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MBA (Master of Business Administration) Media Management, Admission, Syllabus, Colleges, Salary and Career options 2023

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Sounak Banerjee

Associate Content Manager

MBA Media Management is a full time 2 years course at postgraduate level with specializations in certain fields such as television and print media.This course trains the students to become good leaders in the field of media management by training them with efficient management skills in the respective field of interest. 

Note: Students who wish to pursue their education in Management field or get a career boost, can check MBA course.

The eligibility criteria for the course is bachelor’s degree in any stream from a recognised university with a minimum of 50% in the graduation. 

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The percentage may vary according to the criteria of the college. The national exams that are available for the students are CAT, CMAT, XAT, SNAP etc. However, some colleges have their own entrance examinations and personal interviews after which the students are offered admission.

The fees for the course in India ranges from 4 lacs to 15 lacs and the average MBA Media Management salary starts from 2 lacs to 10 lacs. The course can be pursued in any mode that is full time , part time or distance education. The admission process takes place online and offline.

Check the list of Top MBA Colleges in India.

These students get placed in the sectors of television, digital media or print media at various posts such as Media Strategist,Marketing Analyst,Media Manager,Media Planning Manager,TV,Producer,A/V (Audio-Video) Editor,Digital Media Assistant,Corporate,Communications Head,Digital Media Analyst Channel Head. 

The students who want to continue education after this course can pursue PGDM courses with various other associated specializations like event management or Marketing in order to expertise in these fields. The students can also do various  PhD courses. and enter into a non-technical field by taking up a career into teaching. Check MBA Full Form 

Check: Top PhD Colleges in India

MBA Media Management Course Highlights

Here are some of the most popular highlights of the MBA Media Management degree program that have been tabulated below:

Course Level Postgraduate
Full-Form Master of business administration in media management .
Duration 2 years
Examination type CAT,CMAT,XAT,SNAP
Eligibility Bachelor’s in any stream with 50% aggregate score.
Admission Process Online and offline ( Entrance Exam based )
Course Fee 4 lacs -15 lacs
Average Salary 2lacs -10 lacs
Top Recruiting Companies ABP Group India Today Group? Ogilvy & Mather Ltd Mudra Communications Ltd McCann-Erickson India Ltd Chaitra Leo Burnett Pvt Ltd Economist Group The Hindu Group Jagran Prakashan Group HT Media
Job Positions   Media Strategist Marketing Analyst Media Manager Media Planning Manager TV Producer A/V (Audio-Video) Editor Digital Media Assistant Corporate Communications Head Digital Media Analyst Channel Head

What is MBA Media Management All about?

Following are some of the details related to MBA Media Management course:

  1. The students are introduced to various options in the modes of media that are television, advertising,print media, digital media,photography broadcasting etc. The students are trained to focus towards the four key activities i.e persuading,educating,entertaining,communicating.
  2. They are taught to be creative through which they can generate content for the audience that is interactive and entertaining.
  3. The course helps the students in becoming efficient managers of technology and creative contents pertaining to the media and which can help the company have great returns and good reviews from the audience.
  4. One of the plus points of this course is the career options that it provides and the sectors that it offers to work in. The students can gain interpersonal skills, team spirit, leadership qualities etc through this course. These courses are helpful in the academic as well as non-academic fields.

Read More: Top MBA Courses

Why Should You Study MBA Media Management ?

Mentioned below are some of the perks of pursuing the course:

  1. The students who have skills like interpersonal communication, creative writing , creativity etc . must opt for this course as they would get a platform to improve these skills as well as apply these skills for the best of the media sector.
  2. The media industry is rising at a high speed and has already widespread with every majority of houses in the country having an access to at least one mode of media throughout the country irrespective of their socio-economic background.
  3. The media thus , requires energetic youths who can contribute to the well being of the media sector and the rise in the profits of the company by attracting a huge audience towards the infotainment that the sector provides.
  4. The media requires students who can increase the quality of the content , have the skills of statistical analysis, interpret the required changes and work towards it. Hence it is easy for the MBA ( Media Management graduates ) to get placed after passing out from the institute.

What is the Admission Process of MBA Media Management?

The admission process for all the institutes offering MBA Media Management takes online as well as offline. It is based on entrance tests which include CAT, CMAT, XAT, SNAP etc.

  1. The admission process of the course takes place on the basis of the scores of the entrance examination and the personal interview that is conducted for the students who cross the cut off marks in the entrance examination.
  2. The candidates must attempt the examinations and attend the counselling session as per the merit list published after the tests.

