Course Duration
2 YearsTuition Fees
9 Lakhs1 Year Fees
9.6 LakhsTotal Fees
18.6 LakhsYear | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹9.6 Lakhs | ₹9 Lakhs |
Total Fees | ₹960000 | ₹900000 |
Tuition fees | ₹900000 | ₹900000 |
Caution fee* | ₹40000 | - |
alumni fees | ₹20000 | - |
Year | 1 | 2 |
---|---|---|
Total Year Wise fees | ₹9.4 Lakhs | ₹9 Lakhs |
Total Fees | ₹940000 | ₹900000 |
Tuition fees | ₹900000 | ₹900000 |
other fee | ₹40000 | - |
A Graduate Degree from a recognized University with not less than 50% marks (Final year students may also apply. However, the admission shall be cancelled if they obtain less than 50% in their graduation).
TAPMI MBA in Marketing is a 2-year full-time program. The fee for the MBA - Marketing is INR 17.34 Lakhs. The Highest Package for MBA - Marketing 2024 batch remained at INR 17.01 LPA.
MBA in Marketing program at TAPMI creates an Opportunity for Intensive Focus on Marketing from the 1st Year. It laids a strong foundation in 1st year, then provides an opportunity for Advanced Marketing Learning in the 2nd year. All the students take up an Internship at the end of 3rd Trimester. The program comes with 3 Super-specialization tracks, Digital Marketing Management, Sales & Customer Service Management and Brand & Product Management.
TAPMI MBA - Marketing admission is based on valid CAT / XAT / NMAT / GMAT based.
Table of Content
Particulars | Details |
---|---|
Program | Master of Business Administration in Marketing |
Basic Eligibility | Graduated with a Minimum of 50% Marks |
Selection Criteria | CAT or XAT or NMAT or GMAT Scores, Academic Scores, Work Experience, Extempore, Group Discussions, Personal Interview |
Specializations | Digital Marketing Management, Sales & Customer Service Management, Brand & Product Management |
Total Fees | INR 17,34,000 |
Placement 2024 | Highest Package - INR 17.01 LPA; Average Package - INR 13.35 LPA |
Top Recruiters | MichaelPage, Airtel, MagicBricks, Oracle, Capgemini etc |
Ranking | 42nd in Management Category by NIRF 2023 |
MBA - Marketing Admission at TAPMI is based on various criteria. Group Discussion / Personal Interview weightage is 40% followed by Entrance Exam (35%). The rest depends on Academic Scores, Gender Diversity & Extra-curricular activities. Here are some of the Admission Stories from TAPMI Students to help you to prepare for MBA - Marketing Admission.
Admission Story | Work Experience | Entrance Exam Scores | Graduation Percentage |
---|---|---|---|
TAPMI Admission Story Sumit Saurabh | S T Fabricators - 30 months, Supervision of Mechanical Equipments | CAT (86.4) | 70.37% |
TAPMI Admission Story Kusum Nehrotra | Fresher | CMAT (92) | 66% |
TAPMI Admission Story Aishwarya Kiran Mangraj | Infosys - 4.2 Years | TAPMI (90) | 80% |
TAPMI Admission Story Mohd Yusuf | Collegedunia - 8 Months, Content Specialist | XAT (89.2) | 77% |
TAPMI Admission Story Rishi Yadav | Sales & Marketing Associate | CAT (86) | 78% |
TAPMI Admission Story Harshit Singh | Jaiveek Agro Biotech Pvt. Ltd - 3 Years, Assistant Projects & Business Development Associate | CAT (90) | 70% |
Read More: How to Prepare for MBA GD/PI?
