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MBA Marketing: Course, Subjects, Syllabus, Admission, Colleges, Online, Scope, Jobs 2023

OverviewJobsSyllabusDistance EducationAbroadMBA Marketing AdmissionMarketing ExecutiveProduct ManagerQ&ACutoffMBA Marketing Colleges
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Sounak Banerjee

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MBA Marketing is a popular 2 year MBA specialization for candidates interested in learning about market strategies, branding, advertising, and how to manage resources used in marketing.

Candidates aspiring to pursue MBA Marketing Admission 2023 course must have 50% marks in graduation and valid scores in CAT, ATMA, MAT or any other national level MBA exams. The admission process in top MBA marketing colleges such as IIMs and IITs start after CAT results i.e. during the month of January. Some of the top MBA in Marketing colleges include Great Lakes Institute of Management, NMIMS, IIT Roorkee, etc. Indian Institute of Digital Education (IIDE) is one of the popular training institutes that offers an MBA in Marketing program.

MBA Marketing Syllabus includes topics such as Management Concepts, Cost and Management Accounting, Business Environment, Marketing Management, and alike. Students also have the option to pursue dual specialization programs such as MBA Marketing and Sales, or MBA in Finance and Marketing.

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The average salary that is offered to MBA marketing graduates is INR 9,03,076, for the job roles of Marketing Manager, Marketing Executive, and alike. Students are offered placements with CTC as high as INR 27 LPA if they graduate from top MBA marketing colleges such as IIM Ahmedabad.

What is MBA Marketing?

MBA Marketing provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of analytics, storytelling, communications, customer behaviour and management skills. MBA Marketing has found new life with the Growth of Digital Marketing in India.

With the change in time and with more and more digitalisation, companies have to become more efficient in reaching out global audience. Since 2015, Digital marketing has taken the front-seat compared to traditional marketing techniques. MBA Marketing refers to a Master of Business Administration with a focus on Marketing aspect. 

  • MBA marketing is one of the top specializations of MBA that focuses on topics such as market research, advertising, branding, and international markets.
  • Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to the customers, and how to network effectively.
  • The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing.
  • The course will help you to gain knowledge and insights about the marketing strategies of top companies globally, which will help you to work effectively in top management companies.
  • Pursuing MBA in Marketing not only confirms a high salary but also assures a higher and better growth in career. 
  • This program takes 2 years to be completed and it comprises of various subjects such as marketing management, finance, business studies and accounting. 
Course Name MBA Marketing
MBA Marketing Syllabus Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws
Types of MBA Marketing Programs Full Time, Part Time, Distance, Online
Top MBA Marketing Institutes Indian Institute of Digital Education (IIDE), NIIT, AIMA New Delhi
MBA Marketing Colleges in India IIM Kozhikode, IIM Roorkee, IIT Madras, NMIMS, SIBM, Great Lakes Institute of Management
MBA Marketing Online University of Mysore, Jain University
MBA Marketing Jobs Marketing executive, Digital Marketer, Retail Marketer
MBA Marketing Salary (INR) INR 5,00,000 – 7,00,000 per annum

Why MBA Marketing?

  • MBA Marketing course not only teaches the traditional marketing strategies but also the new age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.
  • MBA  Marketing graduates can switch to Consultancy or Enterprising Management after the completion of the course.
  • As per Payscale, the average salary of a Marketing manager is INR 9,03,076 which is higher compared to an HR manager (INR 7,82,489) or Operations manager would get (INR 8,32,787).
  • MBA marketing is one of the popular and demanding MBA Specializations. The top recruiters for MBA marketing graduates are Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.
  • The reason why MBA marketing is so popular is that every company relies on marketing to build customer loyalty, and increase their revenue.
  • Marketing sector is known to be the topmost recruiting sector in MBA Placements. As per IIM Ahmedabad Placements reports, Marketing was the second highest recruiting sector after Finance, with highest CTC of INR 27 lakhs per annum offered by HUL.

Why MBA Marketing is a Popular Career Path?

