• Master of Marketing at York University is offered as a 1-year (3 academic terms) teaching program.
  • It is an on-course program offered on a full-time basis comprised of 42.00 credits of courses.
  • It is the first program in Canada to prepare graduates for professional careers in marketing.
  • The marketing curriculum will provide students with the critical analysis and decision making skills required of marketers today.
  • Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising, and consumer behavior.
  • Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.
  • The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.
  • This program is open to recent graduates from non-business and business degree programs, and to business professionals who wish to strengthen their marketing capabilities.
  • It will prepare graduates for modern marketing roles and give them leadership development opportunities to pursue rewarding careers in the industry.
  • Students will become professionals who understand both marketing and consumer behavior theory and have the technical skills required to excel in digital marketing environments.
  • Schulich School of Business is ranked among the leading business schools in the world and ranks No.1 in Canada.
  • The average salary goes up to 54,000 USD.