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BBA Specialization: List, Subjects, Courses, Jobs, Admission, Eligibility, Salary 2023

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Sounak Banerjee

Associate Content Manager

Candidates pursuing a course such as BBA or Bachelor in Business Administration want to attain more experience and knowledge in order to perform well in their respective fields of interest. 

Choosing a good BBA specialization helps to increase BBA scope. BBA Specialisations like BBA finance, BBA Hr, BBA Marketing are considered the best BBA specializations for a good BBA Job. The average BBA Salary is INR 4,00,000 to INR 6,00,000. 

BBA Syllabus is molded according to the specialization chosen by the student. Some of the basic BBA subjects include Macroeconomics, Microeconomics, Principles of Management, Indian Socio-Political Economics, Banking & Insurance. 

BBA Distance Education is a good scope for students who are working. BBA in Retailing is available in IGNOU which costs INR 27,000.

Certain specializations like BBA LLB helps candidates to study both BBA and its application on Law. After BBA the specializations will help to get admission for MBA Course that has huge scope and opportunities. 

A specialization helps them attain extra BBA skills focusing on a specific sector which proves to be quite beneficial, especially during the time of getting a job or placements.

BBA Admission Process

There are multiple methods of attaining admission for BBA in colleges or universities. There are national level BBA entrance test examinations for students all over India. Some colleges even count the merit scores while some hold their own entrance examinations to choose the students. Below given is a brief approach to understand the intricacies of this process.

  • First, it is important to register and apply for BBA entrance exams that you want to give. Most students give multiple entrance tests in order to increase their chances of getting a seat.
  • Then comes the part where you have to study for the entrance examinations in order to score high. Each candidate or student receives a rank based on their marks which holds a very important role.
  • Based on your marks and ranking, you will get shortlisted by the college cut-off list.
  • Finally, based on the cut-off list, a merit list is created for BBA admission counseling. It is important to know that the student’s class 10 and 12 examination marks hold quite a lot of importance including the extra-curricular activities.

The counseling process is done to verify the documents and create a final merit list based on the information acquired about the students. Through that merit list, the BBA admission offer is sent to the selected students which they have to accept in a certain period of time to confirm their seat.

BBA Eligibility Criteria

The following is the general criteria mentioned below,

  • The candidate must attain a minimum of 60% aggregate marks in class 12.
  • Age of the candidate has to be maximum of 25 years. Some colleges even hold the age limit for as low as 22 years of age.

Top BBA Specializations

BBA Business Administration

BBA in Business Administration has been extremely popular among students due to its high correlation with the degree. Students get to learn about the fundamentals needed in every business along with various concepts and skills for business administration that can be applied in any other business in general.

Reasons to Choose the Specialization:

  • Graduates with this specialization are high in demand.
  • Learn the basics of managing a business.
  • Considerable increase in salary potential.
  • Career Flexibility.
Job Profiles Average Salary
Sales Manager INR 7,49,521
Tax Manager INR 18,01,134
Actuary INR 5,13,329
Management Consultant INR 11,37,398
Business development manager INR 6,00,000

BBA International Business

Yet another specialization that has gained popularity due to changing times and globalizing world. BBA International Business helps students understand the concept of business management at an international level. It helps them in gaining the attention of multinational companies during placements or job recruitment. Students get to learn about international trade, taxation and accounting laws too.

Reasons to choose this Specialization:

  • Gain attention from overseas or multi-national companies.
  • Good increase in potential starting salary along with benefits and growth.
  • Solve Commercial challenges at a global level.
  • Develop the key management skills.
Job Profiles Average Salary
Business Advisor INR 11,52,372
Business Analyst INR 6,04,826
Human Resources Officer INR 2,90,488
Procurement Manager INR 12,20,720
Product Manager INR 16,69,290

BBA Banking and Insurance

BBA in Banking and Insurance makes a student mindful of the concepts and fundamentals utilized in the banking and insurance areas. There are various subjects that students learn along with skills such as, international banking and insurance, risk management, investment banking and much more.