MBA Marketing is traditional yet one of the most popular career paths in terms of employment in India and abroad. It provides the students with a wide range of scope to make careers in brand management, advertising, and marketing. Students learn new and trending concepts such as Social Media, Brand Management, Digital Ads etc. Hence MBA Marketing along with its new approach helps in building a viable career equipped with modern techniques and strategies.

Also See:

Digital Marketing Courses in Udemy Digital Marketing Courses in Google Digital Marketing Courses in Coursera
Digital Marketing Courses in LinkedIn Digital Marketing Courses in SimpliLearn Digital Marketing Courses in Edx

Types of MBA Marketing Courses

Type Eligibility Duration
Full-time MBA Marketing 50% marks in graduation + valid scores in national level MBA exams. 2 years
Part-time MBA Marketing Graduation + Minimum 2-3 years work experience + performance in written test/interview/GD 2-3 years
Distance MBA Marketing 50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score (Some colleges have merit based selection process) 2 years
MBA Marketing Online 50% marks (45% for SC/ST) in graduation in any discipline Minimum 2 years, Maximum 4 years from the date of registration.

Part-Time MBA Marketing

Colleges Fees (INR)
JBIMS Mumbai 153,000
K J Somaiya Institute of Management, Mumbai 287,445
Welingkar Mumbai 159,765
SIMSREE Mumbai 153,000
Guru Nanak Institute of Management Studies, Mumbai --
PTVA's Institute of Management, Mumbai --

MBA Marketing Online

Colleges Fees (INR)
University of Mysore --
Jain University INR 76,000 (total fees)

MBA Marketing Admission Process

MBA Marketing Admission  is similar to that of MBA Admission . The MBA application fee ranges between INR 1500 and 2500. MBA marketing admission is based on MBA national level entrance exams, and some Universities also conduct their own state/institute level MBA exams.

MBA Marketing Eligibility

The basic eligibility criteria for procuring admissions to the MBA Marketing course have been discussed below:

  • A bachelor’s degree in any discipline from a recognized board or university. The passing percentage should be 50% or equivalent CGPA.
  • There’s a 5% relaxation for all the reserved category candidates (SC/STs) i.e. the passing percentage should be 45%.
  • Some colleges allow final year students to apply, provided they submit a no objection certificate from the principal.

  • Some colleges consider high merit scores of 60% and above such as IIMs.

Eligibility for MBA Marketing
MBA Marketing Eligibility in VGSoM, Kharagpur MBA Marketing Eligibility in DOMS, Roorkee
MBA Marketing Eligibility in BVDU, Pune MBA Marketing Eligibility in NIT, Trichy

MBA Marketing Admission 2023

College Name Exams Accepted
Xavier Institute of Management Bhubaneswar XAT
VIT Business School CAT/ NMAT/ MAT/ XAT/ GMAT/ CMAT
St. Xavier’s University, Kolkata CAT/XAT
International Management Institute CAT/ XAT/ GMAT
IMT Ghaziabad CAT/ XAT/ GMAT/ CMAT
ICFAI Hyderabad CAT/ GMAT/ IBSAT/ NMAT
IIFT Delhi IIFT/ GMAT
ICFAI Business School Gurgaon CAT/ GMAT/ IBSAT/ NMAT
ICFAI University Jaipur University Entrance Exam+PI

MBA Marketing Entrance Exams

Entrance exams are conducted both at the national as well as university level for students who want to enroll in MBA Marketing courses. Tabulated below are a few of the entrance exams held for MBA Marketing students seeking admission.

Entrance Exam Registration Date Exam Dates
ATMA 1st week of June 2023 July 23, 2023
CAT August 3, 2023 November 26, 2023
CMAT February 13, 2023 To be Announced
GMAT To be Announced To be Announced
NMAT September 2023 November 2023
SNAP 2nd week of August 2023 2nd week of December 2023
XAT To be Announced To be Announced

Also Check State Level MBA Entrance Exams:

APICET TANCET 
Dibrugarh University Entrance Exam PU CET 
HPCET TSICET
Karnataka PGCET UPSEE
KMAT MAH CET

Related MBA Marketing Courses

The top dual specialization or related courses that you can pursue apart from a regular MBA Marketing course are MBA Marketing Management, MBA Marketing and Sales, and MBA Marketing and Finance.

