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MBA Digital Marketing Admission Process, Eligibility, and Entrance Exams, Group Discussion, and PI

MBA Digital Marketing admission process is as same as the other MBA specializations admission process. It is one of the specializations that one can opt for in the last year of the MBA Course. Admission to these courses will be based on the entrance exams, GD, PI, and WAT round scores. The overall score of the candidate relies on his/her performance in all these rounds. 

There are several entrance tests for which one can appear for like CAT/GMAT/SNAP/CMAT and many more. Shortlisted candidates from the entrance test need to appear for GD and PI round (mandatory rounds). 

Generally, the MBA Digital Marketing syllabus (MBA Digital Marketing Syllabus) comprises subjects like cyber law, social media marketing, payment gateway management, Google AdWords, affiliate marketing, and many other similar discipline subjects.

Do I qualify for MBA Digital Marketing Eligibility Criteria?

Do I qualify for MBA Digital Marketing Eligibility Criteria?

To get eligible for this MBA Digital Marketing course, a candidate needs to fulfill the following given educational requirements: 

  • Applicants applying for the MBA Digital Marketing course are required to clear a Bachelor's degree in any discipline from a recognized college.
  • Candidates ought to qualify any national-level entrance test, for example, CAT/MAT/GMAT/XAT, and so on according to the prerequisites of the institution.
  • The passing percentage required for admission is a minimum of 50% score in graduation.
  • Applicants from reserved categories like SC/STs can enjoy the benefit of 5% relaxation in the passing percentage for the course admission.
  • Students who are appearing for their final year exams, and waiting for their results are also eligible for the course.
  • Some colleges also keep English as a mandatory subject for securing admissions to this course.
MBA Digital Marketing Entrance Exam

What is the MBA Digital Marketing Admission Process?

Candidates applying for admission to this course, need to follow a significant admission process. Admission to this course is mostly based on the scores secured in the entrance exams. The steps for the same are discussed below:

  1. Visit the official website of the entrance exam, and fill up the application form for the course. Make sure that while filling up the form, you upload all the required documents in the prescribed format and dimension. 
  2. Check that for which college you need to appear for which entrance exam. There are plenty of national and university level entrance exams offering admissions to various top universities and colleges. Few of them enlisted below:
Entrance Exam Conducting Body Registration Process Exam Date
CAT Indian Institute of Management (IIM) August 5, 2020, to September 16, 2020 November 29, 2020
MAT All India Management Association 1st Week of July 2021, to August 2021 September 2021
XAT XLRI (Xavier Institute of Management) 3rd week of August 2020 to 1st week of December 2020 1st week of January 2021
GMAT Graduate Management Admission Council - Dates selected by the candidate
CMAT Management Programs approved by AICTE 1st week of November 2020 to Last Week of November 2020 4th Week of January 2021
SNAP Management Programs at Symbiosis International University 2nd week of August 2020 to 2nd Sunday of December 2020 2nd Sunday of December 2020
NMAT Narsee Monjee Institute of Management Studies August 1, 2020, to October 16, 2020 October 06 to December 16, 2020
  1. Now an aspirant needs to perform the best in the entrance exam. They need to cover every aspect of the entrance exam syllabus. The entrance exam syllabus usually consists of 3-4 sections including topics from verbal and reading comprehension, quantitative aptitude, reasoning aptitude, and general knowledge. The topics covered in each section are listed below for your reference:

Sections
Verbal Ability and Reading Comprehension Quantitative Aptitude Data Interpretation and Logical Reasoning General Awareness
Antonyms and Synonyms  Number System Critical Reasoning Current Affairs
Verbal Reasoning Algebra Combination of Graphs Polity
Jumbled Paraphrases Arithmetic Tables and Pie Charts History
One word Substitution Mensuration Venn Diagrams Geography
Sentence Correction Statistics Puzzles Famous Awards, Books, and Authors
Fill in the Blanks Profit and Loss Visual Reasoning Social Issues
Unseen Passages Permutation and Combination Conditional Coding Industry and Business
Vocabulary Trigonometry Relation Questions Sports

However, a few of the colleges can also ask the candidate to go through a written assessment test to check the writing flow and may check management skills as well.

  1. The next round is the group discussion and personal interview round. This is also the major step in deciding the score of an aspirant. 

