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MBA Marketing and Finance Course, Fees, Syllabus, Colleges, Admission, Jobs, Salary 2023

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Ahana Bhaduri

Senior Content Specialist

MBA in Marketing and Finance is a 2-year post-graduate program for candidates interested in the fields of marketing and financing. Candidates can pursue this course full-time, part-time, online as well as in distance education/correspondence mode. Although, a full-time degree holds more power than the others stated.

Note: Students who wish to pursue their education in Management field or get a career boost, can check MBA course.

A degree in MBA is considered very popular on a global level. This course in marketing and finance enhances both professional as well as personal growth. It gives the candidates scope for innovative lookout and network with the best companies in the market. Through this course, the candidates acquire the necessary skills to start a business or a start-up and give a wide scope for the development of career and skills.

The eligibility criteria for this course is an aggregate of 50-60% marks in the Bachelor’s degree from a recognized institute. Candidates are selected on the basis of their marks secured in the entrance exams and their performance in the counseling sessions. Candidates are required to qualify for various entrance exams on either National-level, state-level, or college-specific followed by a counseling session. Check MBA Full Form 

The average course fee for this course ranges between INR 12,000 to 12 Lacs for the duration of 2 years. The candidates have wide job options after completing their MBA in Marketing and Finance. They get various job offers from reputed companies such as Tata Mahindra, Royal Bank of Scotland (RBS), Biocon, HCL, etc.

Their average starting salary ranges between INR 2 to 7 Lacs per annum and candidates graduating from recognized colleges can earn up to INR 25 Lacs per annum.

Find Out

MBA Marketing and Finance Course Highlights

Course level Post-graduation
Full form Master of Business Administration
Duration 2 years
Examination type Semester
Eligibility Bachelor’s Degree with 50% Aggregate
Admission process Entrance-based/Merit
Course fee INR 12,000-12 Lacs
Average salary INR 2-7 Lacs per annum
Top recruiting companies Tata Mahindra, Royal Bank of Scotland (RBS), Biocon, HCL, etc.
Job positions Marketing Executive, Relationship Manager, Finance Analyst, Business Analyst, etc.

What is MBA Marketing and Finance about?

MBA in Marketing and Finance is a course that offers the students a platform in order to polish their skills and adjust in all kinds of environments. It prepares the students to excel in the field of marketing and finance through the knowledge gained through MBA Marketing and Finance courses.

  • It covers all the marketing and finance aspects like budgeting, auditing, advertising and public relations in order to build up the student’s knowledge and increase the required traits in this field.
  • MBA in Marketing and Finance offers a balanced methodology by imparting knowledge in this field through lectures, projects, presentations, discussions, etc.
  • Some other methodologies in this field include internships and seminars during the ongoing course.
  • This course offers placements in reputed and recognized organizations in various employment fields.
  • The main aim of this course is to make the potential candidates professional in the field of marketing and finance.

Find Out : MBA vs PGDM 

Why study MBA in marketing and finance?

MBA in marketing and finance is a 2-year post-graduate program especially for the candidates interested in the field of marketing and financing. In this course a student can learn a lot and can enhance their skills which will help them later in their career. The candidates can benefit from this course in various ways:

  • MBA Marketing and Finance is specially designed to teach students about everything marketing – how to make wise marketing decisions (associated with advertising, public relations, etc.)
  • This course focuses on the financial aspect of business and management aims to train students on how to make sound financial decisions for companies or organizations. 
  • Marketing finance helps in enhancing the professional as well as the personal growth of a student.
  • MBA in Marketing and Finance will help the candidate gain in-depth knowledge of Finance and related fields while also developing skills like data analysis and financial accounting.
  • The candidates are required to have some raw talent of their own as well. Through this course, they can enhance those skills and acquire the necessary ones to have a start-up or a business of their own.
  • Candidates may also go for further courses such as Certification in Risk Management Assurance (CRMA), Certificate in Finance Management (CFM), Financial Risk Manager (FRM), Chartered Financial Analyst (CFA).

Find Out: MBA Marketing and Finance Top Jobs 

What is the Admission Process of MBA Marketing and Finance?

MBA Marketing and Finance has become very difficult in today’s era. Candidates can follow a few steps in order to make the admission process less tiring and stressful. In most of the colleges, admission is done on the basis of entrance exam and counseling sessions. Candidates can get admission in a good college if he follows these steps:

Step 1: A candidate should apply for various entrance exams such as CAT, MAT, GMAT, XAT, etc. for a start.

