Masters in Digital Marketing in the USA is a one to two-year-long program available as MSc, MA and MBA specialization. The tuition fee for pursuing a master's degree in digital marketing in US universities ranges from 23,000 to 76,000 USD. Indian students planning to pursue the course will need an equivalent amount of around 17 to 56 lakh INR. The overall cost of MS in USA for Indian students is even higher.

Wondering how to fund your education? Find Scholarships to Study in USA!

With the gradual expansion of number of internet users in USA, Digital Marketing has opened a wide opportunity of employment with a base pay scale of around 65.34 USD for an hour, as stated by the Bureau of Labor Statistics (BLS). Post completion of your masters in digital marketing from USA universities the median salary offered reaches 135,900 USD per annum, legitimating USA as one of the best places to study Digital Marketing programs.

Top Universities for Masters in Digital Marketing in USA

Some of the top-ranking universities offering masters in Digital Marketing in USA are:

University Course Offered Fees (USD)
NYU Stern MBA Digital Marketing 76,780
Sacred Heart University MS Digital Marketing 28,050
Georgia Tech MSDM (MS Digital Media) 50,270
University of Southern California Annenberg MS in Digital Social Media 63,840
University of Connecticut MBA Digital Marketing Strategy (elective) 39,706
Pace University Master in Social Media and Mobile Marketing 40,320
Yeshiva University MSc Digital Marketing & Media 33,360
Bellarmine University MSc Digital Marketing 23,100

The rise of smartphones, apps, and other forms of new media in the past decade upscaled the field of promotion of brands and products through digital platforms. With a rise in demand, courses in digital marketing have gained special attention and are attracting 100,000 of students.

Online Masters in Digital Marketing in USA

Besides offering the program in offline mode, some US universities provide the course to the international students through online mode. Following are few of such reputed universities and their respective degrees offered: 

University Course
Fairleigh Dickinson University MSc Digital Marketing
St Edward’s University MSc Digital Marketing
Southern New Hampshire University Masters in Digital Marketing
UC Berkeley (Global) PG-diploma in Digital Marketing Management
Rutgers University Mini-MBA in Digital Marketing
Fort Hays State University MBA Digital Marketing
Northern Illinois University MSc Digital Marketing
Lindenwood University Masters in Social Media and Digital Content Strategy

Note: Apart from online and full-time master's courses in digital marketing, you can also choose a PG diploma and certificates available to study in the USA.

Why Study Masters in Digital Marketing in USA?

  • The US is home to some of the sought-after digital marketing universities in the world.
  • Employment rates for digital marketing graduates are competitive to MBA in the USA, with some of the universities having around 95% employment rate.
  • The rise in the digital marketing sector in the decade until 2029 is expected to be around six percent. This is higher than the national average, which makes the stream an employee market.
  • The employment of market research analysts is expected to grow 23% through 2026, as per BLS.
  • Since the minimum requirement to get into jobs is having a mere bachelor’s degree, hence, completion of master's helps you experience a sharp rise in salaries. This is observed to be around a 70-90% increase.
  • Projected employment in the digital marketing sector is 18,800 to 19,100 jobs by 2029.
  • Continual growth in digital media spending suggests college graduates with a high level of creativity, related experience, and strong communication as well as computer skills have access to the best job opportunities available in the USA.
Percentage Change in Employment Projected

What is Masters in Digital Marketing About?

Digital marketing courses in the USA help students and learners develop an ability to connect with consumers through various channels and digital platforms like social media. The course is an amalgamation of creatively developing new and interesting ways of sending across marketing campaigns’ messages and the technical side of data, digital engineering, and analytics.

Your learnings will include creating marketing campaigns, analyzing customer behavior, and evaluating KPIs.

Course Details

Course Highlights

Duration 1-2 years
Course Types Available MBA, MSc, MA
Eligibility Four-year bachelor’s in cognate courses
Exams Required IELTS/TOEFL
GMAT/GRE
Fees 23,000 to 76,000
Top Recruiters Booz Allen, Cartier, FIG, Disney, Diesel, IBM, Michael Kors, etc
Salaries $65.34 per hour.
Interested in MS digital marketing in US? Read about similar courses like Masters in Marketing in USA.

Admissions to Masters in Digital Marketing in USA

To get into MS in digital marketing in USA international students need to present certain additional documents and have to send in their applications before domestic students. The details of admission requirements, documents, basic eligibility criteria, and deadlines for digital marketing universities in US are discussed in sections below.

Admission Application to Masters in Digital Marketing in USA

To get admissions with US universities offering MS in Digital Marketing, one must apply as early as possible and not wait until the deadlines to come closer. One of the major reasons for this is the increasing demand of the course among both international and domestic students.

