The MBA Marketing Syllabus is structured so that the Management graduate can deal with various marketing tasks at the same time. The syllabus comprises subjects like Rural Marketing, Advertising, Sales and Promotion, Marketing Research, and many other similar topics.
MBA Marketing syllabus is divided into 4 semesters in the 2 years of course study. MBA Marketing can be pursued in various top MBA Marketing colleges like Faculty Management Studies (FMS), IIT Delhi- Department of Management Studies, IIM Ahmedabad, SPJIMR, IMT Ghaziabad, and many more. The average cost to study this program ranges from INR 3-10 Lakhs per annum.
The course curriculum also comprises Internships, Study Tours, Theory lectures, and project works.
Table of Content
2.1 First Year
2.2 Second Year
3.1 First Sem
3.2 Second Sem
3.3 Third Sem
3.4 Fourth Sem
MBA Marketing Syllabus
Check out the latest MBA Marketing Syllabus breakdown tabulated below:
First Year Syllabus | |
---|---|
Semester I | Semester II |
Management Concepts | Accounting for Managerial Decisions |
Business Environment | Computer Application -I |
Managerial Economics | Sales Management |
Statistical Analysis & Operations Research | Consumer Behaviour |
Financial and Cost Accounting | Agricultural and Rural Marketing |
Financial Management | Marketing Research |
Marketing Management | Advertising Management |
Second Year Syllabus | |
Semester III | Semester IV |
Corporate Strategy | International Business |
Retailing | Strategic Management |
Entrepreneurship Development | Logistics and Supply Chain Management |
Service Marketing and CRM | Legal Aspect of Business (S) |
Product and Brand Management | Management Information System |
E-Commerce | Industrial Marketing |
See Also:
MBA Marketing Year Wise Syllabus
The year Wise breakdown of the MBA Marketing syllabus in mentioned in the sections below:
MBA Marketing First Year Subjects
Semester I | Semester II |
---|---|
Management Concepts | Accounting for Managerial Decisions |
Business Environment | Computer Application -I |
Managerial Economics | Sales Management |
Statistical Analysis & Operations Research | Consumer Behaviour |
Financial and Cost Accounting | Agricultural and Rural Marketing |
Financial Management | Marketing Research |
Marketing Management | Advertising Management |
MBA Marketing Second Year Subjects
Semester III | Semester IV |
---|---|
Corporate Strategy | International Business |
Retailing | Strategic Management |
Entrepreneurship Development | Logistics and Supply Chain Management |
Service Marketing and CRM | Legal Aspect of Business |
Product and Brand Management | Management Information System |
E-Commerce | Industrial Marketing |
See Also:
How to become a financial manager? | How to become an Event Manager? |
How to become a Hotel Manager? | How to become airport manager? |
Semester Wise MBA Marketing Syllabus
Check out the detailed latest Syllabus of MBA Marketing tabulated below in the semester Wise breakdown:
MBA Marketing First Semester Subjects
Management Concepts | Statistical Analysis & Operations Research |
Business Environment | Financial and Cost Accounting |
Managerial Economics | Financial Management |
See Also:
MBA Marketing Second Semester Subjects
Accounting for Managerial Decisions | Consumer Behaviour |
Computer Application -I | Marketing Research |
Sales Management | Advertising Management |
MBA Marketing Third Semester Subjects
Corporate Strategy | Service Marketing and CRM |
Retailing | Product and Brand Management |
Entrepreneurship Development | E-Commerce |
See Also:
MBA Marketing Fourth Semester Subjects
International Business | Legal Aspect of Business |
Strategic Management | Management Information System |
Logistics and Supply Chain Management | Industrial Marketing |
See Also:
MBA Marketing: Top Colleges
College Names | Average Fees |
---|---|
Indian Institute of Management (IIM), Kozhikode | INR 19,00,000 |
Indian Institute of Technology (IIT), Roorkee | INR 14,50,000 |
Indian Institute of Technology (IIT), Madras | INR 30,00,000 |
Indian Institute of Management (IIM), Tiruchirapalli | INR 18,00,000 |
SP Jain Institute of Management and Research (SPJIMR), Mumbai | INR 17,50,000 |
Indian Institute of Management (IIM), Raipur | INR 14,50,000 |
Symbiosis Institute of Business Management (SIBM), Pune | INR 19,50,000 |
Great Lakes Institute of Management, Chennai | INR 16,50,0000 |
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | INR 6,00,000 |
ICFAI Foundation for Higher Education (IFHE), Hyderabad | INR 15,00,000 |
MBA Marketing Entrance Exam Syllabus
CAT Entrance Exam is India’s most prestigious national level test, which permits aspirants to get into top management institutes. The IIMs conduct Common Admission Test (CAT) on a rotational basis for candidates who want to take admission into MBA courses.
