• Graduate Certificate in Marketing - Research and Analytics at Centennial College is offered as a full-time basis for a duration of 1-year.
  • The college landed position 7th in the list of top ten Canadian Research Colleges, 2017.
  • This Business Graduate Certificate program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.
  • This program equips students with knowledge, skills, and training in leading business intelligence and marketing research technologies and tools used in the field.
  • Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
  • There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
  • In the second semester, students develop and implement a capstone project that will integrate and apply their learning.
  • This course can be taken as a Co-op (co-operative education) program which provides students internship opportunity.
  • They include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel, and XL Miner.
  • The Employment rate of Centennial College is 80%.
  • The living cost range in Canada is 4,500 USD – 10,800 per year.
  • The average salary goes up to 76,500 USD after completing this program.
  • Students have career opportunities to work as a CRM analyst, Direct response analyst, Digital marketing analyst, Social media analyst.