Applied Communication - Applied communication is a unique strategic communication concentration in which students take courses not only in Communication Studies but in Journalism and Mass Communication and in Visual Communication Design. Students in this concentration gain expertise in organizational communication, advanced public speaking, professional writing, and visual design. Courses in the concentration teach students not only how to do the work of a professional communication specialist but also the theories that explain why certain messages are most effective for different types of audiences. Students also have the opportunity to learn how newer communication media such as the Internet, social networking sites, and text messaging, are changing the workplace. Applied Communication graduates leave Kent State University prepared for professional communication careers in non-profit organizations, health care organizations, small businesses and governmental agencies.