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TAPMI Manipal MBA Marketing: Fees 2025, Admission Dates, Course Duration, Eligibility

Manipal, Karnataka
Private College

Master of Business Administration [MBA] (Marketing)


Course Fees

Course Duration

2 Years

Tuition Fees

9 Lakhs

1 Year Fees

9.6 Lakhs

Total Fees

18.6 Lakhs

Detailed Fees

general
NRI
Year12
Total Year Wise fees9.6 Lakhs9 Lakhs
Total Fees₹960000₹900000
Tuition fees₹900000₹900000
Caution fee*₹40000-
alumni fees₹20000-
* Fees is refundable

Previous Year Fees

2022
general
NRI
Year12
Total Year Wise fees9.4 Lakhs9 Lakhs
Total Fees₹940000₹900000
Tuition fees₹900000₹900000
other fee₹40000-

Course Information

Eligibility Criteria

A Graduate Degree from a recognized University with not less than 50% marks (Final year students may also apply. However, the admission shall be cancelled if they obtain less than 50% in their graduation).

Course Details

TAPMI MBA in Marketing is a 2-year full-time program. The fee for the MBA - Marketing is INR 17.34 Lakhs. The Highest Package for MBA - Marketing 2024 batch remained at INR 17.01 LPA.

MBA in Marketing program at TAPMI creates an Opportunity for Intensive Focus on Marketing from the 1st Year. It laids a strong foundation in 1st year, then provides an opportunity for Advanced Marketing Learning in the 2nd year. All the students take up an Internship at the end of 3rd Trimester. The program comes with 3 Super-specialization tracks, Digital Marketing Management, Sales & Customer Service Management and Brand & Product Management.

TAPMI MBA - Marketing admission is based on valid CAT / XAT / NMATGMAT based.

TAPMI MBA - Marketing Highlights

Particulars Details
Program Master of Business Administration in Marketing
Basic Eligibility Graduated with a Minimum of 50% Marks
Selection Criteria CAT or XAT or NMAT or GMAT Scores, Academic Scores, Work Experience, Extempore, Group Discussions, Personal Interview
Specializations Digital Marketing Management, Sales & Customer Service Management, Brand & Product Management
Total Fees INR 17,34,000
Placement 2024 Highest Package - INR 17.01 LPA; Average Package - INR 13.35 LPA
Top Recruiters MichaelPage, Airtel, MagicBricks, Oracle, Capgemini etc
Ranking 42nd in Management Category by NIRF 2023

TAPMI MBA - Marketing Admission Stories

MBA - Marketing Admission at TAPMI is based on various criteria. Group Discussion / Personal Interview weightage is 40% followed by Entrance Exam (35%). The rest depends on Academic Scores, Gender Diversity & Extra-curricular activities. Here are some of the Admission Stories from TAPMI Students to help you to prepare for MBA - Marketing Admission.

Admission Story Work Experience Entrance Exam Scores Graduation Percentage
TAPMI Admission Story Sumit Saurabh S T Fabricators - 30 months, Supervision of Mechanical Equipments CAT (86.4) 70.37%
TAPMI Admission Story Kusum Nehrotra Fresher CMAT (92) 66%
TAPMI Admission Story Aishwarya Kiran Mangraj Infosys - 4.2 Years TAPMI (90) 80%
TAPMI Admission Story Mohd Yusuf Collegedunia - 8 Months, Content Specialist XAT (89.2) 77%
TAPMI Admission Story Rishi Yadav Sales & Marketing Associate CAT (86) 78%
TAPMI Admission Story Harshit Singh Jaiveek Agro Biotech Pvt. Ltd - 3 Years, Assistant Projects & Business Development Associate CAT (90) 70%

Read More: How to Prepare for MBA GD/PI?

TAPMI MBA - Marketing Cutoff

TAPMI MBA - Marketing Admission is based on CAT / XAT / NMAT / GMAT scores. Given below is the Expected Cutoff for MBA - Marketing batch 2024:

Tests Expected 2024 Cutoff
CAT  85 Percentile
XAT  85 Percentile
NMAT 240 Score
GMAT 630 Score

TAPMI MBA - Marketing Course Details

  • TAPMI MBA - Marketing is a 2-year full-time Program, divided into 6 Trimesters.
  • The Curriculum Includes Core and Electives Courses.
  • Course Work for 1st Year consists of 60 Credits and 52 Credits for 2nd Year.
  • After Completion of First Year, Students get the Opportunity for Summer Internship.
  • Students can choose from 3 Super-specialization tracks - Digital Marketing Management, Sales & Customer Service Management and Brand & Product Management.

