PGD in Public Relations and Advertising Management is a full-time PGD course. The PGD Public Relations and Advertising Management course duration ranges between 1-2 years depending on the college.
PGD in Public Relations and Advertising Management imparts practical knowledge on maintaining the public relations of the company with other companies, customers, and media.
Advertising teaches innovative ways to candidates to promote their product or service. The subjects vary from Digital Marketing techniques to Consumer Behaviour.
The basic eligibility criteria as asked by the top PGD in Public relation and advertising management colleges for admission to PGD in Public Relations and Advertising Management is a Postgraduate degree in any media courses with a minimum of 45% marks from a recognized university.
About PGD in Public Relations and Advertising Management
Candidates who pursue PGDPRAM have good career opportunities available to them. They can work for MNCs in their marketing department as well as start their own marketing companies.
Why Study PGD in Public Relations and Advertising Management?
The reason for pursuing a course in PGD in Public Relations and Advertising Management varies from person to person. Some of the most popular reasons to pursue this course are as follows.
- Exciting Career Opportunities: Working in PR or Advertising enables people to explore exciting career opportunities. They are able to use their creativity fully and do not have a typical 9-5 job. They also acquire a lot of skills that help them in their careers.
- Networking: A course in PR and Advertising allows people to network with several individuals and form good relations. It not only helps in future career opportunities but also increases the goodwill of the person.
- High Pay: Candidates in the PR and Advertising department usually get high pay, especially in a media company. They are responsible for maintaining the image of the company.
- Increase in Demand: The competition in the market is becoming fierce day by day. Every company is in need of an efficient candidate with a background in PR and Advertising to make the company stand out of the competition.
- Other career opportunities: A PGD in Public Relations and Advertising Management is not limited to enabling people to become good employees. Candidates who pursue this course can start up their own companies and become an entrepreneur.
Check: PGDM Courses in India
Who should do PGD in Public Relations and Advertising Management in India?
Students who are interested in Public Relations, Advertising, Marketing as well as making connections should pursue PGDPRAM. The course focuses on creativity and entrepreneurial skills.
When to do a PGD in Public Relations and Advertising Management?
- Students can pursue this course directly after their graduation.
- Some candidates gain work experience to study this course as it provides them with a better understanding of the course.
- Candidates must also consider their financial situation, as this course is usually expensive.
P.G. Diploma in Public Relations and Advertising Management Course Curriculum
The course curriculum allows candidates to gain practical knowledge. It helps them become employable in MNCs as well as inculcates entrepreneurial skills to enable candidates to start their own businesses.
PGD in Public Relations and Advertising Management Syllabus
A general syllabus of the course is as follows. It may differ from institute to institute.
| Subject | Marks (Theory) | Marks(Practical) |
|---|---|---|
| Communication Theories Concepts and Process | 70 | 30 |
| Marketing | 40 | 60 |
| Advertising Principles, Concepts, and Management | 50 | 50 |
| Media Planning | 40 | 60 |
| Creativity and Campaign Planning | 25 | 75 |
| Public Relations & Corporate Communication: Principles, Tools & Techniques | 50 | 50 |
| Government and Public Service Communication | 50 | 50 |
| New Media: Concepts and Applications | 25 | 75 |
| Production Techniques & Methods | 25 | 75 |
| Advertising, Marketing, and PR Research | 25 | 75 |
Admission Process for PGD in Public Relations and Advertising Management
Candidates must pass the basic eligibility to enter the admission process for PGD in Public Relations and Advertising Management.
Thereafter, several entrance exams are conducted by Universities to shortlist candidates. Some exams are held at the National level like CAT and MAT. Others are conducted by Universities themselves.
Shortlisted candidates are called for a Group Discussion followed by a personal interview. The usual weightage is 75:25, where 75 marks are given for the entrance exam and 25 for the interview and group discussion.
A guide to applying for the entrance exam is as follows.
- Registration: Registration dates are announced by the respective Institutes. Candidates need to register themselves on the official portal.
