SEO Analysts are professionals who are incharge of aiding businesses and organizations build and improve their online brand presence. An SEO Analyst can help in increasing the number of views of a particular website by analyzing data and other associated information related to website performance. SEO Analysts help companies and organizations rise as well as retain their number one game of the ever changing SEO trends.
In order to become an SEO Analyst, aspiring candidates can pursue Diploma, Undergraduate or Postgraduate SEO Courses or Digital Marketing Courses. India is home to several Top Digital Marketing Colleges, who enroll students both on the basis of Entrance Exams as well as on the basis of Merit. An average Digital Marketing Course Fee ranges from INR 8,000 – 10,000 per course. Students aspiring to become an SEO Analyst, can also choose to pursue Online Digital Marketing Courses provided by Google, Udemy and others.
Check:
Google Free Digital Marketing Courses | Best Digital Marketing Courses on Udemy | Coursera Digital Marketing Courses |
After completing relevant courses, the average starting salary of an SEO Analyst ranges from INR 1.80 – 2.66 LPA. 70.5% of students complete their bachelor's to get a job as SEO Analyst , while 6.8% students pursue Postgraduate degree for the same. With gradual experience and knowledge the highest salary of an SEO Analyst in India can go up to as much as INR 12 – 14.70 LPA. Read More: SEO Analyst Salary
Table of Contents
- How to Become an SEO Analyst: Quick Facts
- Types of SEO Analysts
- Steps to Become an SEO Analyst
- How to Become SEO analyst in India
3.1 How to Become an SEO Analyst After Class 12th
4.2 Diploma Courses
4.5 PG Diploma in Digital Marketing
4.6 Diploma in Digital Marketing
5.1 USA
5.2 UK
5.3 Australia
8.3 Experience Wise
How to Become an SEO Analyst: Quick Facts
Industry | Digital Marketing |
Eligibility | 10+2 |
Average Starting Salary | INR 2-6 LPA |
Job Opportunity | Startups, Data Analytics Agencies, IT Companies, Digital Marketing Agencies, Digital Marketing Department of MNCs and Companies, etc |
Types of SEO Analysts
SEO analysts examiners assist organizations with building and improving their online brand presence. Search engine optimization analysts direct keyword research, monitor website traffic and come up with improvement procedures to ensure the most ideal client experience. They likewise stay up with the latest with current SEO strategies.
Some of the major classifications among the SEO Analysts are listed below.
- SEO Strategist: The SEO Strategist is liable for planning and carrying out SEO and SMO methodologies for customers. The right individual will be objective situated, have excellent meticulousness, and have remarkable relational abilities
- Social Media Analyst: The Social Media Analyst is answerable for carrying out web-based media procedures for customers. They can rapidly understand and support initiatives that will add to the objectives and achievement of client campaigns, explicit to web-based media.
- Link Builder: Link builders work in content exposure, promoting their webpage's and quality pages to different sites with the expectation that those sites will connect to their own. Link builders achieve this from numerous points of view, including email crusades, reaching article catalogs, posting on discussions, and contacting websites.
- SEO Consultant: Search engine optimization Consultants are liable for arranging, executing and overseeing organization customers' generally speaking SEO technique. They typically cover a wide variety of duties such as web marketing, web analytics, content strategy planning, external link establishment, and keyword strategy.
- SEO Specialist: A SEO specialists is somebody that upgrades sites to accomplish higher web search tool rankings
Steps to Become an SEO Analyst
To become a SEO Analyst, you have to make a strategy. Below we have shared some steps which will give you an idea about what points to consider while preparing yourself for this career.
- Subject Choices: Students from any stream can become a SEO Analyst but it is advisable to take up science stream in their 10+2 with Computer Science as one of the compulsory subjects. Post to which they can pursue a Bachelor level degree or can also pursue certificate or diploma level courses. A candidate seeking to pursue Digital Marketing opt for subject combinations such as Physics, Chemistry, Maths and Science in their 10+2 as this will be beneficial. Students from other streams can go for some certificate courses after the completion of their 10+2.
