The program helps students recognize market and business opportunities and learn when to seize them or take action, all while operating within the context of limited resources and creating value for the customer. The program contains numerous opportunities to experience entrepreneurship firsthand. During their senior year, students earn course credit by launching and running a business of their own creation. A practicum can earn students credit while developing their own business or assisting an entrepreneur with his or her business. Students have many opportunities to meet experienced entrepreneurs who discuss their successes and failures in business. Courses in the major are hands-on, with experiential learning central to the course format.
Graduates of this program will be able to:
- Understand various organizational and market activities and processes to be able to systematically analyze, interpret and apply to make business decisions
- Articulate and communicate business knowledge and skill necessary to enter the economy as business professional
- Recognize and analyze ethical problems to make ethical business choices.
- Understand the impact of globalization on business decisions in organizations.
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