TAPMI MBA - Marketing Admission is based on CAT / XAT / NMAT / GMAT scores. Given below is the Expected Cutoff for MBA - Marketing batch 2024:
Tests | Expected 2024 Cutoff |
---|---|
CAT | 85 Percentile |
XAT | 85 Percentile |
NMAT | 240 Score |
GMAT | 630 Score |
Syllabus for MBA - Marketing Program is as follows:
Term | Course Name | Total Credits |
---|---|---|
Term 1 | Excel for Managers; Basics of Accounting; Basic Statistics; Business Statistics; Managerial Communication; Introduction to Case Method; Managerial Economics; Organizational Behaviour; Financial Accounting; Sustainability, Responsibility, Managerial Ethics (SRME); Marketing Management – 1; Viva Voce – 1 | 20 |
Term 2 | Operations Management; Business Communication and Presentations; Business and Impact Planning for Social Enterprises; Management Accounting; Macro Economics; Excel Skills for Business (C); Marketing Management – 2; Consumer Behaviour; Brand Management; Viva-Voce – II | 20 |
Term 3 | Marketing Research; Digital Transformation; Sales and Distribution Management; Advertising and Media; Strategic Management; Integrative Thinking Simulation; Financial Management; Society, Environment, Values & Attitudes – SEVA; Viva-voce III | 20 |
Term 4 | Super Specialization; Business to Business Marketing; Services Marketing; Ethical Issues in Sales and Marketing; Applied Learning Segment | 23 |
Term 5 | Super Specialization; Business Leadership; BrandScan; Human Resources Management; Applied Learning Segment | 15 |
Term 6 | Super Specialization; Legal Aspects of Business; International Marketing; MarkStrat; Applied Learning Segment | 14 |
There are Super-specialization Track and Applied Learning Segment in MBA - Marketing program, they are as follows:
Super-specialization Track:
Track | Course Name |
---|---|
Digital Marketing Management | Digital Branding, creative development and production; DM Agency: Account Planning & client servicing; Digital Media planning; Advanced SEO & SEM; Advanced Social Media Marketing (Facebook, Linked-In and YouTube); Website design, audit and analytics; Email Marketing; Remarketing and Lead qualification; E-Commerce Marketplace- Operations and sales; Content Management and Marketing; Online Reputation Management; Customer Analytics; Building an E-Commerce store; Sales Promotion in digital media; CRM in digital space; Affiliate Marketing |
Sales and Customer Service Management | Personal Selling and Sales Negotiation; Marketing of FMCG products; Customer Retention and Lifecycle Management; Call Center Management; E-Commerce Marketplace- Operations and sales; CRM tools and platform; Branded Retail Operations management; DSA channel Management; Sales Force Management; Sales Promotion management; IT Selling; Sales Presentation and Reports; Sales Analytics; Rural Marketing; Supply Chain Management |
Brand and Product Management | Integrated Branding; Account Planning & client servicing; Creative Development – Copy and Art; Pricing Strategy; Media planning: Integrating traditional and digital; New Product design and development and go to market strategy; Marketing of FMCG products; Customer Acquisition: Lead Management Program and process; Sales Promotion and trade marketing; E-Commerce -Customer acquisition and Analytics; Consumer Research methods for decision making (Advanced); Marketing Analytics; Capstone in Product Management; PR and Event management; Writing Research and product reports |
Applied Learning Segment (ALS)
Track | Course Name |
---|---|
Digital Marketing Management | Social Selling; Personal Branding or building a website; Fintech immersion; Digital Media planning Workshop |
Sales and Customer Service Management | Channel Management-Field Project; Emotional Intelligence workshop; Selling Financial services certification; Power BI and Tableau platform learning |
Brand and Product Management | Media and Production (or Fintech) - Field project; Packaging and Merchandising workshop; Fintech immersion course; Market research workshop |
Particulars | Fees for 1st Year | Fees for 2nd Year | Total Fees (In INR) |
---|---|---|---|
Tuition Fee | INR 8,67,000 | INR 8,67,000 | INR 17,34,000 |
Hostel Fee | INR 1,65,000 | INR 1,80,000 | INR 3,45,000 |
Alumni Lifetime Membership Fee | INR 20,000 | ||
Caution Deposit (Refundable) | INR 40,000 |
Admission Process of TAPMI consists of 3 different Selection Criteria. They are as follows:
Stage 1: Shortlisting
For Candidates who have Work Experience of less than 20 Months as on March 31, 2024.
