Course Duration
2 YearsAspirants seeking admission to 2 year Full-time Master in Marketing Management Program must be Graduate of any discipline with 50% marks of any University recognized by the Association of Indian Universities or any equivalent degree.
Master in Marketing Management Syllabus
Sem. I |
|
Sr. No. |
Subjects of Study |
1 |
Principles & Practices of Management |
2 |
Principles of Marketing |
3 |
Fundamentals of Management Accounting |
4 |
Managerial Economics |
5 |
Research Methodology |
6 |
Consumer Behaviour |
7 |
Business Communication |
8 |
Fundamentals of Information Technology |
Sem. II |
|
1 |
Services Marketing |
2 |
Retail Marketing |
3 |
Sales Management & Personal Selling |
4 |
Distribution Management & Logistics |
5 |
Market Research |
6 |
Relationship Marketing |
7 |
Indian Economic Environment |
8 |
Field Work + SPSS |
Sem. III |
|
1 |
International Marketing |
2 |
Laws related to Marketing |
3 |
Financial Services Marketing |
4 |
Marketing Communication |
5 |
Retail Operations Management |
6 |
Project Work |
7 |
Foreign Language |
8 |
Virtual Marketing |
Sem. IV |
|
1 |
Brand Management |
2 |
Strategic Marketing |
3 |
Export Documentation & Forex Management |
4 |
Direct Marketing |
5 |
Industrial Marketing |
6 |
Rural & Agricultural Marketing |
7 |
Entrepreneurship Development & Project Management |
8 |
Foreign Language |
Details
Full Form | Master in Marketing Management |
Eligibility | Graduated |
Duration | 2 Years |
Level | Post graduation |
Employment Areas |
|
Job position |
|
Highest Placement | ₹ 14.8 Lakhs |
Average Placement | ₹ 6.5 Lakhs |
Top Companies |