It is designed for students who are beginning their academic study or for students who hold an associate degree or have completed some college-level coursework; the program will accommodate varied educational backgrounds, develop competencies needed for success in a variety of work settings and offer major courses in schedules attractive to traditional students and to time- and place-bound adults.

The Applied Business concentration is an option for Associate degree graduates or students with a business background who choose not to pursue the B.B.A or for students who would like to gain knowledge about financial management; customer service; strategic management; labor students; and leadership. The concentration includes a practicum.