MBA Marketing Management

  • MBA Marketing Management is a 2 year postgraduate program suitable for candidates who want to manage the activities involved in marketing, and how to handle the resources used in marketing.
  • 50% marks in graduation is the minimum requirement to get admission in MBA marketing management. Some colleges also ask for a work experience of 2-4 years.
  • JBIMS Mumbai, UPES Dehradun, KJ Somaiya, MIT School of Management are some of the top colleges that offer MBA marketing management courses.
  • The average course fee stands between INR 2-8 lakhs.

MBA Marketing and Sales 

  • MBA in Marketing and Sales is a 2 year postgraduate program for students interested in learning about the techniques of marketing and selling a product or services.
  • The admission process is similar to what is followed in MBA, 50% marks in graduation and valid scores in CAT, XAT, MAT or other national level MBA exams.
  • There are only a few colleges that offer MBA Marketing and Sales in India. Most of them offer specialization courses such as Chemical sales and marketing, Pharmaceutical sales and marketing and Sales and Marketing communications.
  • Amity Business School, Noida, Amity University, Mumbai, ITM Gwalior (MBA Pharmaceutical Sales and Marketing), Jiwaji University, Gwalior (MBA Chemicals Sales and Marketing Management) are the colleges that are known for their MBA Marketing and Sales courses.

  • The average fee is INR 50,000- INR 17 lakhs.

MBA Marketing and Finance

  • MBA in Marketing and Finance is a 2-year postgraduate program for candidates interested in specializing in both Finance and Marketing fields. 
  • Students scoring 50-60% marks in graduation from a recognized university and having a valid score in the entrance examinations are eligible to apply.
  • The average MBA marketing and finance course fee ranges between INR 12,000 to 12 lakhs for the duration of 2 years. 
  • Jain University, UBS Karjat, Poornima University, RIT Bangalore are the top colleges that offer MBA Marketing and Finance programs.

MBA Marketing Distance Learning

MBA Marketing distance learning is very popular among MBA aspirants, this course focuses on sales and marketing. The distance course is a 2 year course and students must secure 50% marks to pursue MBA Marketing. See: MBA Marketing Distance

MBA Marketing Distance Admission 2023

Candidates who wish to pursue MBA Marketing in distance mode should follow the following criteria to take admissions. 

  • The eligibility criteria for distance admission 2023 in MBA Marketing is a graduation from a recognized university or equivalent.
  • The duration for distance MBA admission is 1-2 years.
  • The average course fee for distance MBA Marketing courses are INR 35,000 - 50,000. 

Check: Distance MBA Admission Process

Top Distance MBA Marketing Colleges

There are several Distance MBA Marketing colleges, few of them are listed below:

College/University Name Average Fee (Per annum)
ITM Navi Mumbai - ITM Business School  INR 10.50,000
IPE Hyderabad INR 8,00,000
Mittal School of Business INR 5,30,000
CRM University Bangalore INR 9,00,000
School of Distance Education - Andhra University  INR 30,000
Directorate of Distance Education, Tirunelveli INR INR 29,000
Acharya Nagarjuna University Guntur INR 30,000

MBA Marketing Syllabus

The MBA Marketing syllabus is designed in a manner that helps the students to get theoretical as well practical knowledge for marketing. The MBA Marketing subjects are listed below in the table. 

