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MBA Marketing Management Syllabus, Subjects, Semester Wise, Year Wise, Core Subjects, Elective, Books

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Sounak Banerjee

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Master in Business Administration or also known as MBA . This course offers various specializations in finance, marketing, etc. MBA in Marketing Management is a 2 year postgraduate program dealing with the study of consumer behavior, market behavior, advertising, managerial communication, marketing research, customer relationship management etc. In order to pursue this program, candidates must have completed graduation in any discipline preferably in commerce. 

The syllabus of MBA Marketing management deals with theoretical and practical concepts in the domains of marketing, sales, product management etc. Some of the important subjects include managerial economics, financial management, total quality management, business environment, consumer behavior, strategic management, international business, industrial marketing etc. 

How to become a marketing manager Digital Marketing Courses

Post the completion of the program, candidates can land a high-paying job in multiple fields. Some of the job positions on which the candidate can be hired are brand manager, sales manager, digital marketing, marketing executive, marketing manager, marketing specialist, business analyst etc. in multiple areas such as advertising, banking, retail, tourism, business development, digital media, entertainment, technology etc, 

MBA Marketing Management Course Details

Tabulated below is the details of the course available to make it easier for the candidates to understand the course better, 

Degree Post Graduate
Full form Master of Business Administration in MarketingManagement
Duration 2 years
Age Candidate must be minimum 23 years
Minimum Eligibility Candidates must have completed an undergraduate degree in any discipline with a minimum of 50% or above from a recognized institute. Candidate must have
Average Fees INR 10,000 - 90,000 for the entire duration
Average Salary INR 3.50 L - 6.40 LPA
Employment Roles Brand Manager, Sales manager, Marketing Executive, Marketing Manager, Research Specialist, Proposal Analyst, Marketing specialist, business development manager
Employment Sectors Advertising, Consultancy, Banking, Tourism, Business Development, Entertainment, Financial Services , Technology
Top Recruiters Zoho, HCL, Accenture, Genpact, Solar Energy Corporation of India, State Bank of India

MBA Marketing Management Syllabus

MBA in Marketing Management is a 2 year program divided into 4 semesters dealing with theoretical and practical concepts in marketing such as sales, product management, etc. The course covers a wide range of topics dealing with finance and business management. Tabulated below is the syllabus of MBA MarketingManagement explained in detail. 

Semester I Semester II
Management Theory and Practice Marketing Management
Organizational Behaviour Marketing Management
Accountancy for Managers Human Resource Management
Managerial Economics Operations Management
Statistics for Managers Research Methods for Business
Semester III Semester IV
Operations Research Entrepreneurship
Strategic Management Security Analysis and Portfolio Management
Marketing Markets, Treasury & Risk Management Marketing Analysis and Reporting
International Marketing Management Management Information Systems
Strategic Cost Management Final Project Report

MBA Marketing Management Subjects

The subjects of MBA Marketing Management are classified as core and elective subjects. Discussed below are some of the core and elective subjects for your reference,

Core Subjects

  • Management Concepts
  • Business Environment
  • Human Resource Management
  • Strategic Management
  • Accounting and managerial Decisions
  • Marketing management
  • Management information systems.

Elective Subjects

  • Advertising Management
  • Marketing research
  • Sales Management
  • Integrated Marketing Communication
  • Business Marketing Operations
  • International Marketing
how to become a marketing executive Social Media Marketing Courses

MBA Marketing First Semester Subjects

  • Managerial Economics- The purpose of the subject is to introduce economic concepts and apply them in business decision making. 
  • Accountancy for Managers- This subject introduces the fundamental concepts of financial, cost and management accounting. 
how to become a SEO manager Marketing Courses

MBA Marketing Second Semester Subjects

  • Marketing Management- This subject teaches about the concepts of marketing, behavior of consumers, problems with marketing, etc. 
  • Operations Management- Operations Management is about various optimization techniques with managerial perspective. 
Marketing Management Courses Marketing Analytics Courses

MBA Marketing Third Semester Subjects

  • Strategic Management- Strategic Management is about setting goals and procedures to make a company more efficient. 
  • International Marketing Management- International marketing management teaches about the strategies for promotion, price, planning, profits, the company’s flow of goods and services, etc. 

