Course Duration
2 YearsTuition Fees
1.4 Lakhs1 Year Fees
3.8 LakhsTotal Fees
7.8 LakhsYears | year 1 | year 2 | ||
---|---|---|---|---|
Total Year Wise fees | ₹3.8 Lakhs | ₹4 Lakhs | ||
Semester | 1 | 2 | 3 | 4 |
Total Fees | ₹180000 | ₹200000 | ₹200000 | ₹200000 |
Tuition fees | ₹140000 | ₹180000 | ₹180000 | ₹180000 |
other fee | ₹40000 | ₹20000 | ₹20000 | ₹20000 |
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
---|---|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
Varies from 1 year to 2 year for Executive Programs |
|
Eligibility |
Bachelor’s Degree in any Discipline |
Work Experience is required for Executive Programs |
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
Program Fee |
4 Lakh INR – 20 Lakh INR |
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
Rank |
Name of Institute |
Name of Marketing Course on Offer |
---|---|---|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Aspirants seeking admission to the Program should meet the following criteria as specified by the institute.
Academic Requirement
Admission to the MBA program at Chitkara Business School is based on merit ranking in CAT / MAT / NMAT / XAT / CMAT Score, followed by group discussions and personal interviews. Applicants who have not taken any of the above-mentioned entrance exams shall have to take the Chitkara University Test with group discussions and personal interviews. The decision of the selection committee will be final.
Highest Placement | ₹ 40.0 Lakhs |
Average Placement | ₹ 7.5 Lakhs |
Top Companies | ![]() ![]() ![]() ![]() ![]() ![]() |
If you're looking for a prestigious university in North India, consider Chitkara University. Here are some reasons why:
In conclusion, if you're looking for a prestigious university that offers excellent educational opportunities and prepares you for a successful career, consider Chitkara University.
If you’re willing to join Punjab campus with 56 marks in JEE Mains and 70% in CBSE boards, it would be extremely difficult.
It would be best for you to go to the Baddi campus with that much score. Equal opportunities are provided to students of both the campus. People tend to believe in the notion that Punjab campus is superior to Baddi campus as the former was established first. However, this is not true. It all comes down to your learning skills. The better you are, the more options you are provided to choose from and to polish your coding skills.
To know more about the admission you can get in contact with the institute.
Chitkara and Chandigarh University are great options for doing a B.Tech. For MBA, you should not consider these institutes. After completing your degree from these institutes, you won’t be able to get decent job options, unless you have a master’s degree from reputed universities.
Try to get into Govt. colleges. If you are an engineer, try to improve your skills, make projects, and try to get jobs at MNCs. If you are from a general background, it’s better to prepare for CAT.
Comparably, Chitkara Panjab is better than Chitkara Himachal. It offers better academics and the faculties are more experienced. Chitkara Panjab has a vibrant campus. It is located near two major cities, Patiala and Chandigarh.
Both campuses, i.e. Panjab and Himachal fall under the same system and management. The placement opportunities are the same for both campuses.
When it comes to placement, Chandigarh University is far ahead then Chitkara and LPU. According to my friends at Chandigarh University, it provides better opportunities during placements also. The scope of higher education is also good.
Categories |
MBA at Chandigarh University |
Course Fee |
3.94 LPA |
Placement Percentage |
75-80% |
Highest CTC |
21 LPA |
Average CTC |
5-8 LPA |
Recruiting Companies |
Deloitte, Amazon, ICICI, HSBC, etc. |
Chandigarh University has a different department set especially for the placement of the students and when a university institutes such a separate department that will focus only on the placement ratio then it’s hard to compete with it.
One of my friends studied at Chandigarh University (CU). According to him, CSE at CU is really good compared to other colleges of its level.
CSE here is mainly popular for its placements. More than 100 companies participate in their placement program.
Categories | CSE at Chandigarh University |
Course Fee | INR 7.24 lakh |
Placement Percentage | 80% |
Highest CTC | 16 LPA |
Average CTC | 6 LPA |
Recruiting Companies | Google, Amazon, Microsoft, Wipro, etc. |
They also have experienced faculty and management policies. They have also improved their hostel facilities and campus environment. All in all CU is a really good option for pursuing CSE.
In terms of placements, Chandigarh University is better than the other universities mentioned. During Chandigarh University placement 2022, 757 recruiters made more than 7500 placement offers.
Here are the recent placement highlights of the institutes.
Institute | Average CTC (in INR) |
Chitkara University | 7 LPA |
Thapar University | 6-7 LPA |
CGC Landran | 7.50 LPA |
Chandigarh University | 8 LPA |
Lovely Professional University | 7 LPA |
CU has better recruiters, better packages, and better alumni ratings.
My friend is an MA Psychology student at Chandigarh University. In her opinion, it is one of the best MA courses offered in India. She justified her opinion through a number of reasons some of which I have listed below
Overall, the quality of teaching is a major USP that students consider while choosing this university.
Chandigarh University is the best for MBA, among these. it is well-recognized in the industry. Many reputed companies collaborated with the university to offer industry-sponsored courses and lab facilities.
The flexible curriculum, brilliant faculty, and intense industry interface make CU rank ahead of other B-Schools in the region.
CGC Landran is a part of Chandigarh University whereas Chitkara University is a separate University. CGC Landran being part of Chandigarh University is a good college but it is recommended to study at the main campus as it will have better or equal facilities. But the choice also depends upon the cost of education and other important factors. All the institute takes admission through JEE Mains.
Ranking:
CGC Landran is ranked 52 for BTech by Chronicle 2019.
Chandigarh University is ranked 84 for BTech by NIRF 2020.
Chitkara University is ranked 151 among the top universities of India by NIRF 2020.
Annual fee:
CGC Landran has an annual CSE/IT B. tech fee of INR 96,000 and Chitkara University has INR 97,000 whereas Chandigarh University has an annual fee of INR 1.68 lakhs for these branches.
Infrastructure:
Chandigarh University has the best infrastructure and largest campus among the three. All three institutes are equally good academically. Chandigarh University having better infrastructure among three offers excellent teaching, practical and library facilities. Chandigarh University also has one of the best fests in whole north India.
Placement:
Each of the colleges was visited by top recruited companies all over the world during the 2018-19 session.
Chitkara University saw 85% placement with 13.5 LPA max package and 4.5 LPA as the average package.
Whereas CGC Landran and CU both had observed 100% placement for the branches. The maximum package in both the colleges was the same 35 LPA.
CU has the highest average package among these three with 5 LPA whereas CGC Landran has the lowest average with 3.5 LPA.
Chandigarh University has a better record in all the above parameters discussed. CGC Landran is a cost-effective college which offers best if compared to Chitkara University Himachal Campus. Between CU and CGC, CU is the main campus and it offers better facilities. But the final choice still will lie with prospective students as factors such as connectivity from home and cost of attendance should also be taken into consideration before joining.