Reasons to choose this Specialization:

  • Helps in becoming an efficient insurance and financial planner.
  • Students attain the basic knowledge skills needed in financial markets.
  • Good chance of getting placements or jobs in the financial sector.
  • Maintains flexibility in career and allows graduates to pursue teaching.
Job Profiles Average Salary
Investment Banker INR 9,66,410
Administrative Officer INR 6,65,091
Assistant Controller INR 9,88,824
Credit & Risk Manager INR 21,90,000
Asset Manager INR 7,07,116

BBA Human Resource

BBA in Human Resources is extremely important due to the concept of “HR” being an integral piece of any industry. They are ones who guarantee a company runs smoothly and the employees are cheerful. HR is tied in with managing the organizational structure, and being the bridge among employees and the board.

Reasons to choose this Specialization:

  • Good chance of getting placements or jobs in the HR sector of various companies.
  • Fresh content in nature keeping students updated with new techniques and research.
  • Allows the graduate to make employee policies for the company that they work in.
  • Salary potential will depend on the type of company you work in.
Job Profiles Average Salary
HR Executive INR 2,67,096
HR Manager INR 8,74,388
PR Manager INR 5,87,407
IT Recruiter INR 3,13,566
Trainee HR Management INR 1,60,448

BBA Finance

BBA in Finance specialization is for students who are good with numerical analysis and possess reasoning skills. The course is planned in such a way that the students gain theoretical knowledge of financial segments, for example, Financial Engineering, International Finance, Corporate Finance and substantially more.

Reasons to choose this Specialization:

  • Gain important skills related to leadership and management correlated with the banking and financial sector.
  • High in Demand among recruiting companies.
  • Students can also get into the field of research while they pursue their higher studies to provide financial solutions at a small or global level.
Job Profiles Average Salary
Financial manager INR 12,84,859
Credit analyst INR 17,50,000
Financial investment analyst INR 10,18,625
Loan officer INR 2,55,068
Tax assistant INR 2,41,354

BBA Information Technology

BBA in Information Technology is an intricate course which teaches the fundamentals of Information Technology along with the basic skills and knowledge regarding its management. Students get to learn various subjects like, Information Database Management, Information Management Theory and much more.

Reasons to choose this Specialization:

  • The IT sector still flourishes in India providing a fast growth for talented individuals.
  • Provides better chances at getting a good paying job.
  • Students get updated with the recent knowledge and skills along with the latest technology needed in this sector.
Job Profiles Average Salary
Marketing executive INR 2,90,488
Advertising manager INR 17,28,335
Market research analyst INR 3,43,964
Marketing manager INR 21,10,000
Brand manager INR 10,92,350

BBA Marketing

BBA Marketing will require you to have great relationship-building abilities and deal skills on the off chance that you need to have a fruitful profession in marketing. The students pursuing this course study Market research and analysis, Pricing, Product plan and considerably more.

Reasons to choose this Specialization:

  • Marketing is a never sleeping workspace needing more and more people working hence the demand will keep increasing.
  • The pay grade is bound to increase and due to positive growth.
  • It highly correlates with the main degree, strengthening the overall expertise of the graduate.
Job Profiles Average Salary
Marketing executive INR 2,90,488
Advertising manager INR 17,28,335
Market research analyst INR 3,43,964
Marketing manager INR 21,10,000
Brand manager INR 10,92,350

BBA Entrepreneurship

BBA Entrepreneurship is a good option for candidates who ultimately do not plan to work under a company rather start one of their own. Students are taught various skills which are crucial for an individual to know while they start a business along with the basic managerial knowledge and techniques.

Reasons to choose this Specialization:

  • A specialization like this helps candidates learn how to work with less resources.
  • It provides a good number of opportunities for graduates as it doesn’t restrict them to a particular sector.
  • The salary is bound to increase with growth.
Job Profiles Average Salary
System Analyst INR 6,49,397
Trainee Telesales INR 2,42,651
Chief Human Resources Officer INR 4,913,176
Executive/Office Assistant INR 5,14,883
Finance Controller INR 1850706

BBA Hospitality

BBA Hospitality is for candidates willing to enter the vibrant hospitality industry. India currently a blooming hospitality industry is going through constant development which would need more and more recruitment. Mainly, this specialization will help students understand the basics of customer oriented business.