Semester I Semester II
Management Concepts Cost and Management Accounting
Business Environment Marketing Management
Quantitative Techniques in Management Consumer Behaviour
Managerial Economics Production and Operations Management
Statistical Analysis and Operations Research Advertising Management
Managerial Communication Human Resource Management
Financial Management Accounting and Managerial Decisions
Semester III Semester IV
Strategic Management Management Information System
Entrepreneurship Development Product and Brand Management
International Business Sales and Distribution Management
Industrial Marketing Integrated Marketing Communication
Retail Management Logistics and Supply Chain Management
E-Commerce Total Quality Management
Service Marketing and CRM Management Control Systems

MBA Marketing Subjects

MBA marketing subjects are structured in a manner so that students get a good knowledge of Marketing and management. Some of the best books are available for MBA Marketing which cater the following subjects.

MBA Marketing Core subjects MBA Marketing Elective Subjects
Management Concepts Advertising Management
Management Information Systems International Marketing
Marketing Management Business Marketing Operations
Accounting and Managerial Decisions New Product Development and Marketing
Strategic Management Integrated Marketing Communications
Human Resource Management Salesforce Management
Business Environment Marketing Research

Projects for MBA Marketing

MBA Marketing includes advertising, branding, market research, and other such arenas. MBA Marketing projects are impeccable, and they are guided to be done according to the current industry. Some of the projects for MBA Marketing are mentioned here below,

  • A Study of Consumer Behaviour on Pureit Of Hindustan Unilever
  • A Study of Customer Relationship at Fortis
  • Study of Sales relationship at Coca Cola and Pepsico
  • Study of Relationship Management at Hotel Westin
  • Marketing Strategies at Indigo Airlines
  • Distribution Strategy at Amul
  • Marketing strategies of Hyundai 

See Also:

Digital Marketing Courses from Henry Harvin Digital Marketing Courses in SEMRUSH
Digital Marketing Courses in Hubspot Academy Digital Marketing Courses in Emeritus

MBA Marketing Colleges in India

MBA Marketing is one of the most traditional specializations in MBA. Students who wish to pursue MBA from the best MBA Marketing colleges in India can follow the table represented below,

College Names College Fees
Indian Institute of Management (IIM), Kozhikode INR 19,00,000
Indian Institute of Technology (IIT), Roorkee INR 14,50,000
Indian Institute of Technology (IIT), Madras INR 30,00,000
Indian Institute of Management (IIM), Tiruchirapalli INR 18,00,000
SP Jain Institute of Management and Research (SPJIMR), Mumbai INR 17,50,000
Indian Institute of Management (IIM), Raipur INR 14,50,000
Symbiosis Institute of Business Management (SIBM), Pune INR 19,50,000
Great Lakes Institute of Management, Chennai INR 16,50,0000
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai INR 6,00,000
ICFAI Foundation for Higher Education (IFHE), Hyderabad INR 15,00,000

MBA Marketing Colleges Abroad

Studying MBA Marketing Abroad is popular among students and can be pursued at the top universities across the world. The MBA Marketing fees for abroad courses are significantly higher than what is in India. Students applying for MBA Marketing abroad have to appear for GMAT as an entrance exam and in TOEFL and IELTS for testing English efficiency. 

Name of the College Course Fees
University of Chicago 53,82,363
University of Pennsylvania 54,04,790
University of North Carolina 49,56,259
Bangor University 14,95,101
Coventry University 18,38,876
University of Bedfordshire 11,21,325
McGill University 24,96,818
Laval University 8,29,781
Desautels Faculty of Management 24,96,818

MBA Marketing Scope

MBA Marketing offers jobs in various positions for freshers as well as experienced candidates. Freshers get jobs in positions such as Brand Manager, Sales Manager, Digital Marketing Manager, while the experienced gets a job as Marketing Executive, marketing Managers, marketing Specialist, Business analysts. 

The designation that are offered to the MBA Marketing Students are Consultant, International Finance Manager, Export Coordinator, and Management Consultant. 

View More: MBA Marketing Job

MBA Marketing Jobs

MBA Marketing offers excellent salary to the freshers that varies between INT 20,000 - 60,000 per month. The positions that are offered to the MBA Marketing candidates are Brand manager, Sales Manager, Public Relations Manager, Digital Marketing, Marketing Executive, Marketing Specialist and many more. 

