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Post Graduate Diploma in Management (PGDM) in Marketing Top Colleges, Syllabus, Scope, and Salary

PGDM in Marketing is a PG diploma program with a duration of 2 years. Since the Marketing field has seen considerable growth over the years, it has emerged as one of the top professions globally. The minimum eligibility criteria for pursuing PGDM in Marketing is that the candidate must have a bachelor’s degree in any discipline from a recognized institute.

For getting admission to the college for pursuing PGDM in Marketing, some of the colleges take admission on a direct basis while some of the colleges go for entrance exams. Several universities conduct combined entrance exams or consider the score of exams like CAT, MAT, GMAT, XAT, etc. 

See Also: PGDM Admission Process

The average course fees for pursuing Post Graduate Diploma Management in Marketing range between INR 2,00,000 - 8,00,000 for the entire duration. Some of the top colleges in India are the Jaipuria Institute of Management, the International Institute of Management, Asia Pacific Institute of Management, Aligarh Muslim University, etc.

After completion of the course, the candidate can get the chance to work in FMCG Companies, E-Commerce Websites, Banking Industry, Insurance Industry etc. Some of the top recruiters in this field are Hindustan Unilever, ITC Limited, Reliance, Genpact, etc. The average annual income that the candidate can earn after pursuing this course range from INR 4,00,000- 6,00,000 per annum. 

Learn MoreMBA vs PGDM

PGDM in Marketing Course Highlights

Course Name Post Graduate Diploma in Management in Marketing Management
Course Duration 2 years
Exam Type Semester Type
Eligibility Criteria Bachelor’s degree in any discipline from a recognized institute
Selection Process Entrance Exam followed by Group Discussion and Personal Interview
AVerage Course Fees INR 5,00,000
Job positions Market Research Analyst, Business Development manager, Brand Manager, Marketing Manager, Sales Manager
Employment Areas Retail Companies, E-Commerce Brands, Retail Chains, Tourism Industry, Banking Industry, Media Companies, Advertising Agencies
Average Annual Salary INR 4,68,000 per annum

Why Study PGDM in Marketing

PGDM in Marketing Management is a very promising course. With the growing technology and the increasing need for marketing and publicity, the demand for marketing graduates has increased substantially. Job opportunities in this sector are plentiful, both locally and overseas including advertising, retail, market research, public relations, sales and management. Let’s discuss some of the benefits of pursuing this course,

  • Huge Opportunities- After completing PGDM in Marketing, the candidates can get to work as a Market Research Analyst, Brand Manager, Sales Manager, Product Manager, etc. Candidates can be appointed in these job roles in the following areas as Publishing companies, Retail Companies, Insurance Companies, Advertising Companies etc. The opportunities offered are huge with a great salary.
  • Good Salary- The marketing field is a very lucrative field. The candidate can see a lot of growth in this sector. The average salary ranges between INR 4,25,000 per annum. However, it is dependent on a number of factors such as experience, skills, location, company etc.
  • Opportunities in MNCs- There are a lot of opportunities in the MNCs. Through this course, candidates get to develop skills that teach them to work under pressure which is very much required to work in an MNC. 

What is PGDM in Marketing?

Since Marketing plays a very important role and is an integral part of a business, there are several courses available which teach candidates about different dimensions of Marketing such as a Bachelor's degree, Diploma program, Post Graduate Diploma, Post Graduation etc. The basic details and purpose of PGDM in Marketing are as follows,

  • Post Graduate Diploma in Marketing Management is a 2-year Diploma Program Focussing on the area and specialization in the field of Marketing.
  • Post graduate Diploma in Marketing is a course designed to teach the learners about management and marketing. 
  • The purpose of this course is to apply marketing management knowledge to the dynamic environment. It helps the candidate to understand the different methods of marketing like digital marketing, customer services, branding, etc. and how these marketing techniques would benefit their clients. 
  • Since Marketing is the soul of any business organization. It ensures the growth of the business for the fulfillment of long term objectives of the organization. 
  • Candidates get to develop new and improved marketing skills that help in the growth of a business.

What does a Marketing Manager do?

