The multimedia perspective of the course trains the students to apply their art and design projects to a wide range of applications, from print to digital and web, including time-based media such as video and audio productions. The versatility of this programme enables its graduates to diversify their talents and skill-sets to be equally relevant and marketable in a variety of fields including Visual Design, Advertising, Public Relations, Publishing, Journalism, Marketing and Events Management.

Graduates of this course will be well-versed in both the theoretical understanding, as well as the technical expertise needed for conceptualising graphic design solutions, developing memorable corporate identities, the building and effective management of brands, including the development of sound advertising campaigns and marketing strategies.?