Step 2: After applying for such entrance exams candidates must appear for those as their marks obtained in these exams are very partly important for the admission.

Step 3: Once the results are declared the candidates must make a list of preferable colleges and fill-in the admission form.

Step 4: After the admission forms are filled, the colleges release a list of short-listed candidates based on the cut-off marks and their merit in the entrance exams.

Step 5: Once a candidate is short-listed, they get a call from the institute for the procedure of the internal selection which includes one of these: Written Ability Test (WAT), Group Discussions (GD), and Personal Interviews (PI).

Step 6: Based on the overall performance, candidates are selected and they are required to deposit the admission fees which confirms the admission of the candidate.

A few colleges offer direct admission to some candidates under two circumstances which are:

  • Candidates who have a bachelor’s degree from a reputed college or institutes of national importance.
  • Candidates belonging from some categories like SC/ST/OBC or other NRI students.

What is the Eligibility of MBA Marketing and Finance? 

Candidates seeking admission in MBA Marketing and Finance must fall under the following criteria to be eligible for admission to this course.

  • Applicants must have completed their higher secondary and have a Bachelor’s degree from a recognized board.
  • Candidates must appear for their entrance exams in their final year of the bachelor’s course so that they can apply to MBA Marketing and Finance colleges right after graduation.
  • Candidates must have an aggregate of 50-60% in their bachelor’s degree.
  • Candidates must obtain valid marks in their entrance exams in order to satisfy the college cut-off.

Find out: MBA Marketing and Finance Top Colleges

MBA Finance and Marketing Entrance Exams

MBA Finance and Marketing Entrance exams are the most vital component for getting admission in a good college offering MBA course. There are various types of entrance exams for different levels of competency. Candidates can appear for National-level, State-level, or college-specific entrance exams to get admission in colleges. The candidates must also keep track of all the necessary information about these exams like registration dates, exam dates, etc. Some of these are listed below for this year:

Entrance Exams Application Date Exam Date
CAT August 3 – September 21, 2022  November 27, 2022
XAT August 10 – December 12, 2022 January 08, 2023
SNAP August 04 - November 24, 2022 December 10, 18, and 23, 2022
CMAT December 26 – February 25, 2023 March 26, 2023

Find Out: CAT 2023 Updates

How to prepare for MBA Marketing and Finance entrance exam?

MBA Marketing and Finance Entrance Exams are considered to be one of the difficult exams. Candidates must keep the following points while preparing for the MBA Marketing and Finance Entrance Exam.

  • The candidates must know all the necessary information about the entrance exam like registration date, exam dates, fees, etc.
  • The candidates must focus on the syllabus and decide whether they can self-study or need coaching. They must choose what is best for them.
  • The candidates must make a schedule to make sure all the topics are covered and start preparing for the exam.
  • The candidates must start by breaking down the syllabus as the syllabus of these entrance exams is vast.
  • They should try solving previous years’ question papers, give mock tests, etc.  and prepare for some common sections such as reading comprehension, verbal ability, data interpretation, logical reasoning, etc.
  • Other than the written test the candidates must be prepared for the Group Discussion (GD) and Personal Interview (PI) as their admission depends on the overall performance.

Important Links:

How to get admission to a good MBA Marketing and Finance college?

MBA Marketing and Finance is sought to be one of the dignified courses in India, However, every student wants to get admission in the best college or university. Below given are a few points that they must keep in mind.

  • Check the available colleges offering this particular course and make a list according to your priority and preference.
  • Fill-up the application forms and check them thoroughly before submission.
  • You must meet all the eligibility criteria and give an entrance exam.
  • Keep track of the submission dates and counselling sessions date.
  • Prepare for your counselling session beforehand as your admission depends on your overall performance.
  • Pay your admission fee fully and on time to confirm your admission.

What is the Syllabus of MBA Marketing and Finance?

Here is the syllabus for MBA Marketing and Finance that students must go through:

Semester-I Semester-II
Financial & Management Accounting Global Financial Markets and Products
Business Communication Human Resource Management
Principles of Marketing E-Business Fundamentals
Quantitative Methods Consumer Research
Organizational Behavior Retail Marketing
Managerial Economics Strategic Management and Business Policy
Semester-III Semester-IV
Derivatives & Risk Management Sales and Distribution Management
Electives Electives
Summer Internship Advance IT Tools or Information System and Application
Management of Banks & Financial Institutions Service Marketing
Strategic Product Management Marketing Audit
Multinational Finance Emerging Marketing Concepts
Principles of Public Relations Rural Marketing
Advertising and Sales Promotion Marketing for Non-Profit Organization
Customer Relationship Management Viva-Voce
Marketing Laws International Marketing
Supply Chain Management Direct and Event Marketing
Corporate Communication Retail Buying Techniques

