Course Duration
2 YearsTuition Fees
1.05 Lakhs1 Year Fees
3.32 LakhsTotal Fees
6.48 LakhsYears | year 1 | year 2 | ||
---|---|---|---|---|
Total Year Wise fees | ₹3.32 Lakhs | ₹3.16 Lakhs | ||
Semester | 1 | 2 | 3 | 4 |
Total Fees | ₹174500 | ₹157500 | ₹158500 | ₹157500 |
Tuition fees | ₹105000 | ₹105000 | ₹105000 | ₹105000 |
Admission fees | ₹10000 | - | - | - |
Exam fees | ₹3500 | ₹3500 | ₹3500 | ₹3500 |
development fees | ₹45000 | ₹45000 | ₹45000 | ₹45000 |
miscellaneous fees | ₹11000 | ₹4000 | ₹5000 | ₹4000 |
Years | year 1 | year 2 | ||
---|---|---|---|---|
Total Year Wise fees | ₹2.73 Lakhs | ₹2.66 Lakhs | ||
Semester | 1 | 2 | 3 | 4 |
Total Fees | ₹144363 | ₹128363 | ₹140951 | ₹125451 |
Tuition fees | ₹115763 | ₹115763 | ₹121551 | ₹121551 |
Admission fees | ₹10000 | - | - | - |
other fee | ₹18600 | ₹12600 | ₹19400 | ₹3900 |
With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.
Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
Program Duration |
2 years (4 or 6 semesters) for Regular Program |
---|---|
Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode |
|
Varies from 1 year to 2 year for Executive Programs |
|
Eligibility |
Bachelor’s Degree in any Discipline |
Work Experience is required for Executive Programs |
|
Admission Process |
Entrance Exam + Group Discussion/Personal Interview |
Major Entrance Exams |
CAT, XAT, MAT, CMAT, SNAP |
Required Skills |
Mathematical Ability Good Communication Skills Analytical and Leadership Skills Reasoning Skills Problem Solving Skills |
What do you Learn? |
Market Research and Analysis Selling Pricing Advertising Product Designing Presentation Communication |
Program Fee |
4.52 – 5.87 Lakh INR |
Average Starting Salary |
2.5 Lakh INR – 10 Lakh INR |
Top Hiring Companies |
HDFC, IBM, Cognizant, Accenture, TCS etc. |
While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.
Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:
Rank |
Name of Institute |
Name of Marketing Course on Offer |
---|---|---|
1 |
Indian Institute of Management, Bangalore (IIM B) |
PGP Specialization in Marketing |
2 |
Indian Institute of Management, Calcutta (IIM C) |
PGDM Post Graduate Program in Management – Marketing |
3 |
Indian School of Business (ISB) |
PGDM Post Graduate Program in Management – Marketing Major |
4 |
Indian Institute of Technology (IIT), Bombay |
Master of Management Program - Marketing |
5 |
Faculty of Management Studies, University of Delhi |
MBA in Marketing |
6 |
Indian Institute of Management, Lucknow (IIM L) |
PGDM Post Graduate Program in Management – Marketing Electives |
7 |
Management Development Institute (MDI) |
PGDM Post Graduate Program in Management – Marketing Specialization |
8 |
Indian Institute of Technology (IIT), Delhi |
MBA Specialization in Marketing – Department of Management Studies (DMS) |
9 |
Loyola Institute of Business Administration, Chennai |
PGDM Marketing |
10 |
Institute of Management Technology (IMT), Ghaziabad |
PGDM Marketing |
At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:
All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.
This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.
The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you. MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.
PGP Vs. PGDM
PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.
Further Academic Opportunities
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.
Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.
Aspirants seeking admission to the Program should meet the following criteria as specified by the institute.
Selection Process:
Aptitude Test and Personal Interview
Seats Intake: 360
Fee Structure
Fee Structure
|
Highest Placement | ₹ 16.9 Lakhs |
Average Placement | ₹ 4.5 Lakhs |
Top Companies | ![]() ![]() ![]() |
Graphic Era University is one of the best universities in Northern India, placed in the top 150 All India Rank Band of NIRF and accredited with “Grade A” by NAAC. If you are looking for an excellent international immersion program for MBA students, Graphic Era University offers that, where you get to visit a foreign university for educational purposes. In addition, it has tie-ups with many international universities that offer undergraduate/graduate courses, which means it offers a study abroad program.
