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A Marketing Manager is the creative head of a company and has the most crucial role to play in a company, such as strategiszing about the brand's promotion keeping in mind the target audience, maintaining a suitable image for the company to its stakeholders and investors, to increase the reachability of the company is the sole purpose of the marketing manager. He designs strategies to meet the brand aspirations, work with the advertising agencies and create a guideline for the media campaigns to promote the company’s services among the masses. A marketing manager is also involved in preparing sales and marketing contracts, working and reviewing the advertisement campaigns, be it print media, digital, or broadcast media. He also negotiates on companies’ contracts and sales.
In order to become a Marketing Manager, aspiring candidates can pursue various Diploma, Undergraduate and Postgraduate Marketing Courses or Management Courses, from any of the top Marketing Colleges across the country. Apart from these students aspiring to become Marketing Managers can also pursue MBA in Marketing from any of the top MBA Marketing Colleges across the country.
The average starting salary of a Marketing Manager in India is INR 2.80 – 4.40 LPA. However with gradual experience and skills one can get a salary as much as up to INR 47 LPA. Read More: Salary of a Banker
Table of Contents
2.2 Diploma Courses
Who is a Marketing Manager
A marketing manager is someone who analyzes and plans the marketing strategies keeping in mind the customer’s interest. He is the creative head behind the brand promotion and advertisement campaign of the company.
- A marketing manager is someone who has strong and persuasive communication skills for the promotion of the company.
- Marketing Managers must be a quick decision-maker to analyze and strategize the right plan looking at the market’s needs.
- Marketing Managers have a twofold responsibility of maximizing the profits of the company along with fulfilling the customer’s demand.
- Marketing Managers must have the vigor to play the right card at the right time for the brand’s promotion, beating all the competitors of the company.
- Marketing Managers must strategize with a futuristic approach to ensure the company’s stand in the long-term goal.
- A marketing Manager’s ideas must be profit-seeking and customer friendly.
To become a marketing manager, a bachelor’s degree in any field is a must requirement but students with Marketing, Business Management as their stream are generally preferred for the profile.
Marketing Manager Qualifications
Marketing Manager as a career choice has a vast scope and which needs analytical and practical skills. Having a degree or certificate in this field will provide an edge over other candidates with a non-marketing background.
Also, a Marketing course will help you cover every aspect of this field, enhancing your working skills and will prepare you as per the job’s requirement.
There are various degree and certification courses essential to become a marketing manager, listed below are few of the top courses that can be pursued by students aspiring to become Marketing Managers.
Certificate Courses
The marketing field offers various certificate degrees to become a marketing manager.
| Certificate course in Digital Marketing | Certificate course in Email Marketing | Certificate course in Marketing Strategy |
| Certificate course in Data Mining | Certificate course in Social Media Marketing | Certificate course in Basic Marketing Management |
There are various short-duration courses covering every aspect of the marketing field. Along with the theoretical part, these courses provide you with practical knowledge as well.
Also, there are many online courses available that provide you with a certificate in Marketing Management. Various
Some of the top Colleges offering such courses are tabulated below,
| Jamnalal Bajaj Institute of Management Studies | IIM Calcutta |
| All India Management Association, Delhi | New Delhi Institute of Advanced Studies |
| DIT University | Lovely Professional University |
| NMIMS Bangalore | - |
Diploma Courses
The diploma program in sales and marketing management is a one-year course. The course’s epicenter lies in marketing as a major function of the business. The diploma courses majorly focus on the marketing and sales aspects of the business through different mediums and cater to the behavioral management of the customers.
Some of the well-recognized universities and colleges offering PG Diploma in Sales and Marketing Management are tabulated below,
| Dr. Babasaheb Ambedkar Marathwada University – BAMU | Institute of Technology and Management, Tamil Nadu |
| Mumbai Institute of Information Technology – MIIT | HL Centre for Professional Education, Gujarat |
Undergraduate Courses
To become a Marketing Manager, Undergraduate degrees are the most preferred and convenient ones. Undergraduate courses like B.Com or BBA in Marketing and BBA in Supply Chain Management are best suited for someone aspiring to be a marketing manager.
The Undergraduate courses holistically covers the different aspects of marketing management from data mining to search engine optimization. With the latest trend of digital marketing in 2021, these courses will help in better career options in the future.
Different government and private colleges offer undergraduate courses in the desired stream, some of them are tabulated below for your reference,
Postgraduate Courses
Having a Postgraduate degree in marketing management is like a cherry on the cake. There are some companies which demand a Postgraduate degree in marketing during their hiring process. Postgraduate courses will give you advanced knowledge in a specific area of marketing management.
Postgraduate Marketing courses are 2 years degree courses. There are some colleges that offer part-time courses as well. So, if you are a working professional, you can still manage to have an MBA degree in the marketing world, and give a boost to your marketing career by becoming a Marketing Manager.
There are different PG courses available in terms of Marketing management like MBA in Supply Chain Management, MBA in Marketing, M. Com, and so on.Some renowned colleges offer MBA degrees in marketing like,
How to Get Hired as a Marketing Manager in 2022
There is not a specific set of requirements to get hired as a Marketing Manager. But there are some few tips that will make sure to secure you a position of Marketing Manager in a company.
