What are all of the things to consider before going for a PGDM-C at MICA Ahmedabad?
Posted On - Aug 14, 2020
MICA Ahmedabad’s PGDM-C is a good option to pursue if you’re interested in management communication. at MICA, Ahmedabad, there are several crucial factors to consider.
Here are the key aspects that need to be considered before admission:
- Course details: MICA offers a two-year, full-time program with a total fee of 20 lacs. It emphasizes industry readiness with a recommended summer internship after the first year. Specializations encompass Advertising Management, Media Management, Brand Management, Digital Communication Management, and Marketing Research and Analytics.
- Ranking and Reputation: MICA is ranked 37th out of 125 colleges in India by NIRF in 2023, demonstrating its academic excellence, infrastructure, and reputation nationwide.
- Accreditation: MICA and its courses are accredited by NBA and AICTE, ensuring the quality of education.
- Faculty & Alumni: Highly qualified professors with Ph.D. degrees and notable alumni like Vineet Kanabar and Amogh Dusad contribute to a rich learning environment.
- Placement: The 2023 placement statistics are impressive, with the highest package at INR 36 LPA and an average salary of INR 20.09 LPA. Top recruiters include Cognizant, Deloitte, Dalmia Group, Flipkart, and Google.
MICA Ahmedabad offers a well-rounded educational experience, strong industry connections, and promising placement opportunities, making it an ideal choice for MBA in Marketing aspirants.
Mudra Institute of Communication, Ahmedabad (MICA) has been ranked among the top 5 management institutes in Gujarat. Apart from its well-known interdisciplinary PG Diploma courses, it also offers a number of online programmes in subjects such as Digital Marketing, Media and Entertainment, Advertising and Public Relations Management.
The Post Graduate Diploma in Management-Communications (PGDM-C) course offered by the institute aims at grooming business leaders. The primary focus of this course is to enhance creative thinking, communication, consumer-centricity and community outreach. Few factors to keep note of about this course are:
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Two-year full-time programme divided into six terms
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Total Fees: 20 lacs
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Students are encouraged to do a summer internship at the end of the first year to make themselves industry ready
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Various specializations offered are: a) Advertising Management b) Media Management c) Brand Management d) Digital Communication Management e) Marketing Research and Analytics
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Eligibility: 50% throughout academic career and graduation from an accredited university
Admission process involves three steps:
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Step 1- Clearing CAT/ XAT/ GMAT cut-off
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Step 2- MICAT test involving 3 sections namely, (a) Psychometric Test (b) Aptitude testing verbal ability, quantitative ability and data interpretation, general awareness, divergent and convergent thinking (c) Descriptive Test
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Step 3- Group Exercise and Personal Interview
Key features about the previous year placement statistics are:
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70+ companies took part in the recruitment drives and made 150+ offers
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Average CTC on offer was 12.8 LPA
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Highest domestic package was 33 LPA
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Highest international package was 58.2 LPA
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Average placement rate was over 90%
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Top roles offered were Sales and Marketing Manager, Digital Marketing Strategist, Brand Manager and Analytical Lead
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Major recruiters were HCL, Amazon, Nestle, IBM, E&Y, CITI among many others
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Highest stipend offered to summer interns was 3.2 lacs, average being Rs.70,000