TAPMI MBA - Marketing Syllabus

Syllabus for MBA - Marketing Program is as follows:

Term Course Name Total Credits
Term 1 Excel for Managers; Basics of Accounting; Basic Statistics; Business Statistics; Managerial Communication; Introduction to Case Method; Managerial Economics; Organizational Behaviour; Financial Accounting; Sustainability, Responsibility, Managerial Ethics (SRME); Marketing Management – 1; Viva Voce – 1 20
Term 2 Operations Management; Business Communication and Presentations; Business and Impact Planning for Social Enterprises; Management Accounting; Macro Economics; Excel Skills for Business (C); Marketing Management – 2; Consumer Behaviour; Brand Management; Viva-Voce – II 20
Term 3 Marketing Research; Digital Transformation; Sales and Distribution Management; Advertising and Media; Strategic Management; Integrative Thinking Simulation; Financial Management; Society, Environment, Values & Attitudes – SEVA; Viva-voce III 20
Term 4 Super Specialization; Business to Business Marketing; Services Marketing; Ethical Issues in Sales and Marketing; Applied Learning Segment 23
Term 5 Super Specialization; Business Leadership; BrandScan; Human Resources Management; Applied Learning Segment 15
Term 6 Super Specialization; Legal Aspects of Business; International Marketing; MarkStrat; Applied Learning Segment 14

There are Super-specialization Track and Applied Learning Segment in MBA - Marketing program, they are as follows:

Super-specialization Track:

Track Course Name
Digital Marketing Management Digital Branding, creative development and production; DM Agency: Account Planning & client servicing; Digital Media planning; Advanced SEO & SEM; Advanced Social Media Marketing (Facebook, Linked-In and YouTube); Website design, audit and analytics; Email Marketing; Remarketing and Lead qualification; E-Commerce Marketplace- Operations and sales; Content Management and Marketing; Online Reputation Management; Customer Analytics; Building an E-Commerce store; Sales Promotion in digital media; CRM in digital space; Affiliate Marketing
Sales and Customer Service Management Personal Selling and Sales Negotiation; Marketing of FMCG products; Customer Retention and Lifecycle Management; Call Center Management; E-Commerce Marketplace- Operations and sales; CRM tools and platform; Branded Retail Operations management; DSA channel Management; Sales Force Management; Sales Promotion management; IT Selling; Sales Presentation and Reports; Sales Analytics; Rural Marketing; Supply Chain Management
Brand and Product Management Integrated Branding; Account Planning & client servicing; Creative Development – Copy and Art; Pricing Strategy; Media planning: Integrating traditional and digital; New Product design and development and go to market strategy; Marketing of FMCG products; Customer Acquisition: Lead Management Program and process; Sales Promotion and trade marketing; E-Commerce -Customer acquisition and Analytics; Consumer Research methods for decision making (Advanced); Marketing Analytics; Capstone in Product Management; PR and Event management; Writing Research and product reports

Applied Learning Segment (ALS)

Track Course Name
Digital Marketing Management Social Selling; Personal Branding or building a website; Fintech immersion; Digital Media planning Workshop
Sales and Customer Service Management Channel Management-Field Project; Emotional Intelligence workshop; Selling Financial services certification; Power BI and Tableau platform learning
Brand and Product Management Media and Production (or Fintech) - Field project; Packaging and Merchandising workshop; Fintech immersion course; Market research workshop

TAPMI MBA - Marketing Eligibility Criteria & Fees

Eligibility Criteria:
  • Candidates who have a Bachelor’s degree with a minimum of 50% marks or
  • Students in their Final Year of Graduation (Admission will be cancelled if the Student obtain less than 50% in his / her Graduation)
Fees:
TAPMI charges INR 8,67,000 for 1 year. The total fees is INR 17,34,000. Details for the same are given below.
Particulars Fees for 1st Year Fees for 2nd Year Total Fees (In INR)
Tuition Fee INR 8,67,000 INR 8,67,000 INR 17,34,000
Hostel Fee INR 1,65,000 INR 1,80,000 INR 3,45,000
Alumni Lifetime Membership Fee INR 20,000
Caution Deposit (Refundable) INR 40,000

TAPMI MBA - Marketing Admission Process

Admission Process of TAPMI consists of 3 different Selection Criteria. They are as follows:

Stage 1: Shortlisting

For Candidates who have Work Experience of less than 20 Months as on March 31, 2024.

