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MBA at MICA Ahmedabad

Ahmedabad, Gujarat
Private (Autonomous) College

Post Graduate Diploma in Management [PGDM]


Course Fees

Course Duration

2 Years

Total Fees

23 Lakhs

Detailed Fees

general
Total Fees₹ 2300000

Course Information

Course Description

MICA offers PGDM in Communication (PGDM - C) is a two-year, full-time, residential, flagship program. Candidates with a Bachelor’s degree and valid CAT / XAT / GMAT / MICAT scores are eligible to apply for the flagship program.

MICA MBA fees is INR 23 Lakhs. MICA MBA CAT / XAT Cutoff is 80 percentile. MICA MBA has a batch size of 216.

Check MICAT Practice Papers

 

MICA MBA Important Dates 2024

CAT Dates
CAT Registration Starts August 2, 2023
CAT Registration Ends September 21, 2023
CAT Admit Card October 25, 2023
CAT Exam Date November 26, 2023
MICAT Event MICAT I Dates MICAT II Dates
MICAT Registration Opens September 14, 2023 November 23, 2023
MICAT Registration Closes November 20, 2023 January 16, 2024
Issue of MICAT Admit Card / Call Letters November 29, 2023 January 24, 2024
MICAT Exam Dates December 2, 2023 January 27, 2024
MICAT Score Release December 21, 2023 February 15, 2024
Read More

Event Dates (Tentative)
Release of GE & PI Shortlist February 15, 2024
GE & PI at MICA Ahmedabad March 1, 2024
GE & PI at Bangalore March 5 & 6, 2024
GE & PI at Delhi March 10, 11 & 12, 2024
GE & PI at Kolkata March 16 & 17, 2024
GE & PI at Mumbai March 21 & 22, 2024
Final Results First Week of April 2024
Read More

 

MICA Vs XIMB Vs NMIMS

Institute Name MICA XIMB NMIMS
Fees INR 23,00,000 INR 19,90,000 INR 23,90,000
Highest Package INR 36 LPA INR 71.50 LPA INR 67.80 LPA
Average Package INR 20.09 LPA INR 20.03 LPA INR 26.63 LPA
NIRF Ranking 77 46 21
 

MICA MBA Selection Criteria 2024

  • Bachelor’s Degree or equivalent in any discipline.
  • Students in their Final Year of Graduation.
  • Valid CAT / XAT / GMAT / MICAT Scores.

Check MICAT Application Process

 

MICA MBA Admission Process 2024

MICA MBA Admission happens through a layered filtering process consisting of CAT / XAT / GMAT performance; Performance in MICAT Written Exam and Performance in Group Exercise (GE) and Personal Interview (PI). MICAT has three sections which are as follows:

Section Name of Section
Section A Psychometric Test
Section B Aptitude Test with 4 Sub Sections: 1) Verbal ability; 2) Quantitative Ability and Data Interpretation; 3) General Awareness; 4) Divergent and Convergent Thinking
Section C Descriptive Test

Step 1: Psychometric Test

  • Candidates with minimum cutoff scores in CAT / XAT / GMAT are required to appear for MICAT.
  • MICAT Section A (Psychometric Test) is checked as the first step of selection, this section is a qualifier

Step 2: CAT / XAT / GMAT Performance

  • For candidates who qualify for MICAT Section A, their performance on CAT / XAT / GMAT is evaluated. 
  • The best of the three scores is considered for the shortlisting of the candidates.

Step 3: MICAT Performance

  • Candidates who qualify based on CAT / XAT / GMAT, their Section C (Sub-section) of MICAT is assessed.
  • Those who qualify through Section C, their performance in Section B will be evaluated.
  • There is a sectional cutoff for both Sections C & B.
  • Candidates who qualify through Steps 1, 2, and 3 will be considered for GE & PI. 
  • GE & PI Shortlist is based on the Composite Score Formula of 50% CAT / XAT / GMAT and 50% MICAT Scores.