Reasons to choose this Specialization:

  • Currently high in demand meaning a good chance of attaining employment early.
  • May even help graduates to start their own business.
  • Doesn’t restrict employment to India rather attracts international companies too.
Job Profiles Average Salary
Executive Trainee INR 5,26,693
Guest Service Officer INR 1,71,978
Reservations Manager INR 3,60,000
Executive Search Consultant INR 6,20,246
Tour Booking Officer INR 1,55,223

BBA Tourism

BBA Tourism is a very good combination due to the fact that India thrives on tourism. Students will be taught skills regarding customer relations as well as handling tour operations. Along with this, students will be taught managerial skills co-aligning with Tourism management.

Reasons to choose this Specialization:

  • The graduates have a wider range of occupations to choose from due to the vastness of the tourism sector.
  • It does not limit them to India. Graduates can try to attain a job in a multi-national company as well.
  • High demand for employees meaning a good chance of getting employed at a high pay company.
Job Profiles Average Salary
Lobby Manager INR 3,01,667
Travel Executive INR 3,16,211
Travel Coordinator INR 5,00,152
Ticketing Executive INR 3,21,300
Front Office INR 3,01,667

BBA Import and Export Management

BBA Import and Export Management is exactly about what it sounds like, which is the study of the Import and Export system along with its management. India is a hub for Import and Export and has been for centuries due to which its popularity in the market rarely recedes. Students are taught GDP mechanics along with import-export dynamics.

Reasons to choose this Specialization:

  • It provides the student a much more technical understanding of international business.
  • Students can help find the financial, legal and marketing needs of the foreign trade through this course.
  • Higher chance of employment due to the vastness of this sector.
Job Profiles Average Salary
Foreign Trade Analyst INR 9,85,884
Export Manager INR 6,67,067
Relationship Manager INR 3,89,593
Foreign Trade Manager INR 6,15,000

BBA Sports Management

BBA Sports Management is a much more specific approach which is still at a very young age. This specialization helps students enter the sports industry and learn the skills necessary for sport events, teams, players and much more.

Reasons to choose this Specialization,

  • Due to the young age of this industry, it needs more employees.
  • There is a higher chance of growth in this sector.
  • Graduates do not need to be restricted to a single company or a client.
Job Profiles Average Salary
HR Manager INR 7,04,092
Event Manager INR 4,53,592
Finance Manager INR 9,94,942
PR Manager INR 5,87,407
Sales Manager INR 7,49,521

BBA Hospital & Healthcare

It may sound difficult for a person with no medical background to enter the medical industry but the medical industry is extremely vast and doesn’t work in a specific manner rather through a collaboration of various other sectors. BBA Hospital & Healthcare teaches students the skills necessary to handle and manage hospitals and various other medical institutions.

Reasons to choose this Specialization:

  • It is an ever-growing demand which can only be fulfilled through increase in employment meaning secured employment.
  • The medical sector is a high paying sector meaning good salaries.
  • As the government also handles the medical sector, it provides the graduates a chance to become part of the government sector in a way, which ensures benefits.
Job Profiles Average Salary
Catering Supervisor & Assistant INR 4,93,550
Catering Officer INR 3,46,328
Hospitality Executive INR 3,01,834
Cabin Crew INR 6,13,437
Sales Manager INR 7,49,521

BBA Accounting

Accounting is perhaps the main aspect of running an organization. Knowing the profits and losses helps companies plan, and pay the required taxes to the government. Subsequently, this is a decent specialization to pick. Also, numerous extra accounting courses can additionally strengthen your resume. BBA Accounting graduates run the accounting departments.

Reasons to choose this Specialization:

  • It co-aligns with the degree strengthening the overall skillset.
  • Doesn’t restrict to a certain sector and allows the graduates to be able to choose the type of company they want to work with.
  • Ensures growth and high pay grade with an increase in experience.
Job Profiles Average Salary
Chief Accounting Officer INR 35,45,568
Audit Manager INR 16,94,275
Tax Assistant INR 4,19,040
Finance Executive INR 7,31,876
Assistant Controller INR 6,88,276

BBA Supply Chain

Supply chain managers are probably the most sought-after experts in the business. Furthermore, they are likewise compensated with a high salary and benefits. BBA Supply Chain is tied in with dealing with the supply chain in an assembling organization.