Following are the basic admission steps of the course:

  1. The candidate must register themselves on the official website and login using the same credentials.
  2. The student must fill in the application form by providing the academic and personal details. Some institutes may also want the candidate to upload the scanned documents of graduation.
  3. The candidates must regularly check the official website for the merit list. The selected students will be intimidated about the further admission process and the fees payment through their registered email id and phone number.
  4. The selected students will also be asked to attend an interview session after which the final admission of the students will be offered.

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MBA Media Management Eligibility Criteria?

Following are some of the MBA Media Management eligibility criteria to be fulfilled by the candidates to pursue the course:

  1. The candidate must have a bachelor's degree with relevant subjects from recognised university .
  2. A minimum score of 50% aggregate in the bachelor’s degree is required to be eligible. However, the percentage criteria may vary as per the individual colleges.
  3. Apart from these criterias, the candidate must attempt any one of the state or national entrance examinations such as CAT,CMAT,XAT,SNAP .
  4. If the student manages to cross the cut off marks, the students will have to attend the personal interview in order to be selected for the course.

What are the Entrance Exams for MBA Media Management ?

Following are some of the major MBA Media Management entrances in India:

  1. CAT : The CAT examination that stands for the common aptitude test is an entrance examination that is computer based and is valid for all the MBA colleges across the country. The examination takes place in various centres across the country and is divided into sections as the total duration of the test is 180 minutes.
  2. CMAT : The CMAT which stands for Common management aptitude test is also an entrance examination that makes the students eligible for MBA admissions in top notch AICTE approved colleges. The difference of CMAT from CAT is that all colleges do not accept the score of CMAT. This test also takes place for 3 hours and is computer based.
  3. XAT: XAT which stands for Xavier’s aptitude test is a national management entrance exam conducted by XLRI on behalf of Xavier’s management institution. The exam is online and has a duration of 3 hours. Teh eligibility criteria for the students to attempt the examination is that the candidate must have completed a bachelor’s degree of at least 3 years in any discipline.
  4. SNAP : SNAP stands for Symbiosis National Aptitude test which must be attempted by the students who want admission in the Symbiosis group of colleges affiliated to the Symbiosis International University ( Pune) .The examination takes place for adoration of 2 hours and is of 150 marks. The test takes place online .
Entrance Exams Application Date Exam Date
CAT August 3 – September 21, 2022  November 27, 2022
XAT August 10 – December 12, 2022 January 08, 2023
SNAP August 04 - November 24, 2022 December 10, 18, and 23, 2022
CMAT December 26 – February 25, 2023 March 26, 2023

PLEASE NOTE: The exact dates for CMAT,XAT and SNAP are not out yet and the time period mentioned are tentative and subject to change due to the pandemic.

Read More: Top MBA Entrances

How to Prepare for the MBA Media Management Entrance Exams?

Following are some of the specific tips to crack specific exams:

  • CAT

  1. Common aptitude test is computer based and the duration of the exams is 180 minutes in which the candidate’s Quantitative Aptitude, Verbal Ability & Reading Comprehension, Logical Reasoning & Data Interpretation are tested.
  2. The student can crack the examination through regular practices and solving of question papers as the pattern of question recur every year.
  3. The candidate must appear for the examination as it acts as an easy gateway to institutions like IIM’s from where the students get placed with high salaries.
  4. The candidate must appear for mock tests that are available on various websites before appearing for the examination.
  • CMAT

  1. The Common Management admission test is also a computer based test that takes place for a duration of 3 hours and consists of 100 questions divided into 4 sections namely Language Comprehension, Mathematical Skills, Data Analysis and Sufficiency, Intelligence and Critical Reasoning, Indian and Global Environment.
  2. The candidate can excel in the exam through thorough practise and proper time management. Reliable books must be used as resources for the study.
  • XAT 

  1. Xavier's aptitude test is also similar to the other management studies entrance examination. It is also a computer based test with a duration of 3 hours and the time allocated is divided by the authorities for each section.
  2. Sectional time limit for VALOR, DM, and QA is 165 minutes and 15 minutes for GK. Thus , time management is a crucial point for the success in this examination.
  • SNAP

  1. The SNAP Examination is a gateway to the 16 affiliated colleges of Symbiosis International university which is spread across the country.
  2. The topics that must be studied in order to score well in the examination are General English: Reading Comprehension, Verbal Reasoning, Verbal Ability,Analytical & Logical Reasoning,Quantitative, Data Interpretation & Data Sufficiency.
  3. The questions have 4 options to choose the answer from and the wrong answer would lead to negative marking with a deduction of 25% . Thus, the student must be scrupulous while attending the questions.

