Master of Business Administration [MBA] (Communications Management)

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Is MICA's PGDM-C degree equivalent to a proper MBA degree?

Sachin Rastogi

05 Sept 22

Yes, MICA’s PGDM-C degree is equivalent to a proper MBA degree. The institute has AIU accreditation, which makes this degree equivalent to an MBA. The Post Graduate Diploma in Management - Communications (PGDM - C) is the flagship program of MICA. The institute trains future business leaders with a focus on effective communication, creative thinking, and community development.

Do I have a chance at getting into the PGDMC course offered by MICA, Ahmedabad?

Sumedha Upadhyay

03 Oct 22

To get shortlisted for PGDMC course offered by MICA, Ahmedabad you need to clear MICAT and the GE round. The interview round is crucial for the final selection. During the interview, you need to convince the panelists that you are a good fit for MICA. Explain how your academic background helps you to fit in at MICA.

For, PGDMC at MICA, there is no such ideal undergraduate discipline. PGDMC includes students from varied backgrounds.

What are all of the things to consider before going for a PGDM-C at MICA Ahmedabad?

Chandrani Gupta

14 Aug 20

Mudra Institute of Communication, Ahmedabad (MICA) has been ranked among the top 5 management institutes in Gujarat. Apart from its well-known interdisciplinary PG Diploma courses, it also offers a number of online programmes in subjects such as Digital Marketing, Media and Entertainment, Advertising and Public Relations Management.

The Post Graduate Diploma in Management-Communications (PGDM-C) course offered by the institute aims at grooming business leaders. The primary focus of this course is to enhance creative thinking, communication, consumer-centricity and community outreach. Few factors to keep note of about this course are:

Two-year full-time programme divided into six terms
Total Fees: 20 lacs
Students are encouraged to do a summer internship at the end of the first year to make themselves industry ready
Various specializations offered are: a) Advertising Management b) Media Management c) Brand Management d) Digital Communication Management e) Marketing Research and Analytics
Eligibility: 50% throughout academic career and graduation from an accredited university

Admission process involves three steps:

Step 1- Clearing CAT/ XAT/ GMAT cut-off
Step 2- MICAT test involving 3 sections namely, (a) Psychometric Test (b) Aptitude testing verbal ability, quantitative ability and data interpretation, general awareness, divergent and convergent thinking (c) Descriptive Test
Step 3- Group Exercise and Personal Interview

Key features about the previous year placement statistics are:

70+ companies took part in the recruitment drives and made 150+ offers
Average CTC on offer was 12.8 LPA
Highest domestic package was 33 LPA
Highest international package was 58.2 LPA
Average placement rate was over 90%
Top roles offered were Sales and Marketing Manager, Digital Marketing Strategist, Brand Manager and Analytical Lead
Major recruiters were HCL, Amazon, Nestle, IBM, E&Y, CITI among many others
Highest stipend offered to summer interns was 3.2 lacs, average being Rs.70,000