MBA Advertising Management is a 2-year postgraduate degree offering advanced study on the various aspects of the advertising industry and how to apply effective advertising techniques in the market. It provides provide knowledge about the theoretical concepts of the advertising
To be eligible for this course study, the aspiring candidates must have a Bachelor’s degree in Advertising or any other equivalent examination from a recognized college or university. They need to secure at least a 50% aggregate score in the qualifying examination. Check MBA Full Form
Some of the top MBA Advertising Management colleges are as follows:
| Name of the College | Admission Process | Average Course Fees | Average Annual Salary |
|---|---|---|---|
| Devi Ahilya Vishwavidyalaya, Madhya Pradesh | DAVV CET | INR 70,000 | INR 3,50,000 |
| Guru Jambheshwar University of Science and Technology, Haryana | CAT | INR 1,20,000 | INR 3,50,000 |
| College of Events and Media COEM, Pune | Entrance Based | INR 80,000 | INR 5,00,000 |
| RNB Global University, Rajasthan | Merit Based + GD/PI round | INR 1,70,000 | INR 4,80,000 |
Admission to MBA Advertising Management course is done on the marks obtained in the entrance exam, which is followed by the counselling session conducted by the respective college authority. Few colleges also grant admission based on the merit of the candidates at their graduation level.
The average course fee charged by the top-most MBA Advertising Management colleges ranges between INR 1,28,000 to INR 2,00,000 (approx.).
Successful postgraduates of this course are eligible to find high-pay job opportunities in the respective fields. They are hired as an Account Manager, Business Development Manager, Marketing Executive, Corporate Manager, Trials Executive, Systems Manager, Lecturer and much more.
They may find potential job employment in areas like educational institutes, tourism industry, brand and marketing, industrial houses, public works, MNCs, business consultancies etc.
Some of the top-most recruiting companies are FedEx Express, Snapdeal, times of India, Nestle, MAERSK, Shoppers Shop etc. The average starting salary of such professionals ranges between INR 2,00,000 to INR 11,00,000 per annum.
What is the MBA Advertising Management Admission Procedure?
Admission to MBA Advertising Management degree program is done based on the candidates score obtained in the national-level or state-level entrance exam. After qualifying in the entrance exam, the candidates need to go through the counselling session conducted by the respective colleges or universities to check the skills and deeper insights of the candidates related to this course study. Some of the major MBA entrance exams are- CAT, MAT, CMAT, GMAT, XAT etc.
However, few colleges also offer direct admission to this course on the basis of merit. Candidates can apply to this course both in online and offline mode.
Merit Based Admission:
- Apply to those colleges or universities you are interested to get admission before the deadline.
- To secure your admission to this course, you need to score well in your Bachelor’s degree program.
- Within a few days, the college admission committee will release the cut-off lists. If you are eligible, visit the respective college, submit all required documents and admission fees
Entrance Based Admission:
- Register yourself for the entrance exams by visiting the official website of the respective colleges you are interested in for admission, by using your personal email ID, phone number.
- Fill in the application form carefully with all required details and pay the application fee online.
- The college admission authority will check the applicant’s eligibility and release the admit card for appearing the entrance exam.
- After the written entrance exam, the qualified candidates need to appear for the personal interview round or GD/PI session conducted by the respective colleges. Depending on the cumulative marks obtained in the qualifying examination, entrance exam and counseling round the college authority will prepare the final merit list of shortlisted candidates.
- For final allotment of the seat, the shortlisted candidates require to deposit the course fee and register themselves for the respective academic year.
Readmore: MBA Admission Process 2023
What is the MBA Advertising Management Eligibility Criteria?
The eligibility criteria for MBA Advertising Management aspirants will differ from one institute to another. In order to apply this course, the interested candidates need to fulfill the following eligibility criteria:
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The aspiring candidates must possess a Bachelor’s degree in Advertising or equivalent examination from a recognized college or university.
- One must have an aggregate of minimum 50% and above marks at the graduation level to be eligible for this course study.
- The candidates must have a valid score in the required state-level or national-level entrance exam.
- Some top-most colleges also conduct counseling rounds for selecting the most eligible candidates for this program.
What are the MBA Advertising Management Entrance Exams?
There are several national-level and state-level entrance exams that need to appear for getting admission into the MBA Advertising Management course.
Listed below are some of the top most entrance exams conducted to shortlist the most eligible students for admission to this course:
- CAT: Common Admission Test is conducted every year by IIMS to shortlist the eligible candidates to get admission into various management course and diploma programs offered by the top B-Schools in India.
- CMAT: Common Management Admission Test or CMAT conducted every year by the National Testing Agency to shortlist the most eligible candidates for admission into various postgraduate management courses.