Step 4: Group Exercise and Personal Interview

Candidates who appear in GE & PI must be recommended by majority of the panellists of PI to be considered for the final merit list. The composite score for final selection is prepared based on the following weightage:

Parameters Weightage
CAT / XAT / GMAT 20%
MICAT 30%
Group Exercise (GE) 20%
Personal Interview (PI) 30%
 

MICA MBA Admission: How to Apply?

MICA MBA Applications are filled online on the official website. To fill the application form for the MBA program, check the steps below:

  • Step 1: Register Yourself on the official website of MICA
  • Step 2: Verify your Email Address and Mobile Number
  • Step 3: Upload your Photo & Signature and fill Application Form with all the required details
  • Step 4: Pay the Application Fee of INR 2,100 (Non-refundable) and Submit the Application
 

MICA MBA Batch Profile 2023

MICA MBA Batch Profile


 

MICA MBA Placements 2023

Particulars 2023
Number of Companies 77
Highest Package INR 36 LPA
Average Package INR 20.09 LPA

Check MICA Placements

 

MICA MBA Rankings

Ranking Bodies Year Category
National Institutional Ranking Framework (NIRF) 2023 37th in Management
Indian Institutional Ranking Framework (IIRF) 2023 8th in Management (Pvt.)
4th in West Zone

Check MICA Ranking

 

MICA MBA FAQs

Ques. How is MBA different from PGDM-C in MICA Ahmedabad?

Ans. MBA will have an Urban Impact Project worth 6 credits as a compulsory component. This will be optional for PGDM-C students. Further, following courses will be optional for the PGDM students: a) Global corporate governance, policy and ethics, b) Legal aspects of business, and c) Decoding customer engagement.

Ques. How to prepare for MICAT conducted for MICA Ahmedabad MBA?

Ans. Follow the below steps:

  • First of all, have a complete awareness of the MICAT 2024 syllabus.
  • Pay utmost attention to the descriptive part. To prepare for that, write an essay or a story on different topics associated with the syllabus of MICAT.
  • Practice mock tests or previous year question papers of MICAT. It will help you in identifying areas of improvement. 

Ques. How to check MICA Ahmedabad result for MBA?

Ans. Follow the following steps:

  1. Log on to the official website of MICAT
  2. Enter your MICA ID and Password
  3. Click on Result tab
  4. Enter your Roll Number, Date of Birth and Application number
  5. MICAT Score Card will be displayed on the computer screen
  6. Download it for further use.

Ques. Does MICA Ahmedabad provide internships to MBA students?

Ans. MICA Ahmedabad provides Internships to MBA students that too with stipend. The 2022-2023 batch achieved a 100% summer placement. The average stipend for the entire internship duration was INR 1,54,142 while the highest was INR 4,40,000.

Ques. How to apply for an MBA from MICA Ahmedabad?

Ans. Follow the following steps:

  1. Visit the official website of MICA
  2. Click on the link ‘MICAT 2024 Registration’
  3. Fill details such as Applicant name, mobile number, email address, security code and agree to the terms & conditions
  4. Note down your User Id and Password
  5. Login as “existing user” and fill the application form
  6. Submit your MICAT Application Form and pay the application fee
  7. Take a print out of the submitted form and keep it safe for future reference

Course Details

General

Total Fees

23,00,000
Duration2 Years
Number of Seats-
Type of CourseFull Time
Mode of TeachingOn Campus
Communication

Total Fees

23,00,000
Duration2 Years
Number of Seats-
Type of CourseFull Time
Mode of TeachingOn Campus

Placement

Highest Placement₹ 36.0 Lakhs
Average Placement₹ 20.1 Lakhs
Top Companies

College Ranking

Ranking of MICA



Ask your question

Answered Questions

MICA: 39 answered questions

AM

Aritri Mukharjee

10 Mar 22

Mudra Institute of Communications (MICA) has a great placement scenario. 

