For marketing, which among SIBM-Pune, NMIMS-Mumbai or MICA is the best?
Posted On - Oct 11, 2020If you're looking to specialize in marketing and work in fields such as strategic communication, advertising, and media management, then MICA would be the perfect fit for you. They offer a range of courses and programs that focus specifically on marketing, making it an ideal choice for those who want to go deep in this field.
However, if you're an engineer looking for a more general approach to sales and marketing, you may want to consider NMIMS Mumbai, SIBM Pune, or IMT Ghaziabad. All three institutes are similar in their approach to marketing, but each has its unique advantages and disadvantages.
NMIMS Mumbai, for example, has a higher cost and a smaller campus compared to SIBM and IMT. However, it also boasts a strong brand and alumni network, which can be very advantageous when it comes to finding jobs or internships. Additionally, the packages offered by NMIMS are generally higher than those at IMT and slightly better than SIBM.
On the other hand, SIBM Pune and IMT Ghaziabad offer a larger campus and a more affordable cost of attendance. However, they may not have the same level of brand recognition or alumni network as NMIMS Mumbai.
Ultimately, it comes down to what you value most in an institute. If you want a strong brand and alumni network and are willing to pay a higher cost for it, then NMIMS Mumbai might be the right choice for you. If you're looking for a more affordable option with a larger campus, then SIBM Pune or IMT Ghaziabad may be a better fit.
Both SIBM Pune and NMIMS Mumbai receive top notch FMCG companies like Colgate and Dabur. MICA is a specialised Marketing school and companies including Amazon, L'Oréal , Tata Cliq etc visit each year for placements.
The table below highlights features of the three institutes and their marketing programs-
|
Parameters |
Marketing at SIBM Pune |
Marketing at NMIMS Mumbai |
Marketing at MICA |
|
Placement Percentage |
100 |
100 |
100 |
|
Campus size (acres) |
NA |
4.39 |
19 |
|
Marketing Fee |
INR 20.72 LPA |
INR 47,000 |
INR 20.0 LPA |
|
Average Package |
INR 17.4 LPA |
INR 14.3 LPA |
INR 13.9 LPA |
|
Total Seats |
300 |
60-180 |
240 |
Students must have 50% marks in 10+2+3 from a UGC recognised university to apply to the Marketing program.
Infrastructure and Faculty
- SIBM Pune has a library; a computer lab with 120 computers; fully WiFi campus; 3 hostels block; a 600-seater auditorium; and varied sports facilities including those for swimming, carrom, and basketball.
- MICA has a TedX of its own and a social wing called Jagriti as well. There's an open air theatre and sports grounds for basketball and football too.
- NMIMS Mumbai 's School of Business Management has a 15,000 sq ft resource center, and has partnered with international institutes such as the EDHEC Business School, ESSCA Ecole De Management, IESEG School Of Management, and Neoma Business School.
Placement Data
- The major recruiters at SIBM Pune in 2019, have been Trafigura Global; Reckitt Benckiser; and Accenture. The highest package offered to Marketing students was INR 34 LPA in 2020.
- MICA students have seen a 9% raise in salary since 2018; according to the 2019 data the highest pay offered was INR 32.8 LPA. A total of 179 students were recruited by 88 companies including Flipkart, Amway and Citi.
- NMIMS Mumbai students were offered the highest domestic package of INR 38 LPA. A Total of 177 companies visited the premises and 45% students joined PPIs and PPOs after an excellent internship.
These institutes have 11 to 20 faculty members for the marketing program who have presented more than 10 -15 papers. Dr Ramesh Bhat who has 1390 citations on Google Scholar is the Dean of NMIMS School of Business. SIBM Pune has 7 distinguished professors including Dr Rameshwar Dubey who is an Associate Professor at Montpellier Business School in France.
