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MICA Ranking 2024
| Ranking Agency | Category | Rank | Year |
|---|---|---|---|
| TOI | BBA/BMS | #99 out of 101 | 2021 |
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Mysore Institute of Commerce and Arts - [MICA]: 7 answered questions
All the institutes you mentioned are quite different from each other and have no similar goals, visions, or outcomes. XIMB is a General Management institute while MICA and IRMA focus solely on a specific domain.
The most common evaluating criteria of aspirants for a B School are its ROI and Placements. Choosing a specific niche program might limit your opportunities and choosing it mainly because of its general parameters like ROI and Parameters might prove wrong in the long run.
IRMA is well known for its specialization in rural management, and its primary goal is to bring about a change in the rural sector of the country through professional management. As a student, you will acquire knowledge of the principles of general management, and certain social and liberal arts subjects.
The main highlight of the institute is its three internship segments. Through this program, you will get to witness rural realities and society through a different lens, and pave your way to an excellent career.
Colleges may call depending on numerous variables. IIMs rarely call candidates without a 95+ percentile. IIMs exclusively accept top academic and overall candidates. Other colleges like FMS, XL, SPJIMR, and MDI assess the candidate's whole profile, giving them a little edge. These institutions consider work experience, extracurriculars, and leadership skills in addition to academic performance.
Even after being accepted to a top college, a candidate's academic performance may affect their placements, which could damage their job chances. The only thing candidates can control is their CAT/XAT score. So they should try their best and then decide.
Your poor academic record can be a major hindrance, especially in summer placements because the companies know you haven’t done anything major yet in the B School. So I will suggest you some tips that might help you compensate for your low 12th class marks and get you a good internship offer
- Enroll in an online course as this might be a major topic of discussion in the interview. It should preferably be an advanced version of your current course or a unique course.
- Get involved in volunteer work at NGOs. This will not only prove to be beneficial during your interview but also will help you become a part of social service committees on campus.
- Master a new language preferably French, Mandarin or Spanish as this may increase your chances of getting International placement or foreign exchange.
- Look for internships that offer practical knowledge for a short period of time.
As far as the Final Placements are concerned, you will have to improve your profile to attract the best recruiters. Some tips to improve your general profile are
- Rather than focusing on your past academics, focus on the new phase of your life and give your best
- Go for courses that offer live projects as recruiters highly prefer such exposure. Sometimes even the on-campus committees offer such live projects. Many times the winners of such projects get amazing PPOs or cash prizes.
- Joining a good on-campus committee is beneficial not only in maintaining a good campus life but also improving your overall profile. You get amazing exposure by interacting with industry professionals in the corporate world during events and conferences.
- If you are skilled at writing, do the same for business magazines or websites.
All this will help you make the most out of your MBA experience and also improve your profile enough to attract the best placement offers. The only key is to work hard relentlessly.
The question should be which one is better for me. Because one course might be good for you but not for others while the same course might be good for others but not for you. So check what you want from the course and then decide which one is best for you.
If you are just passionate about digital marketing and are serious about working in an organization for the same, then the MICA program is the best one for you.
But if you want to broaden your options and look everywhere at once, then IIM Raipur is a good choice for you. It’s a good choice because
- The IIM tag
- Best faculty
- Much better placements
- Student Exchange Programs
IIM Raipur is however not a probable option if you are just into digital marketing. This is because it’s not definite if the placement opportunities offered by the visiting companies match your interests. So make a choice after thorough research and thinking.
When it comes to choosing a business school for a Digital Marketing program, both MICA and IIM Rajpur offer similar curriculum options. Both institutes offer a range of courses and modules related to digital marketing. However, it is important to consider more than just the curriculum when making your decision. Digital marketing is a field of study that aims to unite all sellers, manufacturers, intermediaries, producers, products, and services on one digital platform, making them easily accessible to people around the globe. It is a growing field of study for several reasons:
- Anyone with a graduate degree can pursue this course, regardless of their background.
- This course is highly location-independent, allowing you to learn and work from anywhere.
- It requires minimal investment in terms of time and money for a lifelong asset.
- When you have learned the subject thoroughly and properly covered all the important areas of the modules, you can end up earning a high salary across reputed organizations around the globe.