MICA Placement: 

  • The 2022 batch got an average CTC of around INR 19 LPA and the highest CTC offered was INR 57.51 LPA. 
  • The placement average for the batch was 100%.

Students also get international placement offers. According to the 2019-20 placement statistics, the highest international CTC offered was INR 58.2 LPA. 

...Show More

AR

Amit Rana

07 Mar 23

Since you have specifically mentioned the aspects on which you want info, I will go straight to the point.

Learning experience: The pedagogy and curriculum are industry relevant and are updated on a yearly basis. The students are taught about Marketing from Day one covering all the arenas. It’s the relevancy and well-structured nature of the curriculum combined with excellent pedagogy that gives the students of MICA an edge over other students of B schools like IIMs during internships 

The course is specially designed for Marketing enthusiasts. The students win many corporate and B-school competitions like Mahindra War Room, HUL Lime, etc. owing to the institute's specialization in Marketing. These competitions fill the gap between the theoretical and practical knowledge we gained in class.

Campus life: The MICA campus is one of the liveliest campuses across India. A student-driven committee organized fun events and kept the spirit alive on campus. We have football, cricket, Game of Thrones, and other movie screenings. Birthdays at MICA are celebrated with much fun. You will get a baggage of memories just in 2 months that will stay with you throughout your life.

ROI: MICA fees are not less given how coveted the course is. This year the fee was ?21 Lakh. The course is priced competitively but it is still not as high as the fees charged by private B Schools like NMIMS or IIMs. After interacting with a few alumni I got to know that most of them managed to repay their loans within 3-4 years. So overall the ROI is pretty good.

...Show More

AS

Aditya Shah

16 Mar 23

At MICA Ahmedabad, you will experience a learning environment that promotes love and affection towards your field of study.

MICA is a specialized institute that offers courses in Strategic Marketing and Communication. The curriculum and pedagogy are designed to cater to the specific needs of this niche field. The specializations in the final year, such as Advertising and Brand Management, Digital Marketing, Media Management, and Market Research, will equip you with the skills required for your dream job.

The faculty at MICA is highly knowledgeable and experienced in this field. You will have access to their expertise, which is unparalleled in the industry. The industry sessions organized by the institute provide a unique perspective on the current trends and practices in the field of strategic marketing and communication.

Apart from academics, campus life at MICA offers something for everyone. Whether you are interested in sports, clubs, or the library, there is always something to keep you engaged. The institute has one of the best libraries, which is well-stocked with the latest books and resources in the field of strategic marketing and communication. The committees and clubs at MICA are highly active and offer opportunities to develop leadership and management skills.

...Show More

SG

Shalini Guha

26 Mar 21

After taking exams like CAT, GMAT and MICAT, which is MICA's own entrance exam, you are shortlisted for GE/PI based on your combined CAT/GMAT and MICAT score. Every candidate's interview experience is unique and subjective. The panelists try to ask critical questions, eager to test your stand. But you don't need to stress out, just be rational. 

Here is a genuine interview experience of a friend of mine:

Venue: Indian Social Institute, New Delhi

Slot: Morning Slot

  1. First of all your GEPI Registrations happen at the venue which eventually gets over by 9:15 after which you are assigned panel numbers. Candidates are put into several groups of 7-8 members each, and from there they are taken for the GE.
  2. Thereafter, two-panel members welcome you and provide you with aprons to wear, on which a serial number of candidates is written.
  3. A group exercise is assigned which has to be executed collectively by the group members at the GE. The exercise that my friend got was "to prepare a skit in which you're playing yourself and Candidate 3 is chosen for admission to MICA from this group, you have to justify his selection."
  4. Then, you are given 7-8 minutes to think about and plan your group exercise. My friend and her group decided that they will let candidate 3 have a great interview while other group members will be downplaying their strengths and hence justifying the selection of candidate 3 through their group exercise.
  5. After your group exercise, you are asked to wait for the common waiting area and you will be facing three new panel members for the personal interview round. 
  6. The panel members will greet you and ask you to sit down. They might discuss the group project that you just performed and what was your role in it. 
  7. They might ask you about your academic background and why you chose to appear for MICA over IIMs. Questions about social media marketing, digital marketing can be thrown at you at any time so prepare beforehand.

