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SEO Analyst Salary: Country-Wise, Company Wise, Abroad, Qualification Wise, Designation Wise, Salary Trend 2023

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Ahana Bhaduri

Senior Content Specialist

SEO Analysts are an important part of the marketing team. According to PayScale, the salary of an SEO Analyst is approximately INR 2,32,000 per annum. Performics, Team Pumpkin, TechWyse Internet Marketing, iQuanti, Zuperfly, Sesa, SplashLearn, Sif, etc. are some of the top recruiters of SEO Analyst Post. SEO Analysts. 

In order to become an SEO Analyst one has to complete a certification course in Digital Marketing or SEO. One can also go for Diploma, Degree, and Post Graduate Diploma Course. The scope of SEO Analyst is broad in India as the field is increasing rapidly. By a report of Time of India, digital marketing areas such as SEO, Social Media Marketing, etc will create more than 1,50,000 jobs in India.

SEO Courses Digital Marketing Courses

SEO Analysts are the experts that try to improve the rank of a website on various search engines by using various techniques and tools. SEO Analysts prepare the website for indexing and try to rank higher in the search engine with the help of analysis. 

SEO Analyst Salary: Quick Facts

  • SEO Analysts help with Digital Marketing, implementing SEO strategies and social media strategies for their clients.
  • SEO Analysts also help with keyword research, analytics and help in creating a digital presence.
  • The average salary of an SEO Analyst ranges between 2 -3 LPA and increases with work experience.

Quick Links:

Digital Marketing Courses by Google Digital Marketing Certifications

SEO Analyst Average Salary

The following section highlights the monthly and annual salary of an SEO Analyst and the average salary of a fresher SEO Analyst. 

SEO Analyst Monthly Salary

An SEO Professional makes INR 18,000 to INR 25,000 at the start of their career. The monthly salary can differ from the company and the sector a person is working in.

Company Average Salary (INR)
TechWyse Internet Marketing 31,666
RNF Technologies 32,848
Performics 43,750
IndustryARC 25,000
Zoho 63,467

SEO Analyst Annual Salary

The annual average salary of an SEO Analyst is INR 2,35,000. The number of experience he has and the knowledge he/she possess can be a deciding factor for his/her salary. The following table shows the average annual salary of an SEO Analyst.

Company Average Annual Salary (INR)
TechWyse Internet Marketing 3.79 L
RNF Technologies 3.94 L
Performics 5.25 L
IndustryARC 3 L
Zoho 7.61 L

SEO Analyst Salary for Freshers

An SEO analyst can make around INR 18,500 per month at the start of their career. The average salary per month can increase by an increase in the number of experience and knowledge one possesses. The average salary can also differ by the industry one runs.

Company Average Monthly Salary (INR)
Script Technologies 18,000
DLK Technologies 16,000
RankUno Interactive Technologies 29,000
Stan Ventures 34,000
DotMappers IT 25,600

SEO Analyst Salary: Designation Wise

The following section highlights the salary of an SEO Analyst, SEO Specialist, and SEO Manager as per the work experience and designation.

SEO Analyst Salary

Experience (in Years) Average Monthly Salary
Early Career (0-1) 27,755
Mid-Career (1-4) 32,743
Late Career (5-9) 62,500

SEO Specialist Salary

Experience (in Years) Average Annual Salary
Early Career (0-1) 2 L
Mid-Career (1-4) 4.30 L
Late Career (5-9) 9.60
Late Career (10+) 12.75 L

SEO Manager Salary

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 3.80 L
Mid-Career (1-4) 5 L
Late Career (5-9) 5.25 L
Late Career (10+) 7.40 L

SEO Analyst Salary: Country Wise

The following section highlights the salary of an SEO Analyst around the world in the top countries such as India, the USA, the UK, etc. 

SEO Analyst Salary in India

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 1.79 L
Mid-Career (1-4) 3.50 L
Late Career (5-9) 8 L
Late Career (10+) 15 L

SEO Analyst Salary in Canada

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 25.47 L
Mid-Career (1-4) 29.62 L
Late Career (5-9) 38.50 L

SEO Analyst Salary in USA

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 32.30 L
Mid-Career (1-4) 36.70 L
Late Career (5-9) 47.72 L
Late Career (10+) 47 L

SEO Analyst Salary in UK

Experience (in Years) Average Annual Salary (INR)
Early Career (0-4) 21.58 L
Late Career (5+) 26 L

SEO Analyst Salary: Company Wise

Different companies hire SEO Analysts with relevant knowledge for different profiles at different pay packages. some of the best companies that offer jobs to SEO Analysts are listed below.

