MICA and IIFT Kolkata both are premiere private institutes offering good options to individuals for studies and career development. IIFT is among the top B schools but MICA stands ahead in various other domains also known as School Of Ideas, for nurturing new ideas and opportunities.

The differing views about both the colleges from a marketing point of view are as follows.

Academics:

• MICA majorly offers three categories of courses like PGDM, FPM, and PGPC.

• PGDM & FPM are offered in specializations like media & entertainment, brand management, marketing analytics, and digital communications management.

• IIFT provides courses like MBA, Certification, Executive MBA, and PG Certificate.

• IIFT is popularly known for its trade-related courses particularly in international business.

Fees:

• MICA is offering courses ranging from Rs.27,500 to an average of Rs. 1 lakh. However, the maximum fee range is Rs.21 Lakh for the PGDM course.

• IIFT however offers courses within a feasible range but the executive courses are a little bit expensive and costs around Rs. 90 Lakhs.

Placements:

Both the institutes have outstanding placements and by far the best in the market.

MICA:

MICA has by far decent placements. A clear view can be obtained by looking at the details below.

IIFT:

• IIFT Kolkata has a placement record of 100%.

• The number of companies that visit the campus for placement is around 98. Students get employed in sectors like International Business, Operations & Logistics, Sales & Marketing.

• The average CTC received by the students is recorded as around 20.07 LPA.

The basic parameter inclination towards MICA, it is probably the best college for marketing, brand analytics, and consulting domain. It’s ranking among the B Schools is outstanding and mostly it outshines the other management institutes in the field of Advertising & Media.