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Postgraduate Programme in Marketing, Colleges, Admission, Jobs, Syllabus, 2023

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Sounak Banerjee

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Postgraduate Programme in Marketing is a 2-year long postgraduate program in India that is designed to provide students with a complete and cohesive view of the various practical and applicable aspects of marketing and brand management. 

Admissions to this course are based on graduation marks and CAT/XAT/GMAT scores. Some colleges also require their students to give an entrance test like CAT, XAT, GMAT etc.

A student should have studied Accounts, Business Management, and Maths in 10+2 level and graduated in BBA or B. Com, securing a minimum of 50% marks to be eligible for this course.

Some of the top colleges that offer Postgraduate programme in Marketing are IIM, Ahmedabad, IIM Bangalore, Annamalai University, etc. The average annual fees ranges from INR 39,700 to INR 19,50,000.

Some of the subjects included in this course are management process and organization, business communication, rural marketing, B2B marketing, marketing management, and more.

After completion of this course, students have gone on to take up jobs such as Marketing Manager, Sales Manager, and Communication Manager. The average starting salary can be around INR 2 LPA – INR 3 LPA.

Postgraduate Programme in Marketing: Course Highlights 

Course Postgraduate Programme in Marketing
Course Level Post Graduate
Duration 2 years
Examination Type Semester System
Eligibility 10+2+3 with 50% minimum aggregate score
Admission Process Based on counselling after clearing Entrance Tests (CAT, GMAT, XAT) or Direct Admission for few.
Course Fee INR 1 LPA
Average Starting salary INR 2 to INR 8 LPA
Top Recruiting Companies Banks, Advertising Agencies
Job Description Marketing Manager, Sales Manager, Communications Manager.
Admission Process

Postgraduate Programme in Marketing: Admission Process 

Postgraduate Programme in Marketing admissions is based on scores achieved from graduation, and CAT / XAT / GMAT exams and an additional entrance exam if required by the university. Below are the details on how one can get admission to a Postgraduate Programme in Marketing.

CAT / XAT / GMAT

Aspiring students have to appear for at least one of the three exams – CAT / XAT / GMAT. After the qualifying exam, a counseling or personal interview session will be held.

For admissions, the performance in both the tests and the interview will be used to choose the best candidates.

Below are details on some of the common university-based tests conducted in India:

Test Name Full-form
MICAT Mica Admission Test
UPES-MET Management Entrance Test
IBSAT ICFAI Business School Aptitude Test
Eligibility

Postgraduate Programme in Marketing: Eligibility Criteria 

The basic Postgraduate Programme in Marketing eligibility criteria is an aggregate of 50% in 10+2 and graduation, along with CAT/XAT/GMAT exam. Some colleges also require students to give in a separate entrance exam. The scores of all the exams are weighed and accordingly the candidate is chosen.

There is no age limit to apply for a Postgraduate Program in Marketing.

Entrance Exams

Postgraduate Programme in Marketing: Entrance Exams (h2) 

Students need to qualify the below given entrance exams or particular university entrance test in order to qualify for the program:

Exam Exam Dates
CAT Check here
XAT Check here
GMAT Check here

Postgraduate Programme in Marketing: How to prepare for Entrance Exams? 

Candidates looking forward to giving their CAT / XAT / GMAT exams usually opt for coaching. But even then, a little self-preparation can go a long way. So, whether you are enrolled in coaching classes, or have decided to study on your own, below are some of the steps you can take to ensure better study.

Take a mock test: Before beginning your exam preparation, the first step would be to take a mock test to judge where you stand with your preparation. 

Know the exam pattern: Once you are done with analysing all that you need to prepare for the exam, check the exam pattern as well as the syllabus. 

Time management: When it comes to exams, time management should be made a priority. 

Get Right Study Material: Try to talk to your teachers and other students who are also preparing for this exam to find out which guides are the best. Always go for quality over quantity when picking books and stick to your syllabus.

Postgraduate Programme in Marketing: How to get Admission to a Good College? 