The duties of a Marketing Manager include the following job roles. Some of them are provided below for your reference, 

  • Conducting market research in order to understand the public interest and device marketing strategies accordingly.
  • Devise and design creative marketing strategies to attract as much public attention as possible through various platforms like social media, television, pamphlets, articles, etc.
  • They also have to manage the budgets for marketing campaigns.
  • Marketing managers are also responsible for negotiating with the clients regarding advertising contracts and partnering with the legal and sales team regarding the same.
  • They have to handle public relations and deal with any internal or external issues that arise as they arise during their course of work.
  • Marketing managers are also responsible for handling the staff. They have to guide them about the latest industry trends, how to conduct market research, how to make the marketing strategy more appealing and attractive for the public, etc. 

See AlsoCareer as a Marketing Manager

Who should study PGDM in Marketing?

This course can be pursued by anyone who has a certain amount of interest in the Marketing field. This field can be very rewarding and offers huge opportunities. That’s the reason, Marketing is one of the fastest growing fields globally. This course can be pursued by,

  • Candidates who are looking to start their own business 
  • Candidates with good communication skills and creative minds have a good chance in this profession.
  • Moreover, candidates who believe that they have a knack for marketing and a talent for advertising should enroll in this course to learn about the technicalities and details of marketing.
  • Candidates who possess skills that are required for the field of Marketing i.e.,the students with the right managerial skills or the candidates who are looking to polish their skills in Marketing.

PGDM in Marketing Admission Process

The admission process for PGDM in Marketing is the same as MBA. For applying for the course the candidate will be required to appear for the entrance exam CAT, XAT, etc. The admission might slightly vary depending on the college. Candidates should check the admission process of the course. The details of the admission criteria are mentioned below,

  • The admission for Post Graduate Diploma In Marketing is based on Merit as well as Entrance Based.
  • Some of the top entrance exams are CAT, MAH MBA CET, XAT, etc. Candidates applying for this course need to check on the college website which entrance test is applicable for that college.
  • After scoring cut-off marks, the successful candidates will be called for the further process for the purpose of examination
  • Shortlisted candidates will be called for Group discussion and personal Interviews.
  • The final score will be calculated on the basis of the score of the combined entrance exam, Group Discussion and Personal Interview.
  • Some of the colleges offer direct admission based on the marks scored at graduation. 

PGDM in Marketing Course: Eligibility

The candidate is required to fulfill the eligibility criteria when applying for Post Graduate Diploma Management in Marketing. Candidates must ensure that all the criteria is fulfilled otherwise it can lead to rejection of the application. Some of the important eligibility criteria that are necessary for pursuing PGDM in Marketing are as follows,

  • Candidates must have completed a Bachelor’s degree in any discipline from a recognized institute.
  • Candidates must have completed a bachelor’s degree in any discipline preferably from a commerce background.
  • Candidates must have scored a minimum aggregate of 50% or above or equivalent CGPA from a recognized institute.
  • Candidates belonging to reserved categories such as Scheduled Caste/ Scheduled Tribes or Physically disabled candidates get a relaxation of 5%. 
  • Candidates must appear in the entrance exam and score valid marks in order to get admission in PGDM Marketing.

PGDM in Marketing Course: Entrance Exams

Entrance Exam Registration Date Entrance Exam Date
CAT August 3, 2022 – September 14, 2022 November 27, 2022
XAT August 10, 2022 – December 12, 2022 January 8, 2023
MAH MBA CET 2nd week of March 2023– 2nd week of May 2023 4th week of August 2023

PGDM in Marketing Syllabus

The syllabus of Post Graduate Diploma in Marketing consists of subjects which are basic in nature and goes deep into the Marketing. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing etc. With the help of these subjects, one can develop a deep understanding of the subject. The semester-wise syllabus is provided below for your better reference. However, the syllabus can vary a bit depending upon the college. 

