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Post Graduate Diploma in Marketing Management is a 2-year course that focuses on the fundamentals of Finance, HR, General Management, Marketing Management, Operations Management, and so on.
PG Diploma in Marketing Management admissions are offered to the students based on their performance in the last qualifying examination. Most colleges that offer the course conduct an Entrance Based Admission system to assess students' knowledge of the subject.
The aspirants must have a minimum of 50% marks in the Bachelor’s Degree in any relevant field.
In India, the average course fee for Post Graduate Diploma in Marketing Management ranges between INR 15,000 - 1.2 lacs (approx.). Some of the famous colleges that provide PG Diploma in Marketing Management are Indian Institute of Digital Education (IIDE), Doon Business School, Annamalai University, Bharati Vidyapeeth University, etc.
At the successful completion of the course, students may find lucrative employment opportunities as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager, and much more related to this specific field. The average salary package ranges between INR 1 LPA- INR 7 LPA.
- Post Graduate Diploma in Marketing Management: Quick Facts
- All About PG Diploma in Marketing Management
2.1 Why Study?
3.1 Eligibility
3.2 Admission 2022
3.4 Important Dates
4.1 Subjects
- Top PG Diploma in Marketing Management Colleges Abroad
- PG Diploma in Marketing Management Scope
- PG Diploma in Marketing Management Salary and Jobs
9.1 Top Recruiters
9.2 Job profile
PG Diploma in Marketing Management: Quick Facts
- Admissions to PG Diploma in Marketing Management are mostly Entrance Based.
- The top PG Diploma in Marketing Management is Aligarh Muslim University, Assam University, Bangalore University, Doon Business School, Galgotias Business school, and many more.
- The most popular entrances conducted for admissions to the course include that of MAT and CAT.
- PG Diploma in Marketing Management Syllabus includes subjects such as Marketing Management, Corporate Social Responsibility, Business Communication, Marketing Strategy, Marketing Research, and so on.
- At the successful completion of the course, these students may find lucrative employment opportunities as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager, and much more related to this specific field.
- The top recruiters of these professionals include ACC Limited, HSBC, IBM, ITC, Pepsi, Whirlpool, Wipro, and many more.
About PG Diploma in Marketing Management
- PGD in Marketing Management is a 2-year duration course divided into 4 semesters focusing on the basics of Marketing and Management.
- Marketing can be considered as a procedure that focuses on determining the products in which customers might be interested, deciding the strategies for using them to increase sales, Business Development, and Communications.
- Therefore, students who wish to work as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager and much more related to this specific field must pursue this course.
Why Study PG Diploma in Marketing Management?
There are a number of reasons why students have recently become interested in this profession. Some of the course's advantages are as follows:
- This is an excellent choice of course for students who are willing to gain knowledge about the studies of Marketing Management, Corporate Social Responsibility, Business Communication, Marketing Strategy, Marketing Research, and so on.
- In recent years, the course has proven to be competent and even capable of raising the level of service sector industries and manufacturing firms.
- However, the aspirants who wish to pursue this course must have the capability to assess the limitations and potentials along with their various aspects.
- At the successful completion of the course, these students may find lucrative employment opportunities as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager, and much more related to this specific field.
PG Diploma in Marketing Management: Admissions
Admissions to PG Diploma in Marketing Management are usually Entrance Based in most of the universities across the country. However, the prerequisite for these admissions is to match the eligibility criteria set up by the colleges.
Eligibility Criteria
The common eligibility criteria set up by most of the universities across the country for admissions to PG Diploma in Marketing Management have been listed as follows:
- The aspiring candidate must hold a Bachelor’s degree in any specific field from a recognized college or institute.
- They need to have at least 50% marks at an aggregate in the qualifying examination of the undergraduate level.
- Those having work experience of at least 2 years have an add-on benefit at the time of admissions.
PG Diploma in Marketing Management: Admission 2022
- Admissions to PG Diploma in Marketing Management are usually Entrance Based in most of the universities across the country providing this course.
- These Entrance Examinations are conducted to test the knowledge of the candidates about the concerned subject.
- The most popular entrances conducted for admissions to the course include MAT and CAT.
- At the successful clearance of the entrance examinations, a Personal Interview and Group Discussion round is held to test the ability of the candidates.
The online application procedure for these entrances have been mentioned below for your reference:
- Visit the official website to register yourself and get the login credentials.
- Fill the application form after going through the instructions thoroughly.
- Please upload the necessary documentation.
- Before submitting the application form, review the application properly.
- Make your final application fee payment.
