Marketing and Sales management

• Marketing and its core concepts
• Functions of Marketing
• Product Planning and Development
• Meaning and Significance of Price
• Sales Promotion
• Personal Selling and Public Relations
• Sales Management
• Selling Process
• Development and Conducting Sales training programme
• Designing and Administering Compensation Plans

In this a student learns all the aspects of marketing and sales.

Introduction to Retailing

• Growing Importance of Retailing
• Factors Influencing Retailing
• Strategic Retail Planning Process
• Retail Organization
• Retail Models and Theory of Retail Development
• Business Models in Retail
•  Modern retail Formats in India
• Retailing in rural India
• Environment and Legislation For Retailing

This course helps in the understanding the basics of retail management.

Retail stores and operation management

• Setting up Retail organization
• Retail location Research and Techniques
• Objectives of Good store Design
• Controlling Costs and Reducing Inventories Loss
• Responsibilities of Store Manager
• Store Record and Accounting System
• Coding System
• Logistic and Information system
• Strategies
• Quick Response System

Through this course an individual learns about setting up and management of retail stores.

Supply chain management

• Challenges in Supply chain management
• Supply chain Network
• Forecasting- Importance
• Sourcing and vender selection
• Routing and Route sequencing
• Inventory Management
• Rational of Discounts of Bulk Purchase
• Lead Time Uncertainty and Product availability
• Cross Docking and Collaborative Planning

A student understands how to manage supply chain network.

International retailing

• International Marketing Research and Information System
• Market Analysis
• India’s Presence in International Marketing
• Motives of International Retailing
• International Retail Environment
• Study and Analysis of Retailing in Global Setting, Methods of International Retailing Multi-country competition and Global Competition
• Retail Structure
• Global Structure

It gives a person detailed account on international marketing and trade.

Retail planning

• Human Resource Management in Retailing Recruitment
•  Selection and Training needs for Employees
• Relationship Marketing in Retailing
• Social Marketing in Retailing
• Brand Management
• Financial Performances and Financial Strategy
• Accounting Methods
• Calculation of Profitability of Retail Stores Consumer Protection Act 1986, Consumer’s Rights

This course helps students to gain knowledge on retailing recruitment and training.

Customer Relationships and Behavior

• Understanding Consumer and Market Segments
• Consumer Behavior and Marketing Strategy
• Consumer Perception
• Self-Concept and its Marketing Implications
• Culture and its Relevance to Marketing Decisions
• Decision and its Marketing Implications
• Opinion Leadership
• Implications of Personal Influences

In this an individual learns about the customer behavior and designing of the marketing strategy.

Electronic Retailing

• Role of IT in Business
• Influencing Parameters for use of IT in Retailing
• Efficiency in Operations Effective Management of Online catalogues
• Direct Retailing Methods Database Management,
• Data warehousing
• Critical Analysis of E-Retailing Strategies
• Customer Relationship Management

It deals with the role of information technology in retailing.

Project

Any topic assigned or selected by an individual

Every student has to submit a project assigned to him or her at the end of the course.

Training

2-6 months Training

A student pursuing this course has to undergo practical training in the related field.