In the Master of Marketing Analysis program, students will take a quantitative approach to real-world marketing challenges in preparation for a career in business and marketing analytics, market research, interactive marketing, or other data-driven marketing roles. They will develop strong foundational knowledge in:

  • Customer and market analysis
  • Detecting trends and business opportunities
  • The latest marketing analytics tools
  • Decision-making strategies
  • Crafting marketing strategies based on data collection and interpretation