CAT Exam Pattern has been revised and the total questions further reduced to 66 from 76 along with the reduction in the total number of marks to 198 from 228. It is a computer-based exam that is held in over 150 cities in India.
See Also:
CAT Quantitative Aptitude Syllabus | CAT Data Interpretation & Logical Reasoning Syllabus |
CAT Verbal Ability & Reading Comprehension Syllabus | CAT Exam Pattern |
CAT Syllabus consists of 3 major topics: Verbal Ability & Reading Comprehension, Data Interpretation, and Quantitative Aptitude. The no. of questions to be asked from these subjects are 24, 20, and 22 respectively in the CAT exam.
Verbal Ability and Reading Comprehension | Data Interpretation | Quantitative Aptitude |
---|---|---|
Critical Reasoning | Bar Graph | Number System |
Sentence Correction | Pie Chart | Data Arrangement |
Fill in the Blanks | Caselets | Theory of Equations |
Para Completion | Data Sufficiency | Clock and Calendars |
Para Summary | Line Graph | Mensuration |
Grammar and Usage | Tables | Maxima and Minima |
Word Usage | Combination of Graphs | Heights and Distances |
Para Jumble | Games and Tournaments | Trigonometric Ratios |
Courses Beneficial for Management Students
MBA Marketing: FAQs
Ques. What is MBA Marketing all about?
Ans. MBA Marketing is a 2 year PG degree that studies market strategies, branding, advertising, and how to manage resources used in the field of marketing.
Ques. Which is a better course: a general MBA degree or an MBA Marketing?
Ans. A General MBA degree offers a general idea on business and management policies while MBA Marketing is a more focused course on imparting essential knowledge for the students who want to get into the field of marketing.
Ques. Is it compulsory to have a MBA Marketing degree to get into the field of Marketing?
Ans. No, It's not compulsory to have a MBA Marketing degree. Although demand is high, so is the competition, this degree can provide candidates with the technical marketing skills and experience needed to stand out from other job candidates.
Ques. What jobs can a MBA Marketing graduate get?
Ans. Some of the top job opportunities that one can apply for after MBA in Marketing are Customer Relationship Manager, Marketing Manager, Analytical Manager, Product Manager, Brand Manager, Asset Manager, Media Planner, Corporate Communications Head etc
Ques. Is there any mandatory eligibility criteria to get admission into the MBA Marketing Course?
Ans. Yes, the candidate must have cleared their UG Degree to get admission into MBA Marketing. However, preference is given to students having UG Degree Commerce or Business background.
Ques. What are the top recruiters of MBA Marketing graduates?
Ans. Some of the top recruiters are Amazon, Apple, Bain & Company, BCG, Citigroup, Deloitte, Facebook, Goldman Sachs, etc.
Ques. What are the placement opportunities offered by Private Institutes that offer candidates MBA Marketing ?
Ans. Private Institutes have a separate placement cell which takes care of all placement related issues for all UG and PG courses. Various companies conduct on campus placement in this institute along with the option for appearing for off-campus placements in other institutes. Some of the popular companies who absorbed candidates with MBA Marketing are Morgan Stanley, Reliance, Deloitte, E & Y, L&T, Goldman Sachs etc.
Ques. What is the average income that an MBA Marketing graduate can get?
Ans. The average salary may be around INR 5 LPA to INR 7 LPA at the starting.
Ques. What are the skills required to pursue MBA Marketing Syllabus?
Ans. Some of the skills that a student must have to pursue MBA Marketing Syllabus are Interpersonal skills, Strategic thinking, Entrepreneurial skills, Communication skills, Leadership skills, etc.
Ques. Can a student pursue a MBA Marketing course from abroad?
Ans. Some of the colleges are mentioned below.
Name of the College | Course Fees |
---|---|
University of Chicago | 53,82,363 |
University of Pennsylvania | 54,04,790 |
University of North Carolina | 49,56,259 |
Bangor University | 14,95,101 |
Coventry University | 18,38,876 |
University of Bedfordshire | 11,21,325 |
McGill University | 24,96,818 |
Laval University | 8,29,781 |
Desautels Faculty of Management | 24,96,818 |