MBA Marketing Fresher Jobs

Candidates who have completed MBA Marketing can apply for fresher job roles in MBA Marketing. The areas of recruitment for MBA marketing Freshers are Advertising, Consultancy, Retail, Banking, Tourism, Digital Media, Entertainment and many others. According to Quikr the salary for freshers starts from INR 20,000. 

Job Profile Salary (per month)
Retail Marketing Fresher  INR 20,000
Marketing Executive  INR 25,000
Marketing Field Executive  INR 27,000
Digital Marketer INR 25,000
Digital Marketing Executive INR 35,000
Digital Marketing Entrepreneur INR 50,000

MBA Marketing Government Jobs 

MBA Marketing professionals can also get jobs in government sector such as, 

Top Government Companies Job Roles Salary (per annum)
State Bank of India Manager INR 7,00,000
National Fertilizers Limited Management Trainee INR 3,00,000
Indian Pharmacopoeia Commission Recruitment Marketing Assistant INR 6,00,000
Solar Energy Corporation of India Senior Manager INR 8,50,000

MBA Marketing Salary in India

There are plenty of job roles available for MBA Marketing aspirants. The raise or the increment depends upon the skills and experience of an individual.

Job Profiles Lowest Salary Offered Highest Salary Offered
Business Development Executive INR 1.74 LPA INR 5.57 LPA
Marketing Manager INR 2.91 LPA INR 20 LPA
Media Planner INR 2.33 LPA INR 8.4 LPA
Sales Manager INR 2.45 LPA INR 10 LPA
Product Manager INR 8.84 LPA INR 15 LPA
Asset Manager INR 2.59 LPA INR 10 LPA
Digital Marketing Manager INR 3.2 LPA INR 15 LPA

MBA in Marketing FAQs

Ques. What is the career scope after MBA in Sales and Marketing?

Ans. MBA in Marketing offers a great career Scope and will open the door for jobs at not only executive but also managerial positions in top-notch companies across the world. After the successful completion of MBA in Sales and Marketing, candidates can land various lucrative jobs and develop a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, etc.

Ques. I have completed my B.A. Can I pursue an MBA in Sales and Marketing?

Ans. Yes, one can pursue an MBA in Sales and Marketing after completing a BA or any other bachelor's degree with a minimum aggregate of 50% scores. Anyone willing to pursue MBA in Sales and Marketing or any other specialization of MBA need to completed their graduation and must have qualified any Management entrance exams such as CAT, GMAT, XAT, SNAP, MAH CET, TSICET, MAT, etc. conducted at the National, State or University level.

Ques. Are there any job opportunities other than sales after MBA in Sales and Marketing?

Ans. Yes, there are a lot of job opportunities other than sales after completing an MBA in Sales and Marketing. Candidates can find a lot of lucrative and highly paid job options after completing an MBA in Sales and Marketing. Students after completing an MBA in Sales and Marketing are not restricted to job opportunities related to sales and Marketing. Apart from this one can find various job prospects in industries like retail, tourism, banking, media, hospitality, advertising, etc.

Ques. What is the course fee for an MBA in Sales and Marketing?

Ans. The average fees for MBA in Sales and Marketing can range between INR 7 - 28 Lakhs per year depending upon the Institute. The average fees for the MBA course with any specializations including MBA in Sales and Marketing in the top MBA colleges in India can be between INR 23 - 30 Lakhs per year no matter whether they are private or government.

Ques. What is the average starting salary of a fresher after pursuing MBA in Marketing and Sales?

Ans. The average starting salary of a fresher after pursuing MBA in Marketing and Sales can be anywhere between INR 12 - 25 LPA depending upon various parameters such as candidate's specializations, region, etc. Most of the top MBA colleges in India offer good placement opportunities and the average placement package offered by them can be anywhere between INR 30 - 45 depending upon the Institute.

Ques. What are the top companies hiring MBA in Marketing graduates?