The faculty at Graphic Era University comes from diverse backgrounds such as Academics, Industry, and the Armed Forces with a vast knowledge base and skills. Not just that, but the university also has renowned foreign faculties who come to teach students as a part of the Faculty Exchange Program.
When it comes to placements, Graphic Era University is excellent as well. The university invites top companies for campus placements to assist the students. Also, it conducts PDP sessions that train and prepare students for interviews by enhancing their verbal skills and instilling confidence in them.
In conclusion, Graphic Era University undoubtedly has an upper hand over other universities regarding education, placements, faculty, and other facilities.
Graphic Era University (GEU) has been ranked as the 104th best university in India by the NIRF rankings and is one of the upcoming universities in terms of placement records.
IMS Unison is famous for its placement records and one of the first universities to adopt the SAP ERP solution for completely streamlining all academic courses. It has a number of industrial tie-ups. It was ranked as the 11th best private university in India by Times of India in 2020.
UIT Uttaranchal University is a relatively new university that provides a plethora of courses in various fields. It is a private university established in Dehradun and has developed modern frameworks for teaching children and providing them with the relevant experience.
Course & Admission:
Graphic Era University
IMS Unison
UIT Uttaranchal University
Placements:
Graphic Era University
IMS Unison
UIT Uttaranchal University
Thus it completely depends on the students which college they want to pursue their BBA education. While all three colleges are promising, students are required to look at other aspects as well before deciding a university.
IMS Unison is famous for its placement records and one of the first universities to adopt the SAP ERP solution for completely streamlining all academic courses. It has a number of industrial tie-ups such as SAP, Benchmark Six Sigma, Global Voice, APTECH, and many more. It was ranked as the 11th best private university in India by Times of India in 2020.
MBA is a very demanded course at IMS Unison. The institute was ranked as the 19th best private B-School in the North Zone by The Week in 2019. It provides an MBA degree with specializations that students can choose from which include Marketing, HR and Operations, Finance, International Business, and Business Analytics. It is a two-year course with a trimester type pattern.
Admission Details
Placements
Students can also opt for a dual degree program where they can pursue two specializations in MBA with any of the above mentioned subject combinations. Each specialization focuses on three core courses and three elective courses which provide holistic learning and industry demanded skills among students. The faculty members are famous as well and serve as mentors for students throughout their period of study.
IMS Unison is famous for its placement records and one of the first universities to adopt the SAP ERP solution for completely streamlining all academic courses. It has a number of industrial tie-ups such as SAP, Benchmark Six Sigma, Global Voice, APTECH, and many more. It is also part of leading conferences and organizations that determine the future value of education including Confederation of Indian Industry (CII), Ph.D. Chamber of Commerce and Industry, Educational Institution Member of Computer Society of India (CSI), etc. It was ranked as the 11th best private university in India by Times of India in 2020.
About the Course:
The teaching method revolves around a multidisciplinary approach to education with constant practical experiences like college fests, guest lectures, moot courts, case studies, and extensive project work to allow students to experience all domains of the field. The teachers act as mentors for students also assisting them with internships and career opportunities.
Placements
Thus IMS provides a secure future for those looking to pursue law as their career option.
IMS Unison is famous for its placement records and one of the first universities to adopt the SAP ERP solution for completely streamlining all academic courses. It has a number of industrial tie-ups such as SAP, Benchmark Six Sigma, Global Voice, APTECH, and many more. It was ranked as the 11th best private university in India by Times of India in 2020.
UIT Uttaranchal University is a relatively new university that provides a plethora of courses in various fields. It is a private university established in Dehradun and has developed modern frameworks for teaching children and providing them with the relevant experience.
Admission
IMS Unison
UIT Uttaranchal University
Placements:
IMS Unison
UIT Uttaranchal University
Thus, it completely depends on the students which university they wish to pursue. While IMS is an old university and provides much more secure placement opportunities, newer universities like UIT could also ensure a secure better future as they constantly adapt themselves to the industry requirements.
IMS Unison is famous for its placement records and one of the first universities to adopt the SAP ERP solution for completely streamlining all academic courses. It was ranked as the 11th best private university in India by Times of India in 2020.
Admission process:
Placements:
Infrastructure:
It has a number of industrial tie-ups such as SAP, Benchmark Six Sigma, Global Voice, APTECH, and many more. Students can look at the above-mentioned factors to make the choice.