MBA Marketing Management Syllabus

MBA in Marketing Management is a 2 year program divided into 4 semesters dealing with theoretical and practical concepts in marketing such as sales, product management, etc. The course covers a wide range of topics dealing with finance and business management. Tabulated below is the syllabus of MBA MarketingManagement explained in detail. 

MBA Marketing Management Subjects

The subjects of MBA Marketing Management are classified as core and elective subjects. Discussed below are some of the core and elective subjects for your reference,

Core Subjects

• Management Concepts
• Business Environment
• Human Resource Management
• Strategic Management
• Accounting and managerial Decisions
• Marketing management
• Management information systems.

Elective Subjects

• Advertising Management
• Marketing research
• Sales Management
• Integrated Marketing Communication
• Business Marketing Operations
• International Marketing

MBA Marketing First Semester Subjects

• Managerial Economics- The purpose of the subject is to introduce economic concepts and apply them in business decision making. 
• Accountancy for Managers- This subject introduces the fundamental concepts of financial, cost and management accounting. 

MBA Marketing Second Semester Subjects

• Marketing Management- This subject teaches about the concepts of marketing, behavior of consumers, problems with marketing, etc. 
• Operations Management- Operations Management is about various optimization techniques with managerial perspective. 

MBA Marketing Third Semester Subjects

• Strategic Management- Strategic Management is about setting goals and procedures to make a company more efficient. 
• International Marketing Management- International marketing management teaches about the strategies for promotion, price, planning, profits, the company’s flow of goods and services, etc. 

MBA Marketing Fourth Semester Subjects

• Entrepreneurship- Entrepreneurship deals with ideas and innovative strategies to build a strong management base.
• Marketing Analysis and Reporting- Marketing Analysis and Reporting is about researching the latest market trends and using the data to develop strategies. 

MBA Marketing Management Entrance Exam CAT Syllabus

Common Aptitude Test (CAT) is conducted once a year. It is the major exam for getting admission in MBA in the top IIMs institute. 

MBA Marketing Management Syllabus in Madras University

MBA Marketing Management Syllabus in Bharathiar University

MBA Marketing Management Syllabus in Annamalai University

Annamalai University Distance Education MBA Marketing Management Syllabus

MBA Marketing Management Teaching Methodology and Techniques

MBA in Marketing Management course prepares candidates for many career opportunities in marketing. Marketing requires both theoretical and practical approaches to understand real life situations. Classroom lectures play a very important role along with internships, seminars, research projects and a lot more. Students are also given various group activities for them to identify relevant data points and also come up with solutions to solve the issues. These real life situations will help the candidates to prepare for the situations and better decision making under pressure. Some of the techniques followed to teach MBA in Marketing management include,

• Classroom lectures
• Project 
• Assignments
• Internship 
• Seminars 
• Workshops
• Research Work

MBA Marketing Management Books

There are multiple books available for MBA Marketing Management that provide in-depth knowledge about the program or various other topics and also provide fundamental knowledge related to the subject. These books are available both online and offline. The following books are mentioned below for your reference in regards to MBA Marketing Management,