To secure admission into a top-ranked Postgraduate Programme in Marketing college, several factors come into play. Below are some of the tips to help you with the preparation:

  • Be aware of the types of questions asked in the entrance exam you are taking. Some papers are harder than the others. This will help in better preparation.
  • Check if the college you are applying to has some other requirements.
  • When preparing for entrance exams, check all the dates carefully and make a note so you can plan your syllabus well in advance.
  • While applying, meet deadlines and try to apply early. This way you will be able to provide the college with a strong first impression.
  • If you have any extracurricular activity skills that can come useful in your college life, then do mention it in your interview.
  • List out all the admission criteria required and follow them step by step.
  • Be precise and clear in what you mention in your application. Avoid writing long answers when not required.
  • Be honest and provide the correct information. Colleges have a way of cross-checking any information you provide them with, so don’t lie on your application.
  • Finally, make sure the college you are applying to is the one you want to get into. If you are confused between a few, then visit them and then make a good judgment. 
What is it

PGP in Marketing: What is it About?

Postgraduate Programme in Marketing is designed to provide students with a complete and cohesive view of the various practical and applicable aspects of marketing and brand management. 

Marketing is one of the most diverse areas of business study. A degree in Marketing can help students become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies.

PGP in Marketing aims on highlighting the key concepts of marketing such as effectiveness, service, brand management, pricing and more.

Candidates who have studied this course have a variety of career options including Marketing Manager, Marketing Research Analyst, Marketing Executive, Advertising Manager, and more.

Why study

Why study a Postgraduate Programme in Marketing? 

Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting.

For those who wish to do their higher studies, the course offers a path to PhD.

Students who took up a Postgraduate Programme in Marketing have known to have found jobs as Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, and more.

Top Colleges

Postgraduate Programme in Marketing: Top Colleges 

Course Comparison

Postgraduate Programme in Marketing: Course Comparison

Postgraduate Programme in Marketing vs Postgraduate Diploma in Marketing

The course comparison between Postgraduate Programme in Marketing and Postgraduate Diploma in Marketing is as follows:

Parameters Postgraduate Programme in Marketing Postgraduate Diploma in Marketing
Duration 2 Years 2 Years
Focus Area Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting. Postgraduate Diploma in Marketing covers the basic fundamentals of Operations and Marketing Management, Finance, HR, and General Management.
Admission Criteria Based on counselling after clearing Entrance Tests (CAT, GMAT, XAT) or Direct Admission for few. Merit Based/ Entrance Test
Eligibility Criteria 10+2+3 with 50% minimum aggregate score Bachelor’s degree in any discipline from a recognized university with minimum 50% marks in it.
Average Course Fees INR 1 LPA INR 15, 000 to 1.2 LPA
Areas of Employment Marketing Manager, Sales Manager, Communications Manager. Marketing Executive, New Product Manager, Marketing Research Analyst, Sales Manager, Communications Manager
Average Placement INR 2 to 8 LPA INR 1 to 7 LPA
Average Fees
Average Placement

Postgraduate Programme in Marketing: College Comparison

Parameters Indian Institute of Management, Ahmedabad Indian Institute of Management, Bangalore Xavier School of Management
Overview Indian Institute of Management was created under the Societies Act. It has been consistently ranked as the premier management school in the country by several national agencies. The Indian Institute of Management in Bangalore is a leading graduate school of management in Asia. They offer graduate programs such as PhD, Master of Business Administration, Master of Business Administration (Business Analytics) and more. Located in Jamshedpur, Xavier School of Management is the oldest B-school of the country, It offers PGDM and Fellowship Programmes in Management.
Location Ahmedabad, Gujarat Bangalore, Karnataka Jamshedpur, Jharkhand
Average Fees INR 19,50,000 INR 18,50,000 INR 7,00,000
Facilities Seminar rooms, hostels, sports complex, kitchen and dining facilities, guest rooms Hostels, Seminar rooms, sports complex, library, guest rooms Library, Hostel, Sports Complex, Laboratories, Cafeteria, Gym, Hospital / medical facilities, auditorium
Placement Options Accenture, HSBC, Amazon, Citi Bank, Barclays, Aditya Birla Group, P&G, TATA and Nokia among others The Boston Consulting Group, McKinsey & Company, Microsoft IDC, Aditya Birla Group, Goldman Sachs, Amazon Boston Consulting Group, Nestle India Limited and TCS

Syllabus
Average Fees

Postgraduate Programme in Marketing: Syllabus 

Below is a semester wise course syllabus:

Semester I Semester II
Finance and control Management process and Organization
Organizational behavior Services marketing
Marketing Business research methods
Economics Advertising and sales promotion
Operations management International marketing
Semester III Semester IV
Management information system Business ethics and communication
Strategic management Management Centre for human values
Human resource management Operations management
Public policy and management Organizational Behavior
Qualifying non-credit courses Rural marketing
Job Prospects

Postgraduate Programme in Marketing: Job Prospects and Career Options 

Be it whichever business field, but marketing is an ever-growing career. To this day, every single business in the world needs a marketing graduate.

