- The Master of Marketing at Sunway University is a 1-years program.
- This program is available on a full-time or part-time basis.
- Students learn how to uncover new and emerging consumer practices that have the potential to create new markets.
- Students also have to choose one of the following Elective:
- Digital Marketing
- Marketing Analytics
- Business to Business Marketing
- Some of the main courses students go through in this program are:
- Marketing Theory & Application
- Advanced Consumer Behaviour
- Global Marketing
- Marketing Communication
- Services Marketing
- Strategic Marketing
- Students will gain an in-depth understanding of markets and how they work, and be introduced to the theories, tools, and techniques that firms use to connect with and shape markets.
- The Programme offered in partnership with The Chartered Institute of Marketing (CIM).
- Sunway University has also been awarded QS 5-star ratings, for its excellence in teaching, employability, and facilities.