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MBA in Media and Entertainment is a postgraduate course of two-years which is divided into four semesters of study, two semesters per year.
Media and Entertainment is a very fast-growing and dynamic industry which includes television, print, digital media, radio, films, live events, sports, out of home, and music. This 2-year degree program prepares their students to become business managers and leaders with the Media and Entertainment edge. Some of the subjects covered in this course are Principles of Management, Media Management, Managerial Accounting, Media and Entertainment Planning, Human Resource Management etc. Check MBA Full Form
The minimum eligibility for this course is a Bachelor’s degree in any discipline with a minimum of 60% marks or an equivalent from a recognized university.
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Key Highlights of MBA in Media and Entertainment
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All the top colleges of MBA in the country admit students on the basis of entrance examinations like CAT, XAT, and MAT etc. The entrance examinations are also followed by the rounds like group discussion and a personal interview.
There are a large number of government and private colleges/universities that offer this course. The average course fee for this program ranges between INR 80,000 – INR 3,00,000 annually.
The graduates of MBA in Media and Entertainment degree program can get jobs in companies like ABP group, India Today group, Economist group, HT Media, NDTV, Cinevista, Press Trust of India, Prasar Bharati etc. They can get jobs positions like Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc.
The average placement package that can be expected by fresh post graduates of MBA (Media and Entertainment) courses usually ranges between INR 5,00,000 – INR 6,50,000. Skills and experience gained in the industry will also be a factor for the high pay. See Also: MBA Jobs
The candidates who wish to continue their studies further, they can go for the PhD programs in the subject of their choice and can further work as a professor or lecturer in a good management college/ university.
MBA Media and Entertainment Course Highlights
The table below gives highlights about the MBA Media and Entertainment course. Get to know eligibility, course fees, average salary and top recruiting companies for candidates completing MBA Media and Entertainment courses.
| Course | MBA Media and Entertainment |
| Full form | Master in Business Administration in Media and Entertainment |
| Level | Post Graduation |
| Duration | 2 years |
| Eligibility | Candidate should hold a Bachelor’s degree in any discipline from a recognized university |
| Admission Process | Entrance based |
| Average tuition fee | INR 80,000 – INR 3,00,000 |
| Job Positions | Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc. |
| Top recruiting areas | ABP group, India Today group, Economist group, HT Media, NDTV, Cinevista, Press Trust of India, Prasar Bharti and so on. |
| Average annual salary | INR 5,00,000 – INR 6,50,000 |
MBA Media and Entertainment: What is it About?
The MBA in Media and Management course lends a holistic view of the management aspect of the media and entertainment.
- The main focus of this course lies on the core industries as in media, entertainment, design, lifestyle etc.
- MBA in Media and Entertainment is a course which is designed in such a way as to keep the students on their toes to handle all the verticals of the media and entertainment industry.
- The main aim of the MBA in Media and Entertainment degree program is to help the students in understanding the aspects of the media and make a profound career in that.
- It lends a comprehensive amalgamation of knowledge, skills, and ability in the students thus making them industry ready.
- MBA Media and Entertainment courses prepare leaders and managers for the vibrant and dynamic media space.
- This degree program offers the core general management fundamentals, along with the thorough grounding in the media & entertainment space.
- The program has been designed in collaboration with the leading industry professionals and media houses to ensure that the graduates are armed with the necessary skills to succeed in this domain.
Students can choose the MBA Media and Entertainment course because of the following advantages:
- The course will polish the student's skills to understand all the forms of media and reap financial benefits out of it.
- This course helps the visual thinkers and statistical analysts to understand the entire industry and make the most out of it financially as well as experience wise whilst giving them a creative approach towards handling the things.
- The Indian Media and Entertainment (M&E) industry is a sunrise sector for the whole economy and it is making significant strides.
- The industry has largely been driven by the increasing digitisation and the higher internet usage over the last decade.
- Now-a-days internet has almost become a mainstream media for entertainment for most of the people.
What is the MBA Media and Entertainment Admission Process?
To secure admission in MBA Media and Entertainment, candidate must keep in mind:
- The admission procedure generally starts in the second week of March.