Entrance Exams
- MAT: For admission to Management/Post-Graduate Diploma Management programs, a Management Aptitude Test is administered. The MAT Exam is held four times per year, in February, May, September, and December. The application fees PBT and CBT/ IBT and CBT is INR 2,760.
- CAT: Admission to various Management degrees is determined by taking the Common Admission Test. In the month of November, the examination will be held. Some of the skills examined in the exam include quantitative ability, reasoning, reading comprehension, and verbal and nonverbal communication. The application fees for general students is INR 2000.
Entrance Exam Dates
| Name of the Exam | Application Period | Exam Dates |
|---|---|---|
| CAT 2022 | August 3, 2022 – September 23, 2022 | November 27, 2022 |
| MAT 2022 | To be announced | To be announced |
How to prepare for Entrance Exams?
If an aspirant desires to pass the entrance examinations with flying colors, he must thoroughly prepare himself. Several suggestions have been provided for the students' convenience:
- Keep up with the most recent exam patterns to help you prepare successfully for the tests.
- On official websites, you can find the most recent exam syllabus.
- Practice all types of questions, including MCQs.
- If a negative marking exists, don't rely on conjecture.
- Until the final exam, thoroughly review the topics you've prepared.
- Appear mock tests to have a better understanding for the exams.
PG Diploma in Marketing Management: Syllabus
Various colleges and universities may have different course syllabuses. The syllabus, on the other hand, provides students with an overview of the topics covered in the course.
| Semester 1 | Semester 2 |
|---|---|
| Business Economics | Business Statistics |
| Organisational Behaviour | Marketing Management |
| Business Communication | Business Law |
| Management Theory and Practice | Essentials of HRM |
| Corporate Social Responsibility | Strategic Management |
| Information Systems for Managers | Financial Accounting and Analysis |
| Semester 3 | Semester 4 |
| Customer Relationship Management | Integrated Marketing Communications |
| Brand Management | Marketing Research |
| International Marketing | Services Marketing |
| Marketing Strategy | B2B Marketing |
PG Diploma in Marketing Management: Distance Education
Since PG Diploma in Marketing Management can also be pursued through Distance Education Mode, some of the necessary details about the same have been listed below for your reference:
| Name of the Institute | Admission Process | Average Fees |
|---|---|---|
| IGNOU | Entrance Based | INR 10,800 |
| Acharya Nagarjuna University | Entrance Based | INR 6000 |
| MIT School of Distance Education | Merit-Based | INR 60,000 |
PG Diploma in Marketing Management in India: Top Colleges
In India, many institutions are currently providing the course of PG Diploma in Marketing Management. However, the most sought-after and well-known among them are mentioned below:
PG Diploma in Marketing Management: College Comparison
A comparison of the most prestigious institutions is provided below to assist students in determining which college is ideal for them and meets their needs.
Doon Business School Vs Aligarh Muslim University Vs Galgotias Business School
| Parameters | Doon Business School | Aligarh Muslim University | Galgotias Business School |
|---|---|---|---|
| Overview | Set up in 2007, this is a Private Institute that has been approved by the AICTE and UGC. It is well known for its PGDM and MBA courses. It has a seat intake of nearly 1380 students. | Established in 1920 by Sir Syed Ahmed Khan, AMU is a well-known and reputed institute that has been accredited by NAAC Grade A. The university has established three new study centres outside of Aligarh, in Murshidabad (West Bengal), Malappuram (Kerala), and Kishanganj (Bihar). | Set up in 2011, this is a Private Institute that has been approved by the UGC. It is well known for its PG Diploma in Marketing Management Course. |
| Average Course Fee | INR 60,000 | INR 25,000 | INR 2.45 lacs (approx.) |
| Admission Process | Entrance Based | Entrance Based | Entrance Based |
| Average Salary | INR 5 LPA- INR 7 LPA (approx.) | INR 2 LPA- INR 2 LPA (approx.) | INR 4 LPA- INR 7 LPA (approx.) |
PG Diploma in Marketing Management: Colleges Abroad
| QS Ranking | College Name | Average Fees (INR) |
|---|---|---|
| 1 | HEC Paris School of Management | INR 7,45,647 |
| 2 | Columbia University | INR 45,12,208 |
| 3 | Imperial College Business School | INR 55,81,575 |
| 4 | Esade Business School | INR 29,16,944 |
| 6 | Warwick Business School | INR 23,84,667 |
PG Diploma in Marketing Management: Scope
- Marketing can be considered as a procedure that focuses on determining the products in which customers might be interested, deciding the strategies for using them to increase sales, Business Development and Communications.
- An excellent PG Diploma in Marketing Management program will teach you the necessary managerial and leadership abilities for managing company operations in both public and private companies.