MBA in Marketing and Finance Top Colleges

Ranking INDIA TODAY Name of college City Selection Criteria Average fees
86 Universal Business School (UBS) Karjat CAT/GMAT/CMAT INR 1,098,000
104 Poornima University (PU) Jaipur CAT INR 2,15,000
123 Ramaiah Institute of Technology (RIT) Bangalore MAT/CMAT/KARNATAKA-PGCET INR 1,08,000
126 Balaji Institute of Telecom and Management (BITM) Pune CAT/MAT/XAT INR 8,45,000
128 NITTE Meenakshi Institute of Technology (NMIT) Bangalore KMAT INR 85,390
233 Jaipur National University, School of Business & Management (SBM) Jaipur CAT/MAT/XAT INR 3,57,000
- Martin Luther Christian University (MLCU) Shillong Merit-based INR 2,95,000
- Jain University (JU) Bangalore CAT/MAT/Jain-entrance-test INR 9,90,000
- MATS University Raipur CAT/MAT/XAT INR 3,50,000
- Sharnabasava University Gulbarga Merit-based INR 1,08,000

After completing a MBA in marketing and finance successfully a candidate gets various job opportunities. They have a wide range of job options in different areas of the employment market. They can choose any path they want to follow and get a job in any sector such as Banking, IT sector, Financial Institutions, Relationship Manager, Business analyst, etc. they can get an average starting salary that ranges between INR 2 to 7 Lacs. Some of these jobs with their job descriptions are given below:

Job Profile Job Description Average Salary
Marketing manager The job of a Marketing Manager is to develop, implement and to execute plans in an organization for marketing strategically in order to attract more potential customers and to keep the existing customers. INR 4-5 Lacs
Marketing Executives A marketing executive is responsible for generating strategies for increasing the sales and profits in an organization INR 2-3 Lacs
Financial Analyst A financial analyst collects data, monitors, creates financial models and identifies business trends. INR 3-4 Lacs
Sales Manager The job of a sales manager is to generate revenue by selling the products and services and to look after the sale of the company. INR 9-10 Lacs
Digital Marketing Manager A digital marketing manager looks after the digital platform of the organization and manages the digital marketing of the company. INR 4-5 Lacs
Business Analyst A business analyst designs and modifies a business system by interacting with the shareholders. They also document and analyze the needs of the business. INR 5-7 Lacs
Relationship Manager The job of a relationship manager is to maintain a good and respectful relationship with the clients or companies and keep them up-to-date about the developments. They also clear the doubts (if any) of their clients. INR 6-7 Lacs

MBA Marketing and Finance Jobs and Salary

Annual Salary

What is the Future Scope of MBA Marketing and Finance?

After completing their MBA in Marketing and Finance successfully, the candidates get a lot of job options in various reputed or recognized companies in the future. They get a wide variety of job options in different areas of the employment market. They can choose any path they want to follow and get a job in any sector such as Banking, IT sector, Financial Institutions, Relationship Manager, Business analyst, etc. they can get an average starting salary that ranges between INR 2 to 7 Lacs.

  • MBA Marketing and Finance graduates with an accounting background can consider options like CPA (Certified Public Accountant) and CMA (Certified Management Accountant) to add to their qualifications and knowledge. 
  • Candidates can start their own business, consult, or manage many different types of companies. You are also prepared for leadership positions in the field of marketing.
  • With Digital Marketing reaching new milestones every now and then, MBA Marketing and Finance graduates can expand their horizons with the means of the Internet age by using their knowledge gained during the course.
  • The candidates who want to improve their careers can go to pursue a doctorate degree after this course. The doctorate degree in MBA is the highest degree to acquire which is a Ph.D. in Management courses. 
  • MBA Marketing and Finance graduates can also work as a professor or associate professor in a reputed college or university by giving the NET exam.

MBA Marketing and Finance FAQs

Ques. What is the duration of the course?

Ans: The duration of the MBA Marketing and Finance course is 2 years

Ques. Can you pursue this course in distance education?

Ans: Yes, you can pursue this course in distance education or correspondence

Ques. What are the skills that you will gain after completing this course?

Ans: You will gain skills like language proficiency, communication skills, management skills, business-related skills, and accounting skills.

Ques. What is the eligibility to take up this course?

