Strategic Management

Corporate strategic planning, environmental analysis and internal analysis, strategy formulation, tools of strategy planning and evaluation, strategy implementation and control

This paper focuses on integrating knowledge of functional areas of management for long-term planning.

Retail Operations Management

Retail models, theories of retail development, customer relationship management, services management, marketing channels, brand management.

This paper aims at equipping the students with the basic knowledge revolving around channels of retail management.

Retail Planning

Marketing and strategic management, operations and finance in retailing, HRM in retailing, legal and compliances for a retail store, mall management

The purpose of this paper is to impart the basic knowledge of evaluation, planning and selection of channels of retail distribution.

Retail Sales Techniques and Promotion

Advertising communications and promotions, promotion impact, tactical analysis, sales promotion technique, retailer promotion

The objective of this paper is to acquaint the students with promotion and sales of goods.

International Retailing

International marketing, international retailing, competition in foreign markets, retail structure, market research

The aim of this paper is to teach the channels of international retailing.

Direct & Network Marketing

Direct marketing, digital marketing, network marketing, marketing strategies, legal issue and best practices,

This paper provides an insight into the different alternatives in medium of marketing including internet.