The Postgraduate Programme in Marketing offers just that. The course is not just confined to theories, but also includes real-life practical exposure to its students thus keeping them up to date on the market situations.

Postgraduate Programme in Marketing: Job Profiles 

Career options are plenty in this field and postgraduates can easily find one after completion of the program. Below are some of the top career choices for postgraduates in this field:

Job Position Job Description Annual Pay in INR
Marketing Executive Marketing executives develop and oversee many aspects of a marketing campaign throughout the lifespan of a product/service. These include creating brand awareness, targeting an audience, building customer relations, and more. INR 2,47,546
Marketing Manager Marketing managers help build awareness for a specific product or brand by developing and executing marketing strategies. They work in industries such as advertising, hospitality, healthcare, finance, and more. INR 6,44,431
Market Research Analyst The job of a market research analyst is to assess consumer preferences to help organizations decide how to advertise their products or services. Market research analysts find jobs in management science, technical consulting services, computer system design services, and advertising/public relations. INR 3,51,516
Brand Manager Brand managers are responsible for ensuring that the products or services of a company fall under their current and potential customers. They make sure that every aspect of the brand strategy is just right. They also work with marketing and advertising agencies to make sure they are following the guidelines of the brand. INR 9,14,699
New Product Manager A product manager is responsible for product planning and execution throughout the life of the product. They gather and prioritize the customer requirements towards the product. A part of their job role includes working with sales, marketing, and support to ensure customer goals are met. INR 15,77,000
Advertising Manager Advertising managers are responsible for implementing and managing the company’s advertising strategies both from a business, sales, and technical perspective. They are also required to create interest amongst potential buyers of a product or service and initiate sales. INR 5,93,274
Marketing Communication Manager Marketing communications managers are in charge of both traditional and digital communications within a company. They are not only required to analyze market trends but also make cost-saving decisions for production. INR 7,17,043
Sales Manager A sales manager is in charge of achieving growth and hitting the sales target of their company by successfully managing their team. They design and implement a strategic business plan that expands the company base and ensures its long term success. INR 9,97,728
 

Salary Graph Trend 

Average Salary

Future Scope

Postgraduate Programme in Marketing: Future Scope 

Marketing is an ever-growing field and so is Postgraduate Programme in Marketing. Graduates are required in several fields for a varied job purpose.

The course is suitable for those who have a keen interest in marketing and wish to take it further as a career.

For those who wish to continue with their further education, candidates can go on to pursue their PhD.

FAQs

Postgraduate Programme in Marketing: FAQs 

Ques. Is Postgraduate Programme in Marketing a tough course?

Ans. In simple words, it depends on the student’s capacity and interest. If you have good marketing skills then this course is for you.

Ques. Is there any entrance exam involved to apply for a Postgraduate Programme in Marketing?

Ans. Yes. To secure admission for this course, one has to complete one of the three entrance exams: CAT, XAT, GMAT. Along with this, some colleges can also ask for an additional entrance test. Kindly check the college website for further information.

Ques. What do I do to become a strong candidate for this course?

Ans. To be a strong candidate for the course, one has to have a good score in their previous exam, an average of 50% along with a good percentage in CAT/XAT/GMAT. Also, a good percentage in the college test will help in the process.

Ques: What is the difference between Postgraduate Programme in Marketing and Postgraduate Diploma in Marketing?

Ans. Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting.

On the other hand, Postgraduate Diploma in Marketing covers fundamentals of operations and marketing management, HR, finance, general management, and more.

Ques. What should one do after Postgraduate Programme in Marketing

Ans. Upon completion of the Postgraduate Programme in Marketing, students can either opt to study further, which is PhD, or they can look for a job in their desired field.