GROUP DISCUSSION:

Group Discussion round has been conducted to analyze the ability of the candidate in the group performance, leading skills, and communication skills. The GD round is usually 30 minutes round taken by the 3-4 interviewing panelists. There are several topics from which an aspirant can expect the GD round topic, a few of those topics are listed below:

  • Impact of COVID’19 on Economy
  • Crime against Women
  • Work-life balance 
  • Is a Start-up boosting entrepreneurship?
  • Views on Climate Change

PERSONAL INTERVIEW:

The personal Interview round is organized to check the mental ability of the candidate in addition to cross-checking of their communication skills. They also took a chance to interview the candidates based on how a candidate carries himself/herself. There are a few of the interview questions that are almost there in this round every time, a few of those questions are listed below:

  • Why you opt for this school to pursue your masters?
  • Tell us something about yourself.
  • Where do you see yourself in five years down the line?
  • What is your expectation from this B School?
  • Tell us about your strengths and weaknesses
  • Then the next step is to check the cutoff list that is prepared according to the scores secured by the candidate in the entrance exam along with the scores of the interview and GD round. 
  • According to your scores, an aspirant can check that for which top college or university, he/she is eligible to pursue this MBA Digital Marketing course. 
  • The final move is to apply for that particular college and pay the admission dues within the deadline of fee submission.
MBA Digital Marketing Admission: FAQs

MBA Digital Marketing Admission: FAQs

Ques: What are the eligibility criteria for the MBA Digital Marketing admission course?

Ans: The MBA Digital Marketing course is one of the most popular courses offered. One can pursue this course with a bachelor’s degree and entrance exams score.

Ques: Are the GD and PI round mandatory for MBA Digital Marketing course admission?

Ans: Yes, for admission in MBA Digital Marketing top B Schools GD and PI rounds are important and mandatory.

Ques: What are the sections involved in the MBA Digital Marketing entrance exams?

Ans: MBA Digital marketing entrance exams comprises of the following subjects:

  • Verbal and Reading Comprehension
  • Quantitative Aptitude
  • Logical Reasoning
  • GK
  • Business Analytics

Ques: Is there any passing percentage relaxation for reserved categories?

Ans: There is a 5% relaxation for the SC/ST candidates in the passing percentage.

Ask your question

Answered Questions

PT

Pragya Tripathi

16 Feb 23

When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run.

IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.

...Show More

HS

Harshal Sonawanw

21 Feb 23

MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program 

  • The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally.
  • The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then.
  • The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally.
  • The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India.
  • Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India.
  • If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias.

It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.

...Show More

SR

Sudipta Roy

13 Aug 21

NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned.

Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future.

Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing. 

Here are the recent placement highlights of NITIE. 

Average CTC  20 LPA 
Highest CTC  44 LPA 
Major recruiters  ETLI, IDFC First, EY, etc. 

PGDMM students get almost equal opportunities as any other branch. 

...Show More

JP

John Praveen

06 Jan 23

My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus.

The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same.

Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements.

My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.

...Show More

SS

Saransh Shah

06 Mar 23

While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT.

  • The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints.
  • You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA.
  • But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection.
  • Performing well in the competitions conducted by your desired company is another way to get a high-paying job. 
  • If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting.

These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.

...Show More

VJ

Vishal Jha

06 Mar 23

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

Particulars 

Statistics 

Highest salary 

INR 77.8 LPA

Average salary

INR 33.02 LPA

Top Recruiters 

Asian Paints, Hindustan Unilever Limited, ITC, Accenture Strategy

...Show More

DC

Dhruv Chatterjee

25 Jan 23

IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference

  • PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions.
  • PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. 
  • PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance.
  • PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain.
  • PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance.
  • PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities.

The courses have been arranged preference-wise so will make it easy for you to choose one.

...Show More

SB

Shubham Bhoyar

29 Nov 22

Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes. 

  • They have no real value in real life or the corporate world. 

  • They won’t be very useful if you want to learn.

  • They add no value to your CV

  • You will not be considered alumni of the institute

So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. 

...Show More

TD

Tina Desai

23 Jun 21

Having to know a lot of people from Shanti Business School in Ahmedabad, I might be able to share some things about the college.

  • It has a great campus with a terrific faculty.
  • The majority of the faculty are Ph.D. holders with experience in the corporate sector.
  • This acts as an advantage as the students are given insight regarding the corporate world from the professors that have received the first-hand experience.
  • The placement opportunities are tremendous with decent management working at the college.
  • Every specialization is unique in its own way.
  • The faculty, subjects, and the course curriculum in the marketing specialization are exceptional.
  • If you want to opt for Shanti Business School then set yourself to work harder than your peers and dedicate yourself to learning as it would help you in landing the best placement opportunities.
  • Setting your goal to land a better placement would not hinder your learning. Rather enhance your skills with learning the best.
  • This would automatically help you in getting the best opportunities at B-schools.

Categories

Shanti Business School

Course Fee

6.25 lakh

Highest CTC

16 LPA

Average CTC

6-7 LPA

Recruiting Companies

Nestle, Coca-Cola, Aditya Birla, Pantaloons, etc.

Be thorough while looking for your college options. Weigh the facilities available to you, the placement opportunities, and the faculty in order to conclude a decision you would not regret in the future.

...Show More

MS

Mridul Sharma

28 Jul 21

Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages.

  • Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute.
  • Amity Business School provides an overall good exposure in all industrial sectors.
  • The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion.

Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.

...Show More

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