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Postgraduate Programme in Marketing is a 2-year long postgraduate program in India that is designed to provide students with a complete and cohesive view of the various practical and applicable aspects of marketing and brand management.
Admissions to this course are based on graduation marks and CAT/XAT/GMAT scores. Some colleges also require their students to give an entrance test like CAT, XAT, GMAT etc.
A student should have studied Accounts, Business Management, and Maths in 10+2 level and graduated in BBA or B. Com, securing a minimum of 50% marks to be eligible for this course.
Some of the top colleges that offer Postgraduate programme in Marketing are IIM, Ahmedabad, IIM Bangalore, Annamalai University, etc. The average annual fees ranges from INR 39,700 to INR 19,50,000.
Some of the subjects included in this course are management process and organization, business communication, rural marketing, B2B marketing, marketing management, and more.
After completion of this course, students have gone on to take up jobs such as Marketing Manager, Sales Manager, and Communication Manager. The average starting salary can be around INR 2 LPA – INR 3 LPA.
Postgraduate Programme in Marketing: Course Highlights
| Course | Postgraduate Programme in Marketing |
|---|---|
| Course Level | Post Graduate |
| Duration | 2 years |
| Examination Type | Semester System |
| Eligibility | 10+2+3 with 50% minimum aggregate score |
| Admission Process | Based on counselling after clearing Entrance Tests (CAT, GMAT, XAT) or Direct Admission for few. |
| Course Fee | INR 1 LPA |
| Average Starting salary | INR 2 to INR 8 LPA |
| Top Recruiting Companies | Banks, Advertising Agencies |
| Job Description | Marketing Manager, Sales Manager, Communications Manager. |
Postgraduate Programme in Marketing: Admission Process
Postgraduate Programme in Marketing admissions is based on scores achieved from graduation, and CAT / XAT / GMAT exams and an additional entrance exam if required by the university. Below are the details on how one can get admission to a Postgraduate Programme in Marketing.
CAT / XAT / GMAT
Aspiring students have to appear for at least one of the three exams – CAT / XAT / GMAT. After the qualifying exam, a counseling or personal interview session will be held.
For admissions, the performance in both the tests and the interview will be used to choose the best candidates.
Below are details on some of the common university-based tests conducted in India:
| Test Name | Full-form |
|---|---|
| MICAT | Mica Admission Test |
| UPES-MET | Management Entrance Test |
| IBSAT | ICFAI Business School Aptitude Test |
Postgraduate Programme in Marketing: Eligibility Criteria
The basic Postgraduate Programme in Marketing eligibility criteria is an aggregate of 50% in 10+2 and graduation, along with CAT/XAT/GMAT exam. Some colleges also require students to give in a separate entrance exam. The scores of all the exams are weighed and accordingly the candidate is chosen.
There is no age limit to apply for a Postgraduate Program in Marketing.
Postgraduate Programme in Marketing: Entrance Exams (h2)
Students need to qualify the below given entrance exams or particular university entrance test in order to qualify for the program:
| Exam | Exam Dates |
|---|---|
| CAT | Check here |
| XAT | Check here |
| GMAT | Check here |
Postgraduate Programme in Marketing: How to prepare for Entrance Exams?
Candidates looking forward to giving their CAT / XAT / GMAT exams usually opt for coaching. But even then, a little self-preparation can go a long way. So, whether you are enrolled in coaching classes, or have decided to study on your own, below are some of the steps you can take to ensure better study.
Take a mock test: Before beginning your exam preparation, the first step would be to take a mock test to judge where you stand with your preparation.
Know the exam pattern: Once you are done with analysing all that you need to prepare for the exam, check the exam pattern as well as the syllabus.
Time management: When it comes to exams, time management should be made a priority.
Get Right Study Material: Try to talk to your teachers and other students who are also preparing for this exam to find out which guides are the best. Always go for quality over quantity when picking books and stick to your syllabus.
Postgraduate Programme in Marketing: How to get Admission to a Good College?
To secure admission into a top-ranked Postgraduate Programme in Marketing college, several factors come into play. Below are some of the tips to help you with the preparation:
- Be aware of the types of questions asked in the entrance exam you are taking. Some papers are harder than the others. This will help in better preparation.
- Check if the college you are applying to has some other requirements.
- When preparing for entrance exams, check all the dates carefully and make a note so you can plan your syllabus well in advance.
- While applying, meet deadlines and try to apply early. This way you will be able to provide the college with a strong first impression.
- If you have any extracurricular activity skills that can come useful in your college life, then do mention it in your interview.
- List out all the admission criteria required and follow them step by step.
- Be precise and clear in what you mention in your application. Avoid writing long answers when not required.
- Be honest and provide the correct information. Colleges have a way of cross-checking any information you provide them with, so don’t lie on your application.
- Finally, make sure the college you are applying to is the one you want to get into. If you are confused between a few, then visit them and then make a good judgment.
