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BPUT MBA Marketing: Fees 2025, Admission Dates, Course Duration, Eligibility
Master of Business Administration [MBA] (Marketing)- Full Time
Introduction
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
What is Marketing all about?
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Key Characteristics of MBA in Marketing
|
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
|---|---|
|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
|
Varies from 1 year to 2 year for Executive Programs |
|
|
Eligibility |
Bachelor’s Degree in any Discipline |
|
Work Experience is required for Executive Programs |
|
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
|
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
|
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
|
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
|
Program Fee |
4 Lakh INR – 20 Lakh INR |
|
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
|
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
Who should opt for MBA in Marketing?
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Which are the best Institutes for MBA in Marketing?
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
|
Rank |
Name of Institute |
Name of Marketing Course on Offer |
|---|---|---|
|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
|
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
|
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
|
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
|
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
|
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
|
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
|
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
|
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
|
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
What are the Electives for MBA in Marketing?
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
- Marketing Research
- Consumer Behavior
- Marketing Strategy
- Marketing Services
- Product and Service Design
- Brand Management
- Digital and Social Media Marketing
- Analysis of Demand
- Marketing Campaigns
Course Delivery Structure
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
Which is better – MBA in Marketing or MBA in Finance?
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Course Fees
Course Duration
2 YearsTotal Fees
1.7 LakhsDetailed Fees
| Total Fees | ₹1.7 Lakhs |
Course Information
Course Description
Introduction
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
What is Marketing all about?
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Key Characteristics of MBA in Marketing
|
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
|---|---|
|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
|
Varies from 1 year to 2 year for Executive Programs |
|
|
Eligibility |
Bachelor’s Degree in any Discipline |
|
Work Experience is required for Executive Programs |
|
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
|
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
|
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
|
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
|
Program Fee |
4 Lakh INR – 20 Lakh INR |
|
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
|
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
Who should opt for MBA in Marketing?
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Which are the best Institutes for MBA in Marketing?
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
|
Rank |
Name of Institute |
Name of Marketing Course on Offer |
|---|---|---|
|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
|
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
|
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
|
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
|
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
|
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
|
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
|
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
|
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
|
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
What are the Electives for MBA in Marketing?
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
- Marketing Research
- Consumer Behavior
- Marketing Strategy
- Marketing Services
- Product and Service Design
- Brand Management
- Digital and Social Media Marketing
- Analysis of Demand
- Marketing Campaigns
Course Delivery Structure
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
Which is better – MBA in Marketing or MBA in Finance?
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Eligibility Criteria
Aspirants seeking admission to 2 year Full-time Program must have Graduation and a bachelor's degree in any discipline obtained through the 10+2+3 system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities incorporated by an act of the central or state legislature in India. A Relaxation of 5% aggregate is there for SC/ST candidates.
Placement
| Top Companies |  .png?tr=h-50,w-100,c-force)     |
Ask your question
Answered Questions
Biju Patnaik University of Technology - [BPUT]: 6 answered questions
The CGPA to Percentage conversion formula in BPUT is as follows.
(CGPA - 0.5) * 10
Let’s say you have scored a CGPA of 8.5. The corresponding percentage for your CGPA is -
(8.5 - 0.5) * 10 = 8.0 * 10 = 80%
Here is a video explaining the same
You can easily calculate your percentage by following the above formula.
There is no such marking system at BPUT. They provide only grades and you cannot figure out how many marks you have scored in the examination. The grading system is as follows:
|
Grades |
Marks Range |
|
O |
90-100 |
|
E |
80-89 |
|
A |
70-79 |
|
B |
60-69 |
|
C |
50-59 |
|
D |
35-49 |
|
F |
Below 35 |
Here it is mentioned that O is the highest level. Grade C is considered to be an average grade. Grade D is the passing grade for theory and Grade C is a passing grade for Practical, seasonal, project, seminar, and viva voice. A student’s level of competence is measured by grade point average as semester grade point average and cumulative grade point average.