Tests | Expected 2024 Cutoff |
---|---|
CAT | 85 Percentile |
XAT | 85 Percentile |
GMAT | 630 |
Graduation | 60% |
12th Exam | 60% |
10th Exam | 60% |
TAPMI follows Profile-based Shortlisting. Profile considered for Shortlisting consists of
Components | Weightage |
---|---|
Valid Entrance Exam Scores | 35% |
Score for Academic Performance (in X, XII, Undergraduate Degree) | 15% |
Group Discussion / Extempore / Personal Interview | 45% |
Weightage for Gender Diversity and Extra-curricular Activities | 5% |
Total | 100% |
The application process for the MBA - Marketing Program is online at TAPMI. Candidates have to visit the Admission Portal through TAPMI's official website and Follow the steps:
Here’s a quick information about some Top Universities for you in comparison to TAPMI
College Name | TAPMI | KJ Somaiya | IMI Delhi |
---|---|---|---|
Course Fees | INR 17.34 Lakhs - Total Fees | INR 20.87 Lakhs - Total Fees | INR 20.95 Lakhs - Total Fees |
Popular Electives | Digital Marketing Management, Sales & Customer Service Management, Brand & Product Management | Human Resource Management, Strategy, Finance, Marketing | Human Resource Management, Banking & Financial Services |
Highest Package | INR 17.01 LPA (PGDM Marketing) | INR 25.96 LPA | INR 50 LPA |
Average Package | INR 13.35 LPA (PGDM Marketing) | INR 12.32 LPA | INR 17.01 LPA |
NIRF Ranking | 42 | 45 | 34 |
Accepted Entrance (Minimum Cut-off) | CAT (85), XAT (85) | CAT (83), XAT (70) | CAT (88) |
Quick Links | TAPMI | KJ Somaiya | IMI Delhi |
TAPMI recently released its Placement Report for 2024. According to the report, TAPMI achieved 100% Placement for MBA - Marketing program. Reputed Recruiters who took part in the Placement Drive were Adani, Airtel, Gartner, Piramal, Axis Bank etc. Here are some details of MBA - Marketing Placements for batch 2024.
Number of Students | 24 |
Highest Package | INR 17.01 LPA |
Average Package | INR 13.35 LPA |
Key Recruiters | Adani, Airtel, Gartner, Piramal, Axis Bank etc |
TAPMI is one of the Top Management Institutes in India. TAPMI has been ranked by several Ranking Bodies. Here are some of the Top Rankings of TAPMI.
Ranking Body | Year | Rank |
---|---|---|
National Institutional Ranking Framework (NIRF) | 2023 | 42nd in Management Category |
Indian Institutional Ranking Framework (IIRF) | 2024 | 11th in Management (Pvt) |
2023 | 7th in Management (Pvt) | |
Business Today (BT) - MDRA | 2021 | 4th in South Zone |
10th in India’s Best B-Schools | ||
21st in Overall | ||
Outlook - ICARE | 2021 | 5th in Private MBA Institutions |
4th in Standalone Institutions | ||
2nd in South Zone | ||
Economic Times | 2021 | 35th Overall |
37th in Finance | ||
28th in Human Resource (HR) |
Name | Achievements |
---|---|
Sushil J. Shah (Batch 2001-03) | Associate Director - Global Banking CCO, India, The Hongkong and Shanghai Banking Corporation Limited, India |
Priyanka Neogi (Batch 2001-03) | Vice President – National Product and Programme Head Privy League, Kotak Mahindra Bank |
Atul Mohan (Batch 2004-06) | Ex Vice President- Human Resource and Administration, BlueStone. |
Kajal Kiran (Batch 2001-03) | Consultant - Franklin Templeton Investments India |
Sundar Ramani | Managing Director and Head of International Markets - HSBC Private Bank, Singapore |
Name | Startup |
---|---|
Rahul Kamath (Batch 1996-98) | Owner - Bola Surendra Kamath And Sona |
Suyash Saboo (Batch 2010-12) | Owner - Saboo And Company |
Charudutt Sehgal (Batch 2016-18) | Co-Owner - Vayugati Warehousings |
Jaikishan Vador (Batch 2015-17) | Proprietor / Owner - Shakti Trades |
Deepti Jacob | Founder and Chief Counselor - Sitara Emotional Counselling Center |
Ques. What Specializations are offered to MBA - Marketing Program at TAPMI?