University Deadlines for International Students
Northern Illinois University July 1
October 1
NYU Stern March 15, 2021 (multiple)
Sacred heart July 1
March 1
Georgia Tech February 1
USC January 15
University of Connecticut June 28
December 16
Yeshiva University February 15

Eligibility for Masters in Digital Marketing in USA

The basic eligibility criteria for getting into masters in digital marketing in USA for international students are:

  • Four-years bachelor’s degree in relevant course/subject. Applicants must note three-year degrees are not accepted
  • Proof of English language proficiency
  • An academic score of 3.0 on a scale of 4.0 in your bachelor's. This equals B grade, 83-86%, and 7.5-8.5 on a CGPA scale of 10.

Masters in Digital Marketing in USA: GRE/GMAT Requirements

To pursue higher education in the USA, international students are often required to submit standardized test scores of GRE or GMAT tests. The minimum requirements for popular digital marketing universities in the US are as follows:

University GRE/GMAT Requirements
Northern Illinois University GMAT required
NYU Stern GMAT required
Sacred Heart University No GMAT/GRE
Georgia Tech GRE waived off for 2020-21
USC GRE (154-verbal, writing-4.0)
Pace University GMAT required
University of Connecticut GMAT-600 to 680, GRE-307-315
Yeshiva University GMAT/GRE not required
Bellarmine University GMAT/GRE not required

English Language Requirements for MS Digital Marketing in USA

As non-native English-speaking applicants, international students must submit proof of language proficiency to get admissions to US universities. The language proficiency requirements for masters in digital marketing in the USA are as follows:

University ELP Requirements
Northern Illinois University IELTS- 6.5,
TOEFL- 80
NYU Stern IELTS- 7.0,
TOEFL- 90
Sacred heart IELTS-6.5,
TOEFL- 80
Georgia Tech TOEFL- 95
USC TOEFL-114,
IELTS-8.0
Pace University IELTS- 6.5,
TOEFL- 80
University of Connecticut 6.5, 79
Yeshiva University Not required for students who completed bachelors in English-speaking institutions
Bellarmine University IELTS- 6.5,
TOEFL- 80

Documents Required to Study Masters in Digital Marketing in USA

The documents required while sending in applications for masters in digital marketing in USA are:

  • Official transcripts.
  • Writing Sample: Universities like Bellarmine University require students to send in writing samples.
  • Letter of Recommendation: Two to three LOR to study in USA.
  • Essay: Essays answering two-three questions presented by the university.
  • Resume.
  • SOP stating why you want to study the program and why choose the university.
US Student Visa

Student Visa for USA

All the candidates who are not natives of the United States require a valid visa to study in USA. A student needs to have the following list of mandatory documents in order to obtain a US student visa.

  • Application fee of 160 USD along with additional fees
  • Valid passport with min 6 months validity
  • Form DS-160
  • Application fee (a receipt of payment)
  • Form I-20
  • Original Marks Sheet
  • Standardized test scores like TOEFL, IELTS, etc.
  • Evidence of sufficient funds equivalent to the total tuition fee of the program.
  • A return air ticket with proof of intent to return to home country after the course is completed.
  • Personal interview
  • While the general acceptance rate is over 86%, due to corona the chances of delay or rejection might increase.
Fees & Expenses

Cost of Studying Masters in Digital Marketing in USA

Education abroad is expensive enough to burn a hole in your pockets. Having an idea of all the expenses you will be made when planning to study MS in Digital Marketing in the USA will help you not end up with a burned shirt.

Pre-arrival Costs

You will start spending money even before you have left your home country and are yet to arrive in the US. These expenses include the cost of application fees, tests required to study in USA, visa application fees, airfare, and more.

Expense Types Cost (USD)
Visa fees 160+ additional costs
Airfare 675
TOEFL Fees 180
Health Insurance 2,000 to 36,740
IELTS Fees 185
GRE Fees 213

Tuition Fees for Masters in Digital Marketing in USA

University Tuition Fees in INR
NYU Stern 56.70 lakhs
Sacred Heart University 20.71 lakhs
Georgia Tech 37.12 lakhs
University of Southern California Annenberg 47.14 lakhs
University of Connecticut 29.32 lakhs
Pace University 29.77 lakhs
Yeshiva University 24.63 lakhs
Bellarmine University 17.05 lakhs

You can also choose to go for PG-diploma or certificate courses for digital marketing in USA if you are looking for cheaper options. Some online courses may also cost less than full-time masters in USA.

Cost of Living in USA

The estimated average cost of living in the USA for an international student is approximately 15,000 USD per annum. Some of the major living expenses are:

Type of Expense Annual Cost (in USD)
Accommodation 9600 - 14000
Health Insurance 2000
Traveling 1440 - 3000
Groceries 3000
Other Utilities like Electricity, Entertainment, etc 6000

Getting to understand how much studying in the US can cost, helps students to plan their budgets accordingly and look for relevant financial aid options.

Scholarships

Masters in Digital Marketing in USA with Scholarships

Finding funds in the form of scholarships is the best financial aid. Scholarships to study in USA for international students not only ease off your financial pressure but also do not come with the baggage of repaying them, like loans.