MBA Marketing Fourth Semester Subjects

  • Entrepreneurship- Entrepreneurship deals with ideas and innovative strategies to build a strong management base.
  • Marketing Analysis and Reporting- Marketing Analysis and Reporting is about researching the latest market trends and using the data to develop strategies. 

MBA Marketing Management Entrance Exam CAT Syllabus

Common Aptitude Test (CAT) is conducted once a year. It is the major exam for getting admission in MBA in the top IIMs institute. 

Section A- Verbal Reasoning Section B- Quantitative Aptitude
English Usage or Grammar Number systems
Vocabulary based (synonyms/ Antonyms) Profit, Loss & Discount
Fill in the blanks LCM and HCF
Sentence correction Speed , time and distance
Cloze passage Percentages, Simple & Compound Interest
Jumbled paragraph Time & Work
Meaning- usage match Ratio & proportion
Analogies or reverse analogies Averages
Summary questions Quadratic equations & Linear Equations
Verbal reasoning Complex Numbers
Reading comprehension Logarithm
- Set theory and Functions
- Permutation & Combination
- Mixtures and Allegations
- Trigonometry
Section C- Data Interpretation & Logical reasoning
Tables, Caselets -
Bar Graphs. LIne Charts. Column Graphs -
Venn Diagrams. Pie Chart -
Calendars -
Number and letter series -
clocks -
cubes -
Seating Arrangements -
Binary lOgic -
Logical Matching -
Syllogism -
Blood Relations -
Logical Connectives -

MBA Marketing Management Syllabus in Madras University

Semester I Semester II
Management Concepts Cost and Management Accounting
Business Environment Marketing Management
Quantitative Techniques in Management Consumer Behaviour
Managerial Economics Production and Operations Management
Statistical Analysis and Operations Research Advertising Management
Managerial Communication Human resource Management
Financial Management Accounting and Managerial Decisions
Semester III Semester IV
Strategic Management Management Information system
Entrepreneurship Development Product and Brand Management
International Business Sales and Distribution Management
Industrial Marketing Integrated Marketing Communication
Retail management Logistics and Supply chain
E-Commerce Total Quality Management
Service Marketing and CRM Management Control Systems

MBA Marketing Management Syllabus in Bharathiar University

Year I Year II
Principles of Management and Organizational Behaviour Consumer Behaviour
Managerial Economics Industrial & Services Marketing
Accounting and Finance for Managers New Product Development
Marketing Management Marketing Research
Human resource Management Advertising and Sales Promotion
Quantitative Techniques for Management Logistics and Sales Marketing
Research Methods for Management International Marketing
Corporate Communication Business Environment & Ethics
Operations Management Strategic Management

MBA Marketing Management Syllabus in Annamalai University

Semester I Semester II
Management Process Financial Management
Managerial Economics Marketing management
Organizational Behavior Human Resource Management
Accounting For Managers Production and Materials Management
Computer Applications in management Decision Support System and Management Information system
Project Entrepreneurship and Small Business Management Marketing research and Consumer behaviour
Research Methodology Advertising and Sales Promotion
Semester III Semester IV
Operations Research Retailing and Rural Marketing
Case study and Analysis Business Policy and Strategic Management
Business legislation Logistics and Supply chain Management
International business and Export Management Indian Ethics and values
Soft Skills Behavioral Science Experiments and Testing
Sales and Distribution Management International Marketing
Product and Services Marketing Customer Relationship Management

Annamalai University Distance Education MBA Marketing Management Syllabus

Year I Year II
Principles of Management Product and Services Marketing
Marketing Management Marketing Research
Human resource Management Consumer Behavior
Financial Management Global marketing
Production and Materials Management Sales and Distribution Marketing
Business Mathematics and Statistics Strategic Management
Advertising Management -
Managerial Communication -