Lastly, even if the panelists try to grill you, you have to stand your ground and keep your composure. If you have good communication skills and you understand what all marketing is actually about, then your result will be definitely converted.

...Show More

AS

Ankit Sinha

12 Apr 21

One of my relatives is pursuing the Digital Marketing course offered by MICA in association with Upgrad. He is a marketing professional and has an MBA in Marketing. He was looking to upskill himself in digital marketing and choose this course based on the recommendations he got from his peers. 

  • According to his experience of 3 to 3.5 months in the program, it is worth the time, money, and effort. The course does take on an average of 6 hours a week. However, the course designed in a way that is quite convenient for working professionals. It is systematically broken into small videos to fit the busy schedule of working professionals. 
  • There are non-graded assessments, live projects, resume building, and career mentorship programs. 
  • They also provide extra reading materials as Digital Marketing is a quite vast field and you will need to keep yourself updated by reading up. They also cover the basic information that freshers need to know but hesitant to ask. 
  • If you are looking for upgrading your skills in Digital marketing then Upgrad’s program is definitely a good choice. They also offer three specializations. 

To know more about the course you can visit the official website of Upgrad. They do deliver what they promise.

...Show More

RS

Rohit Sharma

16 Feb 23

MICA, or Mudra Institute of Communications Ahmedabad, is a premier institute in India known for its excellence in the fields of Media, Advertising, and Market Research. Graduates from MICA are highly sought after by employers in these industries and are often preferred over those from higher-ranked institutions. This is due to the institute's reputation for providing students with a strong foundation in these fields through its rigorous curriculum, industry-relevant courses, and practical training.

In the media industry, graduates from MICA are known for their expertise in strategic planning, brand management, and media buying and planning. They are also well-equipped to work in the fields of advertising, digital marketing, and communication research. MICA has a strong alumni network of industry leaders, which helps students to secure internships and job opportunities post-graduation.

However, it's also important to note that MICA graduates are successful in other industries as well such as FMCG, Telecom, E-commerce, and more. The institute's curriculum is designed to provide students with a holistic understanding of the business environment, which equips them with the skills necessary to excel in various industries. Many of the alumni have also gone on to start their own businesses and become entrepreneurs.

When considering MICA as an option for your post-graduation studies, it's important to take into account all of the available options and weigh the pros and cons. Researching the institute's curriculum, faculty, and alumni network, as well as speaking to current students and alumni can help you to make an informed decision. Additionally, it would be a good idea to seek the opinion of professionals in the field you are interested in, as they can provide valuable insights into the opportunities and challenges of different career paths.

...Show More

SM

Sambridhi Majumder

05 Sept 22

For 2022, MICA cutoff for XAT is in the range of 80-99.99 percentile. This is according o the cutoff trends observed for students who got admission in recent years. There is no specific required cutoff. Students applying to MICA, need to take at least one of the three examinations, i.e. CAT, XAT, and GMAT, in order to be eligible for MICAT. 

...Show More

RJ

Ritik Jindal

23 Mar 21

The campus life at MICA is awesome and it is in fact, famous for it. If you believe the students of MICA, every day at MICA gives you the same excitement as the first day. The surrounding is filled with enthusiasm and thrill.

Let us look at the points asked in the question, one-by-one:

Food: The meals at MICA are superb. But, if the mess does not satisfy you, you can go to the Chota Canteen, any day. Four meals- breakfast, lunch, dinner and snacks are served by the mess, every day.

The following table shows the items that you can choose from for different meals:

Breakfast

Aalu-Puri, Sandwich, Parantha, Poha, Upma. Regular items include Fruits, Omelette, Egg Bhurji, Half fry, Oats, Milk, Tea, Coffee, Cornflakes.