KIIT is the best college among these, in terms of placements. Reputed companies like Accenture, Wipro, Cognizant, etc. visit the campus drive each year. Here are the highlights of KIIT University 2022 placements.
| Parameters | Statistics |
| Average CTC | INR 6.05 LPA |
| Highest CTC | INR 52 LPA |
| No. of recruiters visited | 300+ |
| Offers made | 5,000+ |
SOA (ITER) ranks next after KIIT, in terms of placements. During the 2022 placement drive, SOA Bhubaneswar offered the highest CTC of INR 42 LPA.
You need to know that collecting transcripts from BPUT is a very long and tiring process. Following are the steps to collect transcripts from BPUT:
- You will first have to fill up the transcript application form of BPUT mentioning the number of sets of transcripts you want.
- Write an application mentioning the reason why you need these many sets of transcripts. The application would be addressed to The Registrar, BPUT Office.
- Always have proof of your transcript requirement. In case you are going for higher studies, you can even attach a screenshot of the transcript requirement section of the college websites you want to attend.
- Each set of transcripts costs INR 400. You need to make a Demand Draft of the total amount in favor of BPUT, payable at Rourkela. If you want to apply for 6 colleges, it would be better if you collect 10 sets of transcripts. It is always better to keep extras.
- You need to get some documents and get the application forwarded from the Dean of the college. The documents include:
- Transcript Application Form
- Hand-Written Transcript Requirement.
- Proofs of Transcript Requirement
- Demand Draft
- You should personally visit the BPUT office in Rourkela to initiate the transcript application process in the BPUT office.
- You would need the registrar to approve the application for transcripts.
- But BPUT being a government college, the Registrar would be on leave for almost 20 days a month. Usually, they inform the people to come and collect their transcripts after 15 days.
- You should visit the office personally after 10-12 days along with the required A4 size envelopes to collect your transcripts.
- You might even have to visit the college 3-4 times to get the transcripts.
This process is the most tiring one but you need to be very patient while handling this phase. Once you receive the transcripts, you would feel a sense of achievement and a lot of relief.
As per the new rules declared in 2018-19, you must clear a total of 179 credits (regular) and 129 credits (LE) to get your degree. If your total credits are greater than the above-said criterion, you can definitely skip the extra credit subject if you want to. For example, if you have a total credit score of 182, then you can willingly skip 182-179=3 credit subjects.
- You need to fill up an application form available in the examination department of your college.
- You can skip only one of your exams in all 4 years. Moreover, you can skip the subject only when you pass out.
- To know about your total credits, download the syllabus for your branch, go to the eighth-semester syllabus and check the total credit points from the Total Cumulative Points written over there.
- For the lateral entry students, add the first and second semester credits of first-year and subtract them from 179. The credits of (179-1st year credits) are the minimum credits, say X. Now add the credits of each semester starting from 3rd to 8th, say Y. So now, you can skip Y-X credits.
Now, suppose you have skipped one of your exams. The SGPA calculation on skipping the exam would be as follows:
|
Grade |
Score |
|
O |
10 |
|
E |
9 |
|
A |
8 |
|
B |
7 |
|
C |
6 |
|
D |
5 |
|
F |
2 |
|
M |
0 |
|
S |
0 |
The credit points per subject (CP) = Score* Credits of that subject
Credit Index (Sem)(CI)= Sum of all subjects*CP
Total credits (TC)= Total credit of each semester (Exclude the credits of the skipped subject)
SGPA=CI/TC.
This would be the new way to calculate your SGPA, once you skip an exam.
You always need to remember that if you are a student in BPUT, your syllabus is huge and the time period is very limited. You have to work on your own. Following are some tips and tricks for you to clear the BPUT exam:
- Listen to lectures in every class very carefully and try to make notes out of them.
- Check the syllabus and match it with your notes. If you feel that any of the topics is missing, you need to go through that topic from the textbook.
- If you still have doubts regarding that topic, you can go through YouTube videos. There are many videos on YouTube on these. They would definitely give you clarity in that particular concept.
- Always try to make notes for every topic covered in the class. This will help you throughout the semester.
- After the completion of one module, you must go through the previous year's questions of that module and try answering them.
- During the semester exams, go through the notes thoroughly.
- If you are not so good at studies, you should practice these questions as many times as possible and try to memorize the answers.
You would definitely pass the exam with good grade points unless you have any attendance issues or backlogs.
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