Semester I Semester II
Principles of Management Strategic Management
Financial Accounting Cost Accounting
Fundamentals of Communication and Interview Preparation The Integrative Manager
Human Resource Management Innovation Management
Marketing Management Mastering the Interview and Networking Skills
Managerial Economics Elective Project
Semester III Semester IV
Marketing Research Product/ Brand Management
Consumer Buyer Behavior E-Commerce
Advertising and Sales Promotion Internet Marketing
Distribution Management Social Media Marketing
CRM Project
Marketing Finance

PGDM in Marketing: Top Colleges

India is a hub to around 4000 institutes/universities for pursuing Post Graduate Diploma in Marketing. Some of the top PGDM colleges in Marketing are the Institute of Public Enterprise, the Indian Institute of Plantation Management, and Xavier Institute of Social Service amongst the top colleges for Marketing. The average course fees range between INR 1,00,000 - 10,00,000 for the entire duration. Tabulated below are some of the top colleges to pursue PGDM in Marketing along with the fees structure for your better reference, 

Name of the College City Average Fees
Asia Pacific Institute of Management New Delhi 9,00,000
Annamalai University Tamil Nadu 20,700
Assam University Assam 14,000
Management Development Institute Gurgaon 2,34,700
Great Lakes Institute of Management Chennai 1,87,500
T.A Pai Management Institute Manipal, Karnataka 8,00,000
Loyola Institute of Business Administration Chennai 8,62,700
Institute of Management Technology Ghaziabad 1,95,000
Prestige Institute of Management and Research Indore 1,19,500
International Management Institute Kolkata 6,50,900
Jaipuria Institute of Management Noida 5,90,000
International Management Institute Bhubaneswar 6,38,000
Institute of Management Technology Hyderabad 6,03,000
BML Munjal University Gurgaon 5,80,000
Jaipuria Institute of Management Lucknow 5,65,000

PGD Marketing: College Comparison

Particulars Asia Pacific Institute of Management International Management Institute Jaipuria Institute of Management
Overview Established in 1996, it is one premier business institute located in New Delhi. It offers admission in various management courses and PG Diploma courses based on the entrance result of CAT/MAT/GMAT/CMAT. IMI Delhi is India’s first corporate-sponsored business school headed by Sanjiv Goenka. Established in 1981, this institute offers various MBA and PGDM programs and admissions are based on CAT and GMAT scores. Established in 1995, this institute offers various full-time and part-time MBA and PGDM courses for its students. Admissions to this institute are based on the scores of CAT/GMAT/XAT/MAT/CMAT.
NIRF Ranking 41 30 81
Fees 900000 6,38,000 5,90,000
Salary package 8.11 LPA 15.23 LPA 11.49 LPA

PGDM in Marketing Jobs

Below listed are some of the job prospects after PGDM in Marketing:

Position Description Average Salary
Market Research Analyst A market research analyst is one who collects statistical data about the consumers and competitors and analyzes them to build a strategy about promoting and marketing their goods. They basically analyze the market conditions. 3,51,000
Advertising manager Advertising Managers basically look after the companies advertising activities and suggest new and different ideas to promote goods and services 4,03,000
Sales Manager A sales Manager is responsible for looking at the sales statistics of the product and building strategies, creating sales plans etc to promote and increase the sale of the product in the market. 4,74,000
Brand Managers They are responsible for building the brand and creating brand value in the market by creating and implementing plans and strategies. 4,11,500
Business Development Managers They have a very vast role to perform such as creating leads, assessing the needs of the market, forecasting sales revenue etc. 7,36,000

PGDM in Marketing: Top Recruiters

There are many world leading MNCs that hire fresh and experienced candidates to come and work for them. Some of the top recruiters who hire candidates after completing PGDM in Marketing are tabulated below for your reference, 

Hindustan Unilever Colgate Genpact
Tata Teleservices Limited Stanza Taj Group
SpiceJet Reliance Jio Microtek

PGDM in Marketing: FAQs

Ques. What are common entrance exams for PGDM in Marketing?

Ans. Some of the common entrance exams are:

  • CAT
  • XAT
  • MAH CET

Ques. What is the scope of PGDM in Marketing in India?

Ans. After completing PGDM in Marketing, the candidates get a lot of opportunities in different organizations, companies , retail chains, and FMCG companies. They make sure that all the business activities are performed and due compliance is made. Candidates can get the chance to work as Research Analyst, marketing manager, 

Ques. How Can one pursue a PGDM in Marketing?

Ans. Yes, one can pursue a PGDM in Marketing who has completed a bachelor's degree in any discipline. Many universities take admissions on the basis of entrance exams so the aspiring candidate must qualify the entrance exam such as CAT, XAT, etc.

Ques. What are the job profiles after PGDM in Marketing?