Ans. TAPMI offers 3 Super-specialization tracks for MBA - Marketing program, they are
Ques. How many Credits are there in the MBA - Marketing Program at TAPMI?
Ans. A total of 112 Credits are there in the MBA - Marketing Program. 1st. 2nd and 3rd Term have a credit of 20 each. While 4th term has 23 Credits, 5th and 6th term has 15 & 14 Credits respectively.
Ques. What was the Placement Statistics for MBA - Marketing program at TAPMI?
Ans. MBA - Marketing program recorded 100% Placement for Batch 2024. The Highest package stood at INR 17.01 LPA while the Average package remained at INR 13.35 LPA.
Ques. What is the total fee for the MBA - Marketing program at TAPMI?
Ans. The total fee for the MBA - Marketing program at TAPMI is INR 16 Lakhs.
Ques. How many seats are there at TAPMI for MBA - Marketing program?
Ans. A total of 60 seats are available for TAPMI’s MBA - Marketing program.
Highest Placement | ₹ 32.0 Lakhs |
Average Placement | ₹ 13.8 Lakhs |
Top Companies | ![]() ![]() ![]() ![]() ![]() ![]() |
TAPMI is well known for its good placement record every year. Based on the placement reports released, it successfully achieved a 100% placement percentage. The key TAPMI placement 2022 highlights have been tabulated below
Particulars |
Statistics |
Students for placements |
550 |
Number of Recruiters |
100 |
Highest CTC |
INR 32.2 LPA |
Average CTC |
INR 12.6 LPA |
Top Sectors |
IT / ITES & Consulting |
Top Recruiters |
Accenture, AB InBev, Capgemini, HCL, Cognizant |
PGDM General students received the highest package of INR 32.2 LPA and an average salary of INR 12.5 LPA. PGDM BKFS students received an average salary of INR 12.6 LPA, for PGDM HRM average salary stood at INR 12.1 LPA, and PGDM Marketing students received an average salary of INR 11.6 LPA.
TAPMI is considered to be much better than K J Somaiya. I can say this because my brother has completed his education from TAPMI and I have some friends who have studied in K J Somaiya.
Hence, TAPMI is better than K J Somaiya and deserves a better ranking in magazines and websites.
Career growth in a long run after a PGDM from TAPMI, Manipal can be great. Alumni of the institute are working in top managerial posts across the world. The institute offers good academics and has an excellent placement record. The coursework and pedagogy are designed to equip students with industry-relevant skills and knowledge. According to TAPMI placement highlights of 2022, the average CTC offered was INR 12.6 LPA.
Both TAPMI and BIM Trichy are well-respected management institutes in India, delivering superior quality education and top-notch opportunities for students. It all boils down to individual preferences and priorities when it comes to choosing a management institute. Some factors to consider may include the location, curriculum, faculty, and campus culture of each institution.
The table below has drawn a comparison based on some crucial factors
Particulars |
BIM Trichy |
TAPMI |
Fees |
INR 7,75,200/Yr |
INR 8,00,000/Yr |
Ranking |
83 out of 125 |
38 out of 125 |
Average packages |
INR 10.46 LPA |
INR 12.6 LPA |
Exams Accepted |
CAT XAT |
CAT XAT NMAT CMAT |
Batch Strength |
410 |
507 |
Student-faculty ratio |
7.5:1 |
11.2:1 |
Had I been in your place, I would have chosen BIM Trichy over TAPMI.
If you're considering attending TAPMI, there are some rules and regulations you should be aware of. Here's what you need to know:
If you're considering pursuing an MBA in Marketing, GIM could be the best option for you. This is because GIM is known for having the best marketing faculty among the options available. The faculty members are highly experienced and knowledgeable, and they provide students with a comprehensive understanding of marketing concepts and practices.