GENERAL TIPS:

  1. The preparation for the entrance test must start long before the examination.
  2. The candidate must always keep checking the official website for important updates.
  3. Reading newspapers must be made a habit in order to be up to date with the current affairs.
  4. There must be consistency in the dedication and hard work that is being put in for the preparation of the examinations.
  5. WHile solving the mock tests or sample question papers , time track must be maintained.

How to Get Admission in a Good  MBA Media Management College?

Mentioned below are some of the points to help you secure an admission to a good MBA Media Management college in India:

  • The candidate must always consider the important aspects of the institutes such as faculty, infrastructure and placement opportunities while choosing a college.
  • The Ranking by trustworthy agencies and a proper research about the college before applying must also be considered before applying.
  • The candidate should attempt the entrance examination irrespective of the college he/she wants to choose in order to be on a safer side.
  • The important dates about the exams as well as the application and registration must be checked regularly on the official websites.
  • The candidate must also prepare well for these examinations as a good score in these exams always opens the gate to reputed colleges.

MBA Media Management Syllabus 

Tabulated below is the semester-wise MBA Media Management syllabus followed in India.

Semester I Semester II
Modern Business Organization and Management Business Research Methodology
Global Business Environment & Economics Modern Marketing Management
Accounting & Financial Management Information Technology for Business
HR & OB Production, Operations & SCM
Business & Corporate Law Business Communication Skills
Semester III Semester IV
Business Policies & Strategic Management Business Ethics & Corporate Governance
Entrepreneurship & Innovation Management Communication and Media Technologies
Media Campaign Media Management on Print and Radio
Media Law and Regulations New Age Media
Consumer Behavior Project

What are the Top MBA Media Management Colleges in India?

Tabulated below are the top MBA Media Management colleges in India, along with the city, fees and salary details,

MBA Media Management: College Comparison

The colleges offering the courses related to media management are quite a few and are spread across the country. All the courses provided may not be MBA but equivalent to them with various specializations. The major distinctions between the top 2 colleges are as follows:

Parameters IIM, Indore IIM, Udaipur
Overview The course offered is named as PGPM with specialization in media management and a duration of 2 years.The students are offered various specializations under this course. The course offered is MBA in digital Media Management and communications management from which the candidate can choose the specialization .
Rankings by NIRF 7 17
Fees Rs.7,86,100 Rs. 17,00,000
Admission process Entrance exam + personal interview Entrance exam + personal interview
Exams Accepted CAT CAT
Average salary offered INR 22.92 lacs INR 13.8 lacs
Recruiters AB InBev, Appdynamics, Cloudtail, FIITJEE, Flipkart, Intermiles, Kohler, Payoneer, and Thomson Reuters. Kotak Mahindra Asset Management Company, Kotak Mahindra Bank, Levers For Change Consulting, Luminous Power, M-CRIL, Michelin, Netscribes, Nuvoco Vistas Corp Ltd, OfBusiness, Oxane Partners, PharmaACE, Pidilite Industries Ltd, Royal Bank of Scotland, Sobha Developers, Societe Generale

College Comparison

MBA Media Management Vs Masters in Media Studies

The courses offered in the fields of Media management are either MBA or PGDM. However, a lot of colleges offer one of these courses with specialization in media management. A course that often gets misunderstood with MBA management studies is Masters in Media studies.

While MBA Media Management focuses towards a practical approach , Masters in Media Studies gives a more theoretical approach. Some of the major distinctions are as follows:

Courses MBA Media Management  Masters in Media Studies.
Objective The course trains the student in applying their management skills in modes of media such as television , advertising, photography, print media, digital media and event management. The course trains the student to have a theoretical approach towards the subject by studying its history, origin and transition from the time of its inception.
Specialization Brand Communication Public Relations Marketing and Media Analytics Media Management Journalism Advertising
Eligibility The candidate must have a bachelor’s degree with a minimum of 50 % from a recognised university. The candidate must have a bachelor’s degree in any of the streams.
Job Profiles Media Strategist Marketing Analyst Media Manager Media Planning Manager TV Producer A/V (Audio-Video) Editor Digital Media Assistant Corporate Communications Head Digital Media Analyst Channel Head Actor Advertising media buyer Arts administrator Broadcast journalist Cinematographer Director of photography Teacher Editors Content creators
Fees 4 lacs -15 lacs 20000 to 2 lac
Average Salary offered INR 2 to 10 lakhs INR 3- 10 L per annum

The media being more as a part of the private industry , the job opportunities are more and vivid in the private sector compared to the government sector. With the rise in the accessibility to media , the MBA Media Management  jobs are also increasing. 

The need for management increases with the rise in work. Thus, this course is efficient in making the candidate capable of tackling the challenges that arise in the media industry and helping the company grow by trying to attract more audience with creative content. 

