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GEU MBA Marketing: Fees 2025, Admission Dates, Course Duration, Eligibility

Dehradun, Uttarakhand

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Master of Business Administration [MBA] (Marketing)

Course Fees

Course Duration

2 Years

Tuition Fees

1.5 Lakhs

1 Year Fees

3.41 Lakhs

Total Fees

6.72 Lakhs

Detailed Fees

general

Years	year 1		year 2
Total Year Wise fees	₹3.41 Lakhs		₹3.31 Lakhs
Semester	1	2	3	4
Total Fees	₹183000	₹158000	₹165500	₹165500
Tuition fees	₹150000	₹150000	₹157500	₹157500
Admission fees	₹20000	-	-	-
Exam fees	₹3000	₹3000	₹3000	₹3000
other fee	₹10000	₹5000	₹5000	₹5000

Course Information

Course Description

Introduction

With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.

Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.

What is Marketing all about?

Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

Key Characteristics of MBA in Marketing

Program Duration	2 years (4 or 6 semesters) for Regular Program
	Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode
	Varies from 1 year to 2 year for Executive Programs
Eligibility	Bachelor’s Degree in any Discipline
Eligibility	Work Experience is required for Executive Programs
Admission Process	Entrance Exam + Group Discussion/Personal Interview
Major Entrance Exams	CAT, XAT, MAT, CMAT, SNAP
Required Skills	Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills
What do you Learn?	Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication
Program Fee	4 Lakh INR – 20 Lakh INR
Average Starting Salary	2.5 Lakh INR – 10 Lakh INR
Top Hiring Companies	HDFC, IBM, Cognizant, Accenture, TCS etc.

Who should opt for MBA in Marketing?

While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.

Which are the best Institutes for MBA in Marketing?

Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:

Rank	Name of Institute	Name of Marketing Course on Offer
1	Indian Institute of Management, Bangalore (IIM B)	PGP Specialization in Marketing
2	Indian Institute of Management, Calcutta (IIM C)	PGDM Post Graduate Program in Management – Marketing
3	Indian School of Business (ISB)	PGDM Post Graduate Program in Management – Marketing Major
4	Indian Institute of Technology (IIT), Bombay	Master of Management Program - Marketing
5	Faculty of Management Studies, University of Delhi	MBA in Marketing
6	Indian Institute of Management, Lucknow (IIM L)	PGDM Post Graduate Program in Management – Marketing Electives
7	Management Development Institute (MDI)	PGDM Post Graduate Program in Management – Marketing Specialization
8	Indian Institute of Technology (IIT), Delhi	MBA Specialization in Marketing – Department of Management Studies (DMS)
9	Loyola Institute of Business Administration, Chennai	PGDM Marketing
10	Institute of Management Technology (IMT), Ghaziabad	PGDM Marketing

What are the Electives for MBA in Marketing?

At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:

Marketing Research
Consumer Behavior
Marketing Strategy
Marketing Services
Product and Service Design
Brand Management
Digital and Social Media Marketing
Analysis of Demand
Marketing Campaigns

Course Delivery Structure

All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.

Which is better – MBA in Marketing or MBA in Finance?

This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.

The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.

PGP Vs. PGDM

PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.

Further Academic Opportunities

MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.

Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.

Eligibility Criteria

Aspirants seeking admission to the program should meet the following criteria as.

Academic Requirement:

Aspirants must have passed Graduate in any stream with 50% Marks.

Entrance Exam:

CAT/MAT/XAT Score, GD/ PI

Course Details

Fee Structure:

Sem	Heads	Graduation % >=95 or CAT/XAT %ile 85.00 and above or MAT/CMAT %ile 99 and above	Graduation % >=90 and <95 or CAT/XAT %ile 80-84.99 or MAT/CMAT %ile 95-99	Graduation % >=85 and <90 or CAT/XAT %ile 75 - 79.99 or MAT/CMAT %ile 93-94.99	Graduation % >=80 and <85 or MAT/CMAT %ile 90 - 92.99 or CAT/XAT %ile 70-74.99	Graduation % >=75 and <80 or CAT/XAT %ile 65-69.99 MAT/CMAT %ile 85 - 89.99	Graduation % <75 or MAT/CMAT %ile 80 - 84.99 or CAT/XAT %ile 60 - 64.99	10% Additional Scholarship on Net Tuition Fee for Girl Candidates
1st Sem	Tuition Fee	105000	105000	105000	105000	105000	105000
	Scholarship Grad.	20,000	15,000	10,000	7,500	5,000	0
	Net Tuition Fee	85,000	90,000	95,000	97,500	100,000	105,000
2nd Sem	Tuition Fee	105000	105000	105000	105000	105000	105000
	Scholarship Grad.	20,000	15,000	10,000	7,500	5,000	0
	Net Tuition Fee	85,000	90,000	95,000	97,500	100,000	105,000
3rd Sem	Tuition Fee	115500	115500	115500	115500	115500	115500
	Scholarship	20,000	15,000	10,000	7,500	5,000	0
	Net Tuition Fee	95,500	100,500	105,500	108,000	110,500	115,500
4th Sem	Tuition Fee	115500	115500	115500	115500	115500	115500
	Scholarship	20,000	15,000	10,000	7,500	5,000	0
	Net Tuition Fee	95,500	100,500	105,500	108,000	110,500	115,500
Note : International Tour Charges (Optional) Rs. 25000/- Per Semester

Placement

Highest Placement	₹ 84.9 Lakhs
Average Placement	₹ 7.3 Lakhs
Top Companies

College Ranking

Ranking of Graphic Era University - [GEU]

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Answered Questions

Graphic Era University - [GEU]: 12 answered questions

What is your review of Graphic Era University?