Lunch

Chole Bhature, Gujrati dishes, South Indian dishes, Kadhi, and a lot more.

Dinner

Biryani, Pav Bhaji, Mexican Dishes, Chinese Dishes, Hungarian Dishes, Pasta, Pizza, etc.

Snacks

Samosa, Cutlet, Poha, Maggi, Pakoda, Papdi Chaat, Panini.

  • Non-veg items such as fish and chicken are served at least four times a week for dinner.
  • Dessert/Juice/Cold-Drink one among the three is always served in dinner.
  • Curd/Raita, Pickle, Salad is served in lunch and dinner.
  • Jain food and khichdi are also served as per the requirement.
  • Apart from all this, special arrangements are made during festivals and food is served accordingly. Even Valentine’s Day is not left out.

Chota Canteen: The canteen is open 24*7 throughout the year. It offers various items such as pizzas, burgers, French fries, etc. If you customize the food according to your preference and taste, the food is named after you!

Hostel

  • In the first year, you will have to share your room with one partner and for the second year, you will be getting a single room.
  • Parijat (Girls Hostel), Palash (Boys Hostel), Silver Oak (Co-ed Hostel) are first-year hostels.
  • Second-year hostels can be all girls, all boys, or co-ed hostels as per the decision of the students.
  • In the second year, students form groups and pick and form hostels on their own.
  • For the events and leagues that take place on the campus, hostels are vital.
  • Events like birthday dunkings, open mic, etc., are hosted in the hostels at night.

The campus and the library are open 24*7. The classrooms are also easily accessible but require permission. Your life will revolve around assignments, committee work, events and sports.

It will be a one-time experience and hopefully, you will make the most out of it.

...Show More

RP

Raina Patel

08 Apr 21

For MICA's GE-PI process, two test-scores are always considered before they shortlist any candidate. After that, you should clear any of the following- CAT; XAT or GMAT. You must essentially also manage to crack the written exam of MICA itself - MICAT.

This might look and sound difficult and a rather intimidating task, that you have to go through two competitive level exams to get in. You would be able to keep track of the level of your knowledge via Logical Reasoning, Verbal Ability and Quantitative Aptitude. Therefore, you must understand that it is vital to chalk out a plan and a strategy. 

Interestingly, MICAT comprises two different sections which are - Psychometric and Descriptive. This isn't a part of your regular CAT/XAT/GMAT. What's unique isn't the fact that this particular section sets aside students from MICA and B-school graduates. 

Here's a brief overview of Psychometric and Descriptive sections -

  • Descriptive - This section requires candidates to answer questions based on their story-telling abilities and check how well they manage to analyse and handle situations under sheer pressure and stress.
  • Psychometric - A qualifier for the assessed test - this section is such that if you fail in answering even one question, know that your paper will not be considered and hence, would not be evaluated. Right or wrong aspects do not matter in this section but it takes away an impression of the way you function your mind which renders an impression about you too. 

Talking about B-school graduates is pretty straightforward. Once they are shortlisted, they would stick to GDs or else WATs as their second option. While MICA does this. It administers a group exercise checking the candidate's leadership, teamwork and creative side. And by the time you reach the PI, you would go through a number of different experiences.

The path to MICA is indeed difficult and intimidating at times, but if you have already made up your mind to reach there by staying persistent in your efforts, you would definitely be successful. Once you're there, your life will turn around for good.

...Show More

PM

Prerna Mitra

05 Sept 22

MICA is an excellent choice for Digital Marketing and Advertising. The institute has a great faculty base. The placement opportunities offered are pretty good. MICA placements 2022 ended with an average CTC of INR 19 LPA. While the highest CTC offered was INR 57.51 LPA. 

If you aren’t sure about specialization and want to explore different domains, choosing IIM Indore will be better. 

...Show More


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