Tests Expected 2024 Cutoff
CAT 85 Percentile
XAT  85 Percentile
GMAT 630
Graduation 60%
12th Exam 60%
10th Exam 60%

TAPMI follows Profile-based Shortlisting. Profile considered for Shortlisting consists of

  • Valid CAT / XAT / NMAT / GMAT scores (whichever is higher)
  • Academic Profile (10th, 12th, Graduation)
  • Work Experience
  • Extra-curricular Achievements (State / National / International if any)
Stage 2: Admission Process Stage 2 of TAPMI MBA - Marketing Admission process consists of Extempore, Group Discussions (GD) and a Personal Interview (PI).

Stage 3: Final Selection Final Selection is based on Entrance Exam Score + Academic Profile + Work Experience + Extempore + GD Score + PI Score. The weightage for the Final Selection is as follows:
Components Weightage
Valid Entrance Exam Scores 35%
Score for Academic Performance (in X, XII, Undergraduate Degree) 15%
Group Discussion / Extempore / Personal Interview 45%
Weightage for Gender Diversity and Extra-curricular Activities 5%
Total 100%

TAPMI MBA - Marketing: How to Apply?

The application process for the MBA - Marketing Program is online at TAPMI. Candidates have to visit the Admission Portal through TAPMI's official website and Follow the steps:

  • Register yourself by creating a login ID using the Email ID and Phone Number.
  • Sign in and Proceed with the Form.
  • Enter the Mandatory Details and Upload the Necessary Documents.
  • Pay the Application Fees and Submit the Application Form.
  • Application Fee is INR 1000. It can be paid online via Debit, Credit Card or Online Banking Payment Facility.

TAPMI Vs Jaipuria Vs IMT Nagpur

Here’s a quick information about some Top Universities for you in comparison to TAPMI

College Name TAPMI KJ Somaiya IMI Delhi
Course Fees INR 17.34 Lakhs - Total Fees INR 20.87 Lakhs - Total Fees INR 20.95 Lakhs - Total Fees
Popular Electives Digital Marketing Management, Sales & Customer Service Management, Brand & Product Management Human Resource Management, Strategy, Finance, Marketing Human Resource Management, Banking & Financial Services
Highest Package INR 17.01 LPA (PGDM Marketing) INR 25.96 LPA INR 50 LPA
Average Package INR 13.35 LPA (PGDM Marketing) INR 12.32 LPA INR 17.01 LPA
NIRF Ranking 42 45 34
Accepted Entrance (Minimum Cut-off) CAT (85), XAT (85) CAT (83), XAT (70) CAT (88)
Quick Links TAPMI KJ Somaiya IMI Delhi

TAPMI MBA - Marketing Placements 2024

TAPMI recently released its Placement Report for 2024. According to the report, TAPMI achieved 100% Placement for MBA - Marketing program. Reputed Recruiters who took part in the Placement Drive were Adani, Airtel, Gartner, Piramal, Axis Bank etc. Here are some details of MBA - Marketing Placements for batch 2024.

Number of Students 24
Highest Package INR 17.01 LPA
Average Package INR 13.35 LPA
Key Recruiters Adani, Airtel, Gartner, Piramal, Axis Bank etc

TAPMI MBA - Marketing Rankings 2024

TAPMI is one of the Top Management Institutes in India. TAPMI has been ranked by several Ranking Bodies. Here are some of the Top Rankings of TAPMI.