PG Diploma in Marketing Management: Salary and Jobs
Top Recruiters
After successfully completing a PG Diploma in Marketing Management, the candidates might find suitable employment opportunities in the related field. They shall find employment opportunities in areas such as Retail Companies, Manufacturing Companies, Finance and Insurance Companies, Publishing Companies and likewise.
Some of the top recruiters of these graduates have been listed below:
| Reliance Infocomm | Zenith | Wipro |
| Godrej | HCL | ACC Limited |
| Accenture | ITC | Pepsi |
| Idea Cellular Services | Whirlpool | Samsung |
PG Diploma in Marketing Management: Job Profiles
The following are some of the most well-known jobs available to PG Diploma in Marketing Management graduates:
| Job Profiles | Job Descriptions | Average Salary |
|---|---|---|
| Marketing Communications Manager | These professionals are responsible for the supervision and direction of the workflow of marketing, public relations, or advertising. | INR 7 LPA - INR 8 LPA (approx.) |
| Marketing Executive | Such Executives are given the duty to develop marketing campaigns so as to promote the service or product in the market. | INR 2 LPA - INR 4 LPA (approx.) |
| Brand Manager | They are given the responsibility to create an overall marketing strategy and direct marketing efforts in order to boost the value and performance of a given brand, service, or product. | INR 9 LPA- INR 10 LPA (approx.) |
| Sales Manager | Their area of work involves the management of sales goals, sales planning, managing processes, building relationships and so on. | INR 9 LPA- INR 10 LPA |
| Marketing Manager | A marketing manager is in charge of developing, implementing, and executing marketing plans for a company. | INR 6 LPA- INR 9 LPA |
PG Diploma in Marketing Management: Skills
The various essential skills for PG Diploma in Marketing Management have been listed below for your reference:
| Numerical Skills | Communication Skills | Commercial Awareness |
| Organisational Skills | Planning Skills | Teamwork |
| IT Skills | Networking Skills | Checking Minute Details |
PG Diploma in Marketing Management: FAQs
Ques. What is a PG Diploma in Marketing Management?
Ans. Post Graduate Diploma in Marketing Management is a 2-year course that focuses on the fundamentals of Finance, HR, General Management, Marketing Management, Operations Management, and so on. Marketing management is beneficial to any firm because marketing is at the heart of its growth.
Ques. Is there any difference between a PG Diploma in Marketing Management and MBA in Marketing?
Ans. The courses given by the PG Diploma Marketing Management and the MBA in Marketing are comparable. The MBA in Marketing, however, entails a more in-depth examination of marketing management ideas as well as a thorough understanding of marketing in business administration compared to that of the PG Diploma in Marketing Management Course. In conclusion, the MBA Marketing degree tends to concentrate on advanced marketing concepts, methods, and theories.
Ques. Which are the top institutes offering PG Diploma in Marketing Management courses?
Ans. The following are the best-known colleges that offer the programme:
- Doon Business School
- Aligarh Muslim University
- Galgotias Business School
Ques. What is the eligibility criteria for PG Diploma in Marketing Management?
Ans. To stand out as an eligible candidate for PG Diploma in Marketing Management, the aspirants must have scored a minimum of 50% marks at the undergraduate level in addition to work experience of 2 years.
Ques. What are the job prospects after completing the programme?
Ans. At the successful completion of the course, these students may find lucrative employment opportunities as Marketing Manager, Marketing Executive, Brand Manager, Advertising Manager, Sales Manager, and much more related to this specific field.
Ques. What is the average course fee for PG Diploma in Marketing Management?
Ans. The average course fee ranges between INR 15,000 - 1.2 lacs (approx.).
Ques. Which entrance examinations are held for admission to the programme?
Ans. Admissions to PG Diploma in Marketing Management are mostly entrance based across India. The most important entrance exam conducted for admissions includes MAT and CAT.
Ques. Is it justified to study for a PG Diploma in Marketing Management in Canada?
Ans. It is similar to postgraduate certificates in that it has fewer credit points. You may be able to afford a postgraduate degree. A PG diploma from Canada is a good alternative for those who do not want to get into significant debt by taking out an education loan.
Ques. Is a PG Diploma a valuable degree in a country like India?
Ans. PG Diploma courses are recognised as having comparable significance in terms of professional possibilities in India and abroad. Having a postgraduate diploma rather than a bachelor's degree is not seen as a disadvantage.
Ques. Which students can opt the course?
Ans. This is an excellent choice of course for students who are willing to gain knowledge about the studies of Marketing Management, Corporate Social Responsibility, Business Communication, Marketing Strategy, Marketing Research and so on.
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