Ans: You will have to score 50 to 60 percent of marks in your bachelor’s degree from any recognized university.

Ques. What is the average fee that you will have to pay to take up this course?

Ans: You will have to pay 12,000 INR to 12,00,000 INR depending on the university that you are preferring to join.

Ques. Name some prominent companies where you can join after completing the course?

Ans: Tata Mahindra, RBS (Royal Bank of Scotland), Biocon, HCL, J.P. Morgan & Chase, Goldman Sachs, Northern Trust, and many more.

Ques. Name some prominent colleges that offer this course?

Ans: Poornima University, Ramaiah Institute of Technology, Universal Business School, Jaipur National University School of Business & Management, and Martin Luther Christian University.

Ques. Name some entrance exam that you will have to give to join this course?

Ans: Common Admission Test (CAT), Management Aptitude Test (MAT), Xavier’s Aptitude Test (XAT), Common Management Admission Test (CMAT), and Graduate Management Admission Test (GMAT).

Ques. How much can you earn on an average after completing this course?

Ans: You can earn up to 2lacs to 10lacs after you join any prominent company.

Ques. Name some job positions that you can apply for?

Ans: Marketing Executive, Relationship Manager, Finance Analyst, and Business Analyst are a few job positions that you can apply for.

Ask your question

Answered Questions

PT

Pragya Tripathi

16 Feb 23

When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run.

IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.

...Show More

HS

Harshal Sonawanw

21 Feb 23

MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program 

  • The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally.
  • The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then.
  • The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally.
  • The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India.
  • Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India.
  • If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias.

It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.

...Show More

SR

Sudipta Roy

13 Aug 21

NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned.

Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future.

Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing. 

Here are the recent placement highlights of NITIE. 

Average CTC  20 LPA 
Highest CTC  44 LPA 
Major recruiters  ETLI, IDFC First, EY, etc. 

PGDMM students get almost equal opportunities as any other branch. 

...Show More

JP

John Praveen

06 Jan 23

My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus.

The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same.

Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements.

My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.

...Show More

SS

Saransh Shah

06 Mar 23

While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT.

  • The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints.
  • You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA.
  • But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection.
  • Performing well in the competitions conducted by your desired company is another way to get a high-paying job. 
  • If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting.

These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.

...Show More

VJ

Vishal Jha

06 Mar 23

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

Particulars 

Statistics 

Highest salary 

INR 77.8 LPA

Average salary

INR 33.02 LPA

Top Recruiters 

Asian Paints, Hindustan Unilever Limited, ITC, Accenture Strategy

...Show More

DC

Dhruv Chatterjee

25 Jan 23

IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference

  • PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions.
  • PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. 
  • PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance.
  • PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain.
  • PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance.
  • PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities.

The courses have been arranged preference-wise so will make it easy for you to choose one.

...Show More

SB

Shubham Bhoyar

29 Nov 22

Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes. 

  • They have no real value in real life or the corporate world. 

  • They won’t be very useful if you want to learn.

  • They add no value to your CV

  • You will not be considered alumni of the institute

So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. 

...Show More

TD

Tina Desai

23 Jun 21

Having to know a lot of people from Shanti Business School in Ahmedabad, I might be able to share some things about the college.

  • It has a great campus with a terrific faculty.
  • The majority of the faculty are Ph.D. holders with experience in the corporate sector.
  • This acts as an advantage as the students are given insight regarding the corporate world from the professors that have received the first-hand experience.
  • The placement opportunities are tremendous with decent management working at the college.
  • Every specialization is unique in its own way.
  • The faculty, subjects, and the course curriculum in the marketing specialization are exceptional.
  • If you want to opt for Shanti Business School then set yourself to work harder than your peers and dedicate yourself to learning as it would help you in landing the best placement opportunities.
  • Setting your goal to land a better placement would not hinder your learning. Rather enhance your skills with learning the best.
  • This would automatically help you in getting the best opportunities at B-schools.

Categories

Shanti Business School

Course Fee

6.25 lakh

Highest CTC

16 LPA

Average CTC

6-7 LPA

Recruiting Companies

Nestle, Coca-Cola, Aditya Birla, Pantaloons, etc.

Be thorough while looking for your college options. Weigh the facilities available to you, the placement opportunities, and the faculty in order to conclude a decision you would not regret in the future.

...Show More

MS

Mridul Sharma

28 Jul 21

Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages.

  • Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute.
  • Amity Business School provides an overall good exposure in all industrial sectors.
  • The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion.

Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.

...Show More

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