MBA Digital Marketing admission process is as same as the other MBA specializations admission process. It is one of the specializations that one can opt for in the last year of the MBA Course. Admission to these courses will be based on the entrance exams, GD, PI, and WAT round scores. The overall score of the candidate relies on his/her performance in all these rounds.
There are several entrance tests for which one can appear for like CAT/GMAT/SNAP/CMAT and many more. Shortlisted candidates from the entrance test need to appear for GD and PI round (mandatory rounds).
Generally, the MBA Digital Marketing syllabus (MBA Digital Marketing Syllabus) comprises subjects like cyber law, social media marketing, payment gateway management, Google AdWords, affiliate marketing, and many other similar discipline subjects.
Do I qualify for MBA Digital Marketing Eligibility Criteria?
To get eligible for this MBA Digital Marketing course, a candidate needs to fulfill the following given educational requirements:
- Applicants applying for the MBA Digital Marketing course are required to clear a Bachelor's degree in any discipline from a recognized college.
- Candidates ought to qualify any national-level entrance test, for example, CAT/MAT/GMAT/XAT, and so on according to the prerequisites of the institution.
- The passing percentage required for admission is a minimum of 50% score in graduation.
- Applicants from reserved categories like SC/STs can enjoy the benefit of 5% relaxation in the passing percentage for the course admission.
- Students who are appearing for their final year exams, and waiting for their results are also eligible for the course.
- Some colleges also keep English as a mandatory subject for securing admissions to this course.
What is the MBA Digital Marketing Admission Process?
Candidates applying for admission to this course, need to follow a significant admission process. Admission to this course is mostly based on the scores secured in the entrance exams. The steps for the same are discussed below:
- Visit the official website of the entrance exam, and fill up the application form for the course. Make sure that while filling up the form, you upload all the required documents in the prescribed format and dimension.
- Check that for which college you need to appear for which entrance exam. There are plenty of national and university level entrance exams offering admissions to various top universities and colleges. Few of them enlisted below:
Entrance Exam | Conducting Body | Registration Process | Exam Date |
---|---|---|---|
CAT | Indian Institute of Management (IIM) | August 5, 2020, to September 16, 2020 | November 29, 2020 |
MAT | All India Management Association | 1st Week of July 2021, to August 2021 | September 2021 |
XAT | XLRI (Xavier Institute of Management) | 3rd week of August 2020 to 1st week of December 2020 | 1st week of January 2021 |
GMAT | Graduate Management Admission Council | - | Dates selected by the candidate |
CMAT | Management Programs approved by AICTE | 1st week of November 2020 to Last Week of November 2020 | 4th Week of January 2021 |
SNAP | Management Programs at Symbiosis International University | 2nd week of August 2020 to 2nd Sunday of December 2020 | 2nd Sunday of December 2020 |
NMAT | Narsee Monjee Institute of Management Studies | August 1, 2020, to October 16, 2020 | October 06 to December 16, 2020 |
-
Now an aspirant needs to perform the best in the entrance exam. They need to cover every aspect of the entrance exam syllabus. The entrance exam syllabus usually consists of 3-4 sections including topics from verbal and reading comprehension, quantitative aptitude, reasoning aptitude, and general knowledge. The topics covered in each section are listed below for your reference:
Sections | |||
---|---|---|---|
Verbal Ability and Reading Comprehension | Quantitative Aptitude | Data Interpretation and Logical Reasoning | General Awareness |
Antonyms and Synonyms | Number System | Critical Reasoning | Current Affairs |
Verbal Reasoning | Algebra | Combination of Graphs | Polity |
Jumbled Paraphrases | Arithmetic | Tables and Pie Charts | History |
One word Substitution | Mensuration | Venn Diagrams | Geography |
Sentence Correction | Statistics | Puzzles | Famous Awards, Books, and Authors |
Fill in the Blanks | Profit and Loss | Visual Reasoning | Social Issues |
Unseen Passages | Permutation and Combination | Conditional Coding | Industry and Business |
Vocabulary | Trigonometry | Relation Questions | Sports |
However, a few of the colleges can also ask the candidate to go through a written assessment test to check the writing flow and may check management skills as well.
-
The next round is the group discussion and personal interview round. This is also the major step in deciding the score of an aspirant.
GROUP DISCUSSION:
Group Discussion round has been conducted to analyze the ability of the candidate in the group performance, leading skills, and communication skills. The GD round is usually 30 minutes round taken by the 3-4 interviewing panelists. There are several topics from which an aspirant can expect the GD round topic, a few of those topics are listed below:
- Impact of COVID’19 on Economy
- Crime against Women
- Work-life balance
- Is a Start-up boosting entrepreneurship?
- Views on Climate Change
PERSONAL INTERVIEW:
The personal Interview round is organized to check the mental ability of the candidate in addition to cross-checking of their communication skills. They also took a chance to interview the candidates based on how a candidate carries himself/herself. There are a few of the interview questions that are almost there in this round every time, a few of those questions are listed below:
- Why you opt for this school to pursue your masters?
- Tell us something about yourself.
- Where do you see yourself in five years down the line?
- What is your expectation from this B School?
- Tell us about your strengths and weaknesses
- Then the next step is to check the cutoff list that is prepared according to the scores secured by the candidate in the entrance exam along with the scores of the interview and GD round.
- According to your scores, an aspirant can check that for which top college or university, he/she is eligible to pursue this MBA Digital Marketing course.
- The final move is to apply for that particular college and pay the admission dues within the deadline of fee submission.
MBA Digital Marketing Admission: FAQs
Ques: What are the eligibility criteria for the MBA Digital Marketing admission course?
Ans: The MBA Digital Marketing course is one of the most popular courses offered. One can pursue this course with a bachelor’s degree and entrance exams score.
Ques: Are the GD and PI round mandatory for MBA Digital Marketing course admission?
Ans: Yes, for admission in MBA Digital Marketing top B Schools GD and PI rounds are important and mandatory.
Ques: What are the sections involved in the MBA Digital Marketing entrance exams?
Ans: MBA Digital marketing entrance exams comprises of the following subjects:
- Verbal and Reading Comprehension
- Quantitative Aptitude
- Logical Reasoning
- GK
- Business Analytics
Ques: Is there any passing percentage relaxation for reserved categories?
Ans: There is a 5% relaxation for the SC/ST candidates in the passing percentage.