- Selecting Correct Colleges: The next step towards becoming a SEO Analyst would be to choose the right college. These are some of the colleges for a Degree in Digital Marketing such as UPES Dehradun, Quantum University, Roorkee, Indira Institute of Management, Pune, Pearl Academy, New Delhi, Presidency University, Bangalore, Graphic Era Hill University, Dehradun
- Internships: It would be beneficial if you have done an internship in some organizations. They can even do freelancing as a SEO advisor in various websites to gain some experience
How to Become SEO Analyst in India
Becoming a SEO Analyst in India is a challenging job. Candidates who wish to pursue this career, must be consistent and start preparing after qualifying for secondary class (10th). Thereafter they need to choose the right subjects, prepare for Graduation, followed by a certificate course related to SEO Analyst will be beneficial.
- School Level Preparation: As such no school level preparation is needed for becoming a SEO Analyst. To make the process easy they can start their preparation along with pursuing some Certificate Courses after clearing class10th board exams.
How to Become an SEO Analyst After Class 12th
Some of the key steps that can be followed in order to become an SEO Analyst after class 12th are listed below for your reference,
- Graduation Preparation: At the UG level, candidates aspiring to become a SEO Analyst should first focus on gaining knowledge of different search engines and how it works. They can even start freelancing during their colleges to know more about various aspects of search engine optimization.
- Post Graduation Preparation: After the completion of the bachelor course the students can take admission in various diploma or Certificate Courses in SEO or Digital Marketing. After completing your Under graduation and before opting for a job or higher studies, it would be beneficial if you practice your skills along with an internship to secure yourself for a better salary package.
SEO Courses
There are many courses which an individual can pursue in order to be a SEO Analyst. Given below are the list of digital marketing/ SEO related courses for the same:
Certificate Courses
There are different online platforms that give various courses on specific topics for a minimal amount that is affordable for the users. It assists with understanding the critical components for making viable SEO strategies including how to choose powerful keywords and perform the research for keywords and others as well.
Provider | Courses | Duration | Fees |
---|---|---|---|
Coursera (University of California) | Search Engine Optimization Fundamentals | 5 months | Free |
HubSpot Academy | SEO Training course Building Sustainable Traffic for Growth of Business | 1 hours | Free |
Udemy | SEO | 10 hours | INR 700 |
Coursera (University of California) | Search Engine Optimization Fundamentals | 30 hours | Free |
Coursera (University of California) | Optimizing a Website for Search | 25 hours | Free |
HubSpot Academy | SEO Training course : Building Sustainable Traffic for Business Growth | 1 hours | Free |
Skillshare | SEO Today | 1 hour 9 min | Free |
Udemy | SEO 2023 | 10 hours | INR 700 |
Udemy( Moz) | SEO Training Course | 3.5 hours | Free |
Yoast | Free SEO training | 15 hours | Free on subscriptions (499$ per year) |
Diploma Courses
There are many diploma courses in the field of SEO/Digital Marketing. Candidates completing their 10+2 are eligible to pursue these courses. Many colleges also offer PG diploma courses. Admission into these courses is based on merit. Some of the most popular diploma courses in SEO/Digital Marketing are:
Course Name | Average Fees | Course Duration |
---|---|---|
SEO & Digital Marketing Fundamentals | INR 600 per month | 16 weeks |
Diploma in SEO and Digital Marketing | INR 14,000 | 1 year |
Diploma in Digital & Internet Marketing | INR 35,000 | 3 months |
PGD in Digital Marketing | INR 10,000-1 Lakhs | 1 year |
Eligibility Criteria
-
Students seeking admission into the Diploma courses must have to complete their 10+2 from a recognized board
MBA in Digital Marketing
MBA Digital Marketing is a specialized course for students who need to become familiar with the various parts of Digital Marketing. It manages the improvement of different brands or products through various platforms of digital media.