Ques. What are some good careers after a Postgraduate Programme in Marketing?

Ans. Students who took up a Postgraduate Programme in Marketing have known to have found jobs as Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, and more.

Ques. Is CAT/XAT/GMAT mandatory to seek admission for a Postgraduate Programme in Marketing?

Ans. Yes. An applicant for this program has to give one of the exams (CAT/XAT/GMAT) to qualify.

Ques. What is Programme in Marketing course fees?

Ans. Programme in Marketing course fees varies from college to college. The average range is from 1 LPA.

Ques. What is a Postgraduate Programme in Marketing Salary?

Ans. The average starting salary for a Postgraduate Programme in Marketing graduate is INR 2 to 8 LPA.

Ques. Is there any age limit to apply for this course?

Ans. No, there is no age limit for applying for a Programme in Marketing Salary. The primary requirement is to provide the college with your bachelor’s degree and CAT/XAT/GMAT score.

Ask your question

Answered Questions

PT

Pragya Tripathi

16 Feb 23

When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run.

IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.

...Show More

HS

Harshal Sonawanw

21 Feb 23

MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program 

  • The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally.
  • The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then.
  • The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally.
  • The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India.
  • Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India.
  • If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias.

It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.

...Show More

SR

Sudipta Roy

13 Aug 21

NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned.

Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future.

Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing. 

Here are the recent placement highlights of NITIE. 

Average CTC  20 LPA 
Highest CTC  44 LPA 
Major recruiters  ETLI, IDFC First, EY, etc. 

PGDMM students get almost equal opportunities as any other branch. 

...Show More

JP

John Praveen

06 Jan 23

My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus.

The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same.

Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements.

My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.

...Show More

SS

Saransh Shah

06 Mar 23

While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT.

  • The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints.
  • You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA.
  • But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection.
  • Performing well in the competitions conducted by your desired company is another way to get a high-paying job. 
  • If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting.

These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.

...Show More

VJ

Vishal Jha

06 Mar 23

The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program.

Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution.

Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy.

Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields.

Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile.

Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023

Particulars 

Statistics 

Highest salary 

INR 77.8 LPA

Average salary

INR 33.02 LPA

Top Recruiters 

Asian Paints, Hindustan Unilever Limited, ITC, Accenture Strategy

...Show More

DC

Dhruv Chatterjee

25 Jan 23

IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference

  • PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions.
  • PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC. 
  • PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance.
  • PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain.
  • PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance.
  • PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities.

The courses have been arranged preference-wise so will make it easy for you to choose one.

...Show More

SB

Shubham Bhoyar

29 Nov 22

Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes. 

  • They have no real value in real life or the corporate world. 

  • They won’t be very useful if you want to learn.

  • They add no value to your CV

  • You will not be considered alumni of the institute

So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV. 

...Show More

TD

Tina Desai

23 Jun 21

Having to know a lot of people from Shanti Business School in Ahmedabad, I might be able to share some things about the college.

  • It has a great campus with a terrific faculty.
  • The majority of the faculty are Ph.D. holders with experience in the corporate sector.
  • This acts as an advantage as the students are given insight regarding the corporate world from the professors that have received the first-hand experience.
  • The placement opportunities are tremendous with decent management working at the college.
  • Every specialization is unique in its own way.
  • The faculty, subjects, and the course curriculum in the marketing specialization are exceptional.
  • If you want to opt for Shanti Business School then set yourself to work harder than your peers and dedicate yourself to learning as it would help you in landing the best placement opportunities.
  • Setting your goal to land a better placement would not hinder your learning. Rather enhance your skills with learning the best.
  • This would automatically help you in getting the best opportunities at B-schools.

Categories

Shanti Business School

Course Fee

6.25 lakh

Highest CTC

16 LPA

Average CTC

6-7 LPA

Recruiting Companies

Nestle, Coca-Cola, Aditya Birla, Pantaloons, etc.

Be thorough while looking for your college options. Weigh the facilities available to you, the placement opportunities, and the faculty in order to conclude a decision you would not regret in the future.

...Show More

MS

Mridul Sharma

28 Jul 21

Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages.

  • Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute.
  • Amity Business School provides an overall good exposure in all industrial sectors.
  • The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion.

Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.

...Show More

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