While the institutes will provide you with basic knowledge, you can also find the same information on free resources like blogs, YouTube videos, websites, posts, and books. Additionally, the knowledge of all the modules is not enough. It's important to grab the best certifications available online like Hubspot, Google, Facebook Blueprint, Adwords Certifications, and V skill Certifications, among others. You need to get more than 70% practical along with theory, and the knowledge of tools is a must. Without the knowledge of these tools, you would learn only half-baked digital marketing.
In this case, it becomes very tough to choose between MICA or IIM Rajpur as both provide the same basic level of education. However, there is one institute that is known as a pioneer of digital marketing for decades, Digital Vidya. They offer the best knowledge of all popular modules and tools with a majority of practical and interesting sessions. They also provide recordings of every class, and a question-and-answer platform to clear all your doubts, making them the best institute for learning Digital Marketing. They also provide 100% job assistance and are quite famous for their internships. The links and connections that they provide are also helpful as a fresher it's a tough job to achieve good chains of links.
In conclusion, it's important to plan and strategize to become the best in the field of digital marketing. Digital Vidya is a great option to consider if you want to gain a comprehensive understanding of the subject and get the best job opportunities.
If you're looking to specialize in marketing and work in fields such as strategic communication, advertising, and media management, then MICA would be the perfect fit for you. They offer a range of courses and programs that focus specifically on marketing, making it an ideal choice for those who want to go deep in this field.
However, if you're an engineer looking for a more general approach to sales and marketing, you may want to consider NMIMS Mumbai, SIBM Pune, or IMT Ghaziabad. All three institutes are similar in their approach to marketing, but each has its unique advantages and disadvantages.
NMIMS Mumbai, for example, has a higher cost and a smaller campus compared to SIBM and IMT. However, it also boasts a strong brand and alumni network, which can be very advantageous when it comes to finding jobs or internships. Additionally, the packages offered by NMIMS are generally higher than those at IMT and slightly better than SIBM.
On the other hand, SIBM Pune and IMT Ghaziabad offer a larger campus and a more affordable cost of attendance. However, they may not have the same level of brand recognition or alumni network as NMIMS Mumbai.
Ultimately, it comes down to what you value most in an institute. If you want a strong brand and alumni network and are willing to pay a higher cost for it, then NMIMS Mumbai might be the right choice for you. If you're looking for a more affordable option with a larger campus, then SIBM Pune or IMT Ghaziabad may be a better fit.
MICA and IIFT Kolkata both are premiere private institutes offering good options to individuals for studies and career development. IIFT is among the top B schools but MICA stands ahead in various other domains also known as School Of Ideas, for nurturing new ideas and opportunities.
The differing views about both the colleges from a marketing point of view are as follows.
Academics:
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MICA majorly offers three categories of courses like PGDM, FPM, and PGPC.
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PGDM & FPM are offered in specializations like media & entertainment, brand management, marketing analytics, and digital communications management.
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IIFT provides courses like MBA, Certification, Executive MBA, and PG Certificate.
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IIFT is popularly known for its trade-related courses particularly in international business.
Fees:
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MICA is offering courses ranging from Rs.27,500 to an average of Rs. 1 lakh. However, the maximum fee range is Rs.21 Lakh for the PGDM course.
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IIFT however offers courses within a feasible range but the executive courses are a little bit expensive and costs around Rs. 90 Lakhs.
Placements:
Both the institutes have outstanding placements and by far the best in the market.
MICA:
MICA has by far decent placements. A clear view can be obtained by looking at the details below.
|
Sectors |
Highest Package |
Average Package |
|
Internet & Technology |
Rs. 40.88 LPA |
Rs.19.33 LPA |
|
Media & Advertising |
Rs. 15 LPA |
Rs. 10.73 LPA |
|
Brand Consulting |
Rs. 18 LPA |
Rs. 9.61 LPA |
IIFT:
-
IIFT Kolkata has a placement record of 100%.
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The number of companies that visit the campus for placement is around 98. Students get employed in sectors like International Business, Operations & Logistics, Sales & Marketing.
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The average CTC received by the students is recorded as around 20.07 LPA.
The basic parameter inclination towards MICA, it is probably the best college for marketing, brand analytics, and consulting domain. It’s ranking among the B Schools is outstanding and mostly it outshines the other management institutes in the field of Advertising & Media.
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