Ranking Body Year Rank
National Institutional Ranking Framework (NIRF) 2023 42nd in Management Category
Indian Institutional Ranking Framework (IIRF) 2024 11th in Management (Pvt)
2023 7th in Management (Pvt)
Business Today (BT) - MDRA 2021 4th in South Zone
10th in India’s Best B-Schools
21st in Overall
Outlook - ICARE 2021 5th in Private MBA Institutions
4th in Standalone Institutions
2nd in South Zone
Economic Times 2021 35th Overall
37th in Finance
28th in Human Resource (HR)

TAPMI Famous Alumni

Name Achievements
Sushil J. Shah (Batch 2001-03) Associate Director - Global Banking CCO, India, The Hongkong and Shanghai Banking Corporation Limited, India
Priyanka Neogi (Batch 2001-03) Vice President – National Product and Programme Head Privy League, Kotak Mahindra Bank
Atul Mohan (Batch 2004-06) Ex Vice President- Human Resource and Administration, BlueStone.
Kajal Kiran (Batch 2001-03) Consultant - Franklin Templeton Investments India
Sundar Ramani Managing Director and Head of International Markets - HSBC Private Bank, Singapore

Startup by TAPMI Alumni

Data Sourced from LinkedIn*
Name Startup
Rahul Kamath (Batch 1996-98) Owner - Bola Surendra Kamath And Sona
Suyash Saboo (Batch 2010-12) Owner - Saboo And Company
Charudutt Sehgal (Batch 2016-18) Co-Owner - Vayugati Warehousings
Jaikishan Vador (Batch 2015-17) Proprietor / Owner - Shakti Trades
Deepti Jacob Founder and Chief Counselor - Sitara Emotional Counselling Center

TAPMI MBA - Marketing FAQs

Ques. What Specializations are offered to MBA - Marketing Program at TAPMI?

Ans. TAPMI offers 3 Super-specialization tracks for MBA - Marketing program, they are

  • Digital Marketing Management
  • Sales & Customer Service Management
  • Brand & Product Management

Ques. How many Credits are there in the MBA - Marketing Program at TAPMI?

Ans. A total of 112 Credits are there in the MBA - Marketing Program. 1st. 2nd and 3rd Term have a credit of 20 each. While 4th term has 23 Credits, 5th and 6th term has 15 & 14 Credits respectively.

Ques. What was the Placement Statistics for MBA - Marketing program at TAPMI?

Ans. MBA - Marketing program recorded 100% Placement for Batch 2024. The Highest package stood at INR 17.01 LPA while the Average package remained at INR 13.35 LPA.

Ques. What is the total fee for the MBA - Marketing program at TAPMI?

Ans. The total fee for the MBA - Marketing program at TAPMI is INR 16 Lakhs.

Ques. How many seats are there at TAPMI for MBA - Marketing program?

Ans. A total of 60 seats are available for TAPMI’s MBA - Marketing program.


Placement

Highest Placement₹ 32.0 Lakhs
Average Placement₹ 13.8 Lakhs
Top Companies

College Ranking

Ranking of TAPMI Manipal



Ask your question

Answered Questions

TAPMI Manipal: 103 answered questions

DK

Divya Kaur

14 Apr 23

TAPMI is well known for its good placement record every year. Based on the placement reports released, it successfully achieved a 100% placement percentage. The key TAPMI placement 2022 highlights have been tabulated below

Particulars 

Statistics 

Students for placements 

550

Number of Recruiters 

100

Highest CTC 

INR 32.2 LPA

Average CTC 

INR 12.6 LPA

Top Sectors

IT / ITES & Consulting

Top Recruiters 

Accenture, AB InBev, Capgemini, HCL, Cognizant

PGDM General students received the highest package of INR 32.2 LPA and an average salary of INR 12.5 LPA. PGDM BKFS students received an average salary of INR 12.6 LPA, for PGDM HRM average salary stood at INR 12.1 LPA, and PGDM Marketing students received an average salary of INR 11.6 LPA.

...Show More

DK

Divya Kaur

08 Jul 21

TAPMI is considered to be much better than K J Somaiya. I can say this because my brother has completed his education from TAPMI and I have some friends who have studied in K J Somaiya.

