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PGDM in Marketing is a PG diploma program with a duration of 2 years. Since the Marketing field has seen considerable growth over the years, it has emerged as one of the top professions globally. The minimum eligibility criteria for pursuing PGDM in Marketing is that the candidate must have a bachelor’s degree in any discipline from a recognized institute.
For getting admission to the college for pursuing PGDM in Marketing, some of the colleges take admission on a direct basis while some of the colleges go for entrance exams. Several universities conduct combined entrance exams or consider the score of exams like CAT, MAT, GMAT, XAT, etc.
See Also: PGDM Admission Process
The average course fees for pursuing Post Graduate Diploma Management in Marketing range between INR 2,00,000 - 8,00,000 for the entire duration. Some of the top colleges in India are the Jaipuria Institute of Management, the International Institute of Management, Asia Pacific Institute of Management, Aligarh Muslim University, etc.
After completion of the course, the candidate can get the chance to work in FMCG Companies, E-Commerce Websites, Banking Industry, Insurance Industry etc. Some of the top recruiters in this field are Hindustan Unilever, ITC Limited, Reliance, Genpact, etc. The average annual income that the candidate can earn after pursuing this course range from INR 4,00,000- 6,00,000 per annum.
Learn More: MBA vs PGDM
Table of Contents
1.1 Why study PGDM in Marketing?
1.2 What is a PGDM in Marketing?
1.3 What does a Marketer graduate do?
2.1 Eligibility
PGDM in Marketing Course Highlights
| Course Name | Post Graduate Diploma in Management in Marketing Management |
| Course Duration | 2 years |
| Exam Type | Semester Type |
| Eligibility Criteria | Bachelor’s degree in any discipline from a recognized institute |
| Selection Process | Entrance Exam followed by Group Discussion and Personal Interview |
| AVerage Course Fees | INR 5,00,000 |
| Job positions | Market Research Analyst, Business Development manager, Brand Manager, Marketing Manager, Sales Manager |
| Employment Areas | Retail Companies, E-Commerce Brands, Retail Chains, Tourism Industry, Banking Industry, Media Companies, Advertising Agencies |
| Average Annual Salary | INR 4,68,000 per annum |
Why Study PGDM in Marketing
PGDM in Marketing Management is a very promising course. With the growing technology and the increasing need for marketing and publicity, the demand for marketing graduates has increased substantially. Job opportunities in this sector are plentiful, both locally and overseas including advertising, retail, market research, public relations, sales and management. Let’s discuss some of the benefits of pursuing this course,
- Huge Opportunities- After completing PGDM in Marketing, the candidates can get to work as a Market Research Analyst, Brand Manager, Sales Manager, Product Manager, etc. Candidates can be appointed in these job roles in the following areas as Publishing companies, Retail Companies, Insurance Companies, Advertising Companies etc. The opportunities offered are huge with a great salary.
- Good Salary- The marketing field is a very lucrative field. The candidate can see a lot of growth in this sector. The average salary ranges between INR 4,25,000 per annum. However, it is dependent on a number of factors such as experience, skills, location, company etc.
- Opportunities in MNCs- There are a lot of opportunities in the MNCs. Through this course, candidates get to develop skills that teach them to work under pressure which is very much required to work in an MNC.
What is PGDM in Marketing?
Since Marketing plays a very important role and is an integral part of a business, there are several courses available which teach candidates about different dimensions of Marketing such as a Bachelor's degree, Diploma program, Post Graduate Diploma, Post Graduation etc. The basic details and purpose of PGDM in Marketing are as follows,
- Post Graduate Diploma in Marketing Management is a 2-year Diploma Program Focussing on the area and specialization in the field of Marketing.
- Post graduate Diploma in Marketing is a course designed to teach the learners about management and marketing.
- The purpose of this course is to apply marketing management knowledge to the dynamic environment. It helps the candidate to understand the different methods of marketing like digital marketing, customer services, branding, etc. and how these marketing techniques would benefit their clients.
- Since Marketing is the soul of any business organization. It ensures the growth of the business for the fulfillment of long term objectives of the organization.
- Candidates get to develop new and improved marketing skills that help in the growth of a business.
What does a Marketing Manager do?
The duties of a Marketing Manager include the following job roles. Some of them are provided below for your reference,
- Conducting market research in order to understand the public interest and device marketing strategies accordingly.
- Devise and design creative marketing strategies to attract as much public attention as possible through various platforms like social media, television, pamphlets, articles, etc.
- They also have to manage the budgets for marketing campaigns.
- Marketing managers are also responsible for negotiating with the clients regarding advertising contracts and partnering with the legal and sales team regarding the same.
- They have to handle public relations and deal with any internal or external issues that arise as they arise during their course of work.
- Marketing managers are also responsible for handling the staff. They have to guide them about the latest industry trends, how to conduct market research, how to make the marketing strategy more appealing and attractive for the public, etc.
