A postgraduate diploma in marketing management is a 2-year training-based program on marketing management. Marketing management involves setting up goals and strategies to be used in sales, communications, and business development. 

Students can get admission in the course only after completing a bachelor's degree in any discipline from any recognized university with a minimum of 50% marks at the graduation level. Admission to some of the institutes is done after clearing the entrance tests conducted by the University or through MAT/ CAT test scores.

Annamalai University, Bangalore University, and Bharati Vidyapeeth University are the top colleges that offer postgraduate diploma in marketing management. Indian Institute of Digital Education (IIDE) is one of the popular training institutes that also offers a postgraduate diploma in marketing management.

Candidates after graduation can expect to earn INR 1 - 7 lakhs annually. They get to work in the job roles of a Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, etc.

Post Graduate Diploma in Marketing Management: Career Prospectus

Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.

Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.

The following table shows the other job positions that students can go for:

Job Position	Job Description	Annual Average Pay Scale (INR)
Marketing Executive	Marketing Executive involved in developing marketing campaigns to promote product or service or Idea.	2,42,075
Marketing Manager	Marketing Manager is responsible for developing, implementing and executing marketing plans for an organization	6,44,431
Market Research Analyst	Gathering and Analyzing market data is the main responsibility of market research Analyst.	3,51,516
Brand Manager	Brand Manager develops the overall plan and direct marketing efforts to increase the value and performance of specific brand, service or product.	9,23,148
Advertising Manager	Advertising Managers helps in Advertising, Promotions, and marketing managers	5,00,505
Marketing Communications Manager	Marketing Communications Manager supervises and directs the workflow of marketing, advertising or public relations.	7,17,043
Sales Manager	Their responsibility is to manage the sales goals, motivation for sales, sales planning, building relationships, coaching, managing process etc	9,97,728