Some of the popular scholarships you can choose from a masters in digital marketing aspirant in USA are:

Scholarship Eligibility Award
NYU Sterns Dean Scholarship Available to all MBA applicants Covers full tuition fees
Pace University Deans & President's Scholarship Meritorious students $3,200-$7,380
QS Scholarships Apply with relevant courses and partner universities in US $2,000-$10,000
Yeshiva University Bright Futures Scholarship Commit to working on a meaningful project with a faculty member $25,000
Yeshiva University Graduate Scholarships Meritorious students variable
Go Clean Scholarship Merit-based scholarship (GPA-2.5) $3,500

As we have discussed all the aspects of studying in US, now comes one of the major concerns of students investing a high amount of money in pursuing education in US- jobs and salaries. Though BLS base hourly salaries have been discussed above, let us get into the details of the scope of pursuing master's in digital marketing in the USA.

Also, learn about Loans to Study in USA

Jobs post Masters in Digital Marketing in USA

Finding high-paying jobs in USA after completion of your masters in digital marketing is not a tough task. Each and every industry currently needs skilled professionals to take care of their digital needs. As per BLS, the digital marketing industry is expected to grow by 6% from now until 2029. This is higher than the national average, hence reinforcing the fact that currently, it is an employee market. There is no dearth of opportunities for graduates of digital marketing streams. Salaries offered by some of the top recruiters for digital marketing graduates is as follows:

Organization Entry-Level Salaries (USD/year)
Bayer Healthcare 62,000
Cartier 49,000
Coty 47,000
IBM 70,000
Disney 51,000
Sony Music 54,000
Morgan Stanley 90,000
ZenithOptimedia 45,000
Universal Music 35,000

Among some of the popular sectors in which the graduates from top universities are hired and the salaries offered in these are:

Top Employing Sectors for Digital Marketing Gradautes

Let us find out some of the popular job roles available to digital marketing graduates and their salary packages

Job Role Salaries (USD/year)
Brand Manager 156,000
Digital Marketing Manager 132,000
Web Content Manager 111,000
Web Analytics Manager 109,000
Assistant Brand Manager 104,000
Campaign Specialist 103,000
Advertising Strategy Planner 103,000
Content Marketing Strategist 98,300
Outreach Specialist 92,000
Social Media Specialist 96,000
Search Marketing Strategist 144,000

Apart from the job roles mentioned above, there are various other jobs you can search for. Roles considering professionals with skills like SEO, SMO, media planning, advertising copywriting, art direction, and social media specialization absorb students from digital marketing colleges and universities.

With advertising, PR, and related agencies being one of the top employers making up 43% of the market a subtle rise in the number of jobs even with the COVID-19 pandemic will take place in the upcoming years. With the rise in demand and some of the top higher education institutions offering masters in digital marketing in USA, the course is a lucrative choice for international students looking forward to entering the digital world.

FAQs

Ques. What is the cost of pursuing masters in digital marketing in USA?

Ans. The cost of studying masters in digital marketing at top US universities ranges between $23,000 to $76,000. Indian students planning to pursue the course will be investing around 17 lakhs to 56 lakhs INR

Ques. Where can I study masters in digital marketing in USA?

Ans. Some of the top universities to study masters in digital marketing in USA are NYU Stern, University of Connecticut, Pace University, Fairleigh Dickinson University, Rutgers University, etc.

Ques. Is GMAT/GRE mandatory for MS in digital marketing in USA?

Ans. No, though many US universities ask for GMAT/GRE scores from international applicants looking for pursuing masters in digital marketing in USA, but often many universities waive-off this requirement or make it completely optional.

Ques. Which country is the best for MS in digital marketing?

Ans. UK, USA, Canada, Switzerland, and Ireland are some of the top countries for pursuing masters in digital marketing in the world.

Ques. What can I do with masters in digital marketing in USA?

Ans. After completion of your masters in digital marketing courses in US, you can look for jobs like copywriting, digital media marketing, social media marketing, online marketing, public relations, and related web development jobs.

Ques. How much can I earn after MS in digital marketing in USA?

Ans. With masters in digital marketing in USA the median base hourly salaries reported by BLS are 65.34 USD. However, depending on the job role you choose and the firm you end of working with you can earn anywhere from 50,000 USD to 100,000 USD a year.

Ques. Is MBA necessary for pursuing digital marketing courses in USA?

Ans. No, MBA is not required for pursuing digital marketing courses in USA. Additionally, many US universities offer MBA in digital marketing for students who wish to enroll for the same.

Ques. What is the eligibility criteria for studying MS digital marketing in USA?

Ans. To study masters in digital marketing in USA, you require a four-year UG degree in relevant subject, English language proficiency, and GMAT/GRE scores.

Ques. Is digital marketing a good career path?

Ans. If put simply, yes digital marketing is a good career path. The continuous rise and evolution of the digital platforms, the need for marketing campaigns to go digital is also on the rise. Hence, digital marketing is evolving as this new age profession which is high in demand and makes it an employees market.