  • TAPMI has been AACSB accredited for the past few years now. It's not that simple for colleges to attain and maintain that accreditation. TAPMI is ahead in rankings because it deserves to be ranked above K J Somaiya.
  • K J Somaiya provides courses for a lesser amount of money as compared to TAPMI and this is one of the major reasons why people tend to get confused between TAPMI and K J Somaiya.
  • Both K J Somaiya and TAPMI are considered to be Tier 2 colleges in India. TAPMI has been able to make students good leaders.
  • The only advantage that K J Somaiya has over TAPMI is the location. K J Somaiya is situated In Mumbai which can be of great benefit for many students.
  • TAPMI has helped over 400 students to get placed every year. The average package offered by companies to students of TAPMI comes around to be INR 10.6 Lakhs per annum. Some top recruiters of TAPMI include Deloitte, Microsoft, and Salesforce.
  • The campus and infrastructure of TAPMI are also a lot better than K J Somaiya.

Hence, TAPMI is better than K J Somaiya and deserves a better ranking in magazines and websites.

...Show More

BG

Bidita Ghose

26 Aug 22

Career growth in a long run after a PGDM from TAPMI, Manipal can be great. Alumni of the institute are working in top managerial posts across the world. The institute offers good academics and has an excellent placement record. The coursework and pedagogy are designed to equip students with industry-relevant skills and knowledge. According to TAPMI placement highlights of 2022, the average CTC offered was INR 12.6 LPA.  

...Show More

BG

Bidita Ghose

14 Apr 23

Both TAPMI and BIM Trichy are well-respected management institutes in India, delivering superior quality education and top-notch opportunities for students. It all boils down to individual preferences and priorities when it comes to choosing a management institute. Some factors to consider may include the location, curriculum, faculty, and campus culture of each institution.

The table below has drawn a comparison based on some crucial factors 

Particulars 

BIM Trichy 

TAPMI

Fees

INR 7,75,200/Yr

INR 8,00,000/Yr

Ranking

83 out of 125

38 out of 125

Average packages 

INR 10.46 LPA

INR 12.6 LPA

Exams Accepted

CAT XAT

CAT XAT NMAT CMAT

Batch Strength

410

507

Student-faculty ratio

7.5:1 

11.2:1

Had I been in your place, I would have chosen BIM Trichy over TAPMI. 

...Show More

SG

Sanjeev Ghosh

20 Mar 23

 If you're considering attending TAPMI, there are some rules and regulations you should be aware of. Here's what you need to know:

  • In the past, a 100% attendance record was required, and you couldn't take night-outs or skip classes without a medical certificate from KMC, Manipal. However, the attendance rule has been relaxed, and you can take night outs if you get permission from the warden. If you need to miss class due to illness, you can submit a medical certificate from the in-house nurse.
  • There are still some strict rules that you need to follow. You must be inside the campus by 11.30 PM every day unless you have taken a night out. Smoking and drinking on campus are not allowed, and you must be on time for your classes.
  • To be promoted to the second year, you must maintain a minimum of 4.4 CGPA.
  • While all this might seem intimidating, there are plenty of opportunities to have fun. The campus celebrates all major Indian festivals, and there are lots of DJ nights, sports competitions, committee parties, class parties, and FAS group parties to enjoy. Plus, there are section wars and a great friend circle to help you get through the two years.
...Show More

HN

Hardik Nagar

09 Mar 23

If you're considering pursuing an MBA in Marketing, GIM could be the best option for you. This is because GIM is known for having the best marketing faculty among the options available. The faculty members are highly experienced and knowledgeable, and they provide students with a comprehensive understanding of marketing concepts and practices.

On the other hand, if you're looking for the top-ranked management school among the options provided, GLIM Chennai should be your choice. GLIM Chennai consistently ranks at the top among B-schools in the country, and it has an excellent reputation for providing a world-class education.

Moreover, GLIM Chennai has strong industry linkages and provides students with plenty of opportunities to interact with top recruiters. This is a significant advantage, as it gives students the chance to network with industry leaders and gain valuable insights into the field.

If you're looking to pursue a career in PGDM Marketing, GIM could be the best choice among GLIM, FORE, and TAPMI as it provides excellent training and education in this field. However, if you're looking for a top-ranked institution and want to maximize your chances of getting hired by top recruiters, GLIM Chennai is the way to go.

Ultimately, the decision of which institution to choose depends on your personal goals, preferences, and priorities. Both institutions offer world-class education and exceptional faculty, so it's essential to weigh the pros and cons carefully before making a final decision.