- XAT: Xavier Admission Test is a national-level entrance exam conducted every year by XLRI, Jamshedpur for shortlisting candidates to get admission into various MBA/PGDM programs.
- MAT: Management Aptitude Test or MAT is a national-level entrance exam conducted by the All India Management Association four times in a year. This exam is conducted for admission into MBA/PGDM courses in India.
- GMAT: GMAT or Graduate Management Admission Test is another national-level entrance exam conducted every year for selecting candidates for admission into various MBA programs across the country.
The dates of application and examination of the above-mentioned entrance exams are tabulated below:
| Exam Name | Exam Details |
|---|---|
| CAT | Check Here |
| MAT | Check Here |
| SNAP | Check Here |
| IIFT | Check Here |
| IBSAT | Check Here |
| CMAT | Check Here |
| MAH CET | Check Here |
| NMAT | Check Here |
| ATMA | Check Here |
| XAT | Check Here |
| TISSNET | Check Here |
| TANCET | Check Here |
How to Prepare for MBA Advertising Management Entrance Exams?
If the aspiring candidates wish to clear the MBA Advertising Management Entrance Exams along with a better score, then it is necessary to prepare themselves well. Here we provide some useful tips for better references:
- Before starting preparation, all you need to have a thorough knowledge about the exam syllabus. Check the latest exam syllabus available on the official website of the exam conducting body or respective colleges where you wish to get admitted.
- Be alert about the latest entrance exam pattern. It will help the candidates to be well-prepared for the exam.
- Most of the MBA entrance exams include MCQ type questions and sometimes there are negative markings, so don’t go for guesswork. Always try to answer any question when you are 100% sure.
- Must read daily newspapers and articles to stay updated on the current affairs. This will help you to answer well in the personal interview round.
- Try to solve previous years’ question papers and sample question sheets, it will help you to understand the exam’s difficulty level.
- Regular revision is necessary. It will help you to get a better understanding about your strong and weak points.
- Start taking mock tests, it will help you to perform well in the entrance exam.
- The key success of an entrance exam depends widely on time Management. Try to divide your time frame for each and every topic and follow the scheduled time.
How to Get Admission into a Good MBA Advertising Management College?
- Getting admission into the reputed MBA Advertising Management College in India is not so complicated. The aspirants need to prepare themselves well enough to clear the respective entrance exams to secure their admission. The below mentioned pointers need to keep in mind:
- Admission to the top-most MBA colleges requires a strong academic background. The aspirants must have a Bachelor’s degree in the relevant stream from a recognized college or university.
- They must secure at least 50% marks of above in the qualifying examination.
- Admission to MBA Advertising Management course widely depends on the performance in the entrance exams. Start preparing for the entrance exam a year before the actual examination.
- It is important to perform well in the entrance exam and need to score a good percentile in the exam to get admission in the desired good college.
- Shortlisted the name of the top MBA Advertising Management colleges according to their location, ease access, course fee and more.
- Get an idea about the course curriculum offered by the respective colleges where you are willing to get admission.
- Check out the average placement CTC offered by the colleges to the last year students.
- MBA Advertising Management: What is it about?
MBA Advertising Management: What is it about?
The brief introduction of MBA Advertising Management course has been described below:
- MBA Advertising Management imparts in-depth knowledge for better understanding the intricacies related to the Advertising field and the methods applying for upgrading the business sales.
- The course is perfect for those candidates who are willing to use their creative knowledge and skills in the field of marketing and advertising. It will be suitable for those who have enough knowledge on advertising, marketing, public relations, marketing strategy, sales, product development and much more.
- During this course study, the students are acquainted with the advanced tools and technology of the related field and imbibing them with the required skills that help them to become a successful Advertising Manager.
- This course offers theoretical as well as practical hands-on training on the advertising concepts.
- Some of the major areas covered in this course study are Public Relations, Media Relations, Ethics and Codes of Professional conduct, crisis management, advertising planning, consumer research, sales promotion, international, multinational and global advertising facts.
MBA Advertising Management: Course Highlight
Major highlights of MBA Advertising Management course study are tabulated below:
| Course Level | Post Graduate |
| Duration | 2 Years |
| Eligibility Criteria | Bachelor’s degree in any discipline or equivalent from a recognized university with at least 50% aggregate score |
| Admission Procedure | Merit and Entrance Exam Based |
| Examination Type | Semester System |
| Job Profile | Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, Trials Executive, Public Relation Officer, System Manager etc. |
| Top Recruiting Fields | Tourism Industry, Business Consultancies, Public Works, MNCs, Industrial Houses, Educational Institutes etc. |
| Top Recruiting Companies | FedEx Express, Snapdeal, Times of India, Nestle, MAERSK, Shoppers Shop etc. |
| Average Course Fees | INR 1,28,000 – INR 2,00,000 |
| Average Starting Annual Salary | INR 2,00,000-INR 11,00,000 (per annum) |
Why Study MBA Advertising Management?