See Also: Career as a Marketing Manager
Who should study PGDM in Marketing?
This course can be pursued by anyone who has a certain amount of interest in the Marketing field. This field can be very rewarding and offers huge opportunities. That’s the reason, Marketing is one of the fastest growing fields globally. This course can be pursued by,
- Candidates who are looking to start their own business
- Candidates with good communication skills and creative minds have a good chance in this profession.
- Moreover, candidates who believe that they have a knack for marketing and a talent for advertising should enroll in this course to learn about the technicalities and details of marketing.
- Candidates who possess skills that are required for the field of Marketing i.e.,the students with the right managerial skills or the candidates who are looking to polish their skills in Marketing.
PGDM in Marketing Admission Process
The admission process for PGDM in Marketing is the same as MBA. For applying for the course the candidate will be required to appear for the entrance exam CAT, XAT, etc. The admission might slightly vary depending on the college. Candidates should check the admission process of the course. The details of the admission criteria are mentioned below,
- The admission for Post Graduate Diploma In Marketing is based on Merit as well as Entrance Based.
- Some of the top entrance exams are CAT, MAH MBA CET, XAT, etc. Candidates applying for this course need to check on the college website which entrance test is applicable for that college.
- After scoring cut-off marks, the successful candidates will be called for the further process for the purpose of examination
- Shortlisted candidates will be called for Group discussion and personal Interviews.
- The final score will be calculated on the basis of the score of the combined entrance exam, Group Discussion and Personal Interview.
- Some of the colleges offer direct admission based on the marks scored at graduation.
PGDM in Marketing Course: Eligibility
The candidate is required to fulfill the eligibility criteria when applying for Post Graduate Diploma Management in Marketing. Candidates must ensure that all the criteria is fulfilled otherwise it can lead to rejection of the application. Some of the important eligibility criteria that are necessary for pursuing PGDM in Marketing are as follows,
- Candidates must have completed a Bachelor’s degree in any discipline from a recognized institute.
- Candidates must have completed a bachelor’s degree in any discipline preferably from a commerce background.
- Candidates must have scored a minimum aggregate of 50% or above or equivalent CGPA from a recognized institute.
- Candidates belonging to reserved categories such as Scheduled Caste/ Scheduled Tribes or Physically disabled candidates get a relaxation of 5%.
- Candidates must appear in the entrance exam and score valid marks in order to get admission in PGDM Marketing.
PGDM in Marketing Course: Entrance Exams
| Entrance Exam | Registration Date | Entrance Exam Date |
|---|---|---|
| CAT | August 3, 2022 – September 14, 2022 | November 27, 2022 |
| XAT | August 10, 2022 – December 12, 2022 | January 8, 2023 |
| MAH MBA CET | 2nd week of March 2023– 2nd week of May 2023 | 4th week of August 2023 |
PGDM in Marketing Syllabus
The syllabus of Post Graduate Diploma in Marketing consists of subjects which are basic in nature and goes deep into the Marketing. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing etc. With the help of these subjects, one can develop a deep understanding of the subject. The semester-wise syllabus is provided below for your better reference. However, the syllabus can vary a bit depending upon the college.
| Semester I | Semester II |
|---|---|
| Principles of Management | Strategic Management |
| Financial Accounting | Cost Accounting |
| Fundamentals of Communication and Interview Preparation | The Integrative Manager |
| Human Resource Management | Innovation Management |
| Marketing Management | Mastering the Interview and Networking Skills |
| Managerial Economics | Elective Project |
| Semester III | Semester IV |
| Marketing Research | Product/ Brand Management |
| Consumer Buyer Behavior | E-Commerce |
| Advertising and Sales Promotion | Internet Marketing |
| Distribution Management | Social Media Marketing |
| CRM | Project |
| Marketing Finance |
PGDM in Marketing: Top Colleges
India is a hub to around 4000 institutes/universities for pursuing Post Graduate Diploma in Marketing. Some of the top PGDM colleges in Marketing are the Institute of Public Enterprise, the Indian Institute of Plantation Management, and Xavier Institute of Social Service amongst the top colleges for Marketing. The average course fees range between INR 1,00,000 - 10,00,000 for the entire duration. Tabulated below are some of the top colleges to pursue PGDM in Marketing along with the fees structure for your better reference,
| Name of the College | City | Average Fees |
|---|---|---|
| Asia Pacific Institute of Management | New Delhi | 9,00,000 |
| Annamalai University | Tamil Nadu | 20,700 |
| Assam University | Assam | 14,000 |
| Management Development Institute | Gurgaon | 2,34,700 |