Company Average Annual Salary (INR)
Zuperfly 8 L
Mobstac 7 L
SESA 6 L
Auric 6.50 L
Performics 4.50 L
Team Pumpkin 4.50 L
CARAT 4.50 L
Splash Learn 5 L
Sif 5 L
Toothsi 7 L

SEO Analyst Salary: Qualification Wise Salary

A person can become SEO Analyst anytime he wants. Many institutes have different types of qualifications beneficial for students. Candidates can choose the type of Qualification he wants. A person can do a Certificate, Diploma, PG Diploma, Degree in SEO Training. As the number of experiences goes on increasing along with knowledge and post, the person has higher chances of getting a good salary.

Qualifications Average Annual Salary (INR)
Diploma Degree 2.50 L
Certification Course 1.80 L
Undergraduate Degree 3 L
Postgraduate Degree 5 L

SEO Analyst Salary: Gender Wise

The company that hires candidates with at least basic knowledge of Law offers different salaries to each gender. The companies have almost 70% male employees while the remaining 30% are females.

Gender Average Annual Salary (INR)
Male 4.40 L
Female 3.90 L

SEO Analyst Salary: Experience wise

Persons are offered higher roles with better pay as they have the desired experience. A person with more relevant experience in the field will always occupy top spots. These experienced professionals are always in demand. The below table enlists the average salary a person can get along with his number of experiences.

Experience (in Years) Average Annual Salary (INR)
Early Career (0-1) 1.79 L
Mid-Career (1-4) 3.50 L
Late Career (5-9) 8 L
Late Career (10+) 15 L

SEO Analyst Salary: City Wise

Companies offer Salaries based on the location also. Some of the high-paying cities are Pune, Bangalore, Hyderabad, Mumbai, Kolkata, Chennai, Delhi, etc. Some cities offer more income than the average national income of the country. The following table gives the average salary of an SEO Analyst in India.

City Average Annual Salary (INR)
Chennai 2.41 L
Bangalore 2.42 L
Hyderabad 2.18 L
Mumbai 2.47 L
Pune 2.34 L
New Delhi 2.80 L
Gurgaon 2.50 L
Noida 2.50 L

SEO Analyst Salary: Top Recruiters

Many companies hire SEO Analysts at different pay levels. Some of the top recruiters of SEO Analyst in India are:

Aquent KPMG
CyberCoders Go Fish Digital
Bank Bazaar Team Pumpkin
CARAT Splash Learn

SEO Analyst Salary: FAQs

Ques. What are the roles and responsibilities of an SEO Analyst?

Ans. The roles and responsibilities of an SEO Analyst include

  • Perform keyword research in order to optimize the website of an organization
  • Administer various search engine programs such as Sitemaps, Webmaster tools, etc.
  • Implement link building
  • Research and administer social media tools
  • Perform SEO Audit to rectify any errors (if present).

Ques. What are the Qualities of an SEO Analyst?

Ans. An SEO Analyst should have the following traits

  • An SEO Analyst is Self-Disciplined.
  • They know which task should be prioritized.
  • They have a detail-oriented work style.
  • SEO Analyst brings their theoretical knowledge to practical use.
  • They have the ability to complete the work with logic and creativity whenever required.

Ques. What are the prospects of an SEO Analyst?

Ans. According to BLS, the job outlook of SEO Analysts is expected to increase by 22% from the year 2020 to 2030.

Ques. What are the employment sectors for SEO Analysts?

Ans. SEO Analyst is mostly hired by digital marketing agencies to build the digital presence of organizations. SEO Analysts are also hired by IT companies, Banks, Medicine companies, the telecom sector, etc.

Ques. Which books I can refer to for learning SEO Analyst from basics?

Ans. Following are the books you can refer to for learning SEO Analyst

  • SEJ’s SEO 101: Learn the Basics of Search Engine Optimization by Loren Baker, Danny Goodwin, Anna Crowe, etc.
  • The Art of SEO: Mastering Search Engine Optimization by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
  • Search Engine Optimization All-in-One for Dummies by Bruce Clay
  • SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke
  • Marketing in the Age of Google by Vanessa Fox
  • The Link Building Book by Paddy Moogan
  • The Art of social media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

Ques. How do I prepare for the SEO Analyst Job Interview?

Ans. Having a detailed knowledge of the company’s work will always be advantageous for you. Be thoroughly knowledgeable about the company’s working, dealings, etc. learn about the changes and appointments in the company. Be thorough about the knowledge you have gained while studying the course.

Ques. Can I learn courses related to Search Engine Optimization online?