There are several reasons and benefits of pursuing MBA Advertising Management courses listed below:
- In the recent marketing world, Advertising Management is a very demanding field. This 2-year postgraduate degree program offers in-depth knowledge and understanding on the various aspects of the advertising industry and how to apply effective advertising techniques in the market.
- Students holding MBA degrees in Advertising Management have an opportunity of going abroad for further higher studies.
- On completion of this course, the successful postgraduates are eligible to find potential job opportunities with high-pay salary. They can choose to be a Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, Trials Executive, Public Relation Officer, Systems Manager etc.
- They can easily find job employment in the areas, like tourism industry, brand and marketing, industrial houses, public works, MNCs, business consultancies, educational institutes etc.
- Such professionals can easily earn an average handsome salary packages ranging between INR 2,00,000 to INR 11,00,000 per annum.
- The top recruiting companies include FedEx Express, Times of India, Snapdeal, Nestle, MAERSK, Shoppers Shop etc.
MBA Advertising Management vs. MBA Communication Management: Which is Better?
The details of the course comparison on MBA Advertising Management and MBA Communication Management course is tabulated below:
| Parameter | MBA Advertising Management | MBA Communication Management |
|---|---|---|
| Overview | This course imparts in-depth knowledge on various aspects of the advertising industry and offers theoretical as well as practical knowledge on the application of advertising techniques in the market. | The course offers conceptual knowledge on the communication tools and techniques that used to provide analytical yet creative communication within an organization. |
| Duration | 2 Years | 2 Years |
| Eligibility Criteria | Bachelor’s degree in Advertising or equivalent with 50% aggregate from a recognized university | Graduation in any stream with minimum 50% aggregate score from recognized institute |
| Admission Procedure | Merit and Entrance Exam Based | Merit and Entrance Based |
| Top Colleges | Devi Ahilya Vishwavidyalaya, Guru Jambheshwar University of Science and Technology, RNB Global University, Prestige Institute of Management and Research etc. | Bharathiar University, Alliance University, GNA University, Indian Academy of Management Studies, Bangalore Institute of Management Studies etc. |
| Job Roles | Marketing Executive, Account Manager, Corporate Manager, Business Development Manager etc. | Communication Manager, Communication Executive, Marketing Manager, Assistant Manager etc. |
| Top Recruiting Companies | Educational Institutes, Tourism Industry, Business Consultancies, MNCs, Public Works, Industrial Houses etc. | Publishing Companies, TV, Films, Journalism, Educational Institutes etc. |
| Average Fees | INR 1,28,000-2,00,000 | INR 30,000 – 8,00,000 |
| Average Starting Salary | INR 2,00,000-11,00,000 (per annum) | INR 2,00,000-10,00,000 (per annum) |
Check out the top MBA Communication Management colleges in India
Which are the Top MBA Advertising Management Colleges in India
Listed below are some of the top colleges in India offering MBA in Advertising Management course:
| Name of the College | Admission Process | Average Course Fees | Average Annual Salary |
|---|---|---|---|
| Rai Technology University, Bangalore | Merit Based | INR 4,15,000 | INR 5,00,000 |
| Devi Ahilya Vishwavidyalaya, Madhya Pradesh | DAVV CET | INR 70,000 | INR 3,50,000 |
| All India Institute of Management Studies, Chennai | Merit Based | INR 60,000 | INR 4,20,000 |
| Guru Jambheshwar University of Science and Technology, Haryana | CAT | INR 1,20,000 | INR 3,50,000 |
| College of Events and Media COEM, Pune | Entrance Based | INR 80,000 | INR 5,00,000 |
| RNB Global University, Rajasthan | Merit Based + GD/PI round | INR 1,70,000 | INR 4,80,000 |
| Prestige Institute of Management and Research – PIMR, Madhya Pradesh | CMAT | INR 1,28,000 | INR 4,50,000 |
MBA Advertising Management College Comparison
A comparison between the top three MBA Advertising Management colleges has been given below to helps the students to choose the best one according to their requirements:
| Parameter | Devi Ahilya Vishwavidyalaya | Guru Jambheshwar University of Science and Technology | RNB Global University |
|---|---|---|---|
| Location | Madhya Pradesh | Haryana | Rajasthan |
| Overview | DAV is also known as Indore University operated by the State Government of Madhya Pradesh. The college offers various UG, PG and research level programs in Arts, Science and Commerce streams. | GJU is a privately funded university established in 1995 and accredited by NAAC with A grade. This institute offers various UG and PG courses in multiple disciplines. | RNBGU is an AICTE approved and UGC recognized college that offers UG, PG and Doctoral programs in Applied Science, Commerce and Management, Arts and Social Sciences, Computer Applications and more. |
| Eligibility Criteria | Bachelor’s degree in any stream from a recognized university with minimum 50% aggregate score | Bachelor’s degree in any stream with at least 50% of aggregate marks from a recognized university | Graduation from any recognized university with at least 50% aggregate marks |
| Admission Process | DAVV CET | CAT | Merit + GD/PI |
| Average Annual Fees | INR 70,000 | INR 1,20,000 | INR 1,70,000 |
| Average Annual Salary | INR 3,50,000 | INR 3,50,000 | INR 4,80,000 |
What is the MBA Advertising Management Syllabus?