- Candidates have to take MBA Entrance Exams like GMAT, CAT, XAT and many others.
- There will be three rounds further for the selection into a university which are written test, group discussion, and interview.
How to apply for MBA Media and Entertainment?
The few steps that the candidates have to follow are:
- STEP 1- Apply for the entrance examination on the official website of the conducting body.
- STEP 2- Download the admit card and appear for the entrance exam.
- STEP 3- Wait for the entrance exam’s result declaration.
- STEP 4- B Schools will open their admission process after the entrance examination.
- STEP 5- Login to the official website of the college/ university you choose, fill the form.
- STEP 6- Colleges will release their cut-off and the candidates will be shortlisted.
- STEP 7- If you are shortlisted, you will get a call from the institute; appear for the internal selection procedure then. This would involve GD and PI rounds.
- STEP 8- If you clear all the rounds and get the final offer letter from the institute you applied in, deposit the initial fees and register for the program.
What is Eligibility Criteria forMBA Media and Entertainment?
The top MBA Media and Entertainment colleges and universities in India do not ask for any specific requirement in students. However, there are just a few criteria which students need to satisfy.
- Candidates should have completed graduation from any recognized university, whichever stream it may be.
- Candidates must have scored at least 60% marks in their bachelor’s degree.
- Students can fill and appear for the CAT exam when they are in their final year of graduation, and can go for MBA after the course completes.
- A valid score in an MBA entrance exam, satisfying the cutoff of the college/ university is also needed.
What are the top MBA Media and Entertainment Entrance Exams?
The aspirants of Master of Business Administration [MBA] in Media and Entertainment have to prepare for a series of gruelling examinations to prove their credentials and get admission into the top MBA colleges or universities in the nation by dint of merit:
Some of the top exams with important dates are mentioned in the table below:
CAT: CAT is the most important entrance exam conducted by the Indian Institute of Management(s) (IIMs) and it is preferred as the qualifying exam by most top management institutes and B-schools in India.
XAT: Final year students and students with Bachelor's degrees can apply for the XAT exam, conducted by the Xavier School of Management.
CMAT: Common Management Admission Test (CMAT) is a national level entrance examination held for the admission to MBA, PGDM, Executive PGDM, and PGCM degree programs.
MAT: The Management Aptitude Test 2023 is conducted by the All India Management Association (AIMA), which is a national body for the management profession in India and MAT exam takes place 4 times in a year, i.e. in February, May, September, and December.
GMAT: Conducted by the Graduate Management Admission Council [GMAC], the GMAT exam is the qualifying examination for admission into colleges governed by GMAC.
How to Prepare for MBA Media and Entertainment Entrance Exams?
Here are a few common preparation tips candidates should follow to clear the MBA Media and Entertainment entrance examination they are:
- Syllabus and question structure: Students must have a proper idea about the syllabus of the entrance exam and the question paper. Most of the engineering entrance tests have a duration of 3 hours and the questions given are of objective types.
- Clear up the basics: The basics will form the base for the more advanced chapters later on because a strong understanding of the basics will be useful.
- Previous-year Question Papers: The candidates should study the previous year’s question papers thoroughly. This will help the students to understand the type of questions asked in the entrance examination.
- Time Management: This is the most important aspect of one’s preparation for any entrance examination, so students are recommended to make a proper time table and follow the same strict schedule and they should practice time-based papers.
- GD Round: You should prepare for a variety of topics and have rich subject knowledge and be aware of the latest happening around you that helps a lot during this round.
- PI Round: Answer the questions in brief and give straight forward points. Be honest and answer promptly. Try not to give cliché answers.
How to get Admission in top MBA Media and Entertainment colleges?
Candidates should keep the following things in mind to get admission in a good MBA Media and Entertainment college:
- Most of the colleges conduct entrance exams to select students for MBA Media and Entertainment courses. So, it is a very important task to perform well and clear the cut-off of the institute.
- Short list the colleges and universities you would want to take admission into. Keep in mind, not all states have top colleges in MBA in Media and Entertainment. Thus, be prepared to relocate.
