• This area of study enables students to enter this exciting and rapidly evolving field.
  • Students will learn to create a digital marketing plan that includes social media, search engine optimization.
  • Students should select 3 courses from this list:
    • Special Topics: Digital Marketing
    • Special Topics: Consumer Behavior Theory
    • Special Topics: Marketing Analytics
    • Promotional Management
    • Data Mining
    • DataBase Administration
    • Strategic Communication Media
    • Other elective as approved by MBA Advisor