MBA Marketing Management Teaching Methodology and Techniques

MBA in Marketing Management course prepares candidates for many career opportunities in marketing. Marketing requires both theoretical and practical approaches to understand real life situations. Classroom lectures play a very important role along with internships, seminars, research projects and a lot more. Students are also given various group activities for them to identify relevant data points and also come up with solutions to solve the issues. These real life situations will help the candidates to prepare for the situations and better decision making under pressure. Some of the techniques followed to teach MBA in Marketing management include,

  • Classroom lectures
  • Project 
  • Assignments
  • Internship 
  • Seminars 
  • Workshops
  • Research Work

MBA Marketing Management Books

There are multiple books available for MBA Marketing Management that provide in-depth knowledge about the program or various other topics and also provide fundamental knowledge related to the subject. These books are available both online and offline. The following books are mentioned below for your reference in regards to MBA Marketing Management, 

Reference Books Authors
Managerial Communication Strategies and Applications Hynes, Geraldine E.
Managing for the Future: organizational Behaviour and Process Ancona, Kochan, Scully, Van Maanen and Westney
Managerial Accounting: An Introduction to Concepts, methods and uses Maher, Stickney and Weil
Marketing Management Kotlar, Philip
Financial Management and Policy Van-Home
Research for marketing Decisions Paul E. Green & Donald S.Tull

MBA Marketing Management Syllabus: FAQs

Ques. What is the MBA Marketing Management course about?

Ans. MBA Marketing Management is a 2-year postgraduate course that deals with the study of finance and trains one to manage accounting, auditing, and capital management, budgeting, organization. 

Ques. What is the eligibility criteria for MBA Marketing Management?

Ans.The eligibility criteria for MBA Marketing Management is:

  • The candidates must have completed their graduation from a recognized institute.
  • The candidate must have obtained a minimum aggregate of 60% or above or equivalent CGPA.
  • The candidate must have cleared the entrance exam like CAT, GMAT, XAT, MAT, etc. 

Ques. What is the admission process for MBA Marketing Management ?

Ans. The admission process for MBA Marketing Management is done based on the performance of the candidate in the entrance exam. The candidate must have cleared entrance exams like CAT, GMAT, XAT, MAT, etc. The applicants must have also completed their graduation from any recognized university with an aggregate score of 60% in the qualifying exam to be eligible for admission to MBA Marketing Management. 

Ques. What is the entrance examination for MBA Marketing Management ?

Ans. Some of the entrance exams for MBA Marketing Management are: 

  • CAT
  • CUET
  • GMAT
  • XAT

Ques. What is the application fee for MBA Marketing Management?

Ans. The application fee of the MBA Marketing Management course depends on college to college. The minimum course fees in India is INR 2,50,000 while the maximum can go up to INR 30,00,000.

Ques. What is the average Salary of after completing a MBA Marketing Management Course?

Ans. The entry level candidates can expect a salary between INR 8-9 L. However, this is also dependent on a number of factors such as experience, skills, academic qualification etc. Candidates with more than 5 years of experience can expect a salary of INR 15-20 LPA. 

Ques. What Are the jobs after MBA Marketing Management?

Ans. The jobs after MBA Marketing Management include

  • Sales Manager
  • Market Researcher
  • Market Planning & Strategy
  • Marketing Executive

Ques. Name the top recruiters for MBA Marketing Management?

Ans.  Some of the top recruiters for MBA Marketing Management are:

  • Google 
  • Morgan Stanley
  • Deloitte
  • Accenture

Ques. What are the options I can pursue after the MBA Marketing Management course?

Ans. Candidates after completing the MBA Marketing Management course have the option of pursuing 

  • PG Diploma in Digital Marketing
  • PG Diploma in Capital Marketing Management
  • Sales and Marketing Certification Course
  • Media Planning Certification Course

Ques. Name the top colleges for MBA Marketing Management course? 