Reasons to choose this Specialization:

  • Allows graduates to work in multiple sectors.
  • Ensures employment due to increasing demand for employees to handle clients.
  • Ensure growth and increase in salary with experience.
Job Profiles Average Salary
Warehouse Supervisors INR 3,17,027
Shipping Coordinator INR 4,24,088
Operations Manager INR 7,70,000
Export Sales Coordinator INR 6,67,067
Logistics Coordinator INR 4,01,629

BBA Retail

BBA Retail is famous for its fluidity. Students are taught the basics of marketing, merchandising, customer service and much more. It is for those candidates who are willing to enter the Retail or supply chain sector.

Reasons to choose this Specialization:

  • Retail Industry is one of the fastest growing industries in the world.
  • There are many foreign companies recruiting people from India in order to expand trade in the country providing employment.
  • Ensures benefits and increase in pay grade based on profit.
Job Profiles Average Salary
Customer Care Executives INR 2,41,542
Floor Managers INR 5,04,500
Lobby Managers INR 5,02,848
Supply Chain Distributor INR 6,84,000

BBA Specializations: FAQs

Ques. What is BBA? Is there any point to this course?

Ans. BBA is a three years undergraduate program. BBA (Degree in Bachelor in Business Administration). BBA degree joins Theory of managing money, human resource and marketing goes inseparably with the viable expertise development endeavours.

You get a ton of opportunities to apply getting the hang of during industry visits, summer entry level positions, introductions and case considers. These specializations can incorporate management, privately-run company, account, worldwide business, human resources, marketing, business and others.

Ques. Who should be applying for this course?

Ans. The Bachelors of Business Administration is generally taken up by the late Higher Secondary School pass outs. These candidates should possess the much needed inspiration and should want to fabricate a solid establishment for a career in management and business organization.

Ques. What might be the span and structure of the program?

Ans. The 3? year full time program comprises six Semesters, every semester being of half year length. Here, the main idea is to provide students with the foundations of business and practical managerial skills while sharpening their relational skills through a progression of useful based meetings.

Ques. Is BBA simple to pass?

Ans. There is no any program which is extreme, it relies upon your advantage, ability and your exhibition during the program. So you can take up BBA. As this course is identified with Business studies, Administration and all such things a science student ought not to discover trouble.

Ques. Which BBA college provides the highest salary?

Ans. The INDIA TODAY - MDRA SURVEY shows that the Shaheed Sukhdev College of Business Studies offers the most significant pay at INR 6,40,000 every year.

Ques. What is the salary at the very beginning for a BBA graduate?

Ans. The salary for new alumni after BBA can go from INR 2-3 LPA every year but it does increase later.

Ques. Can I do BBA after my 12 standard?

Ans. Bachelor of Business Administration (BBA) is quite possibly the most mainstream course after 12 standard. There are numerous purposes for BBA being one of the highest selections of candidates after Class 12. The course is particularly favoured by Commerce students who need to join the administration area.

Ques. Is there maths in BBA?

Ans. BBA is a course intended for budding administrators to comprehend the necessities of the businesses around. There are a few subjects like accounting, statistics Operations the board and few others which require arithmetic. So honestly there is a decent measure of arithmetic involved in BBA.

Ques. Is BBA better or B.Com?

Ans. The main contrast among BBA and B.Com. is noticeable on the career prospects that are offered by each course. While BBA can coordinate the students towards a grounded executive career, B.Com. can open a more extensive avenue with a few career options like CA, Company Secretary-ships, and so forth

Ques. Can we do BBA without maths?

Ans. This is a 3 years in length program and can be sought after without maths subject! PG: After completing BBA, you may go for Masters or PG Diploma programs. MBA is the most mainstream decision among BBA graduates.

Ask your question

Answered Questions

DM

Dabadrita Mukherjee

01 Aug 22

The BBA program offered by NMIMS Bangalore is great. The department has a top-notch faculty branch. Most of the faculty members are alumni of reputed B-Schools such as IIM Bangalore, IIM Lucknow, etc. Most of the faculty members are friendly and cooperative. 