PGP in Marketing: What is it About?
Postgraduate Programme in Marketing is designed to provide students with a complete and cohesive view of the various practical and applicable aspects of marketing and brand management.
Marketing is one of the most diverse areas of business study. A degree in Marketing can help students become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies.
PGP in Marketing aims on highlighting the key concepts of marketing such as effectiveness, service, brand management, pricing and more.
Candidates who have studied this course have a variety of career options including Marketing Manager, Marketing Research Analyst, Marketing Executive, Advertising Manager, and more.
Why study a Postgraduate Programme in Marketing?
Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting.
For those who wish to do their higher studies, the course offers a path to PhD.
Students who took up a Postgraduate Programme in Marketing have known to have found jobs as Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, and more.
Postgraduate Programme in Marketing: Top Colleges
| College Name | Average Annual Fees |
|---|---|
| Indian Institute of Management, Ahmedabad | INR 19,50,000 |
| Indian Institute of Management, Bangalore | INR 18,50,000 |
| Xavier School of Management | INR 7,00,000 |
| Symbiosis Institute of Management Studies | INR 1,20,000 |
| All India Shri Shivaji Memorial Society Institute of Management | INR 10,00,000 |
| Annamalai University | INR 39,700 |
| Asian School of Management | INR 1,00,000 |
| Atharva Institute of Management Studies | INR 1,32,950 |
Postgraduate Programme in Marketing: Course Comparison
Postgraduate Programme in Marketing vs Postgraduate Diploma in Marketing
The course comparison between Postgraduate Programme in Marketing and Postgraduate Diploma in Marketing is as follows:
| Parameters | Postgraduate Programme in Marketing | Postgraduate Diploma in Marketing |
|---|---|---|
| Duration | 2 Years | 2 Years |
| Focus Area | Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting. | Postgraduate Diploma in Marketing covers the basic fundamentals of Operations and Marketing Management, Finance, HR, and General Management. |
| Admission Criteria | Based on counselling after clearing Entrance Tests (CAT, GMAT, XAT) or Direct Admission for few. | Merit Based/ Entrance Test |
| Eligibility Criteria | 10+2+3 with 50% minimum aggregate score | Bachelor’s degree in any discipline from a recognized university with minimum 50% marks in it. |
| Average Course Fees | INR 1 LPA | INR 15, 000 to 1.2 LPA |
| Areas of Employment | Marketing Manager, Sales Manager, Communications Manager. | Marketing Executive, New Product Manager, Marketing Research Analyst, Sales Manager, Communications Manager |
| Average Placement | INR 2 to 8 LPA | INR 1 to 7 LPA |
Postgraduate Programme in Marketing: College Comparison
| Parameters | Indian Institute of Management, Ahmedabad | Indian Institute of Management, Bangalore | Xavier School of Management |
|---|---|---|---|
| Overview | Indian Institute of Management was created under the Societies Act. It has been consistently ranked as the premier management school in the country by several national agencies. | The Indian Institute of Management in Bangalore is a leading graduate school of management in Asia. They offer graduate programs such as PhD, Master of Business Administration, Master of Business Administration (Business Analytics) and more. | Located in Jamshedpur, Xavier School of Management is the oldest B-school of the country, It offers PGDM and Fellowship Programmes in Management. |
| Location | Ahmedabad, Gujarat | Bangalore, Karnataka | Jamshedpur, Jharkhand |
| Average Fees | INR 19,50,000 | INR 18,50,000 | INR 7,00,000 |
| Facilities | Seminar rooms, hostels, sports complex, kitchen and dining facilities, guest rooms | Hostels, Seminar rooms, sports complex, library, guest rooms | Library, Hostel, Sports Complex, Laboratories, Cafeteria, Gym, Hospital / medical facilities, auditorium |
| Placement Options | Accenture, HSBC, Amazon, Citi Bank, Barclays, Aditya Birla Group, P&G, TATA and Nokia among others | The Boston Consulting Group, McKinsey & Company, Microsoft IDC, Aditya Birla Group, Goldman Sachs, Amazon | Boston Consulting Group, Nestle India Limited and TCS |
Postgraduate Programme in Marketing: Syllabus
Below is a semester wise course syllabus:
| Semester I | Semester II |
|---|---|
| Finance and control | Management process and Organization |
| Organizational behavior | Services marketing |
| Marketing | Business research methods |
| Economics | Advertising and sales promotion |
| Operations management | International marketing |
| Semester III | Semester IV |
| Management information system | Business ethics and communication |
| Strategic management | Management Centre for human values |
| Human resource management | Operations management |
| Public policy and management | Organizational Behavior |
| Qualifying non-credit courses | Rural marketing |
Postgraduate Programme in Marketing: Job Prospects and Career Options
Be it whichever business field, but marketing is an ever-growing career. To this day, every single business in the world needs a marketing graduate.