Ans. The top colleges for pursuing MBA Marketing Management course are:

  • S.P. Jain Institute of Management and Research, Mumbai
  • Faculty of Management, Delhi
  • IIM Kolkata
  • Symbiosis Institute of Management, Pune

Ask your question

Answered Questions

DM

Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

PT

Pragya Tripathi

16 Feb 23

When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run.

IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.

...Show More
Mp

How is MDI gurgaon's PGP-IM Programme?

HS

Harshal Sonawanw

21 Feb 23

MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program 

  • The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally.
  • The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then.
  • The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally.
  • The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India.
  • Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India.
  • If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias.

It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.

...Show More
JR

What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

SR

Sudipta Roy

13 Aug 21

NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned.

Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future.

Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing. 

Here are the recent placement highlights of NITIE. 

Average CTC  20 LPA 
Highest CTC  44 LPA 
Major recruiters  ETLI, IDFC First, EY, etc. 

PGDMM students get almost equal opportunities as any other branch. 

...Show More
AD

How would you rate IIM Lucknow - Noida Campus for PGP course?

JP

John Praveen

06 Jan 23

My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus.

The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same.

Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements.

My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.

...Show More
SP

How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

SS

Saransh Shah

06 Mar 23

While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT.

  • The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints.
  • You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA.
  • But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection.
  • Performing well in the competitions conducted by your desired company is another way to get a high-paying job. 
  • If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting.

These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.

...Show More
SN

How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

VJ

Vishal Jha

06 Mar 23

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

Particulars 

Statistics 

Highest salary 

INR 77.8 LPA

Average salary

INR 33.02 LPA

Top Recruiters 

Asian Paints, Hindustan Unilever Limited, ITC, Accenture Strategy
...Show More
MC

What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

DC

Dhruv Chatterjee

25 Jan 23

IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference

  • PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions.
  • PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. 
  • PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance.
  • PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain.
  • PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance.
  • PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities.

The courses have been arranged preference-wise so will make it easy for you to choose one.

...Show More
BD

Which is best option, the executive program in sales and marketing at IIM Calcutta or the postgraduate certification in business management at XLRI, Jamshedpur?

SB

Shubham Bhoyar

29 Nov 22

Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes. 

  • They have no real value in real life or the corporate world. 

  • They won’t be very useful if you want to learn.

  • They add no value to your CV

  • You will not be considered alumni of the institute

So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. 

...Show More
PP

Should you go for business school in Dehradun or Shanti Business School in Ahmedabad for a PGDM in marketing?

TD

Tina Desai

23 Jun 21

Having to know a lot of people from Shanti Business School in Ahmedabad, I might be able to share some things about the college.

  • It has a great campus with a terrific faculty.
  • The majority of the faculty are Ph.D. holders with experience in the corporate sector.
  • This acts as an advantage as the students are given insight regarding the corporate world from the professors that have received the first-hand experience.
  • The placement opportunities are tremendous with decent management working at the college.
  • Every specialization is unique in its own way.
  • The faculty, subjects, and the course curriculum in the marketing specialization are exceptional.
  • If you want to opt for Shanti Business School then set yourself to work harder than your peers and dedicate yourself to learning as it would help you in landing the best placement opportunities.
  • Setting your goal to land a better placement would not hinder your learning. Rather enhance your skills with learning the best.
  • This would automatically help you in getting the best opportunities at B-schools.

Categories

Shanti Business School

Course Fee

6.25 lakh

Highest CTC

16 LPA

Average CTC

6-7 LPA

Recruiting Companies

Nestle, Coca-Cola, Aditya Birla, Pantaloons, etc.

Be thorough while looking for your college options. Weigh the facilities available to you, the placement opportunities, and the faculty in order to conclude a decision you would not regret in the future.

...Show More
A

How is Amity Business School Noida for marketing?

MS

Mridul Sharma

28 Jul 21

Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages.

  • Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute.
  • Amity Business School provides an overall good exposure in all industrial sectors.
  • The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion.

Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.

...Show More

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