The PRA program educates students in public relations, advertising, communications, creative thinking, and critical skills such as:
- Brand Development
- Social Media
- Internal and External Communications
- Special Events and Promotions
- Media Relations
- Environmental Design
- Crisis Planning
- Reputation Management
Graduates of this program work for agencies, corporations, firms, non-profit organizations, and many more. Alumni obtained jobs corresponding to PRA relating but not limited to: Public Relations Mangers, Media Consultants, Communication Managers, Copywriters, Account Executives, Social Media Consultants, Digital Content Producers, Internal Communications Coordinators, Project Specialists, Promotions and Events Management.