MBA Digital Marketing Syllabus, Subjects, Year Wise, Semester Wise, Entrance Exam Syllabus, Top Colleges

Q: Is it better to pursue a MBA Digital Marketing or a Certificate program in Digital Marketing?

Ans: MBA Digital Marketing degree will provide you with superior job and wage opportunities as well as an in-depth understanding of the area whereas a Certificate course will take you far less time and money to finish while still allowing you to begin working in the industry.

Q: What are some of the top colleges in the USA that offer MBA Digital Marketing?

Some of the top colleges are mentioned below.Name of the UniversityFees Structure (Per Year)California State University Los Angeles Campus21.1 LakhsNew York Institute of Technology34.2 LakhsPace University55.4 LakhsUniversity of South Dakota26.7 LakhsRice University59.9 Lakhs

MBA Digital Marketing is one of the booming management courses that is provided by top B Schools in India. The course duration is 2 years and the curriculum consists of both focus subjects and electives. The MBA Digital Marketing syllabus is divided into 4 semesters evenly.

The basic eligibility criteria to pursue this course is a minimum 50% score in graduation from a recognized university. You also have to appear for college and national level entrance exams like MAT, CAT, XAT, SNAP, etc for securing admission to the MBA Digital Marketing course.

Check:

MBA Digital Marketing Course Details	MBA Digital Marketing Jobs
How to become SEO Analyst	MBA Digital Marketing Top Colleges

Apart from classroom discipline, the course also includes project work, seminar, research work, industry training, etc.

Table of Contents

MBA Digital Marketing Syllabus
Year Wise Syllabus
2.1 First Year
2.2 Second Year
Semester Wise
3.1 First Sem
3.2 Second Sem
3.3 Third Sem
3.4 Fourth Sem
MBA Digital Marketing Top colleges
Entrance Exam Syllabus
Courses Beneficial for Management Students
MBA Hospital Management: FAQs

MBA Digital Marketing Syllabus

Check out the latest MBA Digital Marketing Syllabus breakdown tabulated below:

First Year Syllabus
Semester I	Semester II
Foundations of Management and Organization Behavior	Financial Management
Accounting for Managers	Product and Brand Management
Managerial Economics	Consumer Buying Behavior
Quantitative Techniques for Managers	Fundamentals of Digital Marketing
Marketing Management	Integrated Marketing Communications
E-Commerce	Website planning and structure
Lab for Microsoft Office	Business Research Methods -Workshop
Second Year Syllabus
Semester III	Semester IV
Search Engine Marketing & Search Engine Optimization (SEO)	Services Management
Social Media Marketing	Strategic Management
Content Marketing	Personal selling and Sales Management
Digital Entrepreneurship	Project Management for Digital Marketing Firms
Lead Generation and Marketing Automation	Affiliate Marketing and Google AdSense
Email marketing, Mobile Marketing and Video Marketing	Analytics- Web and Google
SPSS Lab	Creative, Design Thinking and Skill Development

See Also:

How to become a financial manager?	How to become an Event Manager?
How to become a Hotel Manager?	How to become an airport manager?

Year Wise Syllabus

The year Wise breakdown of the MBA Digital Marketing syllabus in mentioned in the sections below:

First Year

Semester I	Semester II
Foundations of Management and Organization Behavior	Financial Management
Accounting for Managers	Product and Brand Management
Managerial Economics	Consumer Buying Behavior
Quantitative Techniques for Managers	Fundamentals of Digital Marketing
Marketing Management	Integrated Marketing Communications
E-Commerce	Website planning and structure
Lab for Microsoft Office	Business Research Methods -Workshop

Second Year

Semester III	Semester IV
Search Engine Marketing & Search Engine Optimization (SEO)	Services Management
Social Media Marketing	Strategic Management
Content Marketing	Personal selling and Sales Management
Digital Entrepreneurship	Project Management for Digital Marketing Firms
Lead Generation and Marketing Automation	Affiliate Marketing and Google AdSense
Email marketing, Mobile Marketing and Video Marketing	Analytics- Web and Google
SPSS Lab	Creative, Design Thinking and Skill Development

See Also:

How to Become a Project Manager?	How to become an HR manager?
MBA Fees	MBA GD Topics

Semester Wise MBA Digital Marketing Syllabus

Check out the detailed latest Syllabus of MBA Digital Marketing tabulated below in the semester Wise breakdown:

First Sem

Semester I Syllabus
Foundations of Management and Organization Behavior	Principles of Management
Accounting for Managers	Marketing Management
Managerial Economics	E-Commerce
Quantitative Techniques for Managers	Lab for Microsoft Office

Second Sem

Semester II Syllabus
Financial Management	Integrated Marketing Communications
Product and Brand Management	Website planning and structure
Consumer Buying Behavior	Business Research Methods -Workshop
Fundamentals of Digital Marketing	Integrated Marketing Communications

See Also:

MBA Distance Education	Online MBA
How to become a bank manager?	How to become a marketing manager?

