

...Show More

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