On the other hand, if you're looking for the top-ranked management school among the options provided, GLIM Chennai should be your choice. GLIM Chennai consistently ranks at the top among B-schools in the country, and it has an excellent reputation for providing a world-class education.
Moreover, GLIM Chennai has strong industry linkages and provides students with plenty of opportunities to interact with top recruiters. This is a significant advantage, as it gives students the chance to network with industry leaders and gain valuable insights into the field.
If you're looking to pursue a career in PGDM Marketing, GIM could be the best choice among GLIM, FORE, and TAPMI as it provides excellent training and education in this field. However, if you're looking for a top-ranked institution and want to maximize your chances of getting hired by top recruiters, GLIM Chennai is the way to go.
Ultimately, the decision of which institution to choose depends on your personal goals, preferences, and priorities. Both institutions offer world-class education and exceptional faculty, so it's essential to weigh the pros and cons carefully before making a final decision.
Both TAPMI and GIM are well-respected institutions in India that offer management education. Both institutions have their own unique strengths and areas of focus.GIM is known for its focus on sustainability and corporate social responsibility, as well as its international focus with a strong emphasis on international business.
Both institutes give a sharp edge to each other in terms of rankings, placements, and infrastructure. My cousin was in a similar situation and eventually went for GIM owing to its smaller batch size. Although both institutes offer similar opportunities and exposure, I can guarantee that GIM will give you a much better campus life.
TAPMI too is a leading B School and from what I heard from a friend, most of its pass outs are working in high positions in reputed firms. Overall,
Ultimately, the choice between TAPMI and GIM will depend on the individual's specific interests and career goals. Both institutions offer high-quality education,
TAPMI has made great strides in recent years. It is a great B-Schools with a beautiful campus located in the city of Manipal. I have a friend at the institute and here is his unbiased opinion about the institute.
Infrastructure:
Faculty: The faculty base is average. Some of the faculty members are great and quite cooperative. The administration is very strict about rules.
Rules & Regulations: The institute is quite strict about its rules and regulations. There are strict protocols to follow for night outs, taking holidays to go home and curfew timings. Students also have to maintain a strict dress code.
Campus Life: As long as you stay on campus, you can hang out with your friends till late. There are a few fest and events but these are not that great as compared to other colleges.
Placements:
When it comes to placements the institute is a few disadvantages, i.e. location, large batch size. TAPMI offers 100% placement although the average CTC is a bit inflated especially for the summer placements. The profiles offered at placements are average. Students do get internship offers a lot of these internships do not offer stipends.
Alumni Base: It has a great alumni base. TAPMI has made CMOs and CFOs.
Overall, TAPMI is a good B-School with decent infrastructure and facilities. However, it lacks behind in terms of two crucial factors i.e. location and batch strength.
TAPMI fees for an MBA in Finance are INR 16 LPA. This is the total tuition fee for two years. Here is the fee structure.
Fees | Tuition fees | Hostel fees | Total |
Year 1 | INR 8.00 Lakhs | INR 8.00 Lakhs | INR 16 Lakhs |
Year 2 | INR 1.65 Lakhs | INR 1.80 Lakhs | INR 3.5 Lakhs |
The fee structure is similar for all specializations.
Both TAPMI and BIM Trichy are very popular institutes and both of them are very good options to pursue PGDM. According to the reviews on the internet, both these colleges have their advantages.
Categories | PGDM at TAPMI | PGDM at BIM Trichy |
Course Fee | 15.1 lakh | 92.14 K |
Highest CTC | 18-20 LPA | 22-25 LPA |
Average CTC | 11-12 LPA | 9-10 LPA |
Recruiting Companies | KPMG, Asian Paints, Mercedes, Adobe, etc. | ICICI Bank, CitiBank, Nestle, Loreal, etc. |
Hence, both these colleges are very options to pursue PGDM but for the finance sector, BIM Trichy can be a better option as its faculty members are very talented and have a better alumni network.