Admission Process
Admission to the course is conceded based on marks scored by the applicant in any of the MBA Entrance Exams. A few colleges likewise direct Written Tests and Personal Interviews after the Entrance Exams for final shortlisting of students. Some of the most famous Entrance Exams for MBA Digital Marketing courses are CAT, MAT, GMAT, and so on.
Entrance Exams
Various Entrance Exams are conducted for admission in MBA courses. There are some universities who conduct their own entrance test for admission. Some of the entrance exams are
Eligibility Criteria
- The program requires a bachelor’s degree in any discipline with a total of 50% marks or an identical CGPA from a recognised university.
- Applicants appearing in final year examd can also apply, however their admission will be liable to acquiring at least 50% marks in their Bachelor's courses.
- Candidates passing nationalized entrance exams like CAT/MAT/GMAT/CMAT or other comparable entrance tests are qualified to apply for the MBA digital marketing program.
BBA in Digital Marketing
BBA in Digital Marketing is a 3-year undergrad program, including basically, a high level investigation of the strategies utilized in the marketing of products or services using digital technologies.
Duration | 3 Years |
Admission Process | 10+2 with at least 50% marks |
Eligibility | Merit-based or based on counselling after qualification of entrance test |
Course Fees | INR 50,000-3 Lakhs |
Average Starting Salary | INR 2-6 LPA |
PG Diploma in Digital Marketing
Post Graduate Diploma in Digital Marketing is a 1 year postgraduate level course, furnishing students with an adaptable information on content strategy, Search Engine Optimization, Search Engine Marketing and Email Marketing.
Duration | 1 Years |
Admission Process | Graduation with at least 50% marks |
Eligibility | Merit or Entrance based |
Course Fees | INR 30,000-2 Lakhs |
Average Starting Salary | INR 2-4 LPA |
Diploma in Digital Marketing
Diploma courses are 2 year Program in which students the basic understanding of the Related fields
Duration | 1 Years |
Admission Process | 10+2 with at least 50% marks |
Eligibility | Merit based |
Course Fees | INR 10,000-50,000 |
Average Starting Salary | INR 2-4 LPA |
How to become a SEO Analyst Abroad
Pursuing Digital Marketing Course abroad to become an SEI Analyst is one of the most sought after professions, one does not have to worry much about their future if they become SEO Analyst. The level of difficulty of the program is almost similar to what it is in india.
USA
The USA is the ideal and the most suggested country for this course. As the colleges and high rate experiences can be brought about by working or gaining from associations or firms. Digital Marketing in the USA is offered by presumed and notable colleges.Digital Marketing salary for graduated people is known to be genuinely acceptable. People can acquire adequate information, experience and open positions by picking this nation to seek after MA in Digital marketing or MSc in Digital marketing or further better MBA in digital marketing.
Colleges
University Name | Course Offered | Average Annual Fees |
---|---|---|
University of California | ACP Digital Marketing and Communications | INR 5.78 L |
Arizona State University | Master of Science in Digital Audience Strategy | INR 7.16 L |
Virginia Tech | BS in Business Marketing Management Digital Marketing Strategy | INR 22.61 L |
Sacred Heart University | BS and MS in Digital Marketing | INR 31.36 L |
George Washington University | Graduate Certificate in Digital Marketing and Communications | INR 23.27 L |
University of Missouri | Graduate Certificate in Digital and Social Media Marketing | INR 18.30 L |
Bellevue College | BSin Digital Marketing | INR 13.76 L |
New Jersey Institute of Technology | Graduate Certificate in Digital Marketing Design Essentials | INR 22.37 L |
United Kingdom
The United Kingdom is the second generally sought after country in the world. Digital advertising in the UK is a mainstream course offered at a portion of the top colleges in the UK. By seeking after individuals digital marketing in the UK people can get encounters and job positions at top firms in the world. Master's in Marketing in the UK is an acclaimed course since the structure and information given to students is exceptionally solid.