MBA Advertising Management Course offers in-depth knowledge on various aspects of the Advertising field. The syllabus of this postgraduate degree program may differ from one college to another. The semester-wise course breakup is tabulated in the following:
| Semester 1 | Semester 2 |
|---|---|
| Quantitative Techniques and Business Statistics | Marketing and Advertising Research |
| Principles and Practices of Management | Creative Writing |
| Principles of Marketing | Management of Advertising Agency |
| Principles of Advertising Management | Media Planning |
| Business Communication and Personality Development | Consumer Behavior |
| Computer Applications | Principles of Mass Communication |
| Semester 3 | Semester 4 |
|---|---|
| Commercial Designing and Printing Technology | Client Servicing and Account Planning |
| Organizational Behavior | Creative Writing and Internet Marketing |
| Human Resource Management | Campaign Planning |
| Strategic Marketing and Brand Management | Corporate Communications |
| Financial and Cost Accounting | Computer Animation |
| Production Technology – Audio/Video and Film | Computer Graphics |
Which are the MBA Advertising Management Recommended Books?
Tabulated below are some of the most recommended MBA Advertising Management books that provide better understanding of the program:
| Name of the Book | Author |
|---|---|
| Advertising Management | Rajeev Batra, John G. Myers, David A. Aaker |
| Foundations of Advertising: Theory and Practice | S. A. Chunawalla |
| Accounting and Costing for Management | P K Sinha |
| Brand Management | Harish Chaurasia |
| Consumer Behavior & Marketing Communication | S. H. H. Kazmi |
| Business Research Methods | Donald R Cooper, Pamela S Schindler |
What are the MBA Advertising Management Career Options and Job Profiles?
Upon successful completion of MBA Advertising Management course, the postgraduates may have diverse career and job opportunities in the respective fields.
Some of the major MBA Advertising Management job profiles along with detailed job description and average annual salary package are tabulated below:
| Job Role | Job Description | Average Annual Salary |
|---|---|---|
| Marketing Executive | They have to develop effective strategies for promoting any product or service. | INR 2 – 4 Lacs |
| Account Manager | The main responsibility is to maintain the accounts and budget of any business organization. | INR 5 – 6 Lacs |
| Advertising Manager | They have the responsibility to build strategy, advertise, plan and develop effective designs and more. | INR 8 – 11 Lacs |
| Business Development Manager | Their role is to develop different strategies and coordinate, implement planning and designing new opportunities. | INR 5 – 7 Lacs |
| Corporate Manager | Their responsibility is to process, administrate and plan for managing various resources to meet company’s objectives and goals. | INR 5 – 7 Lacs |
| Systems Manager | They have to initiate different planning, monitoring them and have to ensure that the plans are followed according to the described procedure. | INR 6 – 9 Lacs |
What is the future Scope After Completing MBA Advertising Management Course?
After completing this course successfully, the MBA Advertising Management Postgraduates can either choose employment or opt for further higher studies.
- PhD: If the student wishes to continue in the same field of education, then they can choose PhD Marketing Study. It is a 3-5 years doctorate degree program that helps the students to make effective research on various aspects of Marketing.
- Students can also opt for participating in the Fellow Programme in Management conducted by the IIMs.
Check out the top PhD Marketing Colleges in India
MBA Advertising Management FAQs
Ques. What is MBA Advertising Management?
Ques. What is the duration of this course study?
Ques. What is the eligibility criteria for this course?
Ques. What is the average course fee for MBA Advertising Management course?
Ques. What is the admission procedure for this course?
Ques. Which are the most popular entrance exams conducted for admission to this course?
Ques. Which are the top-most MBA Advertising Management colleges in India?
- Agasthya College of Management Studies, Karnataka
- Devi Ahilya Vishwavidyalaya, Madhya Pradesh
- Guru Jambheshwar University of Science and Technology, Haryana
- RNB Global University, Rajasthan etc.
Ques. What are the employment opportunities after this course?
Ques. What is the average starting salary for the postgraduates of this course?