Akriti Negi

11 Mar 22

Here is a brief review of Graphic Era University.

The college infrastructure is average. The sports facilities are not good.
The faculties have good educational backgrounds. But most of the faculty members don’t put in the required effort.
The hostel accommodation is decent. The food offered at the mess is decent.
The CS department has good placement records. Around 80% of students get placed from this branch. The average CTC offered at the institute is INR 5 LPA. But for other branches, placement chances are less than 20%.
Graphic Era charges huge fees. A BTech degree costs around INR INR 13.32 Lakhs.

Overall, Graphic Era University is average at best.

Which is better for a BSc course - Graphic Era University or Doon University?

Dishant Ghose

15 Jul 21

Among the given choices, Graphic Era will be a better option, for a BSc course.

The Graphic Era University has been around for more than 25 years. I have a few friends from the University and according to them, the faculties are well qualified and quite cooperative. You will also get good international exposure there. You can think about pursuing the following courses at this college.

BSc (H) Food technology
BSc (H) Microbiology
BSc (H) Biotechnology
BSc (H) Maths, Physics

Let me assure you that this college has some of the best labs and overall, the teachers are also really good. This really makes a difference when it comes to higher education.

Which is better for a B.Com , Doon University or Graphic Era University?

Bhavna Raturi

09 Aug 22

Graphic Era University is better for a B.Com. It offers better career outcomes. Companies such as SAGE Publications, Cognizant, IndiaMart, etc. visit the campus drive to recruit students. According to the recent highlights of Graphic Era placements, the average CTC for B.Com students is around INR 3.5-4 LPA.

GEU also gives students the opportunity to explore and learn new things outside of traditional academics.

Which is better for Btech CS Uttaranchal University or Graphic Era Dehradun?

Deep Gupta

11 Jan 22

Graphic Era is definitely a better option for B.Tech CS, compared to Uttranchal University. The faculties, lab facilities, and placement opportunities offered for CSE, at the university are better than any other college in Dehradun. The average CTC offered for CSE students during placements is around 5 LPA. More than 200 companies visit the campus placement. Graphic Era fee structure for B.Tech CSE is approximately around 13.32 lakhs.

Which CLG is good for an MBA, among Doon Business School, IMS Union or Graphic Era?

Shivangi Sehegal

14 Mar 23

Graphic Era University is one of the best universities in Northern India, placed in the top 150 All India Rank Band of NIRF and accredited with “Grade A” by NAAC. If you are looking for an excellent international immersion program for MBA students, Graphic Era University offers that, where you get to visit a foreign university for educational purposes. In addition, it has tie-ups with many international universities that offer undergraduate/graduate courses, which means it offers a study abroad program.

The faculty at Graphic Era University comes from diverse backgrounds such as Academics, Industry, and the Armed Forces with a vast knowledge base and skills. Not just that, but the university also has renowned foreign faculties who come to teach students as a part of the Faculty Exchange Program.

When it comes to placements, Graphic Era University is excellent as well. The university invites top companies for campus placements to assist the students. Also, it conducts PDP sessions that train and prepare students for interviews by enhancing their verbal skills and instilling confidence in them.

In conclusion, Graphic Era University undoubtedly has an upper hand over other universities regarding education, placements, faculty, and other facilities.

Which is a better option for pursuing a BBA in Dehradun, Doon Business School or Graphic Era University? How are the placements?

Pratyusha Sharma

14 Mar 23

Comparing Doon Business School (DBS) and Graphic Era University (GEU) for the BBA program, it is important to consider the specific focus and expertise of the institutions. While GEU is known for its strong engineering programs, DBS has a primary focus on management courses like BBA and MBA/PGDM.

DBS has a smaller campus, but its faculty has a diverse background and expertise in management courses, which makes it a suitable choice for students who are planning to pursue a career in management. On the other hand, GEU has a larger campus and attracts more undergraduate students due to its reputation as an engineering college.

For BBA in Doon Business School, the highest salary package offered is 5 LPA, with an average salary package of 3 LPA. Top companies like Wipro, Bank of America, Axis Bank, and Infosys recruit students from the institute, and around 80% of students get internships in companies like BYJU and Decathlon.

Maximum students get placed from BBA in Graphic Era University, with the highest package offered to be 4 LPA and an average package of 3 LPA. Companies like Adobe, Tech Mahindra, and Samsung recruit students, and about 40% of students get internships in companies like Times of India. GEU offers roles in marketing, human resources, finance, and logistics, among others.