Colleges
University Name | Course Offered | Average Annual Fees |
---|---|---|
University of Southampton | Digital Marketing (MSc) | INR 24.84 L |
Nottingham Trent University | MBA Digital Marketing | INR 21.68 L |
Robert Gordon University | Digital Marketing BA (Hons) | INR 14.45 L |
Leeds Beckett University | MSc Marketing and Digital Strategy | INR 14.45 L |
University of Brighton | PG Diploma Marketing (Digital Marketing) | INR 15.79 L |
Falmouth University | BSc Business & Digital Marketing | INR 16.51 L |
University of Bradford | MSc Digital and Strategic Marketing | INR 18.25 L |
University of Surrey | MSc Digital Marketing and Channel Management | INR 20.85 L |
Australia
Another wonderful destination to seek after graduation in digital marketing, Australia is a developed country and has figured out how to make numerous innovative turns of events. Digital Marketing in Australia is sought after by a few worldwide students. The specific level of digital marketing is one of the projects that are frequently drawn closer for concentration by students.
University Name | Course Offered | Average Annual Fees |
---|---|---|
La Trobe University | Master of Digital Marketing Communications | INR 21.37 L |
RMIT University | Bachelor of Business (Digital Business) | INR 20.74 L |
Charles Sturt University | Graduate Certificate in Applied Digital Marketing | INR 8.07 L |
Curtin University | Graduate Certificate in Digital Marketing | INR 8.52 L |
Edith Cowan University | Graduate Certificate of Applied Digital Marketing | INR 8.58 L |
The University of Melbourne | Master of Digital Marketing | INR 26.05 L |
Monash University | Graduate Certificate of Marketing and Digital Communications | INR 17.16 L |
Queensland Academy of Technology | Diploma of Leadership and Management Specialising Digital Marketing | INR 3.41 L |
Benefits of Becoming an SEO Analyst
A SEO Analyst job is viewed as quite possibly the most worthwhile profession across the world. Compared with other average jobs growth, the SEO analyst jobs are developing at a much-higher rate. The justification this quick development is its enormous interest from each area of business websites like Healthcare, IT, retail benefits, e-commerce and so on
Therefore, more individuals seek to become SEO analysts. It has its own advantages. How about we have a quick glance at them:
- Salary: The average salary of SEO Analysts in India is INR 3,00,000. SEO Analysts freshers at the starting of their career earn INR 2,50,000 per annum. SEO Analysts with more than 10 years of experience can earn over INR 6,00,000 per annum
- Job Security: In today's world, seo is the essence of every business. Regardless of whether it's a big business house or a small one, everything revolves around Search Engine. Thus, to deal with this productively, organizations would require skilled experts or all in all SEO analysts. They are the ones who recognize the hierarchical enhancements required, plan systems to carry out those progressions relying upon which analysts take proper search engines related queries. However, the accessibility of skilled students in the SEO analyst profession is limited. Thus, the ones with genuine skills and abilities are a boon for the organization. Students with digital marketing, Computer and SEO proficiencies can have a promising career in this field. The SEO analyst profession resembles a vast ocean with different spaces to browse. Employers are consistently looking for skilled analysts to manage their business websites.
- Positive Impact: The Positive impact of the career of having an SEO Analyst in the industry will not only help in various sectors of the working hierarchy but will also help the companies prosper within. A few of the positive impacts of system analyst career are
- They can foresee risks and help organizations to be on top of the search engines
- Since the SEO analyst profession is not restricted to a particular domain, professionals can choose an industry as per their preference and expertise
- Decent salaries and huge incentives are a part of this profession.
- Opens career possibilities abroad.
- Higher Studies: Students can join an organization as a SEO Analyst immediately after completing their Bachelor’s course in either Marketing, Advertising, IT, Computer etc as their specialization subjects. This qualification will bag them for an entry-level SEO Analyst position. After working for a while if they want, they can upgrade their educational qualification by enrolling for a postgraduate course or a doctorate program in the relevant subject.