...Show More

BG

Bidita Ghose

14 Apr 23

Both TAPMI and GIM are well-respected institutions in India that offer management education. Both institutions have their own unique strengths and areas of focus.GIM is known for its focus on sustainability and corporate social responsibility, as well as its international focus with a strong emphasis on international business.

Both institutes give a sharp edge to each other in terms of rankings, placements, and infrastructure. My cousin was in a similar situation and eventually went for GIM owing to its smaller batch size. Although both institutes offer similar opportunities and exposure, I can guarantee that GIM will give you a much better campus life.

TAPMI too is a leading B School and from what I heard from a friend, most of its pass outs are working in high positions in reputed firms. Overall, 

  • Placement-wise, GIM>TAPMI 
  • Campus life-wise, TAPMI>GIM 

Ultimately, the choice between TAPMI and GIM will depend on the individual's specific interests and career goals. Both institutions offer high-quality education,

...Show More

DP

Daksh Prajapati

14 May 21

TAPMI has made great strides in recent years. It is a great B-Schools with a beautiful campus located in the city of Manipal. I have a friend at the institute and here is his unbiased opinion about the institute. 

Infrastructure:

  • There are a well-equipped library and computer lab. Although it does not have its own auditorium. The hostel room is average with all the basic amenities. To accommodate students classes are conducted in two shifts. 
  • The food provided at the mess is not great but you have the option to choose from different vendors. Although that can be a bit costly. Mess charges are not considered in the fee.
  • Sports facilities are average at best. There is a Cricket field but it gets flooded often due to heavy rainfalls in Manipal. 

Faculty: The faculty base is average. Some of the faculty members are great and quite cooperative. The administration is very strict about rules.

Rules & Regulations: The institute is quite strict about its rules and regulations. There are strict protocols to follow for night outs, taking holidays to go home and curfew timings. Students also have to maintain a strict dress code. 

Campus Life: As long as you stay on campus, you can hang out with your friends till late. There are a few fest and events but these are not that great as compared to other colleges.

Placements:

When it comes to placements the institute is a few disadvantages, i.e. location, large batch size. TAPMI offers 100% placement although the average CTC is a bit inflated especially for the summer placements. The profiles offered at placements are average. Students do get internship offers a lot of these internships do not offer stipends. 

Alumni Base: It has a great alumni base. TAPMI has made CMOs and CFOs. 

Overall, TAPMI is a good B-School with decent infrastructure and facilities. However, it lacks behind in terms of two crucial factors i.e. location and batch strength.

...Show More

HT

Hitesh Takran

26 Aug 22

TAPMI fees for an MBA in Finance are INR 16 LPA. This is the total tuition fee for two years. Here is the fee structure. 

Fees  Tuition fees Hostel fees Total 
Year 1 INR 8.00 Lakhs INR 8.00 Lakhs INR 16 Lakhs
Year 2 INR 1.65 Lakhs INR 1.80 Lakhs INR 3.5 Lakhs

The fee structure is similar for all specializations. 

...Show More

RK

Rajyalakshmi Kumari

05 Aug 21

Both TAPMI and BIM Trichy are very popular institutes and both of them are very good options to pursue PGDM. According to the reviews on the internet, both these colleges have their advantages.

  • The infrastructure of TAPMI is very beautiful and has received accreditation from AACSB.
  • There are also very experienced guest facilities visiting the college to give lectures to the students.
  • The faculty of BIM are highly skilled & qualified and also has a focused study group with a batch size of 120.
  • The alumni background of BIM is also very strong, especially in the finance department.
  • Many students who have passed out from BIM are now working in top banks and PE firms heads across the world which clarifies how good this institution is.
  • For the finance department, BIM has an advantage in academics and faculty compared to TAPMI.
  • The placement scenario is also very good and it is similar for both of these colleges.
Categories PGDM at TAPMI PGDM at BIM Trichy
Course Fee 15.1 lakh 92.14 K
Highest CTC 18-20 LPA 22-25 LPA
Average CTC 11-12 LPA 9-10 LPA
Recruiting Companies KPMG, Asian Paints, Mercedes, Adobe, etc. ICICI Bank, CitiBank, Nestle, Loreal, etc.

Hence, both these colleges are very options to pursue PGDM but for the finance sector, BIM Trichy can be a better option as its faculty members are very talented and have a better alumni network.

...Show More


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