Ans. Yes. Many Institutes have started online courses on Search Engine Optimization. Also, various platforms such as Udemy, Coursera, Edx, Future learn, etc. have numerous teachers on their platform teaching courses on SEO Analyst.

Ques. Can I learn SEO Analyst for free?

Ans. Some aspects of SEO Analyst can be studied online but if you want to gain in-depth knowledge of the course it is better to opt for a Diploma/bachelor course.

Ques. Can an SEO Analyst work independently?

Ans. SEO Analyst mostly works with marketing companies. after gaining some experience with working in an organization and then switching can help to scale up the payment as well as position. Also, SEO can work independently after gaining a good amount f experience.

Ques. What challenges will I have to face as an SEO Analyst?

Ans. After becoming an SEO Analyst you may have to deal with critical situations, attention to details, prepare reports, keep an eye on the competitor, etc.

Ask your question

Answered Questions

DM

Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

PT

Pragya Tripathi

16 Feb 23

When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run.

IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.

...Show More
Mp

How is MDI gurgaon's PGP-IM Programme?

HS

Harshal Sonawanw

21 Feb 23

MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program 

  • The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally.
  • The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then.
  • The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally.
  • The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India.
  • Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India.
  • If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias.

It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.

...Show More
JR

What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

SR

Sudipta Roy

13 Aug 21

NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned.

Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future.

Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing. 

Here are the recent placement highlights of NITIE. 

Average CTC  20 LPA 
Highest CTC  44 LPA 
Major recruiters  ETLI, IDFC First, EY, etc. 

PGDMM students get almost equal opportunities as any other branch. 

...Show More
AD

How would you rate IIM Lucknow - Noida Campus for PGP course?

JP

John Praveen

06 Jan 23

My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus.

The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same.

Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements.

My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.

...Show More
SP

How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

SS

Saransh Shah

06 Mar 23

While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT.

  • The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints.
  • You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA.
  • But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection.
  • Performing well in the competitions conducted by your desired company is another way to get a high-paying job. 
  • If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting.

These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.

...Show More
SN

How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

VJ

Vishal Jha

06 Mar 23

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

Particulars 

Statistics 

Highest salary 

INR 77.8 LPA

Average salary

INR 33.02 LPA

Top Recruiters 

Asian Paints, Hindustan Unilever Limited, ITC, Accenture Strategy
...Show More
MC

What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

DC

Dhruv Chatterjee

25 Jan 23

IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference

  • PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions.
  • PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. 
  • PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance.
  • PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain.
  • PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance.
  • PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities.

The courses have been arranged preference-wise so will make it easy for you to choose one.

...Show More
BD

Which is best option, the executive program in sales and marketing at IIM Calcutta or the postgraduate certification in business management at XLRI, Jamshedpur?

SB

Shubham Bhoyar

29 Nov 22

Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes. 

  • They have no real value in real life or the corporate world. 

  • They won’t be very useful if you want to learn.

  • They add no value to your CV

  • You will not be considered alumni of the institute

So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. 

...Show More
PP

Should you go for business school in Dehradun or Shanti Business School in Ahmedabad for a PGDM in marketing?

TD

Tina Desai

23 Jun 21

Having to know a lot of people from Shanti Business School in Ahmedabad, I might be able to share some things about the college.

  • It has a great campus with a terrific faculty.
  • The majority of the faculty are Ph.D. holders with experience in the corporate sector.
  • This acts as an advantage as the students are given insight regarding the corporate world from the professors that have received the first-hand experience.
  • The placement opportunities are tremendous with decent management working at the college.
  • Every specialization is unique in its own way.
  • The faculty, subjects, and the course curriculum in the marketing specialization are exceptional.
  • If you want to opt for Shanti Business School then set yourself to work harder than your peers and dedicate yourself to learning as it would help you in landing the best placement opportunities.
  • Setting your goal to land a better placement would not hinder your learning. Rather enhance your skills with learning the best.
  • This would automatically help you in getting the best opportunities at B-schools.

Categories

Shanti Business School

Course Fee

6.25 lakh

Highest CTC

16 LPA

Average CTC

6-7 LPA

Recruiting Companies

Nestle, Coca-Cola, Aditya Birla, Pantaloons, etc.

Be thorough while looking for your college options. Weigh the facilities available to you, the placement opportunities, and the faculty in order to conclude a decision you would not regret in the future.

...Show More
A

How is Amity Business School Noida for marketing?

MS

Mridul Sharma

28 Jul 21

Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages.

  • Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute.
  • Amity Business School provides an overall good exposure in all industrial sectors.
  • The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion.

Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.

...Show More

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