Master of Business Administration [MBA] (Retail Management) Syllabus, Course Structure and Program Schedule 2024-2025

Syllabus of Master of Business Administration [MBA] (Retail Management) is designed as per the latest needs of industry and revised accordingly to keep it updated. The course aims to train students to identify problems in retail management and come up with solutions apply their managerial skills.

Core courses, electives and practical experience form part of its syllabus. The delivery method of this course offers a balanced approach by incorporating classroom learning along with workshops, industrial visits and internship programs.

At different institutions, the syllabus may differ. Some subjects stay the same in syllabus of all institutes. Some of these subjects are briefly described in the table below:

Paper	Topics	Objective
Strategic Management	Corporate strategic planning, environmental analysis and internal analysis, strategy formulation, tools of strategy planning and evaluation, strategy implementation and control	This paper focuses on integrating knowledge of functional areas of management for long-term planning.
Retail Operations Management	Retail models, theories of retail development, customer relationship management, services management, marketing channels, brand management.	This paper aims at equipping the students with the basic knowledge revolving around channels of retail management.
Retail Planning	Marketing and strategic management, operations and finance in retailing, HRM in retailing, legal and compliances for a retail store, mall management	The purpose of this paper is to impart the basic knowledge of evaluation, planning and selection of channels of retail distribution.
Retail Sales Techniques and Promotion	Advertising communications and promotions, promotion impact, tactical analysis, sales promotion technique, retailer promotion	The objective of this paper is to acquaint the students with promotion and sales of goods.
International Retailing	International marketing, international retailing, competition in foreign markets, retail structure, market research	The aim of this paper is to teach the channels of international retailing.
Direct & Network Marketing	Direct marketing, digital marketing, network marketing, marketing strategies, legal issue and best practices,	This paper provides an insight into the different alternatives in medium of marketing including internet.