- Along with that it is mandatory that the student should fulfil the minimum eligibility criteria.
- Keep checking the notifications released by the colleges and universities about their application deadline; admit card release and entrance exam date.
MBA Media and Entertainment Syllabus
While the names of the subjects could change from university to university, MBA students learn through the following domains.
The table below gives a detailed syllabus of the MBA in Media and Entertainment course. The syllabus is a comprehensive presentation. Individual universities and colleges may add some more sections as may be applicable.
A semester wise breakup of MBA Media and Entertainment Syllabus is mentioned below:
| SEMESTER 1 | SEMESTER 2 |
|---|---|
| Managerial Economics | Media Management |
| Quantitative Techniques in Management | Marketing Management |
| Principles of Management | Media and Entertainment Business |
| Organizational Behaviour | Financial Management |
| Managerial Accounting | Human Resource Management |
| Managerial Communication | Media and Entertainment Planning |
| Business Research Methodology | |
| SEMESTER 3 | SEMESTER 4 |
| Strategic Management | Entrepreneurship and Management of Innovations |
| Consumer Behaviour | Sound Production and Music industry Management |
| Management Information System | Comprehensive Project |
| Integrated Marketing Communications | Strategic Marketing and Brand Management |
| Censorship, Ethics and Media Law | Film and TV Production Programming Management |
| Social Media and Digital Media | |
| Event Management |
MBA Media and Entertainment Important Books
Some of the most important books that the candidates will have to prefer for this course are:
| Name of the Book | Author |
|---|---|
| Principles of Management | Harold Koontz, Heinz Weihrich, A. Ramchandra Aryasri |
| Consumer Behaviour | Dr. R. Punitha and G. Poornima |
| Event Management | C.P. Harichandan and Adam Musgrave |
| Organizational Behaviour | Stephen P. Robbins, Timothy A. Judge and Niharika Vohra |
| Marketing Management | M. Govindarajan |
MBA Media and Entertainment Top Colleges
The table below gives a list of top colleges and universities in India, where one can take admission for MBA in Media and Entertainment course. Find the details related to fees, admission process, accreditation and location for these colleges and average annual package offered by the institute:
| College | City | Admission Process | Course Fees | Average Salary Package |
|---|---|---|---|---|
| Welingkar Institute of Management Development & Research | Bengaluru | Entrance test | INR 13,00,000 | INR 10,70,000 |
| Hindustan Institute of Technology and Science | Chennai | Merit Based | INR 2,53,000 | INR 3,00,000 |
| University of Petroleum and Energy Studies | Dehradun | Entrance test | INR 6,67,000 | INR 6,30,000 |
| Bharath Institute of Higher Education and Research | Chennai | Entrance test | INR 1,00,000 | INR 2,50,000 |
| Ganpat University | Mehsana | Entrance test | INR 81,000 | INR 2,50,000 |
| MICA | Ahmedabad | Entrance test | INR 20,00,000 | INR 13,90,000 |
| PIMR | Indore | Entrance test | INR 1,19,000 | INR 4,50,000 |
| BIMTECH | Greater Noida | Entrance test | INR 12,00,000 | INR 7,00,000 |
MBA Media and Entertainment College Comparison
As you can see from the tables above, there are so many top colleges in India that offer this course. Below we have compared few of them with college highlights, NIRF 2020 ranking fees, salary, and ranking and placement companies:
| Parameter | Hindustan Institute of Technology and Science | Bharath Institute of Higher Education and Research |
|---|---|---|
| Overview | Hindustan Institute of Technology & Science, Chennai is popularly known as Hindustan University and is one of the leading educational institutions in Tamil Nadu and the institute has been offering quality education to the students since its inception. | College of Engineering is a department of BIHER (Bharath Institute of Higher Education and Research) which was established in 1984. Bharath Institute of Higher Education and Research was recognized as a deemed university by MHRD in July 2002. |
| NIRF 2020 ranking | 151 | 87 |
| Location | Chennai, Tamil Nadu | Chennai |
| Admission process | The university strictly follows the UGC norms and the selection is on the basis of merit | Entrance test |
| Average annual fees | INR 2,53,000 | INR 1,00,000 |
| Average annual package | INR 3,00,000 | INR 2,50,000 |
| Top recruiters | Infosys, HDFC, Volante Technologies, CGI, Amazone, HCL, Mahindra & Mahindra, Wipro, FACE, TATA, Mckinsey & Co., HTC, IBM, Vestas Wind Technology, L&T etc. | IBM, Amazon, Yes Bank, Karvy Group, Satven, Just Dial, Maintec, Sensiple, Indigo, Tafe, Aditya Birla Group, Kotak Group etc. |
Course Comparison: MBA Media and Entertainment vs MBA Media Management
Both courses are good courses and are postgraduate level courses. MBA Media and Entertainment and MBA Media Management may seem very similar, but there is a slight difference between them. Below we have compared these two degree programs and pointed out some common differences between them.
