• The Marketing major is one of the top-ranked programs in the nation by U.S. News & World Report, and it prepares you to succeed in fast-paced marketing environments.
  • Marketing students are on the cutting edge of the business world. Texas BBAs who enter the Marketing major is learning how all the data gathered about individuals and consumers, in general, is changing how goods and services are presented to the public.
  • Marketing students learn from leading faculty and gain in-demand skills, including the latest and best practices in consumer relations, the attributes that make a brand successful, trend awareness of buying and selling in an increasingly digital world, and how to use data-driven marketing.