Ans. There are several National and Multinational Companies that hire graduates of MBA in Marketing. Some of the top recruiters that hire MBA in Marketing graduates are listed below:

  • Amazon
  • Apple
  • Bain & Company
  • BCG
  • Citigroup
  • Deloitte
  • Facebook
  • Goldman Sachs
  • JP Morgan
  • McKinsey
  • Microsoft
  • Morgan Stanley
  • Walt Disney

Ask your question

Answered Questions

DM

Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

PT

Pragya Tripathi

16 Feb 23

When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run.

IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.

Mp

How is MDI gurgaon's PGP-IM Programme?

HS

Harshal Sonawanw

21 Feb 23

MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program 

  • The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally.
  • The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then.
  • The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally.
  • The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India.
  • Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India.
  • If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias.

It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.

JR

What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

SR

Sudipta Roy

13 Aug 21

NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned.

Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future.

Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing. 

Here are the recent placement highlights of NITIE. 

Average CTC  20 LPA 
Highest CTC  44 LPA 
Major recruiters  ETLI, IDFC First, EY, etc. 

PGDMM students get almost equal opportunities as any other branch. 

AD

How would you rate IIM Lucknow - Noida Campus for PGP course?

JP

John Praveen

06 Jan 23

My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus.

The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same.

Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements.

My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.

SP

How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

SS

Saransh Shah

06 Mar 23

While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT.

  • The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints.
  • You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA.
  • But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection.
  • Performing well in the competitions conducted by your desired company is another way to get a high-paying job. 
  • If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting.

These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.

SN

How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

VJ

Vishal Jha

06 Mar 23

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

Particulars 

Statistics 

Highest salary 

INR 77.8 LPA

Average salary

INR 33.02 LPA

Top Recruiters 

Asian Paints, Hindustan Unilever Limited, ITC, Accenture Strategy
MC

What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

DC

Dhruv Chatterjee

25 Jan 23

IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference

  • PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions.
  • PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. 
  • PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance.
  • PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain.
  • PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance.
  • PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities.

The courses have been arranged preference-wise so will make it easy for you to choose one.

BD

Which is best option, the executive program in sales and marketing at IIM Calcutta or the postgraduate certification in business management at XLRI, Jamshedpur?

SB

Shubham Bhoyar

29 Nov 22

Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes. 

  • They have no real value in real life or the corporate world. 

  • They won’t be very useful if you want to learn.

  • They add no value to your CV

  • You will not be considered alumni of the institute

So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. 

PP

Should you go for business school in Dehradun or Shanti Business School in Ahmedabad for a PGDM in marketing?

TD

Tina Desai

23 Jun 21

Having to know a lot of people from Shanti Business School in Ahmedabad, I might be able to share some things about the college.

  • It has a great campus with a terrific faculty.
  • The majority of the faculty are Ph.D. holders with experience in the corporate sector.
  • This acts as an advantage as the students are given insight regarding the corporate world from the professors that have received the first-hand experience.
  • The placement opportunities are tremendous with decent management working at the college.
  • Every specialization is unique in its own way.
  • The faculty, subjects, and the course curriculum in the marketing specialization are exceptional.
  • If you want to opt for Shanti Business School then set yourself to work harder than your peers and dedicate yourself to learning as it would help you in landing the best placement opportunities.
  • Setting your goal to land a better placement would not hinder your learning. Rather enhance your skills with learning the best.
  • This would automatically help you in getting the best opportunities at B-schools.

Categories

Shanti Business School

Course Fee

6.25 lakh

Highest CTC

16 LPA

Average CTC

6-7 LPA

Recruiting Companies

Nestle, Coca-Cola, Aditya Birla, Pantaloons, etc.

Be thorough while looking for your college options. Weigh the facilities available to you, the placement opportunities, and the faculty in order to conclude a decision you would not regret in the future.

A

How is Amity Business School Noida for marketing?

MS

Mridul Sharma

28 Jul 21

Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages.

  • Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute.
  • Amity Business School provides an overall good exposure in all industrial sectors.
  • The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion.

Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.

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