| Parameters | MBA Media and Entertainment | MBA Media Management |
|---|---|---|
| Level of Study | Post Graduation | Post Graduation |
| Duration | 2 years | 2 years |
| Course Overview | The course lends a holistic view of the management aspect of the media. | This degree program is designed to enhance the enrolled students’ skills and competency in handling the various modes of media. |
| Eligibility | Bachelor’s degree in any discipline from a recognized university | Undergraduate degree in any discipline |
| Admission Process | Entrance based | Entrance based |
| Average Course Fees | INR 80,000 – INR 3,00,000 | INR 4,00,000 to 15,00,000 |
| Job options | Marketing Analysts, Media Strategists, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, Channel head etc. | Media Strategist, Media Analyst, Digital Media Producer, Digital Media Assistant, Channel Head, Corporate Communication Head, etc. |
| Salary Offered | INR 5,00,000 – INR 6,50,000 | INR 2,00,000 - 10,00,000 |
MBA Media and Entertainment Job Profiles
The post graduates can work in big media and entertainment companies like ABP group, India Today group, Economist group, HT Media, NDTV, Cinevista, Press Trust of India, Prasar Bharti etc.
Some job profiles with descriptions and their average salary:
| Job Position | Description | Average Salary |
|---|---|---|
| Social Media Strategist | A social media strategist creates content for several social media platforms, plan and schedule content in advance, research new social media trends and hashtags and work with the Marketing department to strategize content ideas. | INR 3,00,000 |
| Digital media Producer | A digital media producer creates graphics and animations for different forms of media, including television and video games. | INR 4,50,000 |
| Digital Media Assistant | Provides the administrative and clerical support to the media team | INR 3,00,000 |
| Channel Head | A channel head duty includes, crafting and implementing channel sales strategies to meet monthly sales quota and developing and maintaining partner and prospective partner relationships through the use of CRM software. | INR 5,00,000 |
| Media Manager | A media manager's duty is to identify press opportunities through evolving the issues, to develop content for dissemination via press releases, social media, websites and other distribution channels and to ensure that the key messages align with vital business strategies. | INR 10,00,000 |
MBA Media and Entertainment Future Scope
The Media and Entertainment sector can be regarded as one of the most influential industries in today’s market and the field of Media and Entertainment offers an exciting career with incredible opportunities.
Some of the future scopes of MBA in Media and Entertainment degree program are:
- There are multiple career opportunities in the field of media and entertainment such as anchoring, advertising, audio engineering, broadcasting engineering, radio jockeying, disc jockeying, video editing, print, graphics and website designing, event planning etc.
- The future of the Media and Entertainment industry largely depends upon the growth of the Indian economy.
- The economy of India is growing at a very fast rate; thus, there is also a bright future in the store for all the segments of the media and the entertainment industry.
- With the incomes of the people rising at a very fast rate, people are spending more on their entertainment and leisure activities.
- Post graduates seeking career opportunities in the sector may find demands in the following segments: Print and electronic media, Press information bureau, Advertising and media agencies, Central Information Service, PR and event management, Online media.
MBA Media and Entertainment FAQs
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