The Postgraduate Programme in Marketing offers just that. The course is not just confined to theories, but also includes real-life practical exposure to its students thus keeping them up to date on the market situations.
Postgraduate Programme in Marketing: Job Profiles
Career options are plenty in this field and postgraduates can easily find one after completion of the program. Below are some of the top career choices for postgraduates in this field:
| Job Position | Job Description | Annual Pay in INR |
|---|---|---|
| Marketing Executive | Marketing executives develop and oversee many aspects of a marketing campaign throughout the lifespan of a product/service. These include creating brand awareness, targeting an audience, building customer relations, and more. | INR 2,47,546 |
| Marketing Manager | Marketing managers help build awareness for a specific product or brand by developing and executing marketing strategies. They work in industries such as advertising, hospitality, healthcare, finance, and more. | INR 6,44,431 |
| Market Research Analyst | The job of a market research analyst is to assess consumer preferences to help organizations decide how to advertise their products or services. Market research analysts find jobs in management science, technical consulting services, computer system design services, and advertising/public relations. | INR 3,51,516 |
| Brand Manager | Brand managers are responsible for ensuring that the products or services of a company fall under their current and potential customers. They make sure that every aspect of the brand strategy is just right. They also work with marketing and advertising agencies to make sure they are following the guidelines of the brand. | INR 9,14,699 |
| New Product Manager | A product manager is responsible for product planning and execution throughout the life of the product. They gather and prioritize the customer requirements towards the product. A part of their job role includes working with sales, marketing, and support to ensure customer goals are met. | INR 15,77,000 |
| Advertising Manager | Advertising managers are responsible for implementing and managing the company’s advertising strategies both from a business, sales, and technical perspective. They are also required to create interest amongst potential buyers of a product or service and initiate sales. | INR 5,93,274 |
| Marketing Communication Manager | Marketing communications managers are in charge of both traditional and digital communications within a company. They are not only required to analyze market trends but also make cost-saving decisions for production. | INR 7,17,043 |
| Sales Manager | A sales manager is in charge of achieving growth and hitting the sales target of their company by successfully managing their team. They design and implement a strategic business plan that expands the company base and ensures its long term success. | INR 9,97,728 |
Salary Graph Trend
Postgraduate Programme in Marketing: Future Scope
Marketing is an ever-growing field and so is Postgraduate Programme in Marketing. Graduates are required in several fields for a varied job purpose.
The course is suitable for those who have a keen interest in marketing and wish to take it further as a career.
For those who wish to continue with their further education, candidates can go on to pursue their PhD.
Postgraduate Programme in Marketing: FAQs
Ques. Is Postgraduate Programme in Marketing a tough course?
Ans. In simple words, it depends on the student’s capacity and interest. If you have good marketing skills then this course is for you.
Ques. Is there any entrance exam involved to apply for a Postgraduate Programme in Marketing?
Ans. Yes. To secure admission for this course, one has to complete one of the three entrance exams: CAT, XAT, GMAT. Along with this, some colleges can also ask for an additional entrance test. Kindly check the college website for further information.
Ques. What do I do to become a strong candidate for this course?
Ans. To be a strong candidate for the course, one has to have a good score in their previous exam, an average of 50% along with a good percentage in CAT/XAT/GMAT. Also, a good percentage in the college test will help in the process.
Ques: What is the difference between Postgraduate Programme in Marketing and Postgraduate Diploma in Marketing?
Ans. Postgraduate Programme in Marketing helps candidates in effectively understanding the fundamental tools in designing effective marketing of the organization such as segmentation, positioning differentiating, pricing and brand strategies, and targeting.
On the other hand, Postgraduate Diploma in Marketing covers fundamentals of operations and marketing management, HR, finance, general management, and more.
Ques. What should one do after Postgraduate Programme in Marketing
Ans. Upon completion of the Postgraduate Programme in Marketing, students can either opt to study further, which is PhD, or they can look for a job in their desired field.
Ques. What are some good careers after a Postgraduate Programme in Marketing?
Ans. Students who took up a Postgraduate Programme in Marketing have known to have found jobs as Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, and more.
Ques. Is CAT/XAT/GMAT mandatory to seek admission for a Postgraduate Programme in Marketing?
Ans. Yes. An applicant for this program has to give one of the exams (CAT/XAT/GMAT) to qualify.
Ques. What is Programme in Marketing course fees?
Ans. Programme in Marketing course fees varies from college to college. The average range is from 1 LPA.
Ques. What is a Postgraduate Programme in Marketing Salary?
Ans. The average starting salary for a Postgraduate Programme in Marketing graduate is INR 2 to 8 LPA.
Ques. Is there any age limit to apply for this course?
Ans. No, there is no age limit for applying for a Programme in Marketing Salary. The primary requirement is to provide the college with your bachelor’s degree and CAT/XAT/GMAT score.
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