- Filling Details: The candidate must fill in the details asked by the form correctly.
- Submitting Documents: The necessary documents like the 10th and 12th Marksheet, Graduation Marksheet, etc., must be scanned and uploaded.
- Application Fee: The application fee should be paid, which is usually a nominal amount, via online methods of payment.
- Admit Card: Admit Card is released by the University before the examination. The candidate must download the Admit Card and also take a print-out of the same as a precaution.
- Examination: Candidates must give the examination on the decided date.
- Results: Once the results are released, candidates who qualify can move ahead with the admission process.
- Group Discussion and Personal Interview: Candidates are called for a Group Discussion followed by a Personal Interview.
PGD in Public Relations and Advertising Management Eligibility Criteria
The basic eligibility for PGD in Public Relations and Advertising Management is as follows.
- Candidates must pass 10+2 as well as graduate from a recognized University. The minimum aggregate percentage for General Category is 55% whereas for Reserved Category is 40%.
- Candidates must also clear the entrance exams to be held by the University or score good marks in National Level exams like CAT and MAT.
- As mentioned, applicants are also required to pass Group Discussion (GD) and Personal Interview
PGD in Public Relations and Advertising Management Admissions 2023
- The candidate must have completed their graduation from a recognized University.
- Admissions are mainly done on the basis of the entrance exam, so the candidate must appear for them.
- If the score is good, the candidate would be called for a Group Discussion followed by a Personal Interview.
Popular PGD in Public Relations and Advertising Management Entrance Exams
There are several entrance exams conducted for admissions in PGD in Public Relations and Advertising Management courses both at the National and at the University level.
Check details of the exam have been mentioned in the table below.
| Exam Name | Exam Details |
|---|---|
| CAT | Check Here |
| MAT | Check Here |
| SNAP | Check Here |
| IIFT | Check Here |
| IBSAT | Check Here |
| CMAT | Check Here |
| MAH CET | Check Here |
| NMAT | Check Here |
| ATMA | Check Here |
| XAT | Check Here |
| TISSNET | Check Here |
| TANCET | Check Here |
Top Colleges for PGD in Public Relations and Advertising Management in India
The table below provides a list of the top colleges offering a PGD in Public Relations and Advertising Management in India, along with essential information.
| College | Average Fees |
|---|---|
| Indian Institute of Mass Communication | INR 55,500 |
| University of Lucknow | INR 15,080 |
| Sir Aurobindo Centre of Arts and Communication | INR 3,35,000 |
| GD Goenka University | INR 75,000 |
| Amity University, Gwalior | INR 6,48,000 |
| H.B. Institute of Communication and Management | INR 32,107 |
| Baddi University of Emerging Sciences and Technologies | INR 1,40,267 |
| Jagran Institute of Management and Mass Communication | INR 1,20,000 |
| Jaipur National University | N/A |
| Convergence Institute of Media Management and Information Technology Studies (COMMITS) | INR 2,66,000 |
- Mostly, this course is offered by private institutes. The average course fee ranges between INR 1,00,000 to INR 5,00,000.
- Candidates pursuing PGD in Public Relations and Advertising Management can work for both private as well as public organizations.
- In the private sector, they usually get employed by MNCs or other corporate companies in the PR Department, Advertising Department, Communication department, etc.
- The average salary of these job roles ranges between INR 2 to 6 LPA.
- After PGD in Public Relations and Advertising, candidates can pursue higher studies in MBA, Law, or Ph.D. in related subjects.
Job Prospects and Career Options after P.G. Diploma in Public Relations and Advertising Management
P.G. Diploma in Public Relations and Advertising Management is a practical course focused on molding students to the needs of the professional world. It offers various career opportunities in every industry as advertising is required for each and every product or service.
- Candidates learn various methods to maintain Public Relations and become fluent in publishing Press Releases, organizing conferences, and building campaigns.
- A career in Advertising and Public Relations also enables people to later become entrepreneurs.