| Great Lakes Institute of Management | Chennai | 1,87,500 |
| T.A Pai Management Institute | Manipal, Karnataka | 8,00,000 |
| Loyola Institute of Business Administration | Chennai | 8,62,700 |
| Institute of Management Technology | Ghaziabad | 1,95,000 |
| Prestige Institute of Management and Research | Indore | 1,19,500 |
| International Management Institute | Kolkata | 6,50,900 |
| Jaipuria Institute of Management | Noida | 5,90,000 |
| International Management Institute | Bhubaneswar | 6,38,000 |
| Institute of Management Technology | Hyderabad | 6,03,000 |
| BML Munjal University | Gurgaon | 5,80,000 |
| Jaipuria Institute of Management | Lucknow | 5,65,000 |
PGD Marketing: College Comparison
| Particulars | Asia Pacific Institute of Management | International Management Institute | Jaipuria Institute of Management |
|---|---|---|---|
| Overview | Established in 1996, it is one premier business institute located in New Delhi. It offers admission in various management courses and PG Diploma courses based on the entrance result of CAT/MAT/GMAT/CMAT. | IMI Delhi is India’s first corporate-sponsored business school headed by Sanjiv Goenka. Established in 1981, this institute offers various MBA and PGDM programs and admissions are based on CAT and GMAT scores. | Established in 1995, this institute offers various full-time and part-time MBA and PGDM courses for its students. Admissions to this institute are based on the scores of CAT/GMAT/XAT/MAT/CMAT. |
| NIRF Ranking | 41 | 30 | 81 |
| Fees | 900000 | 6,38,000 | 5,90,000 |
| Salary package | 8.11 LPA | 15.23 LPA | 11.49 LPA |
PGDM in Marketing Jobs
Below listed are some of the job prospects after PGDM in Marketing:
| Position | Description | Average Salary |
|---|---|---|
| Market Research Analyst | A market research analyst is one who collects statistical data about the consumers and competitors and analyzes them to build a strategy about promoting and marketing their goods. They basically analyze the market conditions. | 3,51,000 |
| Advertising manager | Advertising Managers basically look after the companies advertising activities and suggest new and different ideas to promote goods and services | 4,03,000 |
| Sales Manager | A sales Manager is responsible for looking at the sales statistics of the product and building strategies, creating sales plans etc to promote and increase the sale of the product in the market. | 4,74,000 |
| Brand Managers | They are responsible for building the brand and creating brand value in the market by creating and implementing plans and strategies. | 4,11,500 |
| Business Development Managers | They have a very vast role to perform such as creating leads, assessing the needs of the market, forecasting sales revenue etc. | 7,36,000 |
PGDM in Marketing: Top Recruiters
There are many world leading MNCs that hire fresh and experienced candidates to come and work for them. Some of the top recruiters who hire candidates after completing PGDM in Marketing are tabulated below for your reference,
| Hindustan Unilever | Colgate | Genpact |
| Tata Teleservices Limited | Stanza | Taj Group |
| SpiceJet | Reliance Jio | Microtek |
PGDM in Marketing: FAQs
Ques. What are common entrance exams for PGDM in Marketing?
Ans. Some of the common entrance exams are:
- CAT
- XAT
- MAH CET
Ques. What is the scope of PGDM in Marketing in India?
Ans. After completing PGDM in Marketing, the candidates get a lot of opportunities in different organizations, companies , retail chains, and FMCG companies. They make sure that all the business activities are performed and due compliance is made. Candidates can get the chance to work as Research Analyst, marketing manager,
Ques. How Can one pursue a PGDM in Marketing?
Ans. Yes, one can pursue a PGDM in Marketing who has completed a bachelor's degree in any discipline. Many universities take admissions on the basis of entrance exams so the aspiring candidate must qualify the entrance exam such as CAT, XAT, etc.
Ques. What are the job profiles after PGDM in Marketing?
Ans. Some of the popular job profiles after PGDM in Marketing are:
- Market Research Analyst
- Business Development manager
- Brand Manager
- Sales managers
Ques. What are the employment areas after completing a PGDM in Marketing?
Ans. The employment areas where the candidate can work are:
- Private Companies
- FMCG Companies
- Retail Chains
- E-Commerce
Ques. Can a PGDM in Marketing be done from a distance?
Ans. Yes, it can be done from Distance but it is preferred that it should be done from regular as candidates will not get enough exposure.
Ques. What is the highest salary after completing a degree in PGDM in Marketing?
Ans. The highest salary after completing a degree in PGDM in Marketing can range between INR 3,50,000 - 6,00,000 per annum.
Ques. Name some of the top colleges for PGDM in Marketing?
Ans. Some of the top colleges for PGDM in Marketing are:
- Jaipuria institute of management
- International Management Institute
- Asia pacific institute of Management
- Loyola institute of management
Ques. Who are the top recruiters for PGDM in Marketing?
Ans. Some of the top recruiters for PGDM in Marketing are
- Godrej
- Hindustan unilever
- ITC
- Myntra
- Ajio
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