Third Sem

Semester III Syllabus
Search Engine Marketing & Search Engine Optimization (SEO)	Quality Management and Insurances
Social Media Marketing	Lead Generation and Marketing Automation
Content Marketing	Email marketing, Mobile Marketing and Video Marketing
Digital Entrepreneurship	SPSS Lab

Fourth Sem

Semester IV Syllabus
Services Management	International Advertising and Brand Management
Strategic Management	Affiliate Marketing and Google AdSense
Personal selling and Sales Management	Analytics- Web and Google
Project Management for Digital Marketing Firms	Creative, Design Thinking and Skill Development

See Also:

Best MBA College	Why MBA?
Career as a strategy manager	how to be a health care manager

MBA Digital Marketing: Top Colleges

Name of the Colleges	Average Fees (INR)
IIDE - Indian Institute of Digital Education	4,72,000
Vidyalankar School of Business	6,50,000
GNIMS - Guru Nanak Institute of Management Studies	9,90,000
Amity University, Noida	4,00,000
Bennett University, Greater	5,00,000
Guru Gobind Singh Indraprastha University	70,000
Symbiosis Institute of Business Management	9,80,000
Institute of Engineering and Management	3,20,000
Jagdish Sheth School of Management	12,00,000
Xavier Institute of Management and Entrepreneurship	3,00,000

MBA Digital Marketing Entrance Exam Syllabus

CAT is a Computer Based Test (CBT) conducted at the national level for admission to various management institutes across the nation. It provides admission into approx 20 IIMs and over 1200 B-schools across the country.

See Also:

CAT Quantitative Aptitude Syllabus	CAT Data Interpretation & Logical Reasoning Syllabus
CAT Verbal Ability & Reading Comprehension Syllabus	CAT Exam Pattern

Candidates must have completed UGC recognized Bachelor's degree with the required percentage of marks to apply for CAT. The CAT Exam has a negative marking of 1 mark for every wrong answer, and every correct answer is 3 marks each.

Verbal Ability and Reading Comprehension	Data Interpretation	Quantitative Aptitude
Critical Reasoning	Bar Graph	Number System
Sentence Correction	Pie Chart	Data Arrangement
Fill in the Blanks	Caselets	Theory of Equations
Para Completion	Data Sufficiency	Clock and Calendars
Para Summary	Line Graph	Mensuration
Grammar and Usage	Tables	Maxima and Minima
Word Usage	Combination of Graphs	Heights and Distances
Para Jumble	Games and Tournaments	Trigonometric Ratios

Courses Beneficial for Management Students

Hotel Management Courses	Event Management Courses	Project Management Courses
Business Management Courses	Hospital Management Courses	Product Management Courses
Management Courses	Supply Chain Management Courses	Airport Management Courses
Hospitality Management Courses	Human Resource Management Courses	Financial Risk Management Courses
Sports Management Courses	Construction Management Courses	Healthcare Management Courses
Marketing Management Courses	Marketing Management Courses	Material Management Courses
Risk Management Courses	Operations Management Courses	Retail Management Courses
Brand Management Courses	Office Management Courses	Tourism Management Courses
Aviation Management Courses	Logistics Management Courses	Social Media Management Courses
Disaster Management Courses	Wealth Management Courses	Portfolio Management Courses
Quality Management Courses	Design Management Courses	Export Import Management Courses
Management Accounting Courses	Media Management Courses	Rural Management Courses
Cooperative Management Courses	Energy Management Courses	Investment Management Courses
Real Estate Management Courses	Education Management Courses	Database Management Courses

MBA Digital Marketing Syllabus: FAQs

Ques. What is MBA Digital Marketing all about?

Ans. MBA Digital Marketing is a 2 year PG degree that trains students with the skills and information required to form successful digital marketing strategies, enhancing their creative skills and expanding their knowledge of digital platforms to market products and services.

Ques. Which is a better course: a general MBA degree or an MBA Hospital Management?

Ans. A General MBA degree offers a general idea on business and management policies while MBA Digital Marketing helps the students become well-versed with all aspects of International Business. provides them with

Ques. What can I do after an MBA Digital Marketing?

Ans. Some of the job roles are Digital Content Marketing Manager, Director of Digital Marketing Strategy, Digital Brand Manager, Digital Marketing Consultant, etc.

Ques. Is it better to pursue a MBA Digital Marketing or a Certificate program in Digital Marketing?

Ans: MBA Digital Marketing degree will provide you with superior job and wage opportunities as well as an in-depth understanding of the area whereas a Certificate course will take you far less time and money to finish while still allowing you to begin working in the industry.

Ques. Which field of digital marketing is the most effective and relevant in today’s era?

Ans. Some of the most common departments are Content marketing, SEO, and social media experts, etc..

Ques. Is there any mandatory eligibility criteria to get admission into the MBA Digital Marketing Course?

Ans. Yes, the candidate must have cleared their UG Degree to get admission into MBA Digital Marketing Course.

Ques. What are the top few recruiters of MBA Digital Marketing graduates?

Ans. Some of the top recruiters are Google, Facebook, Xebec Digital, iProspect India, WATConsult, Social Panga, Webchutney, Mirum India, Langoor, Quasar Media, Pinstorm, AdGlobal360, etc.

Ques. What are the placement opportunities offered by Private Institutes that offer candidates MBA Digital Marketing ?

Ans: Private Institutes have a separate placement cell which takes care of all placement related issues for all UG and PG courses. Various companies conduct on campus placement in this institute along with the option for appearing for off-campus placements in other institutes.

Ques. What are some of the top colleges in the USA that offer MBA Digital Marketing?

Ans. Some of the top colleges are mentioned below.

Name of the University	Fees Structure (Per Year)
California State University Los Angeles Campus	21.1 Lakhs
New York Institute of Technology	34.2 Lakhs
Pace University	55.4 Lakhs
University of South Dakota	26.7 Lakhs
Rice University	59.9 Lakhs