NMIMS BBA syllabus is extensive. You will learn the recent industry trends and practices. This program is accredited by ANBA, this certification adds more value to the degree. 

NMIMS Bangalore placements are good. Around 93% of students get placed from BBA each year. The average CTC received by the students of BBA is around INR 5-6 LPA.

...Show More

SV

Sashi Vishwanathan

20 Aug 21

The fee structure of IPM from IIM Indore is given below in detail. The fee structure for the first three years are as follows. 

The course fee for resident Indians is 4 Lakhs per annum for the first 3 years.

Head IPM - I IPM - II IPM - III
Course Fee 400000 400000 400000
Medical Insurance Premium 711 711 711
Refundable Caution Deposit 50000 - -
Mess Deposit 45000 45000 45000
Grand Total 495711 445711 445711

The course fee for International students is - 6 lakh per annum. The course fee for the 4th and 5th year students would be as per prevailing PGP fees.

...Show More

SA

Suresh Acharya

05 May 21

One of my seniors from school is an alumnus of Amity University and he was very satisfied with the BBA program of the university. He completed his course with ease with a bit of smart work.

  • The BBA course aims to prepare the students for a life in management in business after successful completion of the degree. The faculty would be productive if the students are proactive in their approach.
  • Amity University gives ample opportunities to the students for growth if they are willing to take the initiative.
  • The university is somewhat expensive and the return on investment leaves a lot to be desired. If you are looking forward to BBA then you should start preparing for MBA from the first year itself. Most companies that visit the campus in the hopes of recruiting BBA students are BPOs or KPOs.

Overall, Amity is a decent option for a BBA degree. 

...Show More

SM

Sumit Mishra

08 Jul 22

It’s difficult to predict what would be the IIM Rohtak placement like for the IPM course. It will depend on the institute and the students. How the institute will handle 160 students and what type of exposure and internship opportunities are available for the students. 

You can expect the placement for IPM to be decent, as IIM Rohtak has a good placement record for other courses. 

...Show More

SS

Shruti Sharma

15 May 21

One of my friends studied BBA at SCM Pune, so I will be able to give you the placement scenario of Symbiosis Centre for Management Studies. 

  • Recruiters that hire students from Symbiosis Centre for Management Studies are KPMG, Accenture, Jindal Steel, Reliance Industries, Aditya Birla Group, ICICI Prudential, Aircel, Ernst & Young, HDFC Bank, RBI, Amazon, Con Hewitt, Kotak Life Insurance, Kellogg India, Sanofi, Tommy Hilfiger. 
  • The salary package can be higher if you put effort and hard work into college. The number keeps fluctuating, so instead of worrying about placement, focus on learning and gaining new knowledge. 
  • You might also get a pre-placement offer where you can do an internship. SCMS gives several opportunities as it is diverse in nature, which usually lacks in other BBA colleges. 

Here is the table which will give you placement details of BBA at Symbiosis Centre for Management Studies Pune. 

Category

Symbiosis

Fees

INR 9.10 Lakh

Average CTC

INR 4.5 LPA

Highest CTC

INR 17 LPA

It is better you also invest your time in activities joining clubs, cells, committees, Enactus, boards, societies apart from academics. You will gain several skills including critical management skills. 

Therefore, don’t worry much about placements. Focus on gaining knowledge and skills while at college. Welcome every opportunity you get and perform well in it.

...Show More

HP

Hrida Pathak

21 Aug 21

IIM Indore offers an Integrated Program in Management (IPM) which is a 5-year management program. The detailed procedure for admission to the course is given below.

  • Eligibility Criteria: Passed 12th in 2019, 2020, or appearing in 2021 and secured 60% in 10th examination.
  • Application fee and registration: Application fee of INR 4,130 (general and NC-OBC candidates) and INR 2,065 (SC/ST/PwD candidates). Register for the entrance test online.
  • Aptitude Test (AT): Consists of Quantitative Ability (MCQ), Quantitative Ability (Short Answer), and Verbal Ability (MCQ) having a time limit of 1.5 hours. You need to clear the cut-off to appear for the Personal Assessment (PA).
  • Personal Assessment (PA): It consists of a personal interview (PI) and a writing ability test (WAT). But for 2021-22, only PI will be conducted
  • Final Admission: It depends on the composite score of your aptitude test and personal assessment. The weightage is PA – 35% and AT – 65%.

