• Bachelor of Commerce in Marketing at McGill University allows students to complete this program in 4 years.
  • Students need to complete 120 credits successfully to graduate from this program.
  • The objective of the Marketing Concentration is to help the student develop conceptual and analytical skills needed to formulate feasible and effective management policies in an international setting.
  • The Bachelor’s in Marketing offers advanced training in the critical, historical, and theoretical analysis of:
    •  Marketing Strategy
    •  Consumer Behaviour
    •  Marketing & Society
    • International Marketing Mgmt
  • All B.Com. students take a Core curriculum in addition to this Major.
  • Marketing Major is designed to provide students with a strong background in marketing in order to prepare them for a wide variety of marketing careers available.
  • The Major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management, and business-to-business marketing.
  • The students to faculty ratio for this program is 19:1.
  • The job opportunities after this program that students get are:
    • Brand Manager
    • Marketing Manager
    • Marketing Assistant
    • Marketing Coordinator
    • Account Executive
    • Marketing Specialist, etc., with an average salary of 37,250 USD.