- Unique Experience: A SEO Analyst as a career is very challenging. Earning unique experience by identifying, assessing, managing and gaining a vivid set of knowledge will help you to grow in your career and to make you ready for the next step in this field.The trend and the prediction put forward by the SEO analysts helps in making the organizations websites much more efficient.
Skills Required to Become an SEO Analyst
To become a SEO Analyst you must hold some useful skills required in this career. The following are some skills for the SEO Analyst career.
Content Creation & Curation | Web Design |
Knowledge of SEO Algorithms | Management |
Knowledge of SEO Tools | Information Technology |
Data Analysis | Expertise in MS Office |
Business Administration | Google Search Console & Webmaster Tools |
HTML and CSS |
Salary of an SEO Analyst
The starting salary of a SEO Analyst in India varies from INR 2 – 6 LPA . The salary value may depend on the sectors and how much experience an individual has.
Average Annual Salary
Name of Organisation | Starting Average Annual Salary |
---|---|
Government | INR 2 L - 5 L |
Private | INR 2 L - 4 L |
Specializations Wise
Specializations | Average Starting Salary |
---|---|
SEO Strategist | INR 1.8 LPA - 3 LPA |
Social Media Analyst | INR 2 LPA - 4 LPA |
Link Builder | INR 1.5 LPA - 2.5 LPA |
SEO Consultant | INR 3 LPA |
SEO Specialist | INR 2.5 LPA |
Experience Wise
Experience | Average Annual Salary |
---|---|
Fresher | INR 2 L - 5 L |
Experienced | INR 4 L - 8 L |
How to Become an SEO Analyst: FAQ’s
Ques. What is the qualification for an SEO job?
Ans. Most present day SEO experts are required to have abilities in information examination, composing, advertising, research, web content, HTML, external link establishment, contender investigation, and keywords research. Mastery in utilizing SEO tools like Raven, Moz, and others is likewise essential.
Ques. Is SEO a good career?
Ans. Yes, SEO is a decent career in 2023 on the grounds that it offers you access to different opportunities. You can work in-house, take on customers, and even begin and develop sites that you own. Furthermore, the three of the most famous sites Google.com, YouTube.com, and Amazon.com, are likewise the greatest search engine.
Ques. What is an SEO job profile?
Ans. A Search Engine Optimization Specialist is liable for examining, checking on and executing sites that are advanced to be gotten via search engines. SEO specialists experts direct different testing strategies in plan, format and promoting procedures to acquire the most natural and paid traffic.
Ques. Is SEO easy to learn?
Ans. Search engine optimization is difficult at first however when you become familiar with the algorithmic strategies by Google. you can rank up your site in a matter of moments. Simply stay tuned for calculation refreshes from Google and its new arrangements. Search optimization requires time and patience.
Ques. What is the average salary of a SEO Analyst?
Ans. The average salary of a SEO Analyst is around INR 2-6 LPA. Though it may varies depending upon the job roles and with Experience.
Ques. What are two types of SEO?
Ans. The most important types of SEO are Technical SEO, On-Page SEO and Off-Page SEO.
Ques. What are the Course Fees of SEO?
Ans. The average fees of the programs is between INR 10,000-4,00,000. Though it may depend upon the courses you pursue from Certificate level to PG level.
Ques. What are the companies who hire SEO Analysts?
Ans. There are various companies in the digital field who want to grow their business on the internet. Some of them are Samsung, LG, Apple, Google, Oppo, Microsoft, HP, Amazon, among others.
Ques. Is it possible for me to work as a part-time SEO Analyst?
Ans. Yes, you can work part-time or freelance as a SEO Analyst. Many well-known businesses seek professional seo analysts from outside their organizations.
Ques. Is it possible to start your career as a SEO analyst without a degree?
Ans. To start your career as a SEO Analyst, you don't necessarily need a degree. You must, however, be familiar with the resources, tools and search engines that are essential to the profession.