Therefore, if you are planning to pursue a career in management, it is advised to choose a college that has expertise in teaching management courses like DBS. But if you are interested in pursuing technical courses, GEU can be a good choice. Ultimately, it is essential to consider your future aspirations and career goals while selecting a college for your higher studies.

Which is better for CSE: Graphic Era University, DIT, or UPES?

Anumita Guha

09 Jul 22

Graphic Era University is the best option for CSE, among these. It is well-known for its CSE department. Graphic Era placement is excellent for CSE. Students of this branch usually get an average CTC of around INR 5.38 LPA. While the highest CTC offered to the students of this branch is around INR 54.80 LPA. Teradata, Adobe, and Microsoft are among the major recruiters that visit the campus placement.

Which is the best university for a BBA, Graphic Era, IMS Unison Dehradun, or UIT Utranchal University?

Kamalpreet Kaur

20 Nov 20

Graphic Era University (GEU) has been ranked as the 104th best university in India by the NIRF rankings and is one of the upcoming universities in terms of placement records.

IMS Unison is famous for its placement records and one of the first universities to adopt the SAP ERP solution for completely streamlining all academic courses. It has a number of industrial tie-ups. It was ranked as the 11th best private university in India by Times of India in 2020.

UIT Uttaranchal University is a relatively new university that provides a plethora of courses in various fields. It is a private university established in Dehradun and has developed modern frameworks for teaching children and providing them with the relevant experience.

Course & Admission:

Graphic Era University

BBA is one of the best courses in terms of syllabi and practical knowledge offered by the university.
Many students get placed into leading companies and multinationals, while others pursue MBA from premier institutes.
Admission to BBA is done on the basis of 10+2 scores followed by a group discussion and personal interview.

IMS Unison

Admissions are done on the basis of merit on 10+2 scores along with a personal interview.
The annual fee for BBA is 4.43 L.
The course provides a number of opportunities for students to develop their entrepreneurial and management skills.

UIT Uttaranchal University

BBA at UIT is a relatively newer course and thus offers updated and industry-relevant syllabi and course structure.
The course focuses on the upcoming fields in the realm of management studies and provides thought-provoking activities and fests throughout the year.

Placements:

Graphic Era University

GEU is famous for its placement records with regular recruiters including Infosys, Accenture, Wipro, Samsung, Ashok Leyland, Satguru International, TCS, IBM, ICICI, HDFC, Investor’s Clinic, Britannia, Axis Bank, HSBC, ITC, PepsiCo, and many more.
Over 2,400 students were placed last year with the average salary package being 5.08LPA.

IMS Unison

It is famous for its placement records as well with over 80% of its final year graduates and postgraduates getting placed in top companies.
The average salary package was 8LPA.

UIT Uttaranchal University

UIT is a relatively new university and hasn’t proclaimed its name in the career field yet.
However, they do record 40-50% placements every year with the average salary packages being 4-5 LPA.

Thus it completely depends on the students which college they want to pursue their BBA education. While all three colleges are promising, students are required to look at other aspects as well before deciding a university.

What is the highest package at Graphic Era University?

Mihir

18 Nov 20

GEU is an esteemed university as it has a glorious history of 25+ years in imparting quality education on its campus. It is also certified by NAAC with an 'A' Grade and offers internships internationally to students as well. It also received QS-IGauge Diamond Category Overall Award in the Overall Institutions Category.

Placement Statistics:

GEU placement data proves that the university has a high selection rate every year. Esteemed Indian companies and MNCs regularly come to recruit from the campus.

In the history of placement at GEU, a student received a package of 55 LPA from SNS design. Besides this, the next highest top chart was offered by Adobe, equivalent to 40 LPA.
The batch of 2020 received a package of 42 LPA from a student of the computer engineering branch.
At GEU, about more than 80% of students get placed during the placement rounds with the engineering and marketing domain to receive the highest recruiters. The students also get a chance to ensure internships with a selection rate of more than 90%.
In the last semester, students received internship offers from Infosys, Capgemini, TCS, and Cognizant.
The topmost recruiters are Accenture, Wipro, Infosys Technologies, UNO Minda, Jaro education, HSBC, Samsung Software Labs, Syntel India Ltd., I- Flex, L&T InfoTech Ltd., HCL Technologies, Tata Consultancy Services, Impetus, Nucleus Software, Polaris Labs, etc. The average package received by the students of this university is 5 LPA.

The graduate students also acquire jobs internationally after performing well with Indian companies.

Besides this, GEU constantly works towards improving its ties with industry pioneers and recruiters to offer the students the best opportunities. The distinguished faculty also tirelessly works towards preparing students for placements by holding recruitment training sessions in the last semester.

Which University is better, the Graphic Era University(GEU) or the Graphic Era Hill University(GEHU)?

Sanchita Guha

13 Aug 22

Graphic Era University (GEU) is better than Graphic Era Hill University. It has better infrastructure and facilities. The laboratories and workshops are far better at GEU. The university boasts of an excellent faculty base. The student crowd is diverse, you will meet people from all over the country.

Graphic Era placements are good. According to the recent placement drive, The average CTC offered to the students is INR 5.38 LPA. Adobe, Zscaler, Teradata, etc. are some of the significant recruiters in the placement drive.