- Moreover, people can work for both Government as well as the private sectors.
Below we have discussed some of the top career options chosen by graduates of P.G. Diploma in Public Relations and Advertising Management.
| Job Position | Job Description | Average Annual Salary |
|---|---|---|
| Media Relation Officer | Media Relation Officers are chiefly responsible for maintaining the image of the company in the market. They do so by keeping close contact with media like Newspapers, Magazines, and News Channels. | INR 7,00,000 LPA |
| Advertising Media Planner | Advertising Media Planner focuses on the advertising of a particular product or service. They determine the action play including the budget, methods, and frequency of advertisement. | INR 5,00,000 LPA |
| PR Executive | PR Executive are responsible for maintaining a positive image of the company in front of other companies, media, and customers. | INR 4,50,000 LPA |
| Digital Marketer | Just like an Advertising Planner, a Digital Marketer is responsible for promoting the products and services on digital platforms like Instagram, YouTube, and Facebook. It is a comparatively new job profile and is gaining popularity. | INR 3,50,000 |
| Content Developer | Content Developers research, proofread, write, edit, and publish content on various digital platforms. | INR 4,85,000 |
Future Scope of P.G. Diploma in Public Relations and Advertising Management
Candidates can either prefer to work or continue with their studies after the completion of P.G. Diploma in Public Relations and Advertising Management. The most popular courses opted for higher studies are mentioned below.
- Ph.D.: Several candidates pursue Ph.D. in related fields like Advertising and Public Relations after P.G. Diploma in Public Relations and Advertising Management. It helps them gain specialty in the field. It also helps candidates who wish to pursue a career as a professor.
- MBA: Although PGDM and MBA are closely related, several candidates also go-ahead to pursue MBA. It helps them gain specialty in more than one field allowing them to become more versatile.
- Competitive Exams: Candidates who wish to enter the Government sector prepare for Competitive exams like UPSC or SSG CGL. It helps them use their acquired knowledge to serve the country. Moreover, it is a secure and well-paying job.
PGD in Public Relation and Advertising FAQs
Ques: Is P.G. Diploma Public Relations and Advertising the same as an MBA in Advertising Management?
Ans: Yes, the curriculum of the courses is similar. The only difference is that after MBA candidates get a degree whereas after P.G. Diploma candidates get a certificate.
Ques: Is a career in Public Relations worth it?
Ans: Yes, it is a well-paying career and includes several jobs. Candidates can become PR Executives, Content Developers, etc.
Ques: Can a B.A. student pursue P.G. Diploma in Public Relations and Advertising Management?
Ans: Yes, any candidate who clears the entrance exam can get entrance to P.G. Diploma in Public Relations and Advertising course.
Ques: Do Management colleges like G.D. Goenka provides scholarships?
Ans: Yes, colleges do provide scholarships to students.
Ques: Is a distance learning PGDM really worth it?
Ans: If you are a working individual and cannot attend college regularly, then it is surely worth it. However, if you can visit the college campus then go for a full-time course.
Ques: Can I get admission in P.G. Diploma in Public Relations and Advertising Management course without giving CAT?
Ans: Yes you can. You will have to appear for other entrances like MAT. Universities also conduct their own entrances.
Ques: Do I have to give assignments even for distance education courses like in P.G. Diploma in Public Relations and Advertising Management?
Ans: Yes. Colleges give several assignments and presentations to students.
Ques: What is the average salary after pursuing P.G. Diploma in Public Relations and Advertising Management?
Ans: The average salary can range anywhere between INR 3,50,000-10,00,00 LPA. It depends upon the person’s skills.
Ques: Can I become an entrepreneur without PGDM?
Ans: Technically you can. But a course like PGDM helps in a deeper understanding of the market. It will help you avoid several mistakes and solve real-life problems.
Ques: Do IIMs provide P.G. Diploma in Public Relations and Advertising Management course?
Ans: No, currently they do not provide a P.G. Diploma in Public Relations and Advertising course.
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