• The MSM is a h,36 credit hour, 10-month, STEM-eligible degree that combines a traditional marketing education with cutting-edge data analytics training.
  • The MSM is a pivotal degree that teaches applied analytical training. As a program grounded in marketing analytics, we’ll prepare students for a marketing career in a new economy – a world where data, decisions, and action are intertwined.
  • Students will graduate with the qualitative and quantitative skills necessary to transform data, gather insights, and develop meaningful business solutions.
  • The MSM Capstone Course gives students a unique, hands-on experience.
  • Students will form teams and have the opportunity to pair with local Austin companies to tackle current marketing problems. It will be an incredible opportunity for student exposure, real-world training, and practical learning.
  • The MSM program offers small, cohort-style classes taught by leading faculty. The curriculum was developed by practicing marketing managers, and all MSM students get hands-on experience in a course where students will work with real businesses dealing with current issues.
  • They offer specialized career management resources to all MS Marketing students, including career exploration, mock interviews, and company treks.
  • The career team with an outstanding record of helping students prepare for careers in marketing.
  • The MS programs provide incredible networking opportunities and industry connections. We offer regular events, guest lectures, and student leadership opportunities.
  • They also host recruiters from industry leaders like Walmart, Dell, and Deloitte Consulting among others.