Some of the MBA Media Management  jobs  available are Media Strategist,Marketing Analyst,Media Manager,Media Planning Manager,TV Producer,A/V (Audio-Video) Editor,Digital Media Assistant,Corporate Communications Head,Digital Media Analyst,Channel Head.

The following table consists of some top professional MBA Media Management jobs available along with the corresponding salary package.

Name of Job Profile Description Average salary in INR
Media Strategist A media strategist helps build ad campaigns designed to capture potential clients’ attention and keep existing customers’ loyalty.A media strategist takes deep analytical dives into data mined from surveys, television ratings, webpage visits 17 LPA
Media Manager They research, write, proofread and edit all media content, implement and manage media campaigns, and deliver public relations and communications plans. 7 LPA
Editor Editors are present in both the modes that are printed as well as in digital media. The work of an editor is to proof read, enhance the content before it is set to disseminate to the audience. 4 LPA
Corporate communication head The head has to supervise the conversation amongst the teams as well as of the teams with the client and try to suggest improvisations for better business communications. 20 LPA
Digital media analyst They perform the analysis of the data that they receive through online modes such as advertising , print media, etc. 5 LPA
Channel head A Channel Manager is responsible for improving customer consumption; planning and implementing customer presentations, overseeing account profiles, monitoring competitor activity, helping all communications with resellers, creating plans for growing market share and communicating channel activities. 30 LPA

Salary trend graph:

Salary Trends

Source: Payscale

What is the Future MBA Media Management Scope? 

The opportunities in the field of media can never face a dearth. Hence, the sector is a good one to enter into as it also paves path towards a lot of exposures and development of skills that are needed in one’s professional as well as personal life. 

The pay received by the people working in these areas are high and keep increasing as the years of experience increase. The students that pass out as graduates of this course get placed in various sectors as media strategists,Media Strategist,Marketing Analyst,Media Manager,Media Planning Manager,Editor,Digital Media Assistant,Corporate Communications Head,Digital Media Analyst,Channel Head etc.

The students who want to continue their education further along these same trajectories can go for the diploma or PGDM courses with specializations related to media management like event management, communication management, etc. 

The students who want to have a deeper understanding about the theories especially towards the Journalism and advertising fields can consider the options of Master’s in Media studies, communication studies or cultural studies. The ones who would like to pursue a teaching career in this field can go ahead with taking various PhD courses.

Another option for the graduates of media management is to start up event management companies rather than working for other firms.

MBA Media Management FAQs

Ques. What are the specializations available in this course?

Ans: The specializations available in this course are Brand Communication,Public Relations,Marketing and Media Analytics and Media Management

Ques.Are there any colleges in chennai that offer this course?

Ans : The colleges that offer this course in Chennai are Hindustan Institute of technology and science ,Galaxy Institute of Management,All India institute of management studies,Park Global School of business etc. These colleges may offer either MBA or PGDM in media management.

Ques.Does IGNOU offer this course for distance learning ?

Ans :IGNOU does not offer the course MBA in media management. However, there are other courses related to this field which one can pursue.

Ques.How is it different from other MBA’s ?

Ans: the specialization is solely pertaining to the field of media. The students are trained to apply their management skills to the media industry specifically.

Ques.How many semesters are there in this course?

Ans: There are 4 semesters in this course with each semester spread across 6 months.=

Ques.What all entrance exams are accepted for this course?

Ans: The admission into the institution for this course takes place based on entrance exams . Few of them are SNAP,XAT,CMAT, CAT.

Ques.Does the course have specialization in event management?

Ans:The specializations offered in the courses differ according to the institution. However , there are some courses that do have this as a subject or a specialization.

Ques.Is the course valid in foreign countries?

Ans: Yes, the course and specializations are valid in other countries too. Students often go abroad for work after studying this course.

Ques. Is there a specialization in journalism ?

Ans:  No. The course does not offer specialization in journalism. Specialization in Journalism can be found under the course masters in media studies.

Ques. Can the course be pursued part time?

Ans: Yes, the course can be pursued as a part time , but only few colleges offer that opportunity.

Ask your question

Answered Questions

NM

Nikita Mehta

26 Dec 22

Although all the courses offered at KJ Somaiya are equally good, its Marketing discipline is the most coveted one. Also there is no partiality during placement of students of various disciplines. Every student is allowed to sit for PPT and then for final interviews after selection.KJ Somaiya conducts a transparent and unbiased placement drive. Students from Finance, Marketing, Operations and HR get segregated during the initial selection process.

A number of companies visit the campus for placements. The placement committee makes sure that every year new companies also line up in addition to the many companies that visit every year. So I don’t think placements should be a concern for anyone getting into KJ Somaiya.

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