Listed below are few of the most crucial tips that needs to be followed to secure your position as a Marketing Manager of any organization,
- Get a Bachelor’s or Post Graduate degree in marketing, business management, business communication, or any other relevant discipline to get a holistic understanding of the Marketing profile.
- Do some internship while pursuing a Bachelor's degree. Internships are extremely helpful in polishing your skills and making you aware of the roles and responsibilities of the position.
- Frame your resume keeping in mind the skills requirement of the profile of Marketing Manager. Don’t forget to mention the internships you have already done in the marketing field. Add your achievements, your skill sets including good communication skills, persuasion in your resume. The use of some of these specific keywords will enhance your resume.
- Be aware of the recent trends in the marketing world. Keeping up to date with the market trends will give you more confidence during your interview and will give you an edge over other contestants. You can attend different seminars or webinars regarding the marketing field to enhance your knowledge in this field.
- Become a part of some marketing association to learn the tips and tricks of marketing. This will help you in your job profile.
Salary of a Marketing Manager
The average salary offered to a Marketing Manager is generally between INR 5,00,000 - 7,50,000 per annum. Mentioned below are the category wise salary of a Marketing Manager,
Experience Wise Salary
Tabulated below is the average salary earned by a Marketing Manager based on the level of their working experience,
| Experience Level | Average Annual Salary (INR) |
|---|---|
| Entry Level | 2.94 L |
| Mid Level | 7.12 L |
| Senior Level | 20 L |
Company Wise Salary
The average salary earned by a marketing manager varies from company to company. Here are some data of the average salary earned by a company,
| Name of the Company | Average Annual Salary (INR) |
|---|---|
| Amazon | 19.16 L |
| Amway | 6.33 L |
| TCS | 10.17 L |
| BYJU’s | 6.82 L |
| Infosys | 18 L |
| Wipro | 10.37 L |
| ICICI Bank | 10.56 L |
| Vodafone | 9.24 L |
| Ola Cabs | 22 L |
Marketing Manager Qualification: FAQs
Ques. What are the qualifications of a Marketing Manager?
Ans. Usually, a Marketing Manager possesses a Bachelor’s degree in Business Administration or Marketing. But you can also go for a short-term course like certificate or diploma courses after your graduation.
Ques. What is the day-to-day job of a marketing manager?
Ans. The marketing Manager generally looks after the marketing strategies of the company and constantly works to increase the market reach of the company through advertisements in print, digital, or broadcast media. He is the head of organizing advertising campaigns.
Ques. What is the work timing of the Marketing Manager?
Ans. A Marketing Manager has a 9 to 5 job like any other employee. Although during the time of a new product launch, he has to dedicate extra time to determining and planning the marketing strategy for the products. Also, he has to be involved in some work trips to fulfill the requirements of his job.
Ques. How much experience does one need to become a Marketing Manager?
Ans. A managerial post like this requires a sense of responsibility and skills. For a fresher, it becomes a lot more difficult to handle the work pressure. To become a Marketing Manager usually requires a work experience of 6 to 8 years.
Ques. What is the best course in the field of Marketing?
Ans. A Bachelor’s degree in Marketing is one of the best marketing courses, as this covers the basics of marketing principles. This course gives a holistic overview of the marketing world.
Ques. What are the different types of Marketing?
Ans. The marketing field in itself has different subtypes including:
- Digital Marketing
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Email Advertising
- Affiliate Marketing
- Influencer Marketing
- Advertisement Marketing
- Paid Advertising
Ques. What are the different job roles available to a Marketing Manager?
Ans. The job of a Marketing Manager has a vast scope. There are different job roles available to a Marketing Manager like:
- Project Manager
- Creative Head
- Media Planner
- Art Director
- Copywriter
- Media Director
- Promotion Manager
- Advertising Coordinator
- Advertising Director
- Advertising Sales Representatives
- Marketing and Promotion Manager
Ques. What are the top Recruiting Companies for a Marketing Manager?
Ans. In today’s competitive environment, almost every company needs a Marketing Manager. But there are some top recruiting companies in the market like Google, PepsiCo, Unilever, Apple, Amazon, American Express, Coca-cola, and many more.
Ques. What are the benefits of becoming a Marketing Manager?
Ans. A Marketing Manager has a lot of advantages, firstly, he gets paid a good salary package. Secondly, there is not a monotonous job, you get to explore a lot of projects and every project requires a different set of dealing. Thirdly, you get to learn new things every day and you can update your skills with the changing marketing demands anytime. Besides, if you are a travel junkie, this job offers a lot of work travel.
Ques. Name some top colleges in India that offer a career in Marketing?
Ans. Some of the best colleges to pursue your marketing career are, IIM Ahmedabad, Indian School of Business, Hyderabad, Faculty of Management Studies, Delhi, IIM, Indore, IIM Bengaluru, Bharathiar University, Coimbatore.
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