• The Master of Marketing at Sunway University is a 1-years program.
  • This program is available on a full-time or part-time basis.
  • Students learn how to uncover new and emerging consumer practices that have the potential to create new markets.
  • Students also have to choose one of the following Elective:
    • Digital Marketing 
    • Marketing Analytics 
    • Business to Business Marketing 
  • Some of the main courses students go through in this program are:
    • Marketing Theory & Application
    • Advanced Consumer Behaviour
    • Global Marketing
    • Marketing Communication
    • Services Marketing
    • Strategic Marketing
  • Students will gain an in-depth understanding of markets and how they work, and be introduced to the theories, tools, and techniques that firms use to connect with and shape markets.
  • The Programme offered in partnership with The Chartered Institute of Marketing (CIM).
  • Sunway University has also been awarded QS 5-star ratings, for its excellence in teaching, employability, and facilities.