Ans. Some of the popular job profiles after PGDM in Marketing are: 

  • Market Research Analyst
  • Business Development manager
  •  Brand Manager
  • Sales managers 

Ques. What are the employment areas after completing a PGDM in Marketing?

Ans. The employment areas where the candidate can work are:

  • Private Companies
  • FMCG Companies 
  • Retail Chains
  • E-Commerce

Ques. Can a PGDM in Marketing be done from a distance?

Ans. Yes, it can be done from Distance but it is preferred that it should be done from regular as candidates will not get enough exposure.

Ques. What is the highest salary after completing a degree in PGDM in Marketing?

Ans. The highest salary after completing a degree in  PGDM in Marketing can range between INR 3,50,000 - 6,00,000 per annum.

Ques. Name some of the top colleges for PGDM in Marketing?

Ans. Some of the top colleges for PGDM in Marketing are:

  • Jaipuria institute of management 
  • International Management Institute 
  • Asia pacific institute of Management
  • Loyola institute of management 

Ques. Who are the top recruiters for PGDM in Marketing?

Ans. Some of the top recruiters for PGDM in Marketing are 

  • Godrej
  • Hindustan unilever
  • ITC
  • Myntra
  • Ajio

Ask your question

Answered Questions

PT

Pragya Tripathi

16 Feb 23

When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run.

IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.


HS

Harshal Sonawanw

21 Feb 23

MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program 

  • The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally.
  • The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then.
  • The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally.
  • The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India.
  • Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India.
  • If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias.

It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.


SR

Sudipta Roy

13 Aug 21

NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned.

Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future.

Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing. 

Here are the recent placement highlights of NITIE. 

Average CTC  20 LPA 
Highest CTC  44 LPA 
Major recruiters  ETLI, IDFC First, EY, etc. 

PGDMM students get almost equal opportunities as any other branch. 


JP

John Praveen

06 Jan 23

My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus.

The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same.

Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements.

My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.


SS

Saransh Shah

06 Mar 23

While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT.

  • The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints.
  • You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA.
  • But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection.
  • Performing well in the competitions conducted by your desired company is another way to get a high-paying job. 
  • If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting.

These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.


VJ

Vishal Jha

06 Mar 23

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

Particulars 

Statistics 

Highest salary 

INR 77.8 LPA

Average salary

INR 33.02 LPA

Top Recruiters 

Asian Paints, Hindustan Unilever Limited, ITC, Accenture Strategy


DC

Dhruv Chatterjee

25 Jan 23

IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference

  • PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions.
  • PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. 
  • PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance.
  • PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain.
  • PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance.
  • PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities.

The courses have been arranged preference-wise so will make it easy for you to choose one.


SB

Shubham Bhoyar

29 Nov 22

Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes. 

  • They have no real value in real life or the corporate world. 

  • They won’t be very useful if you want to learn.

  • They add no value to your CV

  • You will not be considered alumni of the institute

So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. 


TD

Tina Desai

23 Jun 21

Having to know a lot of people from Shanti Business School in Ahmedabad, I might be able to share some things about the college.

  • It has a great campus with a terrific faculty.
  • The majority of the faculty are Ph.D. holders with experience in the corporate sector.
  • This acts as an advantage as the students are given insight regarding the corporate world from the professors that have received the first-hand experience.
  • The placement opportunities are tremendous with decent management working at the college.
  • Every specialization is unique in its own way.
  • The faculty, subjects, and the course curriculum in the marketing specialization are exceptional.
  • If you want to opt for Shanti Business School then set yourself to work harder than your peers and dedicate yourself to learning as it would help you in landing the best placement opportunities.
  • Setting your goal to land a better placement would not hinder your learning. Rather enhance your skills with learning the best.
  • This would automatically help you in getting the best opportunities at B-schools.

Categories

Shanti Business School

Course Fee

6.25 lakh

Highest CTC

16 LPA

Average CTC

6-7 LPA

Recruiting Companies

Nestle, Coca-Cola, Aditya Birla, Pantaloons, etc.

Be thorough while looking for your college options. Weigh the facilities available to you, the placement opportunities, and the faculty in order to conclude a decision you would not regret in the future.


MS

Mridul Sharma

28 Jul 21

Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages.

  • Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute.
  • Amity Business School provides an overall good exposure in all industrial sectors.
  • The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion.

Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.


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