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A postgraduate diploma in marketing management is a 2-year training-based program on marketing management. Marketing management involves setting up goals and strategies to be used in sales, communications, and business development.
Students can get admission in the course only after completing a bachelor's degree in any discipline from any recognized university with a minimum of 50% marks at the graduation level. Admission to some of the institutes is done after clearing the entrance tests conducted by the University or through MAT/ CAT test scores.
Annamalai University, Bangalore University, and Bharati Vidyapeeth University are the top colleges that offer postgraduate diploma in marketing management. Indian Institute of Digital Education (IIDE) is one of the popular training institutes that also offers a postgraduate diploma in marketing management.
Candidates after graduation can expect to earn INR 1 - 7 lakhs annually. They get to work in the job roles of a Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, etc.
Post Graduate Diploma in Marketing Management: Course Highlights
The following table shows some of the major highlights of the course.
| Course Level | Post Graduate Diploma |
| Duration | 2 years |
| Examination Type | Semester system/ Year wise |
| Eligibility | Bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks in it. |
| Top Institutes | Indian Institute of Digital Education (IIDE) |
| Top Colleges | AMU Aligarh, IGNOU, SIMS Pune |
| Admission Process | Merit Based/ Entrance Test |
| Course Fees | INR 15,000 to 1,20,000 |
| Average Starting Salary | INR 1,00,000 to 7,00,000 |
| Top Recruiting Companies | ACC Limited, Accenture, CTS, Global Services, Godrej, HCL, HSBC, IBM, Idea Cellular Services, Infosys, ITC, Pepsi, R Systems, Reliance Infocomm, Stagen, Whirlpool, Wipro, Zenith Computers |
| Top Recruiting Areas | Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies |
| Job Positions | Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager |
Post Graduate Diploma in Marketing Management: What is it About?
Marketing managers face one of the biggest challenges in today’s world, to make marketing plan in such a way that it delivers optimum and cost-constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world.
This program helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.
Successful Post Graduates can get work in the areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.
Post Graduate Diploma in Marketing Management: Top Colleges
The following table shows the top colleges offering Post Graduate Diploma in Marketing Management
| College | State/ City |
|---|---|
| IGNOU | New Delhi |
| Welingkar Online | Mumbai |
| MIT School of Distance Education | Pune |
| ISB&M | Bangalore |
| SIMS | Pune |
| Aligarh Muslim University | Aligarh |
Post Graduate Diploma in Marketing Management: Eligibility
Applicants must follow the below mentioned eligibility criteria in order to apply for the course:
- Students must possess Bachelor’s degree in any discipline from recognized university or equivalent degree recognized by Association of Indian Universities with minimum 50% marks in it.
- Candidates having minimum 2 years of work experience, in addition, are also eligible to apply.
Post Graduate Diploma in Marketing Management: Admission Process
Admission in the course is directly based on the marks obtained by the candidate in the Graduation. Admission in some of the institutes is done after clearing the entrance exam such as MAT/ CAT followed by Personal Interview and Group Discussion.
Some of the entrance exam conducted in the country for admission to this course:
- MAT – Management Aptitude Test conducted for admission in Management/ Post-Graduate Diploma Management programs. MAT Exam is conducted four times a year i.e. February, May, September and December.
- CAT – Common Admission Test is conducted for getting admission in various Management programs. The examination is organized in the month of November. Quantitative Ability, Reasoning, Reading Comprehension, Verbal and Non-verbal Communication are some of the skills tested in the exam.
Post Graduate Diploma in Marketing Management: Syllabus and Course Description
Semester wise course syllabus is tabulated below:
| Semester I | Semester II |
|---|---|
| Management Theory and Practice | Marketing Management |
| Organizational Behavior | Financial Accounting and Analysis |
| Business Economics | Essentials of HRM |
| Corporate Social Responsibility | Strategic Management |
| Information Systems for Managers | Business Statistics |
| Business Communication | Business Law |
| Semester III | Semester IV |
| Brand Management | B2B Marketing |
| Consumer Behaviour | Services Marketing |
| Marketing Strategy | Integrated Marketing Communications |
| Customer Relationship Management | Marketing Research |
| Sales Management | Business: Ethics, Governance & Risk |
| International Marketing | Project |
Post Graduate Diploma in Marketing Management: Career Prospectus
Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.
Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.
The following table shows the other job positions that students can go for:
| Job Position | Job Description | Annual Average Pay Scale (INR) |
|---|---|---|
| Marketing Executive | Marketing Executive involved in developing marketing campaigns to promote product or service or Idea. | 2,42,075 |
| Marketing Manager | Marketing Manager is responsible for developing, implementing and executing marketing plans for an organization | 6,44,431 |
| Market Research Analyst | Gathering and Analyzing market data is the main responsibility of market research Analyst. | 3,51,516 |
| Brand Manager | Brand Manager develops the overall plan and direct marketing efforts to increase the value and performance of specific brand, service or product. | 9,23,148 |
| Advertising Manager | Advertising Managers helps in Advertising, Promotions, and marketing managers | 5,00,505 |
| Marketing Communications Manager | Marketing Communications Manager supervises and directs the workflow of marketing, advertising or public relations. | 7,17,043 |
| Sales Manager | Their responsibility is to manage the sales goals, motivation for sales, sales planning, building relationships, coaching, managing process etc | 9,97,728 |
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