Long-term survival is a key component of sustainability. Providing for the needs of the present generation without compromising those of future generations is what is meant by the phrase "sustainable development," which is also related. Sustainable management is a managerial approach to ensuring long-term viability and development.

IIM Lucknow is the first IIM to offer this course. It is available at the IIM Lucknow Noida Campus. Finance, marketing, strategy, economics, organizational behavior, ethics, and some subjects related to sustainability and CSR are included in the course (Corporate Social Responsibility). A 70:30 ratio roughly represents the distribution of general management and sustainability-related subjects.

Companies will need managers who are knowledgeable about sustainability for successful strategy and market leadership as a result of growing awareness regarding the environment, entitlements, climate change, rapidly changing energy mix, etc. Sustainable Management provides a great opportunity for talented individuals. The first batch's final placement as well as the second and third batches' summer placements were all in consulting firms, development organizations, infrastructure, automotive, heavy engineering, and renewable energy.