This is the complete procedure of admission to the IPM course at IIM Indore.

...Show More

HS

Harry Singh

15 May 21

C.M.S Jain University Bangalore is an integral part of Jain University Bangalore. I know a few people from the institute. Here is a brief overview of the institute based on what I heard through them.

Highlights: 

  • C.M.S Jain has attracted students from over 25 countries since its establishment. It is considered to be an engineering marvel as it provides a state-of-the-art spatial look. 
  • The institute is well-equipped with an auditorium, a fitness center, a multi-course café, a wifi Campus with a well-designed library, classrooms equipped with the new AV aids, a computer seminar space. 
  • Times B-School, optimum media solutions in partnership with i3RC to carried out its second B School BBA edition in 2017 to review the top management institutes of India. C.M.S was 14th in that Ranking.
  • The courses at the institute are spread over 41 undergraduate, 48 postgraduate, and 56 programs.
  • The University has signed over 87 MOUs. 
  • It has unveiled the "JGI Foundation" with a view to improving social responsibility. 

The University ranking by some reputed organizations is as below.

  • Awarded “A” grade by NAAC.
  • Awarded Karnataka Kreeda Poshak Award, a special award from the government of Karnataka for its contribution to the field of sports.
  • It has also acquired 4 stars in the young university category in Karnataka by KSURF iCARE ratings.
  • Ranked 20 for overall by IndiaToday 2020.
  • Ranked 22 for BBA by Times 2020.

This should give you a fair idea of the institute.

...Show More

AT

Aryan Thapar

26 Aug 21

Any institute will help you with an arrangement of opportunities, may even get you a job in Finance or Management but it will be your decision, whether you'd want to pursue other interests or be in the job available. 

The package offered by IPM would definitely be lower than the one offered by the Engineering+MBA (IIM) program. It will nevertheless give you entrepreneurial skills that can be used if you'd like to and create your own empire.

Satya Nadella, the CEO of Microsoft, graduated from Manipal Institute of Technology. But he has made his future. So don't worry, just be strategic and utilize your resources.

...Show More

HG

Himani Gupta

20 Aug 21

If you are willing to pursue MBA after the completion of your engineering then IPM is the good option for you as you can complete your IPM in five years while engineering and MBA together will be for the entire six years. If you go for IPM, you will have one year of job experience after six years. 

In the IPM program, you will get to learn relevant courses in the undergraduate (first three years), while the things you will learn in engineering, will not be of much use in an MBA. 

IPM gives you a chance of doing an MBA from an IIM. If you want you can also attempt CAT to get into another IIM, after 3 years of the course. 

If you are determined to do an MBA after gaining some experience, then IPM gives that option too. After two years of the IPM program, you will have the chance to work for two years. After that, you can come back and pursue your MBA from IIM Indore. 

...Show More

VG

Vishal Gona

20 Aug 21

One of my friends studied at IIM Indore. According to him the number of recruiters at IIM Indore tends to be 200 and above. 53% of the batch is recruited by the consulting and finance departments. The average salary for 5 Years IPM batch ranges to be 17.01 LPA.

Categories IIM Indore
Average CTC 20.79 LPA
Highest CTC (International) 89.25 LPA
Highest CTC (Domestic) 40.5 LPA

As per the various domains of recruitment, the students are recruited under the following sectors. 

  • The sales and marketing sector recruits 22% of the students. 
  • The consulting domain recruits 27%.
  • The finance domain recruits 26%. 
  • The domain of general management usually recruits around 15% of the students.
  • The IT & Analytics sector recruit around 10% of the students.
Numerous renowned and reputed companies visit IIM Indore for recruitment. These include The Boston Consulting Group, Cognizant, Deloitte, E&Y, PwC India, Axis Bank, Bank of America, Credit Suisse, Deutsche Bank, and many more.
...Show More

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